Exclusive: Spotify is to close the podcast analytics platform Chartable, as part of a re-focus at the company. Chartable users will receive an email a little later today detailing next steps. The tool, bought by Spotify in Feb 2022, offered “SmartLinks and SmartPromos” attribution tools; which we reported in 2022 were to be incorporated into Megaphone. That’s still the plan for Megaphone-hosted customers; though Spotify has also recently announced generally available attribution tools similar to SmartLinks for the Spotify app. Chartable’s co-founder Dave Zohrob left Spotify in July; Spotify’s other purchase at the time, Podsights, was integrated into Spotify Ad Analytics in June last year.
The winners of the British Podcast Awards 2024 were announced. Of the podcast-specific awards, the BBC won nine; Acast were involved in five. Audible won three awards, including podcast of the year, which went to Press Play, Turn On.
The winners of the Black Podcasting Awards 2024 were announced too. Lisa Woolfork and her show Stitch Please won three new trophies. PRX shows won eight awards.
Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth.
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Sport podcast listeners are 2.3x more likely to trust podcast adverts, compared to print and sports radio, according to new data from Sport Social.
Tom Webster look at “The Persuadables”, 20 million people in the US who don’t listen to a podcast right now, but could easily be converted – and what’s needed to get them listening.
New stats from Libsyn’s The Feed show another record low in share of downloads to Apple Podcasts.
The Podcasting Standards Project has issued an update on its work. The group is working on enhancing the “people” feature, which provides podcast credits, and a potential feature to mark shows produced by AI.
Adam Carolla is to release a new show, “Beat It Out”, as an exclusive show on Substack. You’ll need to be a paid subscriber to listen.
Google’s NotebookLM – which (in part) lets you create a podcast-like experience from uploaded articles, like this, has added a built-in YouTube uploader, and better sharing tools. Since it’s a Google product, we assume it’ll be closed in three years; but it’s an impressive tool in the meantime.
Correction: Yesterday, we got a bit confused about connecting Apple Podcasts with your NYT subscription. Just like Spotify, on Apple Podcasts you can connect these, no matter how you subscribed to The New York Times.
Enter The Webbys. Create Your Mark in Internet History.
Since 1996, The Webby Awards has been recognized as the preeminent international honor for Internet excellence. Last year’s Webby Awards received nearly 13,000 entries from around the world.
By participating in The Webbys, you place your work on the same stage as boundary-pushing talent, like past Webby Winners Audible, Crooked Media, iHeart Podcasts, PRX, The New York Times, The Washington Post, Lemonada Media, Wondery, and Vox Media to name a few.
New this year, Podcast honors recognizing Best Indie Podcast – Limited Run in Features, Best Creator or Influencer Series in Features, History in Individual Episodes, and the return of Podcast Company of the Year.
To take advantage of the best pricing, apply for the 29th Annual Webby Awards by the Early Entry Deadline of October 25th, 2024.
Amplify your podcast’s reach — grab Ausha’s ultimate marketing checklist to make every episode a success.
Dive into the essentials of launching a podcast on YouTube with Ausha’s resources
Why did iOS 17 have such a big effect on podcast downloads? We look at Apple’s changes in iOS 17, and what it meant for the industry.
Podcast News
Companies mentioned above:
Acast
#1 in Apple Podcasts
60 Minutes: A Second Look (CBS News)
Gemischtes Hack (Felix Lobrecht & Tommi Schmitt)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
Gemischtes Hack (Felix Lobrecht & Tommi Schmitt)
Over the last week, 197,187 podcasts published at least one new episode (down 1.4%). source
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