Today we talk to Kelvin who has recently been working with BITC (Business in the Community) on some of the ways you can communicate using digital. If youÛªre new to this youÛªll benefit greatly from a very good introduction to some of the topics that are important.
Online marketing is hugely competitive and it wonÛªt get easier, especially taking into account all of the social networks and brands. Kelvin talks about the four things you need to do, in order to communicate successfully online ÛÒ insight, content, distribution and measurement.
Kelvin recommends tools that can help you with each and every step, explaining in detail what each tool can do for you.
Insight ÛÒ Google trends
Distribution ÛÒ Followerwonk
Content ÛÒ answerthepublic
Measurement ÛÒ Google analytics Buzzsumo