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Talking AI, SEO & IndexNow Updates With Bing [Podcast] – Search Engine Journal

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We know you’re wondering: What does SEO look like for the new Bing? Can you use AI for SEO? We’re curious, too.
Fabrice Canel, Principal Program Manager for Microsoft Bing, joins me on the SEJShow to share insights and answer your questions. We’ll dive into the latest advancements in
AI and their potential impact on SEO strategies and discuss recent updates to the IndexNow protocol and how it’s transforming the search landscape.
Take advantage of this opportunity to learn from an industry expert and discover the future of search engine optimization on Bing.
Open AI investment for Microsoft is not recent. Microsoft has invested in Open AI for a few years already. For years, there has been a lot of investment in leveraging AI at Microsoft and Bing and liberating machine learning. We are purely machine learning based, trying to satisfy the user. –Fabrice Canel, 04:39
When people enter the search chat experience, this is about refining the queries and results to satisfy the user. The Bing experience is really about redirecting a customer to a site that somebody has published. This is all about finding the best content and clicking to find this content online and clicking this link where people can transact. –Fabrice Canel, 11:18
When you navigate a site, you can use the chat experience to learn about the site or summarize information about this page. The chat can help you generate an email, LinkedIn posts, Twitter, etc. This experience is not only available within Bing.com. This is also moving across Microsoft products. You will see this also in Skype and directly integrated into Windows. –Fabrice Canel, 13:39
Resources mentioned:
Bing Webmaster Guidelines – https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a
Edge Browser – https://www.microsoft.com/en-us/edge
[00:01] – About Fabrice.
[00:59] – The new Bing & the technology it powers.
[03:35] – How does Bing use ChatGPT & Open AI technology?
[05:32] – What is the Prometheus language model?
[07:41] – How citations work in ChatGPT-powered Bing search results.
[12:41] – What can you do with Bing Co-Pilot in Microsoft Edge?
[18:03] – What AI integrations is Bing working on for small and local businesses?
[20:26] – How to use ChatGPT-powered Bing Search – Help planning a trip to London.
[23:01] – What has Bing learned since launching ChatGPT-powered search?
[25:24] – How to generate an image with DALL-E in the Edge browser.
[26:56] – How does Bing view AI-generated content?
[30:11] – What is IndexNow & how can SEO professionals use it?
[34:53] – How long does it take to get indexed by Bing?
[36:15] – What’s Bing working on next?
[38:20] – What should you do with the other URLs listed as sitemaps in Bing Webmaster Tools?
I love the guerilla warfare aspect of this, the ability to introduce this new being chat experience in products and services that have been seated and are used by individuals daily. So when you bring up things like Skype, you know it doesn’t necessarily mean that you have to download Bing, or someone does not necessarily have to be a Bing fan to get into this. Skype is a lifestyle tool. It’s a chat tool. It’s a communication tool. Teams obviously on the B2B side skyrocketed in the past couple of years. There are so many SharePoint or default Microsoft products that are utilized daily. –Loren Baker, 15:56
Sometimes you want to interact with an experience that will offer the ability to learn more, refine your query, and improve your question to find stuff online. So we enabled this experience beyond web links. Meaning that you can also find images, you can also find local, you can also find advertising, and you can all find all these things assuming they are relevant. So you will see a profound experience in chat that is more than a text search. –Fabrice Canel, 18:21
If you’re utilizing IndexNow, it should be more or less instantaneous or nearly instantaneous for new content. We are scaling variabilities, and in the following weeks, you will see this content indexed in seconds. Some very large websites have already adopted IndexNow. We are encouraging everybody to embrace and explore because SEOs want to be in control. –Fabrice Canel, 34:43
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect With Fabrice Canel:
Fabrice Canel is part of Microsoft’s most exhilarating team: Bing, where AI plays a crucial role in shaping the future of search. Every day, hundreds of billions of new pages emerge on the web, and an equal number of existing pages are updated with fresh content.
The challenge of indexing and crawling the web demands a large-scale, distributed approach emphasizing speed, accuracy, and thoroughness, all AI enhances. With an impressive 24-year tenure at Microsoft, Fabrice takes excellent pleasure in tackling this fascinating endeavor.
Connect with Fabrice on LinkedIn: https://www.linkedin.com/in/fabricecanel/
Follow him on Twitter: https://twitter.com/facan
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
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Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Bo Seo on how to have a good argument – The Guardian

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At a time when our society is growing increasingly divided, world champion debater Bo Seo argues that we shouldn’t be aiming for fewer disagreements. Instead, he tells Lucy Clark that we’re better off using the principles of competitive debate to disagree well and, in doing so, to get along with our co-workers, friends and family despite our differences
Good Arguments: What the art of debating can teach us about listening better and disagreeing well by Bo Seo is published by Simon & Schuster
If you enjoyed this episode, Lucy recommends her conversation with Heidi Everett

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Meet Sean Green – Bold Journey Magazine

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Meet Sean Green Bold Journey Magazine
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Google’s Search Relations Team Explores Web3’s SEO Impact – Search Engine Journal

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Google’s Search Relations team discusses the potential impact of Web3 on SEO, highlighting challenges and emerging use cases.
In the latest episode of the “Search Off the Record” podcast, the Google Search Relations team, comprised of John Mueller, Gary Illyes, and Martin Splitt, delved into a thought-provoking conversation around the impact of Web3 on SEO.
The team provides insights and addresses the ramifications of this technology on SEO practices while acknowledging that Web3 is in its developing stages.
Web3 represents an evolution of the internet, characterized by its embrace of decentralization and utilization of blockchain technology.
Unlike the traditional web, Web3 aims to give people more control over online experiences, enhance data privacy, and facilitate peer-to-peer interactions.
During the podcast, the team discussed the implications of Web3 on SEO practices, search engine rankings, and website visibility.
Although they didn’t discuss specific details and examples, the conversation highlighted some significant considerations.
Mueller offered insights into the challenges posed by Web3 domains, explaining that these addresses resemble top-level domains but lack the recognized structure of traditional domains.
As a result, Google’s search crawlers face limitations when attempting to crawl and index content from these unconventional domains.
Mueller elaborates:
“Even if you have a browser plugin installed that does something with that made-up top-level domain, Google doesn’t know what it’s trying to do. So, from that point of view, it’s almost like a– I don’t know, vanity name that people are just using and treating it as a domain name. But it’s actually not a real domain name.”
While the team acknowledges they haven’t witnessed substantial development on Web3 systems thus far, it’s worth exploring the potential use cases of this emerging technology.
Potential applications of Web3 include the following:
Decentralized Applications (dApps)
Web3 enables the creation of decentralized applications or dApps, which operate on peer-to-peer networks, often utilizing blockchain technology. Notable examples include decentralized finance (DeFi) platforms, non-fungible token (NFT) marketplaces, and decentralized social media networks. These applications offer increased transparency, security, and user control by operating without intermediaries.
Blockchain-Based Domains:
Web3 introduces the concept of blockchain-based domains, which diverge from traditional domain names. These domains utilize decentralized naming systems, granting users ownership and control over their domain names without reliance on centralized domain registrars. Prominent examples include Ethereum’s Ethereum Name Service (ENS) and Unstoppable Domains.
Digital Identity & Privacy:
Web3 can enhance digital identity and privacy. Leveraging decentralized identity solutions and cryptographic principles, Web3 enables users to have ownership and control over their personal data. Its user-centric focus on privacy and data control aligns with the growing demand for enhanced online privacy and data protection.
While the impact of Web3 on SEO practices, search engine rankings, and website visibility remains a topic of exploration, this episode of Search Off The Record offers insights into the challenges and considerations.
Splitt acknowledged the limited progress observed thus far, stating:
“I haven’t seen as much built on Web3 systems so far. I guess if it becomes a big thing, then we’ll figure it out and investigate further.”
As Web3 technology evolves, SEO professionals and website owners may have to adapt their strategies to ensure optimal discoverability.
Source: Google Search Off The Record
Featured image generated by the author using Midjourney.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Google: Don’t Choose Cheap TLDs, Avoid Spam Risks – Search Engine Journal

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Podcast SEO: Top tips for discovery and growth – Search Engine Land

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Search Engine Land » SEO » Podcast SEO: Top tips for discovery and growth
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Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website.
As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape.
This article will give podcasters actionable tactics to improve their SEO and grow their audience. We’ll cover crucial areas including:
Podcasts are increasingly popular and convenient for busy lifestyles, suitable for commuting or exercising.
Businesses can tap into this powerful marketing channel alongside well-known journalists and celebrities.
Amid a sea of content, standing out can be tough. SEO is key to ensuring your podcast reaches its audience.
Plus, having a podcast boosts your SEO by driving listeners to your website, enhancing your online presence, and creating PR opportunities, resulting in valuable backlinks.
Podcast SEO begins by making your content easily discoverable by search engines and potential listeners. It uses a mix of traditional SEO strategies adapted for audio content. The goal is to reach new audiences who may not know you and strengthen connections with existing listeners.
Research is crucial for a successful podcast, just like any other project. Clearly define your podcast’s theme to ensure it resonates with your intended audience.
Use traditional SEO keyword research tools to identify terms your audience searches for and tailor your content to meet their needs and interests.
Explore podcast categories where you plan to list your podcast for valuable insights. Understand the popular and successful content in those categories to inform your strategy.
Engage with your existing audience to learn their preferences and interests. Ask them about topics they’d like to hear more about to create appealing and relevant content.
Dig deeper: Keyword research for SEO: 6 questions you must ask yourself
For your podcast name, using keywords is key for better discoverability. Striking a balance is crucial – make it catchy and engaging, like a compelling book title. Convey your podcast’s essence with a conversational tone, setting it apart from a more straightforward webpage title.
Reviewing successful podcasts can provide inspiration and insight into how they achieve clarity and appeal in their titles without resorting to dull or keyword-stuffed names. The goal is to create a name that piques interest, hints at the content, and remains memorable and search-friendly.
Choose podcast topics carefully to capture and keep your audience interested. Balance your passion with what resonates with your listeners. Start by identifying the core theme of your podcast and then branch out to find relevant and engaging subtopics.
Audience feedback is an invaluable resource in this process. Engage with your listeners through social media polls, email surveys, or direct interaction to understand their interests and preferences.
This makes your content more appealing and fosters a sense of community and involvement among your audience.
Always keep your audience front of mind when making any content decisions, as highlighted by business strategist Natalie Potts:
Every episode should offer value – whether it’s educational, entertaining, or simply thought-provoking. Your goal is to leave your listeners feeling informed, inspired, or entertained, eagerly awaiting your next episode and curious to learn more about you.
Crafting descriptive and captivating episode titles is key to elevating your podcast’s appeal. This is the perfect platform to integrate relevant keywords effectively.
Opt for slightly longer, informative titles that give your audience a clear, enticing preview of the episode’s content. Such titles serve a dual purpose: they pique the interest of potential listeners and are SEO-friendly, enhancing discoverability.
When featuring guests, always include their names in the episode title. This acknowledges their contribution and capitalizes on their name recognition, potentially attracting their followers to your podcast.
Episode descriptions are your opportunity to provide a compelling synopsis of the episode. Detailed and engaging descriptions are crucial; this isn’t the time to be brief.
Elaborate on the topics covered, the perspectives shared, and any key takeaways for the listener. A well-crafted description can intrigue and persuade potential listeners to press play.
It’s also an ideal place to weave in additional keywords naturally, further optimizing your podcast for search engines.
Remember, your episode titles and descriptions are more than just functional elements; they are powerful tools to captivate and grow your audience. Use them to tell a story, evoke curiosity, and showcase each episode’s unique value.
Featuring well-known or interesting guests can attract new listeners to your podcast. People often search for content related to their interests or people they want to listen to.
Including guest bios and relevant links in show notes enhances visibility and entices future guests.
Remember, guest selection should align with your podcast’s subject matter. It’s not just about getting the big names on. For example, if your podcast is all about SEO, you wouldn’t have a health and fitness expert on, no matter how famous they were.
Having the right guests on your podcast is good for you and them. It’s a reciprocal relationship where you are bringing them to your audience with a view that they will bring in some of their audience to your podcast, too.
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Transcripts can be created easily using AI tools. I would always recommend you add them to your website. You can add an embedded version of the podcast audio, or at least a link to the episode.
Transcripts make your podcast accessible to those with hearing impairments, which is vitally important and can open up your content to people who prefer to read instead of listen to it.
It also offers searchable text for search engines, increasing the visibility of your podcast, the subject matter and your website.
You can use this transcript to create related blog posts, social media content and email marketing content. One podcast episode can help you create a whole library of content quickly and easily.
Show notes are the detailed notes you see underneath each podcast episode.
They usually highlight specific parts of the podcast episode that you might want to listen to alongside links to any resources discussed. These can also provide valuable backlinks.
There are well-respected directories for podcasts, the likes of Apple Podcasts, Spotify and Google Podcasts, which all aid distribution and visibility efforts. This enables you to put your business in front of different audiences.
Encourage your listeners to leave reviews, subscribe and follow each episode you record. This all helps your podcast gain those all-important trust elements.
Share each episode across your social media channels and encourage any guests to do the same. Make it easy for them by providing a set of images and clips of audio and video that they can share with their audience.
The easier you make it for them, the more likely they will share.
If you aren’t ready to launch your podcast, being a guest can also help you gain visibility, backlinks and PR coverage.
Be strategic about the podcasts you want to appear on and pitch to the host. Explain why you would be a good guest, what you would like to discuss and why this would be of value to their audience.
Dig deeper: How to use digital PR to drive backlinks and business growth
Podcast SEO success comes from blending traditional and modern techniques.
Using these approaches effectively, podcasters can expand their reach and grow their audience, directly impacting their websites and podcasts.
Katie Godfrey’s experience illustrates this point well. As a beauty business mentor, she notes:
This approach builds a following and directs listeners to her website, enhancing traffic and engagement – both critical components of successful SEO.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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