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Quality content is the top factor influencing Google’s indexing and crawling decisions, per a discussion in a recent podcast.
Quality is a critical factor influencing nearly every aspect of search, according to a recent discussion between John Mueller and Gary Illyes of Google’s Search Relations team.
During the recent “Search Off the Record” podcast, the two delved into quality’s role in everything from crawling and indexing to ranking.
While quality content doesn’t guarantee high rankings, it can impact how Google interacts with a site.
Additionally, the conversation dispelled common SEO myths and clarified that affiliate sites can produce quality content.
Here are the highlights from the latest podcast episode.
According to Illyes, quality is a significant factor in all search systems, influencing everything from sitemaps to ranking.
“Quality affects pretty much everything that the Search systems do,” Illyes explained, emphasizing the breadth of quality’s role from sitemaps to ranking.
The conversation revealed that Google’s crawl scheduler uses quality signals to prioritize URLs for crawling. If Google knows it has X URLs to crawl from a site, it tries to build an ordered list based on its predicted quality.
Moreover, quality is a significant factor when it comes to indexing decisions, Illyes explains:
“The most important is quality. It’s always quality. And I think externally, people don’t necessarily want to believe it, but the quality, that’s the biggest driver for most of the indexing and crawling decisions that we make.”
A website’s quality can impact the crawling process, even for new sites. For example, if a new page is discovered through sitemaps, Google will look back on the quality of the previously crawled homepage to decide whether to crawl the new page.
While quality does influence how Google crawls and indexes pages, it doesn’t necessarily equate to higher rankings.
Illyes clarified that having high-quality content doesn’t automatically guarantee a top spot in Google’s search results.
Illyes explained that quality can be specific to different parts of a website.
For instance, if one part of a site consistently delivers high-quality content, it may be treated differently from another known for lower-quality content.
On the other hand, if certain parts of a website consistently deliver low-quality content, these areas might be crawled less frequently.
User-generated content (UGC) was cited as an example where the quality can vary. If a pattern of lower-quality content is detected in a UGC section, that could influence Google’s crawling behavior for that specific part of the site.
Illyes reassured listeners that they could improve the quality of their site, even if it previously contained low-quality content. He encourages site owners to remove low-quality content to enhance the rest of the site.
Removing low-quality content can boost Google’s perception of the site, which might influence how Google crawls and indexes the remaining pages.
Illyes debunked some common SEO misconceptions during the discussion.
Contrary to widespread belief, duplicate content isn’t always a problem, and affiliate links are not an issue as long as the surrounding content is unique and valuable.
The same goes for translated content, although human review of machine translations is highly recommended.
Regarding affiliate sites, Illyes highlighted that it’s not just about the affiliate link. The quality of the content around the product matters as much.
He states:
“If a product is reviewed, pictures are taken, and unique content is created, it counts as high-quality content.”
Improving overall site quality can positively influence how Google crawls, indexes, and perceives a site. When low-quality content is removed, the rest of the site may benefit.
While quality content alone doesn’t guarantee high rankings, dedicating resources to produce valuable, unique content will likely enhance a site’s standing in search.
Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, September 2023. 
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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Park Seo-Bo: Gwon Osang  Artfacts.Net
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Search Engine Land » SEO » NerdWallet reveals costly Google SEO visibility challenges
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Personal finance company NerdWallet said its organic search visibility had a “pretty brutal” quarter, a trend that is expected to worsen in Q4, according to CEO Tim Chen, speaking on the company’s Q3 earnings call.
From NerdWallet’s Q3 earnings release:
Why we care. SEOs, publishers and content creators have all been concerned about the erosion of organic search traffic since the rise of Google AI Overviews (formerly Search Generative Experience) and other AI answer engines. Gartner predicted that search traffic could fall 25% by 2026.
While some publishers have reported ‘negligible’ traffic impact from Google AI Overviews, we have long expected many websites to start getting less organic traffic as AI Overviews and other search features answer queries directly on the search results page.
What they reported. According to NerdWallet:
What they’re saying. Chen was asked to elaborate on the organic search pressures. Here’s what Chen said:
But. Despite its organic visibility issues, NerdWallet reported Q3 revenue of $191 million, a 25% year-on-year increase.

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
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Google podcast explains how Core Web Vitals is a ranking factor that paradoxically doesn’t improve search results
Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve search visibility. The podcast explains how to reconcile how CWV can be a ranking factor while at the same not something that will noticeably help rankings.
Rick Viscomi (engineer and Web Performance Lead at Google) and Lizzi Sassman (Senior Technical Writer at Google) downplayed getting poor Core Web Vitals scores, emphasizing what really matters is how actual users are experiencing the website in terms of site performance in the real world.
Lizzi Sassman said that she tested the Core Web Vitals scores for Google’s Page Experience documentation and got different scores. She shared that Google’s own documentation on Page Experience only scored 45 (on a scale of 1 – 100).
Rick Viscomi answered that actual website performance of users browsing the website matters more than the scores.
He explained:
“… I think this is such a common cause of confusion because developers see one single number and it’s red.
It’s scary. Do I need to panic?
I get this question all the time and I say ‘What really matters is what your real users are experiencing.’”
Most in the search community have gotten the memo about not worrying about CWV scores. They’re great for benchmarking performance in terms of optimizing for sales, ad clicks and conversions, which is where a good user experience literally pays off.
This next part sounds contradictory but it makes more sense when it’s read in context. John Mueller asserts that CWV is used in the ranking systems. But in the next breath he says that incremental improvements CWV scores will not be noticeable in search results.
The context is that Mueller’s team spoke to the search team and discovered that CWV is used in the “ranking systems or in search systems” and that’s why it’s reflected in Google’s documentation.
“…we do say we do use this in our ranking systems or in Search systems.”
Then Mueller added that achieving perfect CWV scores won’t make a difference in the search results. He explained that what’s missing in that statement is that CWV as a ranking factor is one part of a bigger ranking engine and how it’s applied is not something that Google talks about.
He explained:
“I think a big issue is also that site owners sometimes over-fixate on the metrics themselves… And then they spend months of time kind of working on this. And they see this as they’re doing something for their Search rankings. And probably a lot of those incremental changes are not really visible in Search.”
And this is the part where says that the details of how CWV is used as a ranking factor is the part that’s withheld from SEOs and publishers.
“The details we tend not to go into. We don’t go into thresholds or anything like that. Similar to how we don’t talk about how many words on a page you have to have or all of those details, which, from my point of view, are almost secondary.”
So the takeaway is not that CWV is a ranking factor. The takeaway is that it’s good to improve CWV but a perfect CWV won’t be rewarded with better rankings.
This next part is interesting because they again emphasize the importance of speed in the wider and more general sense (the forest) and then zoom in to the more narrow sense of ranking where they talk about factors that actually make a difference.
Rick Viscomi explains how web performance is important in the broader overall sense:
“It’s really good for everybody and the rising tide lifts all boats. Check your website. Make it faster. Eat your vegetables.”
Then Lizzi Harvey advises that a better use of time is to focus on content quality, which is the narrow focus on improving rankings.
She commented:
“Yeah focusing on that and then still having like a terrible article like the words on the page are not good or the design is not good and you made it really fast. Okay. Is that really going to make an improvement for your users or for search?”
I don’t think that Search Off the Record had planned to talk about CWV as a broader general concern and content as a more specific ranking-focused factor. But that’s how the podcast naturally turned out and it makes sense to conceptualize Core Web Vitals as a general big picture factor because it helps reconcile how something can be a ranking factor that on its own doesn’t really make a difference in the search results.
Listen to the podcast from the 19 minute mark:

Featured Image by Shutterstock/Asier Romero
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest …
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Netflix has finally dropped the poster and the teaser of the highly anticipated drama ‘The Trunk’ led by Gong Yoo and Seo Hyun Jin!
Statesman Web | October 30, 2024 11:54 pm
Source: Instagram
Netflix has finally dropped the poster and the teaser of the highly anticipated drama ‘The Trunk.’ The drama is a mysterious thriller about a contract marriage between two people. It is led by the renowned star Gong Yoo of ‘Goblin’ and ‘The Beauty Inside’ star Seo Hyun Jin. The upcoming drama is based on Kim Ryeo Ryeong’s eponymous novel with ‘Our Blues’ director Kim Gyu Tae at the helm. Heightening expectations and curiosities, the poster and the teaser feature a cold and eerie atmosphere.
‘The Trunk’ chronicles the life of Noh In Ji (Seo Hyun Jin), an employee of NM (New Marriage). Her company arranges short-term marriage contracts for their clients. Hyun Jin’s job is to live with a ‘contract husband’ every year. She has a cold and distant demeanour. Soon, her life takes a pivotal turn when Han Jeong Won (Gong Yoo) enters into a contract marriage with her in order to save his previous marriage.

The poster features Seo Hyun Jin getting ready to leave a majestic house with a huge trunk in her hand. On the other hand, Gong Yoon stands on the spiralling staircase and the duo look at each other. The tension between the stars is palpable and fans are eager to see their chemistry on screen. “Truth and lies, wrath and longing. A marriage entangled in secrets.” Meanwhile, the teaser presents a thrilling game where the lives of two individuals change as they enter into a loveless and temporary contract marriage.

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A post shared by Netflix Korea | 넷플릭스 코리아 (@netflixkr)

The teaser opens with Seo Hyun Jin walking with a huge trunk as she enters a house. Meanwhile, Gong Yoo’s character poses a question to her in a voiceover-, “Do I refer to you as my wife? Is that how this works?” Responding to this, she asks him to refer to the manual.  The duo then partakes in their one-year contract marriage following the manual. Both of them are surrounded by a tense and chilly air, raising anticipations. The narrative intensifies when Jeong Won’s ex-wife, Lee Seo Yeon (Jung Yun Ha) congratulates him on his new marriage. However, she tells Hyun Jin, “Please be happy. I may be punishing Jeong Won, but I’m also giving him time off.”
Also Read: Yoo Yeon Seok and Chae Soo Bin play a distant couple in ‘When The Phone Rings’
Releasing on November 29, fans have high expectations from the drama given the ace cast and a stellar team behind the camera.
 
 
 

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Podcast hosting platform Disctopia has announced a partnership with Semrush. Greg spoke to Disctopia CEO Patrick Hill about what this means.
Disctopia, a podcast hosting platform for independent creators, announced a partnership with Semrush to optimize podcast episodes with its Podcast Hosting App.
This new SEO feature enables keyword extraction from audio transcriptions directly from the Semrush platform.
This allows indie creators and their SEO pros to align their podcast keywords directly to keyword campaigns in Semrush, enabling this content to rank higher in search engine results pages (SERPs).
According to a recent Jacobs Media survey, 33% of respondents listened to podcasts at least once a week in 2023 – up from 21% in 2019, which is a growth of 12% over the past 4 years.
This makes podcasting a growing part of many marketing strategies.
According to a BrightEdge study, 53% of website traffic comes from organic searches. This makes SEO an essential part of any marketing strategy, including audio content.
As podcasts continue to be an effective marketing tool, this alliance bringing SEO into the mix will help take the audio format to the next level for content creators and marketers.
Disctopia’s TruePlay AI automated audio transcription services allow podcasters to edit their text for accuracy to improve their episodes’ accessibility.
The platform’s new Semrush SEO feature can analyze podcast transcriptions and extract keywords from the text, so creators can implement them in their SEO campaigns directly in Semrush.
This should help to make their audio content more useful and satisfying.
The tool also identifies relevant keywords from the transcript, such as recurring themes or topics that are frequently mentioned in the episode.
This helps creators gain insights into the episode’s content and better understand their audience’s interests. Ultimately, this new feature increases a podcast’s online discoverability and attracts more listeners.
The Podcast App will be a part of Semrush’s App Center, which showcases some of the best marketing tools for the SEO platform’s thousands of users.
Users get direct access to all the podcast hosting features within the App Center without leaving the Semrush interface for a more seamless experience.
Disctopia and Semrush hope that this integration will allow both experienced and new podcast hosts to make their content more visible, broaden their audience, and increase their chances of success.
Patrick Hill, Founder and CEO of Disctopia, said,
“By incorporating Semrush’s robust tool into our podcast transcription feature, we are able to simplify the process of optimizing SEO. This integration allows for all the essential tools needed for successful optimization to be conveniently located in one central location.”
Hill added,
“This integration aligns with our mission to provide independent podcasters with the necessary tools to grow their listenership. The Podcast Hosting app, developed by Disctopia, is a valuable addition to Semrush’s platform.”
Hill concluded,
“If you’re looking for a comprehensive solution to take your podcast to the next level, look no further than Semrush. This powerful tool offers everything you need to host your podcast, transcribe your episodes, and optimize your content for maximum impact.
With its advanced SEO features, you can be sure your podcast will reach the right audience and help you achieve your marketing goals with ease.
Whether you’re a seasoned podcaster or just starting out, Semrush is the ideal solution for anyone looking to take their content marketing game to the next level.”
I asked Hill a couple of follow-up questions.
Here’s what I (GJ) asked, and he (PH) said:
Greg Jarboe: I realize that it’s still early days, but have you seen any improvement in your organic search rankings in Google?
Patrick Hill: “This partnership was set up to help podcasters increase their online searchability to align their podcast keywords directly to the keyword campaigns in Semrush. By putting keywords from your podcast and matching them with your website, it increases your podcast and website visibility, along with engagement on your podcast as it appears when people search.”
GJ: “Are there any tips or best practices that you can share with other SEOs and marketers?”
PH: “As far as podcasting is concerned, the key tips are to definitely do keywords and transcriptions and match keywords to articles already on your website, this will achieve maximum results.”
I also asked Matt Bailey of SiteLogic Marketing, who has been providing SEO services for over 20 years and hosts the Endless Coffee Cup podcast, for his reaction to the Disctopia and Semrush announcement.
Bailey said,
“It’s helpful to get more tools in one place. As AI disrupts workflows, it adds multiple tools to develop increasing amounts and types of content. Having a central resource will enable better efficiency and opportunities.”
Bailey added,
“Accessibility has always been a critical component of SEO, so generating a transcript is a great start. Even better, utilize mark-up to give the page a content hierarchy. Then, use these amazing AI tools to help you repurpose your podcasts into valuable articles that answers searcher’s questions.”
Featured Image: Christian Horz/Shutterstock
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O’Donnell in 2003. Their digital marketing agency has won …
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