Uncategorized

Uncover the Secrets of ‘The Trunk’: Mystery Melodrama Starring Seo Hyun-jin and Gong Yoo, Launching November 29  About Netflix
source

Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we’re ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to your advantage and stay ahead in such a competitive time.
Ben Steele, senior editor at Search Engine Journal, joined me on this SEJ Show to break down the three significant disruptions in the SEO world and the opportunities they present. We examined the process behind implementing generative AI and what AI might look like next year.
Get tactics for communicating your SEO value, tips on new ways to cultivate your audience, and new content creation strategies for facing changing trends.
People noted that generative AI would be the biggest disruptor. However, respondents are largely positive; they feel optimistic about the impact of generative AI and its potential to affect their business’s bottom line. I think there’s an interesting duality to note there. It’s disrupting many things, but people are still excited about it. –Ben Steele, 04:33
You bring up a great point about adapting focus. The industry is incredibly dynamic. With the acceleration of AI, changes in search engine algorithms, and evolving user behavior, SEO professionals need to be agile. They have to reassess and adapt their metric priorities in real time to ensure they’re capturing the most relevant data, which translates to business value. That could be the reason we had to revisit the metrics we included in this year’s survey. –Ben Steele, 20:29
While I can’t predict the future with absolute certainty, what’s clear is that the traditional role of an SEO professional is already transforming. SEO is becoming increasingly interdisciplinary. It’s no longer just about optimizing for search engines; it’s about optimizing for user experience, understanding data analytics, and even having some proficiency with AI and machine learning models. –Ben Steele, 21:15
[00:00] – About Ben.
[03:57] – Top disruptors in SEO.
[04:33] – Has generative AI affected search yet?
[07:07] – User behavior toward new technology: voice search example.
[10:46] – Freelancers moving to permanent positions.
[12:15] – Impact of layoffs in tech companies.
[16:34] – Priority metrics for SEO professionals.
[18:05] – Agency vs. in-house SEO communication struggles.
[22:20] – Importance of click-through rate as a metric.
[27:25] – SEO’s role in ecommerce and Google Shopping.
[28:53] – Content’s role in SEO.
[29:37] – Top barriers to SEO success.
[30:57] – Communication barriers in SEO.
[32:31] – Frequency of Google updates.
[34:01] – Changes in Google SERPs.
[34:36] – Major takeaways in the SEO report.
[36:46] – Navigating SEO algorithm changes.
[38:03] – Communicating SEO value.
Resources mentioned:
State of SEO 2024 – https://www.searchenginejournal.com/state-of-seo/
An SEO’s job is not just to drive traffic; it’s to complete that journey all the way down to the checkout. –Loren Baker, 26:08
What we’re seeing is a shift in focus. Last year, people were going back to basics and focusing on technical SEO. This year, we’re seeing a greater emphasis on understanding audience intent and traffic quality, not just raw numbers, but what this traffic means. –Ben Steele, 22:22
People are no longer convinced by the promise of getting you to page one for any term you want because the question becomes, ‘Page one for what? For something that nobody searches for?’ –Ben Steele, 38:03
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.
Connect with Ben Steele:
Ben Steele, the Senior Editor at SEJ, boasts profound expertise in digital content. Though he didn’t initially aim to become an SEO strategist, the skills he acquired for his role, combined with his self-initiated research into digital marketing, unveiled his genuine passion in this field.
His experience in professional theater not only refined his work ethic and leadership abilities but also fostered other invaluable attributes such as creativity.
Now, at SEJ, Ben contributes to their ebooks, consistently providing fresh perspectives and strategic content advice. Through his SEO endeavors, he artfully weaves the nuances of human experiences, journeys, and expressions into enlightening lessons for others.
Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

source

Seo Hyun Jin and Gong Yoo’s long-awaited drama is gearing up for its premiere!
On October 30, the first teaser and poster were revealed for the upcoming Netflix series “The Trunk.”
Based on a novel, “The Trunk” is about a secretive marriage service accompanied by a mysterious trunk. The story revolves around Noh In Ji (Seo Hyun Jin), an employee at NM (New Marriage) who finds herself deeply alone despite her job of living with a “contract husband” every year, and Han Jeong Won (Gong Yoo), who enters into this contract marriage in an ironic attempt to preserve his previous marriage.
In the poster, Noh In Ji is seen entering Han Jeong Won’s home with a large trunk, set against a backdrop of a spiral staircase and a cold, glamorous atmosphere. The characters wear similarly empty facial expressions as they are turned toward each other. The poster contains the text, “Truth and lies, wrath and longing. A marriage entangled in secrets.”

The teaser gives a glimpse of the “contract couple” meeting for the first time. Noh In Ji, who is familiar with the process, enters the home of her fifth husband Han Jeong Won, who does not seem very excited about the situation as he asks, “Do I refer to you as my wife? Is that how this works?” The two then embark on their one-year contract marriage, guided by a manual.
It also hints at the mysterious relationship between Han Jeong Won and his ex-wife Lee Seo Yeon (Jung Yun Ha), who says to him, “Congratulations on your marriage, honey.” To Noh In Ji, Lee Seo Yeon mysteriously says, “Please be happy. I may be punishing Jeong Won, but I’m also giving him time off.”

“The Trunk” is set to premiere on November 29 via Netflix.
While waiting, watch Seo Hyun Jin in “Why Her?”:
Watch Now
And Gong Yoo in “Guardian: The Lonely and Great God”:
Watch Now
Source (1) (2)

source

This past week’s Generative AI News (GAIN) rundown covers two weeks of news. Eric Schwartz of Voicebot.ai and I jammed in 16 different news stories and a few other tidbits in this double roundup.
Also, if you want our 2x weekly newsletter with headlines and links to additional top generative AI stories (no write-ups, just links to stories, most of which we don’t have time to write about here or in Synthedia), subscribe on LinkedIn.
Featured stories this week include:
Featured Stories of the Week 🔦
Generative AI Funding Fountain 💰⛲️
Generative AI Product Garden 🪴
Generative AI in the World 🌏

The show is recorded live and streamed via YouTube and LinkedIn, typically at 11:00 am ET on Thursdays, but sometimes it is on Fridays due to schedule conflicts. You can re-watch each week’s discussion on Voicebot’s YouTube channel or just listen here, whatever works best for you.
Please join us live next week on YouTube or LinkedIn. Also, please participate in an upcoming live show by commenting, and we are likely to give you a shoutout and may even show your comment on screen.

 
 

 
 
Follow @bretkinsella Follow @voicebotai
Hour One CEO Oren Aharon is Leveraging Generative AI to Fuse Video with Virtual Human Features – Voicebot Podcast Ep 348

Soapbox Labs Founder and Ireland’s AI Ambassador Patricia Scanlon – Voicebot Podcast Ep 351

Bret is founder, CEO, and research director of Voicebot.ai. He was named analyst and journalist of the year in 2019, 2020, and 2021 and is widely cited in media and academic research as an authority on voice assistants and AI. He is also the host of the Voicebot Podcast and editor of the Voice Insider newsletter.

source

Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
Bard is our creative collaborator. It’s a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16
Step behind the curtain and into the world of Google’s Bard with its Director of Product Management, Yury Pinsky, in an exclusive conversation with SEJ Editor-in-Chief Amanda Zantal-Wiener.
Hear about the origins and journey to Bard’s unveiling, and discover how the team behind it envisions a collaborative future with AI. SEO pros and seasoned digital marketers alike will get an up-close look at the nuances of generative AI and a glimpse at what predictions for what’s next.
So prep your popcorn — grab your notetaking method of choice — and tune in to learn how to incorporate Google’s current and forward-looking AI initiatives into your own business innovation.
[07:11] – The origin of Bard and its market niche.
[13:23] – Impact of generative AI and Bard on SEO and content creation.
[17:37] – Using Bard for audience evaluation in content creation.
[23:54] – Distinctive features of Bard compared to other AI models.
[28:33] – Most interesting prompts seen in Bard.
[33:29] – Future vision for Bard and generative AI.
I’m inspired by this idea that technology can work together with us, and we can bring Bard in as a creative partner in your editorial work or when we’re trying to write a document for work or something in our personal lives. –Yuri Pinsky, 09:46
It’s a very vibrant, fast-paced, fast moving industry right now. I think some of the unique things we have with Bard are things like the ability to plug into Google tools. –Yuri Pinsky, 23:54
In the sciences and the medical field, there could be lots of interesting breakthroughs in drug discovery in climate applications. How can they use the power of these foundational models to really benefit all of us in some way? –Yuri Pinsky, 25:44
Your ideas still have to be your own in order for AI to work with you best and work for you best. –Yuri Pinsky, 28:33
It is not the end of search. Bard is an experiment. It’s complementary to search. It’s this conversational collaborator. –Yuri Pinsky, 32:47
Connect with Yury Pinsky:
Yury is a Product Manager for Bard, leading areas including Extensions, Factuality, and multi-modality. Yury is passionate about cutting edge technology and finding ways to bring it to users around the world. Prior to serving in his current role, Yury led product teams around Natural Language and Speech Recognition for the Google Assistant, spent time building wearables in Google [X], and helped build out Google Search on mobile devices.
Outside of work, Yury enjoys spending time with his family, planning his next vacation, and the daily logistics of kids’ extracurricular activities.
Connect on LinkedIn: https://www.linkedin.com/in/ypinsky
Connect with Amanda Zantal-Wiener:
Follow her on Twitter: https://twitter.com/Amanda_ZW
Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Amanda is a writer, editor, marketer, and “Golden Girls” superfan. Joining SEJ from HubSpot, her byline has appeared in Thrillist, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

source

Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings.
Since there’s no ‘easy’ button for a technical audit, join us for this special spotlight episode to learn how 24/7 monitoring can help you see everything happening on your site at any moment.
Go beyond SEO and bring together teams focused on compliance, know when people go rogue and when other teams make changes. Addressing them quickly as they happen can help your rankings and growth.
Conductor’s Patrick Reinhart joins me on the SEJ Show to dive into the importance of continuous SEO monitoring and how Conductor can help you work smarter, not harder.
Patrick will walk through common problems with SEO and how you can proactively fix them before rankings are impacted. You’ll also learn how real-time SEO auditing can streamline your process.
One of the hardest things is a conversation with other teams getting people to care. And I think something that always gets someone, the attention is data. –Pat Reinhart, 13:47
The mindset of it being a compliance component and that notification when something is not working can not necessarily change a negative mindset, but get everybody on the same mindset that you’re working together for this common goal, which I like. –Loren Baker, 16:59
One of the best things you can do is pay attention to how specific you’re being with your content. Specificity is going to be a key factor moving forward. –Pat Reinhart, 26:16
 
[00:00] – About Pat Reinhart.
[05:51] – SEO audit shift to ongoing processes.
[07:34] – Always-on SEO mentality explained.
[12:38] – Real-time SEO monitoring versus health check-ups.
[16:22] – Emphasizing compliance in SEO audits with developers.
[17:31] – Realistic goal-setting with dev teams in SEO.
[19:31] – SEO strategies before holiday code freezes.
[24:41] – AI’s impact in SEO and ChatGPT’s role.
[25:05] – Strategies for Google’s search generative experience.
[32:58] – Transparency and authorship in SEO content.
[35:58] – LinkedIn’s importance for SEO professionals.
 
Resources Mentioned:
It’s not about speed or volume. It’s more about creating specific content that drives value. –Pat Reinhart, 29:51
LinkedIn has been very helpful to me throughout my career. It’s not just my digital resume. It’s a community that you can use to your advantage. –Pat Reinhart, 38:12
It’s more about process than practice most of the time. –Pat Reinhart, 44:25
 
Connect with Patrick Reinhart:
Patrick Reinhart leads enterprise digital strategy for Conductor’s Customer Success team as Vice President of Services and Thought Leadership. With over 15 years of organic search and digital marketing experience, he helps some of the world’s largest brands with organic search initiatives.
Connect on LinkedIn: https://www.linkedin.com/in/patrickreinhart/
 
Connect with Loren Baker:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

source