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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
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In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.?
Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ Show to discuss the benefits and advantages of GA 4 for paid campaigns plus other opportunities digital marketers will face with the sunsetting of Google Analytics UA.
One of the misconceptions is that this product just isn’t there yet, and I would push back a little bit and say it’s constantly evolving, and a lot of new things have come out. So take the time to know how to use the tool and understand what’s actually there. –Krista Seiden, 4:55
Don’t expect your data to be precisely the same between UA and GA4. So even things like sessions and user accounts will be different because GA4 calculates these things in different ways than Universal Analytics. –Krista Seiden, 44:41
I do not think that this deadline is going to change. I would suggest taking this one seriously. If you don’t start moving now, you’ll probably not be able to pull your year-over data within GA4. The sooner that you get it implemented, the more historical data you will have in GA4 to be able to compare to. –Krista Seiden, 22:09
[00:00] – About Krista & her in-house background at Google Analytics.
[03:23] – Common misconceptions about GA4.
[05:20] – Is there more customization with GA4?
[07:10] – Hesitations with the transfer.
[08:42] – New feature releases with GA4.
[12:57] – Why build reports with GA4 if you can utilize Google Data Studio?
[16:08] – How is GA4 concerning GDPR?
[19:33] – Differences in transition with GA360 and GA4360.
[24:30] – What to expect with GA4.
[26:18] – Can you define direct traffic better with GA4?
[27:22] – Changes that affect PPC.
[30:53] – Differences between goals and conversions.
[34:15] – Reason why the data retention period is only two months by default in GA4.
[35:18] – Recommendations to get started with GA4.
[41:04] – Does Krista recommend a fallback?
Resources mentioned:
https://ksdigital.co/academy/
https://join.measure.chat
It’s nice that we now have this ability to actually customize the UI of GA4. So, for example, we can choose what reports to show or not for people in our organizations. –Krista Seiden, 5:44
GA4 is a heck of a lot more privacy-centric than Universal Analytics. –Krista Seiden, 16:41
I’m sure there’s gonna be a lot of people waiting until the last minute. So do not wait till the last minute. Like we said, if anything, just go ahead and drop that tag on your site now. –Loren Baker, 49:18
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect with Krista Seiden:
Krista Seiden is a savvy, experienced analytics leader who has led teams at Adobe and Google. In addition, she has led optimization initiatives for companies such as The Apollo Group and Quantcast. As an analytics and optimization methodology expert, she has become one of the most sought-after consultants in the industry.
Her expertise led her to start KS Digital, an analytics consultancy in 2019, which helps businesses optimize their digital marketing and analytics investments.
In addition to being dedicated and hardworking, she also contributes occasional guest posts to top industry publications such as Google Analytics Blog. When she is not working, she enjoys traveling as much as possible!
Connect with Krista on LinkedIn: https://www.linkedin.com/in/kristaseiden/
Follow her on Twitter: https://twitter.com/kristaseiden
Visit her website: https://www.kristaseiden.com/
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
Sometimes SEO and other marketing integration can be overlooked when you’re doing migrations or other developmental projects, especially on the ecommerce side.
Holistically, you can’t do one without the other. So the search engine and conversion pieces are equally as important as the technology pieces.
Ethan Giffin, the founder and CEO of Baltimore-based Groove Commerce, joined me on the SEJ Show to discuss overall SEO for ecommerce & DTCs, Google Merchant Center / Shopping, the importance of CRO & Upsells for SEO (and other channels), and ways to prepare for the 2022 Holiday Shopping season.
Shopify Plus can be a good fit if you have a simple business. However, you need more customization if you have a more complex interaction with more business rules and logic. Big-commerce people generally float over to the big commerce side of things. –Ethan Giffin, 12:38
Programmatically create the best framework. The best framework is thinking about how the template is laid out. What is the hierarchy of the template, what are the components, and how do the sites link together from an internal linking standpoint? So I’m just a believer that many things we did back in the day still work. –Ethan Giffin, 16:11
Suppose you’re new to a company and you hear a migration. In that case, hopefully, there are archives within the company that people used before you. There are lists of the redirects that were integrated and implemented into the site. Just cleaning that history up can be incredibly impactful. But again, it gets into human behavior and the ability to make things more efficient. –Loren Baker, 20:37
[00:00] – About Ethan.
[12:14] – Most commonly overlooked issues during migration.
[24:44] – An essential factor to consider in building an ecommerce site.
[31:48] – What to do when a product is no longer sold.
[35:18] – FAQ schema recommendation.
[37:23] – What is rendering on the ecommerce side?
[41:29] – Recommendation on optimizing from an ad script perspective.
[43:01] – Optimizing schema integrations on the catalog side.
[48:55] – Ecommerce companies Ethan has worked with.
Resources mentioned:
Groove Commerce: https://www.groovecommerce.com/
Every app that you install into your store has overhead. Every kind of front office sales-related app, reviews, upsells, cross-sell, site search, out-of-stock notifications – everything has a component to it that loads into the browser, and that creates a heavier page. –Ethan Giffin, 25:15
People don’t think about margin enough. So how do you promote those products and get people to buy things with the best margin versus the most popular ones? So really, it’s thinking about how to optimize the catalog. –Ethan Giffin, 47:32
If you have a business and you’re moving to another building, you don’t just bring the storefront with you. You got to bring everything you got to bring the offices, the desks, everything. So if you’re migrating a site, you don’t just redirect the front page and the top like collections or categories. You must take care of everything –the blog, subdomains, subfolder structures, etc. –Loren Baker, 22:56
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect with Ethan Giffin:
Ethan Giffin, GrooveCommerce’s CEO, has been a leading ecommerce and web analytics expert for most of his career. Conversion rates, search engine visibility, and web analytics are all things he knows inside and out. However, he is passionate about helping businesses succeed online without having to become experts.
There are only a few people like Ethan. His love for SEO, conversion rates, and ecommerce go hand in hand with his passion for traveling and DJing in between – not to mention those pocket squares!
Connect with Ethan on LinkedIn: https://www.linkedin.com/in/ethangiffin/
Follow him on Twitter: https://twitter.com/opie
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Google discusses the use of AI images on webpages
In a recent Search off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed the use of AI generated images on websites.
Some of their opinions might seem surprising given how AI generated text content is treated by Google.
John Mueller highlighted inherent limitations in the AI image generator technology.
Automatically generated text content is prohibited for Google search within the limited context of the use of it for manipulating the search results.
Google’s guidelines on autogenerated content states:
“In cases where it’s intended to manipulate search rankings and not help users, Google may take actions on such content.”
Google’s John Mueller is also on record stating that AI generated text content is considered spam:
“For us these would, essentially, still fall into the category of automatically generated content which is something we’ve had in the Webmaster Guidelines since almost the beginning.
My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it’s still automatically generated content, and that means for us it’s still against the Webmaster Guidelines. So we would consider that to be spam.
…But for us, if we see that something is automatically generated, then the webspam team can definitely take action on that.”
And perhaps in a sign of the fast pace of technological evolution, there are gray areas within Google’s prohibitions on auto-gen content.
For example, using automatic text translation to generate content is against the guidelines except in cases where a human reviews and curates the content.
In the above cited guideline on autogenerated content, autotranslated content is prohibited with the following statement:
“Text translated by an automated tool without human review or curation before publishing.”
Google also allows automatic generation of meta descriptions, presumably because meta descriptions are not used for ranking purposes.
“For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. …programmatic generation of the descriptions can be appropriate and are encouraged.”
So, Google doesn’t ban AI content across the board, just in certain situations.
Given that AI generated content might qualify for ranking in Google Images, one would think that AI generated images are also prohibited.
But apparently, that’s not the case.
Lizzi Sassman and John Mueller discussed hypothetically using AI generated content on Google and they were pretty much okay with it.
This is what they said:
“Lizzi Sassman: Hey! So just to kick us off, I know that you’ve been doing a lot with DALL-E in the Craiyon site, and all these kinds of places to get fun images.
And I was wondering what would you say to using DALL-E to generate images for our site, Google Search Central, if we just started piping that in to refresh our images across the whole site– what would you say to that?
John Mueller: That would be an exciting move.”
The only part where Mueller expresses reservations about using AI for images is when depicting something that should properly be an actual thing, like a screenshot.
Mueller continued:
“I think the tricky part would be if you’re showing screenshots of specific things, and you’re piping that into some machine-art-generated thing, then maybe you don’t necessarily get actual screenshots.
Lizzi Sassman: It could go into an interesting direction. Okay, so it sounds like you’re bought in. Would you do this?
John Mueller: I would try it out. I mean…
Lizzi Sassman: You don’t want to tell me no?
John Mueller: I’m not going to say “no.”
I have no idea what it’d look like. Maybe it’ll look really cool. Or maybe for Halloween, we could do that.”
The only reservation John Mueller had about AI images is that the technology is based off image datasets and so the ability to generate an image is limited to what’s in that library of images it was trained on.
Lizzi and John continued their discussion:
“I think one of the tricky parts with all of these tools is it builds off a known library of images.
And if there are not enough images reflected there, then whatever you ask is kind of very vague.
So I tried a lot of SEO terms once, and most of the time when it would recognize that this is something like marketing SEO-oriented, it would show me a graph of, like, some bar charts with a line graph
drawing up, and it’s like, “This is SEO.”
It’s like, “Well, it’s kind of like… it’s…”
Lizzi Sassman: That’s like your opinion, man.
John Mueller: Yeah. Exactly.”
Apparently the use of AI images within a website is okay.
Although autogenerated text content is prohibited/limited for ranking in Google Search, surprisingly there was no similar prohibition or caveat discussed about AI generated images and ranking in Google Images.
The part about using AI Images begins at about the 34 second mark.

Featured Image by Shutterstock/san4ezz
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Starring Gong Yoo and Seo Hyun-jin
Netflix has released a trailer for its new mystery K-drama The Trunk, starring Gong Yoo (Guardian: The Lonely and Great God, Squid Game) and Seo Hyun-jin (The Beauty Inside, Why Her).
Based on the 2015 novel Trunk by Kim Ryeo-ryeong, The Trunk follows Jung-won (Gong Yoo), who enters a mysterious fixed one-year contract marriage with In-ji (Seo Hyun-jin), which is guided by a manual. They set up the marriage through NM Company, a contract marriage company where In-ji works as a contract spouse.
While Jung-won continues to miss his ex-wife Seo-yeon dearly, the couple eventually begin to get used to one another. One day, secrets about the marriage company begin to unravel after a mysterious trunk is recovered from a lake.

The new trailer opens as Jung-won and In-ji meet for the first time, while he asks her how the contract marriage works. The trailer also reveals that it was Seo-yeon who arranged for Jung-won’s second marriage, hinting at the couple’s strange relationship.
“The idea of marriage just disgusts me,” In-ji says when Jung-won asks if she enjoys her line of work. The Trunk premieres on the streaming platform on November 29.
In related news, Netflix has also released an action-packed new trailer for season two of its dystopian drama Squid Game. The upcoming season, premiering in December, will see the return of Lee Jung-jae, Gong Yoo and more to the hit series.
Elsewhere, Academy Award-winner Youn Yuh-jung has been unveiled as a new cast member in the upcoming season of Beef, alongside the likes of Oscar Isaac, Carey Mulligan and Charles Menton.
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OpenAI created a method for websites to block or allow content in ChatGPT’s new search engine. Here’s how publishers can be included in their search results while stopping them from using their content to train their AI models.
On October 31, 2024, OpenAI announced that its AI search engine prototype, SearchGPT, was being rebranded and integrated into its flagship product, ChatGPT. Via ChatGPT, the new search engine provides results similar to those of Google and Bing.
If ChatGPT’s new search engine becomes popular, publishers will want to appear in their search results, especially if there’s a chance it will drive referral traffic. However, many publishers have blocked all OpenAI user-agents from crawling their sites to keep them from training their large language models (LLMs) with their content. Fortunately, like Google and Apple, OpenAI has provided a method for publishers to be included in ChatGPT’s search results while also blocking them from training their AI models with their content.
One of OpenAI’s user-agents is called OAI-SearchBot. They use OAI-SearchBot to find and link to sites in ChatGPT search results and explicitly state that it is not used to crawl content to train OpenAI’s generative AI foundation models. So, as long as sites exclude OAI-SearchBot in their robots exclusion file, their site content will be eligible to appear in ChatGPT search results. They must also ensure they aren’t blocking the IPs used by OAI-Searchbot.
Publishers interested in appearing in ChatGPT, Google, and Bing search results but still wanting to block them and other AI companies from using their content for LLM model training can use the following robots exclusion list in their robots.txt file.
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Jon Henshaw
Jon Henshaw is the founder of Coywolf and an industry veteran with almost three decades of SEO, digital marketing, and web technologies experience. Follow @jon@henshaw.social

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In today’s digital world, ranking high on search engines is crucial for business growth, especially for brands aiming to expand their online presence. Businesses of all sizes are prioritising search engine optimisation (SEO) as it drives organic traffic, boosts credibility, and enhances user engagement. For companies in regions like Pakistan, tapping into the right SEO techniques can be transformative. With increased demand, the Best SEO Agency in Pakistan can guide companies toward a competitive edge.
Let’s dive into the latest trends and tools that can elevate your SEO strategy in 2024.
In a digital age where competition is fierce, mastering SEO tactics can make the difference between being found or getting lost online. By focusing on user experience, understanding search intent, and embracing tools like AI, brands can navigate SEO in 2024 with confidence. Remember, SEO is an ongoing process; staying updated on trends is essential to maintain a competitive edge. For those seeking expert support, The Market Magnetize is the top digital marketing services agency that can help brands harness SEO to its fullest potential, driving traffic, boosting engagement, and ensuring long-term success.

Feature Image by Isaac Edmunds from Pixabay
 
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