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Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Google’s Search Off The Record podcast sheds light on the search engine’s evolving ranking systems and updates.
In the most recent episode of Google’s podcast “Search Off the Record,” Search Liaison Danny Sullivan joins the show to discuss a timely topic.
Coinciding with the rollout of Google’s August 2023 core algorithm update, Sullivan addresses common questions and misconceptions about ranking systems.
This article overviews the 34-minute episode, highlighting the most relevant insights.
Sullivan pointed out that Google’s ranking system isn’t one algorithm but many systems working together.
He states:
“A lot of people think, ‘Oh, there’s the Google algorithm, and that’s it, it’s this big giant thing.’ And of course, as we all know, there’s multiple systems that all come into play.”
Google discussed the change from referring to Google’s algorithm updates by specific names to viewing them as ongoing ranking systems.
For example, the update formerly known as “Panda” is now seen as a persistent, integral part of a ranking system.
This reflects how these algorithm changes have become fully incorporated into and continuously optimize Google’s search results.
Google’s ranking systems are listed in an official document, which includes current and retired systems, showing how search has evolved.
However, the documentation doesn’t list every ranking system, only some key examples.
On the purpose of Google’s documentation on ranking systems, Sullivan states:
“It seemed like it would be useful to list a lot of these so that people understood them and especially I think for SEOs and creators, for them to understand some of the ones that get involved with ranking on a recurring basis.”
The podcast touched on SEO professionals’ mistaken beliefs about ranking algorithm updates.
One misconception is that each new update necessitates reworking your SEO strategy. However, Sullivan disagrees with this view.
On how to react to a new ranking update, Sullivan states :
“If you’ve seen a change after one of these systems has been launched or an updated system been launched then that’s probably a sign that, well, maybe you’re not as aligned as you should be with what these things have been looking for with what Google’s generally trying to look for.”
Google aims to communicate more often about its ranking systems, but Sullivan clarified that this doesn’t indicate it’s making more changes than usual.
When asked how SEO professionals might respond to Google being more transparent, Sullivan joked that some might try to ‘game’ or manipulate things to rank higher.
However, he clarified that Google provides this information to help people improve their content for people, not just chase rankings.
“I think that I feel like more of our shift these days is less about these are the specific things and more of these are the mindsets you should be following.”
Sullivan said if SEOs use the guidelines to create better, more helpful content, there’s no problem with that.
The conversation concluded with Sullivan offering the following advice: Create genuine, engaging content tailored to your target audience.
He believes that the most successful websites are the ones that manage to produce content not solely to rank in search engines but also to provide real value to users.
“Now more than ever, having that authentic content that you created because you have an actual audience in mind that you know would come to it directly, that is your way forward as you try to navigate this world of how ranking systems are evolving.”
While staying informed is essential, Sullivan says most updates don’t require dramatic alterations to your overall SEO approach.
Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, August 2023. 
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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AAPL: 233.13 ( 0.54 )
Copyright © 2024 Quiller Media, Inc. All rights reserved.
Apple Podcasts app
Apple has introduced a new feature for Apple Podcasts in iOS 17.4 that provides a transcript for seemingly nearly every podcast.

Machine translation has improved significantly in recent years, to the point that spoken word should be relatively non-trivial to transcribe into text. Apple’s work on machine learning models and artificial intelligence has led to a new feature for Apple Podcasts.
Users testing iOS 17.4 beta 1 have discovered nearly all of the podcasts in their library show transcripts. There seem to be some that don’t, and any added from an external source like a URL won’t.
The feature is new and still in beta, so there isn’t any information on implementation or expected accuracy. Users should expect most, if not all, shows delivered through Apple’s podcast network to be transcribed.
Limitations and other details will likely be shared by Apple once iOS 17.4 is released to the public in March. The update is primarily focused on updates pertaining to EU regulation.
Wesley Hilliard served ten years as a Nuclear Power Electrician in the US Navy, then jumped careers in 2019. Today, he is Assistant Editor, Podcast Cohost, SEO Specialist, and Social Media Manager for AppleInsider.
The introduction of the Apple Vision Pro has reintroduced 3D content after nearly a decade of absence. Here's where to find 3D movies for purchase from any Apple device that has a TV app.
Bring intelligent coding assistance to Apple's Xcode with the GitHub Copilot extension, now available in a public preview for those with a Copilot license.
The App Store could soon introduce AI-generated summaries of users' application reviews. Here's what we know about the feature so far.
Exclusive coupon savings are in effect on Apple's 2024 iMac 24-inch, with discounts of up to $100 off the all-in-one desktop on top of 3 years of AppleCare for $149. Best of all, no membership is required.
Apple has updated its Mac mini once again, bumping the compact Mac up to M4 Apple Silicon as part of a total redesign. Here's what's changed since the last update, the M2 Mac mini.
Apple has rolled out a new firmware update for AirPods 4, likely focusing on bug fixes and other improvements.
Don't expect to fit the new M4 Mac mini into too tight a space because you're going to have to tip it to reach underneath every time you need to switch it on.
A new anthropomorphic advertisement for the Mac mini shows off how the pint-sized Mac is "five by five inches of pure power and purpose."
The App Store could soon introduce AI-generated summaries of users' application reviews. Here's what we know about the feature so far.
Apple has launched its Tap to Pay on iPhone feature in five more EU countries, the slow rollout that began wit the US in 2022.
Apple Intelligence is currently available in U.S. English only but will expand to support several other languages in the early second quarter of 2025, including several not previously announced.
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By JiHyun, Lee
Oct 30, 2024

olzllovely@sportschosun.com
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18 Ecommerce Podcasts For Ambitious Business Leaders (2024)  Shopify
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Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Google shares strategies for managing outdated website content rather than deleting it.
In the latest episode of the Search Off The Record podcast, Google Search Relations team members John Mueller and Lizzi Sassman did a deep dive into dealing with “content decay” on websites.
Outdated content is a natural issue all sites face over time, and Google has outlined strategies beyond just deleting old pages.
While removing stale content is sometimes necessary, Google recommends taking an intentional, format-specific approach to tackling content decay.
Google advises against immediately removing content that becomes obsolete, like materials referencing discontinued products or services.
Removing content too soon could confuse readers and lead to a poor experience, Sassman explains:
“So, if I’m trying to find out like what happened, I almost need that first thing to know. Like, “What happened to you?” And, otherwise, it feels almost like an error. Like, “Did I click a wrong link or they redirect to the wrong thing?””
Sassman says you can avoid confusion by providing transitional “explainer” pages during deprecation periods.
A temporary transition guide informs readers of the outdated content while steering them toward updated resources.
Sassman continues:
“That could be like an intermediary step where maybe you don’t do that forever, but you do it during the transition period where, for like six months, you have them go funnel them to the explanation, and then after that, all right, call it a day. Like enough people know about it. Enough time has passed. We can just redirect right to the thing and people aren’t as confused anymore.”
For reference guides and content that provide authoritative overviews, Google suggests updating information to maintain accuracy and relevance.
However, for archival purposes, major updates may warrant creating a new piece instead of editing the original.
Sassman explains:
“I still want to retain the original piece of content as it was, in case we need to look back or refer to it, and to change it or rehabilitate it into a new thing would almost be worth republishing as a new blog post if we had that much additional things to say about it.”
Google recommends removing pages in cases where the outdated information is potentially harmful.
Sassman says she arrived at this conclusion when deciding what to do with a guide involving obsolete structured data:
“I think something that we deleted recently was the “How to Structure Data” documentation page, which I thought we should just get rid of it… it almost felt like that’s going to be more confusing to leave it up for a period of time.
And actually it would be negative if people are still adding markup, thinking they’re going to get something. So what we ended up doing was just delete the page and redirect to the changelog entry so that, if people clicked “How To Structure Data” still, if there was a link somewhere, they could still find out what happened to that feature.”
To keep your content current, Google advises implementing a system for auditing aging content and flagging it for review.
Sassman says she sets automated alerts for pages that haven’t been checked in set periods:
“Oh, so we have a little robot to come and remind us, “Hey, you should come investigate this documentation page. It’s been x amount of time. Please come and look at it again to make sure that all of your links are still up to date, that it’s still fresh.””
Google’s tips for dealing with content decay center around understanding the context of outdated materials.
You want to prevent visitors from stumbling across obsolete pages without clarity.
Additional Google-recommended tactics include:
Following Google’s recommendations for tackling content decay can benefit you in several ways:
By proactively tackling content decay, you can keep your website a valuable resource, improve SEO, and maintain an organized content library.
Listen to the full episode of Google’s podcast below:

Featured Image: Stokkete/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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ArticleX, the #1 AI podcast summarizer, is making waves in the industry, offering a solution that goes beyond simple transcription to create publishable articles in minutes.
Today, we’ll explore why this innovative platform is gaining traction and how it’s revolutionizing the way we repurpose audio content.
Unlike many AI-powered content tools that rely solely on ChatGPT 3.5 or similar models, Article X takes a more sophisticated approach. The platform integrates various AI tools to produce a compelling, ready-to-publish article that captures the essence of your podcast. This means you’re not left with a mere transcription but a well-structured piece of content that’s immediately usable.
ArticleX’s AI podcast summarizer has caught the attention of major publications, including Forbes, Entrepreneur, Inc., and Business Insider. The reason for this buzz is simple: Article X significantly reduces the workload for content creators, automating a process that typically requires substantial time and resources.

One of the most striking features of Article X is its cost-effectiveness. At just $5 per article, it offers an unparalleled value proposition. Consider this: some companies pay salaries of up to $50,000 for tasks that Article X can now automate. This dramatic reduction in cost and effort is a game-changer for businesses and individual content creators alike.
Using Article X is straightforward and user-friendly. Here’s a quick overview of the process:
ArticleX isn’t just another AI writing tool. It offers several features that set it apart:
Article X takes automation a step further. Users can link their Apple Podcasts profile to the platform, enabling automatic article generation each time a new episode is published. This feature streamlines the content creation process, ensuring that written content is always up-to-date with your latest podcast releases.
To illustrate the capabilities of Article X, let’s look at how it handled a podcast episode titled “How to Make Networking Less Awkward” by NPR. The generated article included:
This level of detail and structure is far beyond what a simple transcription service or generic AI writing tool could produce. It captures the unique insights and human elements that make the content valuable and engaging.
By creating high-quality, SEO-optimized articles from your podcasts, Article X helps expand your online presence. These articles can rank on Google, attracting new audiences to your content. Visitors who find your article through a search engine may then be encouraged to listen to the full podcast, creating a virtuous cycle of content discovery and engagement.
Once your article is generated, publishing is a breeze. You can simply copy and paste the content into your preferred Content Management System (CMS). For WordPress users, Article X offers direct integration, allowing for one-click publishing. This seamless process means you can go from podcast to published article in under 10 minutes.
While Article X produces high-quality content that’s ready to publish, the creators recommend reviewing the articles before posting. This allows for any necessary edits or customizations to align with your brand voice. However, many users find that after seeing the consistent quality of the generated articles, they trust the tool to produce publish-ready content without extensive review.
Article X is rapidly becoming an essential tool for podcasters, content marketers, and anyone looking to maximize the value of their audio content. By offering a quick, cost-effective, and high-quality solution for turning podcasts into articles, it addresses a significant pain point in the content creation process.
Whether you’re looking to improve your SEO, reach a wider audience, or simply save time and resources, Article X presents a compelling option. With its 7-day free trial, there’s no risk in giving it a try. As the content landscape continues to evolve, tools like Article X are leading the way in helping creators work smarter, not harder.
“It’s definitely a tool that should be in your tool belt if it’s not already. Go check it out, ArticleX.com. Sign up for a 7-day free trial. It costs you nothing to check it out.”

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