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Google reached a deal to license real-time access to Reddit conversations to show more of it in Google and for training models
Google announced a deal with Reddit to gain access to real-time access to all of its content so that Google can show even more Reddit content than it already does and to gain access to all of its content for training models.
The agreement between Google and Reddit is explicit that this will result in increased visibility for Reddit discussions in various Google products, which may include various search surfaces across a range of topics and contexts.
Google’s access to a wider range of Reddit content in a structured format will the ability of language models to understand human conversations and writing styles. AI is increasingly used in search so this could in turn affect how content is understood and ranked in Google search.
Reddit gains access to Google’s Vertex AI platform to improve search and create other  “capabilities” with it. The deal is reported to be worth $60 million dollars per year for Reddit.
Reddit has become a popular destination for people to have discussions on virtually any topic, making it a such a popular destination for people seeking information that searchers append the word “Reddit” to searches to surface content directly from Reddit and avoid Google’s search results altogether.
Conversations on Reddit are also useful for training large language models because of the diversity of content topics, as a deep source of conversational data written in multiple forms of writing.
Content that is on the web is said to be unstructured data. Machines need to process unstructured data to remove the irrelevant bits like navigation and extract the main content. It also has to make sense of the upvoted and downvoted content.
Structured data however is data that’s already sorted into its component parts so that there is no ambiguity about the data.
Google now has access to all of that data in real-time and in a structured format that will make it easier for Google to make sense of the information and use it more efficiently, with what Google describes as “enhanced signals” that will help Google to display it in more useful ways.
The announcement by both Google and Reddit state that one of Google’s intentions is to show more content from Reddit.
Google explained how they will use the content:
“Over the years, we’ve seen that people increasingly use Google to search for helpful content on Reddit to find product recommendations, travel advice and much more. We know people find this information useful, so we’re developing ways to make it even easier to access across Google products. This partnership will facilitate more content-forward displays of Reddit information that will make our products more helpful for our users and make it easier to participate in Reddit communities and conversations.”
Another component of the deal mentioned by both Google and Reddit is that the partnership will help people participate in Reddit conversations.
Reddit posted:
“Our work with Google will make it easier for people to find, discover, and engage in content and communities on Reddit that are most relevant to them.”
Read Google’s announcement:
An expanded partnership with Reddit
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The British charity Legasee Educational Trust is proud to announce the launch of its new podcast series, “The Veterans’ Voice,” which starts by delving into the harrowing and heroic experiences of British military veterans during the Normandy campaign of World War Two.
For over 14 years, Legasee has been dedicated to preserving the personal stories of British veterans. Through the unwavering support of volunteer filmmakers, historians, and writers, the charity has amassed a comprehensive archive of filmed interviews that span the past century of military history. “The Veterans’ Voice” brings these invaluable testimonies to the public in an engaging and accessible format.
This first podcast series is comprised of five episodes, each meticulously crafted to take listeners from the initial planning stages through to the culmination of the Normandy campaign—the largest seaborne invasion in history. Featuring firsthand accounts from veterans of the Army, RAF, and Royal Navy, these episodes offer a unique and deeply personal perspective on one of the most significant military operations of World War Two.
Listeners will be transported back in time as veterans share their remarkable stories of bravery, resilience, and sacrifice. Each episode of “The Veterans’ Voice” not only brings history to life but also underscores the human experiences behind these monumental events.
“We are thrilled to launch ‘The Veterans’ Voice’ podcast series,” said Martin Bisiker, the Founder of the Legasee Educational Trust. “This project embodies our mission to preserve and share the stories of those who have served, ensuring that their experiences are never forgotten. We believe listeners will find these episodes both educational and inspiring.”
Supporters of Legasee Educational Trust are encouraged to visit the charity’s Patreon page to learn more about its mission, discover ways to get involved, and gain exclusive early access to veteran interviews before they go live.
About Legasee Educational Trust
Legasee Educational Trust is a UK-based charity dedicated to filming and preserving interviews with British military veterans. Through its extensive archive, the charity aims to educate and inspire future generations by providing a personal insight into the pivotal moments of the past century’s military history.
Tune into “The Veterans’ Voice”
Discover the incredible stories of courage and determination in “The Veterans’ Voice.” Listen, learn, and be inspired by the experiences of these remarkable men and women.
For more information about the charity, please visit: legasee.org.uk
For more information about the series, please visit our Patreon page: Patreon.com/LegaseeEducationalTrust.
To listen to the series, visit your preferred podcast download or streaming service and search, The Veterans’ Voice

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ANOTHER of Google's apps is being shut down despite it being popular.
Google Podcasts will be no more, so you need to look for an alternative to listen to your favourites.
Google announced last year that the podcast app would be shutting down.
At the time they said we are "living in the golden age of podcasts" and that it was time to create a "single destination" for them.
However, Google Podcasts users are pretty upset by the news and don't want to switch over to a new app.
Google are wanting users to switch over to the YouTube Music app to listen to their podcasts instead.
This is despite Google Podcasts being downloaded more than 500million times on Google Play alone.
Fans of the former app are upset about having to move over to YouTube Music.
One user wrote on Reddit: "YouTube Music doesn't seem to have all of the podcasts available on Google Podcast.
"Either that or the search function is terrible.
"In addition, using YouTube Music for podcasts via Android Auto requires scrolling through a bunch more menus. Not great."
While another said: "YouTube Music is just awful. I hate that they're killing Google Podcasts."
A third added: "Google Podcasts low-key is one of the cleanest Google apps I've just naturally used every single day for a while now.
"YouTube music just isn't a replacement. I just want to listen to podcasts with my phone locked without a video popping up if I misclick eating up my data volume.
"Why does YouTube music have the option for videos in the first place?"
A number of podcast fans have made some suggested alternatives:
Google Podcasts first launched in 2018 and was popular with listeners.

The service has already shut down in the US but it's closing everywhere else on June 24, 2024.
This includes in UK.
Google Podcasts is the latest in a long line of gadgets and services to join the dreaded “Google Graveyard”.
According to the Killed By Google website, the number currently stands at 295.
Here are some you may remember.
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The late actress Kim Soo Mi’s deep bond with her daughter-in-law, actress Seo Hyo Rim, has resurfaced, bringing a sense of sadness to fans.

On the morning of October 27 at 11 AM, Kim Soo Mi’s funeral was held at Hanyang University Hospital in Sageun-dong, Seongdong-gu, Seoul. Broadcasters Jang Dong Min, Jung Jun Ha, and Yoon Jung Soo, who had been close to her and were seen as “adopted sons,” carried her casket. Seo Hyo Rim, who was as close to Kim Soo Mi as a daughter, cried out, “Mom, don’t go,” “How could you leave after going through so much?” and “I’m so sorry, Mom; you worked so hard.” 

Seo Hyo Rim married Kim Soo Mi’s son, Jung Myung Ho, CEO of Napalkkot F&B, in 2019, and the couple have a daughter together. Even before the marriage, Seo Hyo Rim had been close to Kim Soo Mi, and after joining the family, she affectionately called her “Mom,” showcasing their close bond.

Kim Soo Mi’s affection for Seo Hyo Rim was evident as she even gifted her a house. 

In January 2023, Kim shared her perspective on KBS 1TV’s ‘Morning Forum,’ saying, “My mother gave me so much love, so when I look at my daughter-in-law, I try to give her the same love I received. I see her as an equal—woman to woman.” She continued, “My son was recently caught up in a media scandal involving a fraud case, although he was later cleared. I thought my daughter-in-law might be hurt, so I gifted her a house (in her name). I told her, ‘If things ever go wrong and you get divorced, the law will entitle you to just 50 million KRW (~36,149 USD) as alimony. Use this to live well with the baby,’ though that was just a precaution. They’re happily married, but I wanted to show her the love I’d received.”

Early on the morning of October 25, Kim Soo Mi suffered a sudden cardiac arrest and was taken to Seoul St. Mary’s Hospital in Seocho-gu, Seoul, where she ultimately passed away at the age of 75. Her family reported the cause of death as high blood sugar shock.

In May, Kim Soo Mi had been hospitalized due to fatigue, which led her to step back from her activities. In August, during a home shopping broadcast, she appeared to tremble and spoke slowly, which raised concerns about her health. At that time, Kim Soo Mi reassured to media outlet Star News, explaining, “It’s just that my pronunciation is off because of dental implants.” Barely a month after dismissing health rumors, her sudden passing has left many in deep sadness.

SEE ALSO: Actress Kim Soo Mi passes away

‘Culinary Class Wars’ K-Pop Edition: Check out some of the Best Chefs among Idols

“I Want to take the Beauty of Hangeul with me!” K-Pop Cover Dance Festival Participants experience the beauty of Hangeul
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With each passing year, content marketing is evolving and becoming more sophisticated. As a marketer, if you don’t keep up with the latest and hottest trends in content marketing, you may be left behind.
Podcasts are a great way to keep yourself informed about the most popular content marketing trends, tools, and tactics.
One of my favorite things about podcasts is that you can subscribe to them and listen to the episodes on your own time.
But here’s the catch: There are too many podcasts to choose from.
With so many marketing podcasts vying for your attention, you may be wondering which ones devote the most time to content marketing. Which podcasts are worth checking out? Which podcasts provide the most value in terms of deconstructing content marketing ideas?
If you have these questions, you’ve come to the right place.
This list featuring the best content marketing podcasts will help you streamline your content marketing efforts and motivate you to come up with creative ideas to take your business to the next level.
Here are the 13 best content marketing podcasts I’d recommend to seasoned as well as new content marketers.
Table of Contents
Hosts: Joe Pulizzi and Robert Rose
Content Marketing Institute (CMI) is the top online authority when it comes to content marketing. So it makes sense to feature CMI’s podcast, This Old Marketing, at #1 on our list.
Hosted by Joe Pulizzi and Robert Rose, two of the leading experts in the content marketing space, the podcast covers the latest trends and headlines in the content marketing industry.
Each episode also features rants and raves from Pulizzi and Rose on some of the breaking news stories in the marketing and business world. Thus, one of their recent episodes featured the hosts sharing their views on the intriguing GameStop short squeeze situation.
This Old Marketing is as informative as it’s entertaining. It’s also a great podcast to stay up-to-date with the latest news in the digital marketing space.
Launched in 2013, the show went on a brief hiatus in late 2017 before returning in 2019. Since then, Pulizzi and Rose have worked actively to inform everyone that the podcast is back. Let’s make their job easier by placing their brilliant podcast firmly at the top of our list of best content marketing podcasts.
Listen on: Apple Podcasts | Spotify
Recommended Episodes
Host: Amy Porterfield
Amy Porterfield has helped more than 250,000 online entrepreneurs with her best-selling marketing courses, thriving social media channels, and her top-rated business podcast, Online Marketing Made Easy.
The podcast covers everything from content marketing and social media marketing topics to conversion optimization and marketing automation.
Porterfield also invites successful entrepreneurs and industry experts to her show to share their process and strategy. Past guests on the podcast have included Pat Flynn from Smart Passive Income, online advertising expert Rick Mulready, John Lee Dumas from Entrepreneurs on Fire, and several others.
Listen on: Apple Podcasts | Spotify
Recommend Episodes
Host: Joe Pulizzi
In addition to co-hosting This Old Marketing with Robert Rose, Joe Pulizzi also hosts a weekly podcast called Content Inc.
Pulizzi is known as the “Godfather of Content Marketing” and rightly so. Having founded Content Marketing Institute in 2007, Pulizzi has long believed that businesses can achieve sustainable growth not by creating and selling more products, but by building an audience with remarkable content.
As such, Content Inc. is aimed at entrepreneurs who are seeking creative content marketing ideas to build an audience for their business. Each episode contains one inspirational idea that has the potential to change your business.
Unlike the long-form format his other podcast follows, Content Inc. features short-form podcast episodes, with most episodes lasting less than 5 minutes. But don’t let the short length of the episodes fool you. Pulizzi ensures you leave each episode with takeaways you can apply to your business.
Listen on: Apple Podcasts | Spotify
Recommended Episodes
Host: Louis Grenier
Louis Grenier’s contrarian marketing podcast, Everyone Hates Marketers, is easily one of the most popular marketing podcasts on this list.
Case in point: It reached over a million downloads in less than 4 years.
With over ten years of experience in marketing, Grenier started his podcast to share actionable marketing tips for people who were tired of shady and in-your-face marketing tactics.
Grenier explores a variety of marketing topics on his podcast, including content marketing. In one of his recent episodes, he invited Benji Hyam, co-founder of Grow and Convert, to deconstruct how he creates high-quality content that converts.
Listen on: Apple Podcasts | Spotify
Recommended Episodes
Hosts: Jay Baer and Adam Brown
Social media and content marketing should always work together to achieve greater results. SocialPros is the best podcast to tune in to for improving your content marketing performance through effective social media strategies.
Hosted by social media marketing stalwarts, Jay Baer (Convince & Convert) and Adam Brown (Salesforce), the podcast features interviews from leading social media strategists who share how their companies are using social media to engage with their audience. Recent guests have included Rick Wion from Kellogg’s, Zachary Lones from Walmart, and Anna Gonzalez from Google Developer Studio.
Baer and Brown also discuss, dissect, or debunk the latest trends and ideas in the social media industry. A must-listen podcast for anyone who wants to level up their social media marketing skills.
Listen on: Apple Podcasts | Spotify
Recommended Episodes
Host: Andrea Jones
The Savvy Social Podcast is yet another podcast on this list that illustrates the importance of aligning your content marketing and social media efforts.
Hosted by social media strategist Andrea Jones, the podcast features interviews with leading industry professionals who share their expertise and strategies to help listeners get better results from social media.
Tune in to this podcast to learn effective techniques to integrate social media with your content marketing strategy.
Listen on: Apple Podcasts | Spotify
Recommended Episodes
Related: 10 Best TV Shows for Entrepreneurs
Host: Jules Dan
Storytelling is an important component of your content marketing strategy. When done the right way, it makes you more relatable and helps you build deeper connections with your audience. Jules Dan’s podcast Storytelling Secrets deep dives into the storytelling aspect of content marketing.
In the podcast, Dan explains how you can use the power of storytelling to instantly connect with your audience. You’ll also hear from industry experts who are currently crafting compelling stories that persuade and influence others to take action.
Listen on: Apple Podcasts | Spotify
Side note: I was thrilled to be a guest on his podcast back in April 2020 where we discussed the importance of storytelling in affiliate marketing. I also shared a few actionable tips for people who want to dabble with affiliate marketing and start a side hustle. Give it a listen here.
Recommended Episodes
Host: Gary Vaynerchuk
Gary Vaynerchuk can rant and rave for 10 minutes on any marketing topic and turn it into an interesting podcast episode. And that’s exactly how some of the episodes feel.
All jokes aside, Gary Vaynerchuk’s podcast has consistently ranked among the best business podcasts ever since he started the show. It includes a mix of original content and clips from his #AskGaryVee show on YouTube, his keynote speeches, and fireside chats.
Although Gary Vee covers a wide range of marketing and entrepreneurial topics, he knows the importance of content marketing in the grand scheme of things. As such, many of his episodes revolve around the topics of storytelling, content creation, and content distribution. In one of his recent episodes, he shared tips on adding context to your story while building a brand and how to make content for multiple platforms at the same time.
He also occasionally interviews entrepreneurs, authors, and marketing experts on his podcast. Seth Godin, Pat Flynn, Tim Ferriss, and Tony Robbins have all been guests on his show in the past.
Listen on: Apple Podcasts | Spotify
Recommended Episodes
Hosts: Neil Patel and Eric Siu
Neil Patel and Eric Siu combine their marketing expertise to host this highly popular podcast. As you may have guessed, the podcast covers a wide variety of online marketing topics, including content marketing.
Since launching the podcast in 2016, Patel and Siu have committed to releasing a new episode daily. At the time of writing this post, Marketing School has close to 1,700 episodes. The podcast has a dedicated website, where you can find time-stamped show notes for each episode.
Since most episodes are only 5-7 minutes long, you can binge-listen to them and emerge with some truly amazing insights on growing your online business.
Occasionally, the hosts digress from the short-form format of their podcast to invite guests and industry experts who reveal their key marketing hacks and strategies.
Listen on: Apple Podcasts | Spotify
Top 3 Episodes
Host: Darren Rowse
If there’s one thing Darren Rowse knows, it’s to churn out compelling content for bloggers on a consistent basis. Whether it’s through in-depth blog posts or insightful podcast episodes, Rowse always makes sure you leave with actionable tips to level up your blog.
Because of his commitment to helping other bloggers, his two blogs, ProBlogger and Digital Photography School, are massively popular and are read by over 5 million readers around the world.
Rowse’s podcast is designed to help you build a better blog and explore a variety of income streams to sustain your blogging efforts. His show features a mix of teaching, case studies, and challenges to help bloggers generate an audience and develop a deeper engagement with their readers.
Rowse also invites other bloggers from different industries to share their success stories and strategies.
Listen on: Apple Podcasts | Spotify
Recommended Episodes
Host: Ross Hudgens
Content and Conversation is a podcast by Siege Media, an SEO-focused content marketing agency based in San Diego.
Hosted by Siege Media founder Ross Hudgens, Content and Conversation is a relatively new podcast and most of its episodes revolve around integrating content marketing with SEO. As such, one of their recent episodes featured an all-star guest list of SEO experts, including Rand Fishkin and Cyrus Shepherd, to share their SEO predictions for 2021.
If you’d like to learn techniques to combine SEO and content marketing effectively, this podcast is a must-listen.
Listen on: Apple Podcasts
Recommended Episodes
Hosts: Alex Birkett, Allie Decker, and David Khim
The Long Game podcast is a unique spin on content marketing.
Hosted by Alex Birkett, Allie Decker, and David Khim, the team conducts long-form interviews with practitioners in the content marketing field. The conversations range widely, from freelance writing to building content teams to conversion optimization and more.
At the heart of the interviews is the goal to learn about the underlying mental models, frameworks, and principles that drive the guest’s thinking. In this way, it goes slightly deeper than the tactics of today and tries to tease out “the long game” of the experts.
They also periodically do “kitchen side” episodes where the hosts debate among themselves different ideas in the content marketing world. A recent example is the question “what should a content marketer be goaled on.”
Listen on: Apple Podcasts | Spotify
Recommended Episodes
Host: Sandeep Mallya
The final entry on our list is Marketing Mantra — a podcast I launched in mid-2018 with an aim to deconstruct marketing strategies and tactics that helped me grow my blog and marketing agency.
Like most podcasts on this list, I cover marketing topics in general, including content marketing. Since content marketing played a huge role in the growth of my blog as well as my digital marketing agency, many of the topics covered on this podcast revolve around content marketing hacks.
Occasionally, I invite experts and successful bloggers to share their lessons and strategies with my listeners, so they can put these insights into action. Matthew Woodward, Craig Campbell, Alexandra Tachalova, John Wall, Vlad Calus, and Daniel Daines-Hutt have all been guests on the show in the past.
Listen on: Apple Podcasts | Spotify
Recommended Episodes
That wraps up my list of best content marketing podcasts. It’s time now for you to fire up your favorite podcast app, subscribe to these 13 podcasts, and listen to them whenever you find the time. It’ll be time well spent as these podcasts will help you craft a solid content marketing strategy that educates and inspires your audience.
Did I miss out on your favorite content marketing podcast? Please let me know in the comments section below. If you’d like more podcast recommendations, check out these lists as well:
If you found this article useful, please share it on Twitter using the link below:
Editor’s Note: This article was first published on March 16, 2021 and has been updated regularly since then for relevance and comprehensiveness.
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Hey Sandeep,
Interesting article! As podcasts continue to grow in popularity, more and more businesses will begin to offer their own branded podcast in an attempt to tap into the enviable demographic that primarily consumes this content. Incorporating a podcast into your content marketing strategy is a cost-effective way to help develop the authoritative presence of your business, expand your current audience reach, and boost brand awareness and loyalty. Thanks for sharing, Cheers!
I find that one of the problems in content marketing is the ability to consistently produce content. Inspiration is really the key to successful content marketing. You need to become inspired so you can consistently produce useful content.
I listened to the suggested podcast and found some more too. Here are my list and my take on these found podcast:
1. The Content Marketing Show: This podcast is hosted by the Content Marketing Institute and focuses on helping businesses create, distribute, and optimize content.
2. Duct Tape Marketing: Another great show for businesses of all sizes, Duct Tape Marketing covers a wide range of content marketing topics.
3. Social Media Examiner’s Social Media Marketing Podcast: SME’s podcast is one of the longest-running ones out there and offers tips on everything from Facebook Ads to live video streaming.
4. Copyblogger FM: Copyblogger FM is another great resource for content marketers, with episodes that focus on everything from email marketing to creating a content strategy.
From the list, I tried your podcast. I like that it is entertaining for me. I like that it practically discusses marketing strategies that you actually use to grow your agency. I really appreciate the insight.
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Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…

Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…
A few links on this blog are affiliate links. If you purchase a product or service through one of these affiliate links, I’ll receive a commission at no additional cost to you.
Rest assured, I recommend only those tools that I personally use and genuinely trust. In most cases, you’ll find in-depth reviews, tutorials, and how-to guides of these tools on my blog to help you make informed decisions.

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