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Search Engine Land » SEO » Google’s next update coming soon, but don’t expect to recover lost traffic
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Google will release a new algorithm update “fairly soon.” However, many of the sites impacted negatively by previous updates should not expect to recover their lost traffic after the next update is released.
This news comes out of a Web Creator Summit Google hosted at the Googleplex for a dozen or so content creators whose Google search rankings declined over the past year or so.
Key points. Here’s a summary of takeaways shared by attendees of the Web Creator Summit:
Who attended. The event was attended by content creators and Google employees. There seem to be about a dozen or so people in attendance.
I know Danny Sullivan, Pandu Nayak, Elizabeth Tucker and other Google executives and engineers were there for all or part of the day. Mike Hardaker from Mountain Weekly News, Morgan McBride from Charleston Crafted, Rutledge Daugette from TechRaptor, William Barton who writes on apparel, Danny Ashton from HouseFresh were among the content creators (there were others I am not aware of).
What was said. Hardaker published a recap of the event on his personal blog (I Drank the Kool-Aid at the 2024 Google Web Creator Summit). McBride also posted some commentary from the event on X.
I summed up a lot of it on the Search Engine Roundtable, but with the caveat that I am quoting from quotes from an event I did not personally attend.
Here are some quotes that caught my eye:
Actual quotes from Googlers. Hardaker also published actual word-for-word quotes from Googlers at the event. Here those are:
More. Here are some posts on X from Morgan that I thought were interesting:
Leaving SFO and the google summit on the redeye with very mixed emotions (a thread) pic.twitter.com/FJud4icTM9
Danny is legit a nice guy and seems to really understand and care. How much power does he have? Enough to throw this event, which was a big get on his part in my opinion. pic.twitter.com/sHeDwyLYRs
The higher up employees don’t seem used to being challenged and did not know how to respond to our frank statements that their sloppy algorithm updates straight fucked a lot of businesses and individuals pic.twitter.com/CfgZ3oToxP
If you were hit by HCU & depend on google, MOVE ON.
They made it clear SOME of us MAY recover ONE DAY but all would not and who knows when it might be.
Build a product.
Get new traffic sources.
Get a job.
Google don’t currrr (once again, Danny is nice. Nice don’t pay my bills) pic.twitter.com/ZI2Ormk2BQ
Nope, Danny explicitly said that some content sites were doing just fine. We explained that peers who may or may not be worse quality than ourselves still
rank and they said yup!
More commentary. If you want to listen to Greg Finn and Mordy Oberstein and I rant on it, the first 8 minutes of this video we do just that.
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Podcasting continues to grow in popularity, driven by the availability of high-quality, low-cost audio recording equipment for creators as well as the convenience of streaming services for distribution and consumption. The power of podcasts as both an entertainment medium and a source of professional development has especially attracted digital marketing professionals, who find them a valuable source of insight into the unfolding landscape of modern marketing.
The podcasts typically follow specific themes or topics so listeners can easily identify content related to their own interests as well as stay current on trends and best practices in their field. For digital marketing professionals, there is no shortage of podcasts regularly offering cutting-edge advice.
From established industry veterans like Gary Vaynerchuk and Neil Patel to the many new voices sharing their experiences and expertise, these podcasts are packed with useful information about search engine optimization (SEO) strategies, social media management tactics, email marketing best practices and more.
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By investing in professional development opportunities like podcasts, marketers ensure their continued relevance in a constantly changing digital landscape. Regularly seeking professional development also keeps digital marketing skills sharp. Savvy marketers, in fact, use podcasts to develop new strategies or adapt existing ones to meet their customers’ shifting demands.
Podcasts can also provide valuable information about emerging technologies, current customer preferences and marketing tactics. This knowledge can broadly shape a company’s overall digital marketing strategy or identify and pinpoint a specific audience more effectively. Furthermore, staying informed on industry topics through podcasts gives the keenest digital marketers an edge in recognizing trends before their competitors.
Listening to top digital marketing podcasts also provides a time-saving way for busy professionals to stay informed without searching websites or books. By becoming familiar with both well-known authorities and less experienced podcasters sharing their initial triumphs and setbacks, listeners gain a clearer understanding of digital marketing’s developing ideas over time.
The “Marketing School” podcast, hosted by Neil Patel and Eric Siu, publishes new episodes daily, making it a high-volume, high-value podcast for marketing professionals. These two industry leaders cover a wide range of topics, from SEO to content marketing, social media, latest technologies, industry trends and best practices. These bite-sized episodes with actionable marketing tips typically run under 10 minutes.

Marketing professionals, entrepreneurs, and small business owners looking to gain an edge and improve their knowledge of marketing will find content suitable for beginners and professionals. The podcast highlights both the tactics that lead to a set of results and the metrics those activities yield.
Find the “Marketing School” podcast on Apple Podcasts, Spotify and other major platforms.
Loren Baker, the founder of Search Engine Journal (SEJ), hosts this bi-weekly podcast covering a variety of topics in today’s digital marketing environment. The official podcast for the SEJ publication helps listeners consume written content on the site with the ease of digital accessibility. Topics includes organic search strategies and paid marketing efforts as well as other digital marketing strategies, such as email, social media and content.
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Industry leader Seth Godin hosts the weekly Akimbo podcast. This podcast covers insights from his popular marketing blogs. Since the content comes from a former business executive and New York Times best-selling author, the knowledge he imparts in the roughly 30-minute episodes is substantial.
During the podcast, Godin tells stories about specific customers, businesses or moments that marketers encounter, making the content relatable to most listeners. Though the podcast is tailored more toward business owners and entrepreneurs, marketers will find value in the stories that explain the day-to-day challenges of the business.
Find the “Akimbo” podcast on Apple Podcasts and Spotify.
Created by the Content Marketing Institute, “This Old Marketing” is hosted by content and marketing experts Joe Pulizzi and Robert Rose. Their dynamic makes for an enjoyable listen. While it leans heavily into content marketing strategies, the podcast also includes the latest digital marketing news and updates. These conversations often lead to predictions of coming trends, including how to remain nimble in the quickly changing digital landscape.
These episodes range from 30 to 60 minutes and are published weekly to assist professionals with attracting and retaining customers.
Find “This Old Marketing” on Spotify and Apple Podcasts.
A former winner of the Content Marketing Awards for best Podcast and Audio Series, “Social Pros Podcast” has been in circulation for more than 10 years. With three hosts — Anna Hrach, Daniel Lemin and Erika Lovegreen — this podcast spotlights social media strategies and best practices. It dives deep into its impact on growing awareness for a business and engagement with and from an audience.
Each episode features insights from top social media professionals at companies around the world. The interview-style format highlights how to operate and measure the success of social media programs while also providing useful strategies for listeners to immediately implement.
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Listeners enjoy “Digital Marketing Podcast” episodes hosted by Ciaran Rodger and Daniel Rowles. Content ranges from the latest digital marketing news, trends, tools and leadership strategies to interviews with experts in the industry. Specific topics include multi-channel marketing and way marketers can use alternative channels to open new sales funnels.
With more than 300 episodes and counting, the podcast rarely passes 30 minutes and targets e-commerce business leaders, content producers and any listener seeking good discussions about marketing.
Find “Digital Marketing Podcast” on Spotify, Apple Podcasts, Google Podcasts and YouTube.
Entrepreneur and business leader Amy Porterfield hosts this bi-weekly podcast, which promises to turn “inspiration into action one conversation at a time.” The podcast covers a wide range of topics from increasing sales conversions to creating valuable content, addressing social media issues, building email lists and using webinars to engage target customers.
Episodes often include other digital marketing experts, so both B2B and B2C marketers gain insights from respected members of the industry. These episodes are all less than 60 minutes and often feature actionable plans for immediate day-to-day trial.
Find “Online Marketing Made Easy” on Apple Podcasts, Spotify, Stitcher, Amazon Music and Google Podcasts.
While many of these podcasts cover a wide range of topics, in “Paid Search Podcast,” hosts Chris Schaeffer and Jason Rothman put their focus specifically on SEO and Google Ads. This podcast covers updates to search engine algorithms and explores new techniques to rank higher on search engine results pages. The podcast also looks closely at optimizing paid traffic while exploring effective business strategies.
Business owners, agencies, pay-per-click freelancers and marketing professionals are the target audience for this weekly podcast, with episodes ranging from 30 to 60 minutes. The hosts also offer the podcast in video format for those who prefer to implement the practical advice they’re watching.
Find “Paid Search Podcast” on Apple Podcasts, Spotify and Google Podcasts.
“The Email Marketing Show” strictly covers email marketing strategies while avoiding traditional straightforward business discussions. Hosts Rob and Kennedy aren’t typical marketers. Their fun and psychological approach to building effective email campaigns engages their target audience with humor. The podcast also provides practical tips for email marketers and discusses email’s continued status as a top revenue generator for any business.
This weekly podcast dives deeper into helping marketers find their voice, build stronger relationships with recipients and write emails people genuinely want to receive.
Find “The Email Marketing Show” podcast on Spotify, Apple Podcasts and Google Podcasts.
Host Joe Pulizzi takes another spot on this list with “Content Inc.” from the Content Marketing Institute. When it comes to creating content that builds a loyal audience, Pulizzi — the “godfather of content marketing” — has insights entrepreneurs and startups may find useful, including his belief in building an audience rather than leading with the product.
This weekly podcast’s episodes are often 5 to 15 minutes. Pulizzi discusses goal setting and channel identification to reach a target audience, providing listeners with wisdom to plan, build and implement impactful content strategies as a content entrepreneur.
Find “Content Inc.” on Spotify, Apple Podcasts, Google Podcasts, Overcast and Castro.
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EP 520- Recent Developments in Patent Law Part One
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In an age dominated by digital content, law firms are breaking free from traditional marketing methods and increasingly turning to alternative avenues to connect with their audience – and two standout mediums taking the forefront are: podcast and video. These platforms offer a unique and effective way for law firms to humanize their brand, disseminate information, optimize SEO efforts, and establish themselves as thought leaders in the legal industry.
Podcasts and video bring a refreshing human element to the often formal and intimidating world of law. By showcasing the faces and voices behind the legal expertise, law firms can bridge the gap between professional services and personal connection. Through conversational tones and visual cues, these mediums allow firms to present a relatable and approachable image, fostering trust and a deeper connection with their audience and potential clients.
In a world where time is of the essence, podcasts and videos provide a concise and engaging means of communication. Legal concepts and information can be conveyed quickly and effectively, helping potential clients grasp complex topics. These mediums also allow law firms to cater to a broader audience’s preference for bite-sized, easily digestible content.
Beyond legal expertise, clients want to connect with the people behind a brand. Podcasts and videos offer a window into the personalities, values, and ethos of a law firm, as well as allow legal professionals to connect with their audience on a more personal level. By putting a face and voice to your firm, clients can develop a sense of trust and familiarity – crucial elements in a field where the stakes are often high (and personal).
Lawyers are known for their demanding schedules. Podcasts and videos provide a time-efficient way to disseminate information without the need for lengthy written content. These media formats also save your clients time, since content can be consumed either while commuting, exercising, or during other activities – without disrupting their daily routines.
Becoming a thought leader in the legal industry requires more than traditional marketing efforts. Podcasts and videos provide an ideal platform for lawyers and law firms to share insights, discuss trends, provide expert commentary, and deliver valuable information to showcase their expertise and establish credibility within their niche. This not only attracts potential clients but also enhances the firm’s reputation within the legal community.
In an era where AI tools and models can generate vast amounts of content, authenticity becomes essential in your marketing efforts. Podcasts and videos allow law firms to break through the noise and deliver authentic, unscripted content. Genuine conversations, spontaneous discussions, and the ability to react in real-time create a level of authenticity that resonates with audiences, setting law firms apart in a crowded digital landscape.
In addition to their humanizing effects, podcasts and videos wield a subtle yet impactful influence on a law firm’s SEO efforts. Search engines increasingly prioritize multimedia content, and by incorporating podcasts and videos into your digital strategy, you can optimize your online presence. 
Moreover, sharing this engaging content across various platforms not only broadens your audience reach, but also contributes to backlinking and social signals, crucial factors that search engines consider when ranking websites. In an era where online presence is paramount, podcasts and videos emerge not only as a conduit for authentic communication, but as potent tools to ascend the ranks of digital visibility and reinforce a law firm’s standing in the competitive legal landscape.
In the dynamic landscape of legal marketing, podcasts and videos emerge as powerful tools for law firms to connect with their clients on a more personal level. By embracing these mediums, law firms can convey expertise, build trust, and stand out in an era where authenticity holds unparalleled value. In the realm of legal marketing, the human touch is proving to be the most compelling element of all.

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Search Engine Land » SEO » Google Search Generative Experience adds SGE while browsing
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Google is releasing a number of new features for its new Search Generative Experience today. Those features include SGE while browsing, definition overlays in the SGE responses, and color-coded with syntax highlighting and other coding improvements within the SGE answers.
Google wrote these new features “help you better learn and make sense of information on the web: whether it’s deepening your understanding of complicated concepts, boosting your coding skills or tracking down details within a complex topic.”
Google SGE can now be used while browsing either on Chrome desktop or the Google app on iOS or Android. While browsing a webpage, you can ask Google SGE to generate key points from the page. Google SGE will then summarize the web page that you are browsing.
This works on “some web pages,” which means this feature might not work on all content on the web. Google added, “You can tap to see an AI-generated list of the key points an article covers, with links that will take you straight to what you’re looking for directly on the page.” Google will also show you an “Explore on page,” where you can see questions the article answers and jump to the relevant section to learn more.
Google’s SGE while browsing is not automated in that humans need to request that SGE summarize the page specifically; otherwise, it won’t happen.
Paywalled content. Google will not let SGE while browsing work on paywalled content. So if you are using the structured data for paywalled content, SGE while browsing will not work.
Other ways to opt-out. Google said there is currently no special meta tag to tell Google not to let SGE while browsing summarizes the content on your web pages. If you use the paywall structured data, that would prevent SGE while browsing to summarize your content, but if you do not use that, there is no alternative available, at this time, for preventing SGE while browsing.
Indexed. Google did tell me that a page needs to be in the Google index for SGE while browsing to work. So if you block that page from being indexed, that should also prevent this feature from working. But that also means your page won’t benefit from being listed in Google Search.
The key points are generated based on the latest version Google has indexed, it is not necessarily generated in real-time based on what is on the web page at the time you use this feature.
What it looks like. Here are GIFs of this in action on desktop; it is similar on mobile but the menu to request this feature is at the bottom of the browser window:
Google now is showing for select words within the SGE AI-generated answer definitions, similar to what Google showed in featured snippets contextual links. In fact, Danny Sullivan, Google’s Search Liaison, told us SGE is using similar technology that featured snippets use for this feature.
Google said, “You’ll be able to hover over certain words to preview definitions and see related diagrams or images on the topic.” These work for “various topics or questions related to STEM, economics, history and more,” Google added.
The “Tell me more about [topic]” bubble will take you to SGE’s conversation mode, where you’ll see more about the topic that’s referenced.
What it looks like. Here is a GIF of it in action:
SGE is also improving how it shows coding in the answers it generates with color syntax in code examples. Google said, “Segments of code in overviews will now be color-coded with syntax highlighting, so it’s faster and easier to identify elements like keywords, comments and strings, helping you better digest the code you see at a glance.”
AI in search is evolving quickly, and SGE is one of the big players in this space. Offering SGE in web browsers is a big step in bringing it closer to Bing Chat’s Edge sidebar feature. This also may offer ways for your readers to better understand your content, give you insight into how Google SGE understands your content, and may give you ways to consume other content faster.
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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, P.O. Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice.

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