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Download your copy of SEO Trends 2025 and discover what to be hopeful about in a changing search world.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
With Tom Capper, we will dive into fresh data comparing the prevalence of AI Overviews by industry, geographic location, search intent stage and more, along with what factors correlate with appearing in them.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Join us as we explore an in-depth analysis of 120,000 Google queries, uncovering critical insights into Google’s AI Overviews, and how to utilize them effectively.
The world of search is undergoing a seismic shift, with AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot changing how users interact with search results. But even in this time of rapid innovation, one thing remains certain: Google continues to dominate the search landscape, holding an impressive 90% market share.
So, what does this mean for your search strategy? How can you adapt to stay visible and competitive?
That’s where we come in.
Join us on December 5th for an exclusive webinar with experts from Botify and DemandSphere, where we’ll walk through their in-depth analysis of 120,000 Google queries.
Together, we’ll uncover critical insights into Google’s AI Overviews, and how to utilize them effectively.
Whether you’re a seasoned SEO professional or just starting out, this webinar will give you the insights and tools you need to navigate today’s increasingly competitive organic search environment.
AI Overviews are quickly becoming a defining feature of Google’s search results. Understanding how to optimize for these changes could be the difference between thriving in search or being left behind.
Plus, we’ll explore why SEO fundamentals—like high-quality content and effective crawling strategies—remain essential, even in an AI-driven world.
Join us for this live session to gain exclusive insights, participate in an interactive Q&A after the webinar, and walk away with actionable strategies to plan your SEO efforts for 2025.
Can’t attend live? No problem! Register now, and we’ll send you a recording so you can watch when you want.
Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked …
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Google issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to close a loophole that publishers had been using for years to generate passive affiliate revenue.
In the controversial SEO practice that Google is looking to end, publishers would allow third-party vendors to publish content—typically product recommendations with affiliate links—on their websites. 
Because of the publishers’ strong search authority, these affiliate pages would get a boost in visibility and generate passive revenue, which the two companies would split.
For instance, a vendor called Forbes Marketplace (in which Forbes is a minority investor) creates financial content for CNN Underscored, the affiliate arm of CNN.
But the distinction between the two operations is practically invisible, leaving consumers unaware that the credit card reviews they are browsing on CNN Underscored are actually created by a third party. Some analysts pejoratively refer to the practice as “parasite SEO.”

Exclusive: Forbes, CNN, and More Lose Millions as New Google Policy Tanks Affiliate Businesses

In its original description of Site Reputation Abuse, which debuted in March, Google stipulated that the owner of a website had to have some involvement in producing the third-party content. If the publisher had a hand in the process, then there was no Site Reputation Abuse.
However, in the updated language from the new blog post, Google clarified that no level of publisher involvement in the process mitigates the violation. Going forward, any use of third-party content on a site to exploit the search authority of the publisher constitutes Site Reputation Abuse.
“We’ve heard very clearly from users that site reputation abuse—commonly referred to as ‘parasite SEO’—leads to a bad search experience for people,” Chris Nelson, a senior staff analyst of search ranking at Google, told ADWEEK. “Today’s policy update helps to crack down on this behavior.”
Despite the new language, not all third-party content violates the new policy. For instance, wire services, sponsored content, and news syndications are among the variety of exceptions Google lists on its official spam policy forum.
Site owners who have violated the new Site Reputation Abuse policy will receive a spam manual action, which occurs when a human reviewer at Google has determined that pages on the site are not compliant with Google spam policies.
In similar but less flagrant cases, Google also has a series of systems designed to detect if a section of a site is “independent or starkly different from” the main content of the site. In those situations, the search platform will treat these site sub-sections as standalone sites, meaning they will not get a ranking boost just because of the reputation of the main site.
This latter method of enforcement will reduce the search visibility of these sub-sections, leading to a decline in traffic. 
“This doesn’t mean that these sub-sections have somehow been demoted or are in violation of our spam policies,” the blog post notes. “It simply means we’re measuring them independently, even if they are located within a site.”
The policy revision comes one week after reporting from ADWEEK detailed a steep decline in the search visibility of the affiliate arms of several premium publishers.
Beginning in July, the search visibility of the Forbes, Wall Street Journal, CNN, Fortune, and Time affiliate operations dropped sharply.
Between Sept. 12 and Oct. 31, search visibility declined 43% at Forbes Advisor, 77% at WSJ Buy-Side, 63% at CNN Underscored, 72% at Fortune Recommends, and 97% at Time Stamped, according to data compiled for ADWEEK by Sistrix.

Crucially, the declines were isolated only to the affiliate arms of these publishers, said Sistrix marketing manager Steve Paine. For example, CNN Underscored declined in search visibility, but CNN.com did not.
This pattern is highly atypical, according to Paine. It is rare to see such a small number of sites be affected by an SEO update, and it is rarer still to see site directories, rather than the domains themselves, experiencing isolated drop-offs. 
Speaking with ADWEEK, several search analysts suspected that the drop-offs were related to these publishers violating the Site Reputation Abuse policy. All five publishers worked with third-party vendors to power—to varying degrees—their affiliate businesses. 
In a statement provided to ADWEEK at the time, Google described the fundamental dynamic of Site Reputation Abuse without using the phrase specifically.
“We’re working to combat tactics where third parties try to exploit a site’s reputation just to rank well in search,” a Google spokesperson told ADWEEK. “We recently updated our spam policies to specifically target this type of behavior.” 
The declines have led to material losses in revenue and traffic for the publishers.
But perhaps more critically, the crackdowns signal that the underlying model that animated these affiliate operations—working with a third party to run the business, then splitting the proceeds—is no longer viable.
Mark Stenberg is Adweek’s senior media reporter.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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Download your copy of SEO Trends 2025 and discover what to be hopeful about in a changing search world.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
With Tom Capper, we will dive into fresh data comparing the prevalence of AI Overviews by industry, geographic location, search intent stage and more, along with what factors correlate with appearing in them.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Google updates site reputation abuse policy, prohibiting third-party content from exploiting host domains regardless of first-party oversight.
Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to manipulate search rankings through third-party content.
Chris Nelson from the Google Search Quality team states:
“We’ve heard very clearly from users that site reputation abuse – commonly referred to as ‘parasite SEO’ – leads to a bad search experience for people, and today’s policy update helps to crack down on this behavior.”
The updated policy states that using third-party content to exploit a site’s ranking signals violates Google’s guidelines, regardless of first-party involvement or oversight.
This clarification comes after Google’s review of various business arrangements, including white-label services, licensing agreements, and partial ownership structures.
The updated policy language states:
“Site reputation abuse is the practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site’s ranking signals.”
Google outlines several examples of policy violations, including:
Google acknowledges there’s a difference between abusive practices and legitimate third-party content.
Acceptable examples include:
Enforcement of the site reputation abuse policy began in May.
The rollout is having a notable impact in the news and publishing industry, as documented by Olga Zarr.
Major organizations, including CNN, USA Today, and LA Times, were among the first to receive manual penalties, primarily for hosting third-party coupons and promotional content.
Glenn Gabe shared early observations:
Here’s another example. The query “uber promos codes” yielded CNN as #2 yesterday and Fortune at #4. Both are now gone. I can’t even find them. Wow. pic.twitter.com/0Oc48ggYeh
— Glenn Gabe (@glenngabe) May 6, 2024

The recovery process has shown clear patterns: sites that removed offending content or implemented noindex tags on affected sections have started seeing their manual actions lifted. However, ranking recovery takes time as Google’s crawlers need to process these changes.
BTW, here’s a site that never dropped (must have slipped through the cracks when manual actions were sent out). But, they noindexed the coupons directory recently anyway. The site actually surges when others drop out due to manual actions. But again, that content is noindexed… pic.twitter.com/6lz8umfeBl
— Glenn Gabe (@glenngabe) May 11, 2024

While enforcement relies on manual actions, Google has indicated plans for algorithmic updates to automate the detection and demotion of site reputation abuse, though no specific timeline has been announced.
Site owners found in violation will receive notifications through Search Console and can submit reconsideration requests.
Featured Image: JarTee/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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Search Engine Land » SEO » Google Search podcast carousel going away on February 13
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Google will be removing the podcast carousel fully from Google Search on February 13, 2023. There is a notice in the Google Podcast Manager about the podcast carousel going away.
The notice. The notice reads, “Note: Google Search will stop showing podcast carousels by February 13. As a result, clicks and impressions in How people find your show will drop to zero after that date.”
Here is a screenshot:
Didn’t it already go away. A few weeks ago, a bunch of SEOs who manage popular podcasts or like to consume podcasts, noticed that the podcast carousel was gone from the Google Search results. I guess it is not 100% gone until February 13th.
Reaction. Here is some of the reaction around this feature going away:
RIP Google Podcasts?

Just seen this in GPM.

Carousels being dropped from Google Search from next week, and clicks/impressions dropping to 0 beyond that date.

They’re asking podcasters to download data in advance.

cc @rustybrick @glenngabe @MordyOberstein @MarketingOClock pic.twitter.com/9BwknAYmlJ
Yeah I feel (at the moment) that it’s an opportunity wasted. I’m not sure how AI could take over podcast search though, but it would certainly be an interesting development!
i can’t hear you…
Why we care. If you manage a podcast and that podcast you may see less impressions and clicks on your episodes from Google Search. You should also consider downloading your historical data, just in case Google removes that data over time.
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With over 3.9 billion social media users worldwide, it’s safe to say every marketing strategy requires a social component to succeed.
Since the social media landscape changes so rapidly, it’s important that marketers stay updated with all the latest trends, features, and algorithm updates. One way to stay updated is by tuning in regularly to social media marketing podcasts.
The 12 social media marketing podcasts featured in this article are packed with insights, tips, and strategies to level up your social media marketing game. Make sure you subscribe to them on your favorite podcast app.
Table of Contents
Hosted by: Jay Baer and Adam Brown
Launched in 2012, Social Pros is one of the oldest and most popular social media marketing podcasts on the web. Hosted by Jay Baer of Convince & Convert and Adam Brown of Salesforce, the podcast features inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and several more staff, operate and measure their social media programs.
Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Baer and Brown. Tune in for insights from two of the leading experts in the field.
Learn more: Website / Apple Podcasts
Recommended Episodes
Hosted by: Andréa Jones
Savvy Social is a weekly social media marketing podcast hosted by social media strategist Andréa Jones of OnlineDrea.com.
The podcast covers all aspects of social media and features chats with other industry professionals who share insights on what social media strategies have worked for them.
Learn more: Website / Apple Podcasts / Spotify
Recommended Episodes
Hosted by: The Buffer Team
The Science of Social Media is a weekly podcast by Buffer, one of the most widely-used social media scheduling tools on the market.
Buffer’s podcast mainly focuses on social media marketing, with each episode containing actionable advice and strategies on how to grow your social media presence.
Learn more: Website / Apple Podcasts
Recommended Episodes
Hosted by: Amy Porterfield
Leading online marketing strategist Amy Porterfield’s podcast, Online Marketing Made Easy, is designed to help you take immediate action on the most important strategies for starting, scaling, and automating your online business.
The podcast features mini marketing masterclasses on a wide range of marketing topics, step-by-step guides, and interviews with successful entrepreneurs.
Need help with Facebook ads? Want to improve your LinkedIn presence? Thinking about creating an online course? Tune in for answers to all your marketing challenges.
Learn more: Website / Apple Podcasts / Spotify
Recommended Episodes
Hosted by: Michael Stelzner
Hosted by Social Media Examiner’s founder Michael Stelzner, the Social Media Marketing podcast has been consistently ranking in the top 10 marketing podcasts for the last seven years.
In the podcast, Stelzner shares success stories and expert interviews from leading social media marketing pros. You’ll discover how successful companies use social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.
Listen on: Website / Apple Podcasts
Recommended Episodes
Hosted by: Maria Ganta and Theo Stanciu
The Life of a Social Media Manager is a weekly social media marketing podcast by Socialinsider, a social media analytics and reporting company.
Every week, hosts Theo and Maria from Socialinsider talk with industry experts to discover what it takes to build a successful career as a social media manager.
Marketers from some of the biggest brands worldwide, such as HBO Max, Pinterest, Canva, and Puma, discuss what they love about the job, what they find challenging, strategy tips, and more.
With an average of 30 minutes, the podcast is perfect to start your day with.
Listen on: Spotify / Website
Recommended Episodes
Hosted by: Gary Vaynerchuk
If there’s one person who’s mastered the art of social media marketing, it’s Gary Vaynerchuk. He has a huge following on almost every social network — from established networks like Instagram, Snapchat, and Twitter to emerging platforms like TikTok.
On each of these platforms, Vaynerchuk consistently uploads native content that resonates with his audience. His podcast is no different.
The GaryVee Audio Experience covers a mix of Vaynerchuk’s #AskGaryVee show episodes, keynote speeches, snippets from the DAILYVEE video series, and original podcast content.
Listen on: Apple Podcasts / Spotify
Recommended Episodes
Hosted by: The Social Media Examiner Team
Social Media Marketing Talk Show is another podcast by Social Media Examiner. While Michael Stelzner’s personal podcast focuses on actionable social media strategies, Social Media Marketing Talk Show focuses on trending social media news stories.
Each week, the Social Media Examiner team brings you expert commentary on breaking social media marketing news from Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest. Listen in to gain quick social media insights.
Learn more: Website / Apple Podcasts
Recommended Episodes
Hosted by: Rick Mulready
Previously called The Art of Paid Traffic, Rick Mulready’s podcast is a primer on all aspects of paid advertising. In the podcast, Mulready shares Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business.
Tune in to the podcast for practical tips, actionable strategies, and detailed case studies to help you build a successful online business.
Learn more: Website / Stitcher
Recommended Episodes
Hosted by: Reid Hoffman
Hosted by LinkedIn co-founder Reid Hoffman, Masters of Scale is a weekly podcast featuring the best startup advice from Silicon Valley and beyond. Each week, Hoffman invites iconic founders and CEOs who share the stories and strategies that helped them grow their companies from startups into global brands.
Past guests on the show have included successful online entrepreneurs such as Ben Chestnut from Mailchimp, Instagram’s Kevin Systrom, Stewart Butterfield from Slack, and many more.
Listen on: Apple Podcasts / Spotify
Recommended Episodes
Hosted by: Sara Tasker
Sara Tasker is an Instagram expert with over 200k followers on the platform and a thriving six-figure online business. Hashtag Authentic is her weekly podcast where she guides you through the lessons and strategies she learned to build a successful business.
Tune in for an insider’s view of all things Instagram, blogging, social media and beyond.
Listen on: Apple Podcasts
Recommended Episodes
Hosted by: Sandeep Mallya
Marketing Mantra is an online marketing podcast I launched in 2018 with aim to share actionable marketing strategies and tactics that have worked for me at my blog and my digital marketing agency.
The podcast also features interviews with entrepreneurs and marketing experts who share their success stories and proven marketing strategies. Past guests on the podcast have included Matthew Woodward, Daniel Daines-Hutt from AmpMyContent, Alexandra Tachalova from Digital Olympus, Vlad Calus from Planable, and many more.
Listen on: Apple Podcasts / Spotify
Recommended Episodes
That wraps up my list of must-listen social media marketing podcasts. Did I miss one of your favorite social media podcasts? Please let me know in the comments section below.
Need more podcast recommendations? Check out these articles as well:
If you liked this article, please share it on Twitter using the link below:
Editor’s Note: This article was first published on 14 January 2020 and has been updated regularly since then for relevance and comprehensiveness.
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Thanks so much for this. Great list!
Great to see you here, Jay. Love your podcast.
[…] to podcasts. Got a long commute or a daily walk? Subscribe to a few marketing podcasts to hone your skills while you’re on the […]
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Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…

Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…
A few links on this blog are affiliate links. If you purchase a product or service through one of these affiliate links, I’ll receive a commission at no additional cost to you.
Rest assured, I recommend only those tools that I personally use and genuinely trust. In most cases, you’ll find in-depth reviews, tutorials, and how-to guides of these tools on my blog to help you make informed decisions.

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