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Independent agency Digital Minds Group has been appointed to manage paid digital media and SEO for OneMusic.
OneMusic licenses the public performance of musical works and sound recordings in Australia.
APRA AMCOS chief marketing officer Kirsty Davison said digital continues to be at the core of business focus.
“We were impressed by the demonstrated track record and metric-based approach Digital Minds Group demonstrated,” Davison said.
“We’re excited to embark on this partnership together and drive growth and scale for the benefit of our music creators.”
Digital Minds Group general manager Lija Wilson said this is a fascinating opportunity.
“We feel very privileged to have been awarded this opportunity to support the OneMusic team on this next phase of growth and diversification through our specialisations across SEO, Paid Digital Media and Performance Creative,” Wilson said.
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