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Google just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important.

It's the process that might save you from an extinction event during the next update, or could resurrect your site if you've already been affected. Plus, it's the only process that's consistently shown results for websites affected by previous large updates like Panda, medic, spam and core updates.

So in this episode, we dive into what this latest core update means for SEO practices, and break down exactly what you need to do to curate content that will keep Google – and you – happy.
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
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Full show notes:
https://www.authorityhacker.com/podcasts/4-proven-steps-to-beat-google-updates/

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RTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits. 

So how exactly did they pull this off?

In this week’s episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most loved review sites – and it was nothing like we expected.
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A special thanks to our sponsors for this episode, Digital PR and link building solution, BuzzStream:
https://www.buzzstream.com/link-building
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Full show notes:
https://www.authorityhacker.com/podcasts/the-secret-to-rtings-seo-success/

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As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed.

To help navigate these changes, we wanted to bring a guest that’s out in the trenches every day – prominent and very opinionated character in the industry, Lily Ray 🔥

She hares a ton of interesting insights about SEO on social media, including a lot of original research.

In this episode, Lily and Gael get straight to it and cover many of the hottest topics in search right now, including:

👉 the visibility changes of pure content sites and how your business model may affect your visibility
👉 Reddit and Quora monopolizing search results and how long it may last
👉 HCU, and the divergence between Google’s guidelines and what we observe
👉 signals outside of the“traditional” that Google is giving a lot of importance to these days

We also take a look at specific examples – and they often break the rules – so don’t miss out on this one.
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Host: Gael Breton
Guest: Lily Ray

Full show notes:
https://www.authorityhacker.com/334-march-core-update-analysis-lily-ray/
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A special thanks to our sponsors for this episode, the all-in-one SEO tool set, Ahrefs:
https://www.authorityhacker.com/recommends/ahrefs/
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Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.authorityhacker.com/podcast/
Or visit our podcast page: https://www.authorityhacker.com/podcast/
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More about Lily Ray
Twitter: https://twitter.com/lilyraynyc
LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/
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Think AI is just for simple tasks?

Imagine going from zero to $1,000 per day by creating AI agents that deliver high-value services like expert-level email newsletters, content marketing, or even SEO, with clients paying $5-10k/month.

But how do you actually build these agents without being a tech wizard?

In this episode, we break down exactly how to build MCP-enabled AI agents.

This new method gives AI superpowers, allowing it to browse the web, scrape social media, and perform complex tasks just like a professional would, enabling you to offer incredibly valuable services or automate them in your own business.

We reveal step-by-step techniques rarely shown elsewhere, including:

👉 High-Ticket Email Newsletters: Automate engaging, revenue-driving newsletters (using TypingMind, Perplexity, Firecrawl & Claude).

👉 Social Media Analysis: Scrape and analyze top-performing content (e.g., Twitter with Appify) to develop winning strategies.

👉 Content Idea Generation: Uncover viral topics by scraping Reddit and YouTube comments.

👉 Full YouTube Scriptwriting: Create detailed video scripts by extracting and analyzing transcripts from top videos.

👉 Advanced SEO Reporting: Integrate Google Search Console for automated analysis and competitor insights.

👉 MCP Server Integration: Learn to connect powerful tools (Appify, Perplexity, GSC) to your AI agents.

👉 Effective Agent Prompting: Craft system prompts that guide AI through complex, multi-step research and creation.

👉 Model Selection for Agents: Choose the right AI model (e.g., Claude, GPT-4.1) for specific agent tasks.

👉 Go beyond basic AI and learn how to build sophisticated AI agents that automate high-value services, conduct in-depth research, analyze data from multiple sources, and create compelling content, even if you're not a "tech wizard."

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A special thanks to our sponsors for this episode, Surfer SEO. Optimize your content for higher rankings and get more organic traffic (Check them out here): https://surferseo.com/

Plus thanks Thrivecart, the best shopping cart for digital sellers (we've used them for 7+. years) Check their new PRO out at https://thrivecart.com/

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► Grab our FREE list of 45+ under-the-radar tools that will boost your business:

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ChatGPT just unleashed groundbreaking image generation, changing the game for visual content overnight. In this episode, we dive deep into this powerful new feature, moving beyond the memes to uncover its real business potential. We reveal 4 specific techniques—rarely discussed elsewhere—that unlock vastly superior results compared to basic text prompts, including how to leverage sketching and reverse-engineer winning styles.

From instantly creating scroll-stopping thumbnails and scalable ad creatives (even realistic UGC!) to generating unique marketing graphics that bypass expensive designers, we share exactly how businesses can implement this tool today. We also explore the current limitations, the potential disruption to designers and platforms like Midjourney, and how this technology levels the playing field for creators everywhere.
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A special thanks to our sponsors for this episode, Originality.ai and their new content optimizer
https://originality.ai/content-optimizer
Plus thanks for Bento, our new favorite email tool. Check them out at https://bentonow.com
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Looking for 100s of more episodes like these? 
Check out our main YouTube channel: https://www.youtube.com/@AuthorityHackerPodcast
Or visit our podcast page: https://www.authorityhacker.com/podcast/
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Love this episode? Your reviews really help us a lot:
Leave us a review on Amazon: https://www.amazon.com/review/create-review/
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Timestamps:
00:00:00 – Intro
00:00:58 – Tip 1
00:03:08 – Tip 2
00:04:23 – Tip 3
00:06:39 – Tip 4
00:09:31 – Use Case 1
00:18:26 – Use Case 2
00:28:11 – Use Case 3: Creating Engaging Marketing Graphics
00:36:25 – Use Case 4: Advanced Photo Editing & Manipulation
00:43:56 – Use Case 5: Infographics and Explainer Visuals
00:51:11 – Broader Implications
01:01:18 – Conclusion

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Think you've mastered ChatGPT? Recent updates, new models (like O3 & O4 mini), and hidden features mean you might be missing out on its true power, feeling like you're drinking from a firehose just trying to keep up.

In this episode, we dive deep into the advanced capabilities of ChatGPT in April 2025. Forget basic prompts; learn how to leverage the latest features to reclaim hours, automate complex tasks, and make smarter decisions.

We reveal step-by-step techniques rarely shown elsewhere, including:

We reveal step-by-step techniques rarely shown elsewhere, including:

• Iterative Search: For complex research (e.g., trip planning).
• Projects & Files: Tailor workflows with custom knowledge (e.g., support).
• Canvas: Collaborate with AI on writing & editing.
• Data Analysis: Get insights directly from spreadsheets (e.g., ad reports).
• Creative Generation: AI-driven ideas for titles, thumbnails, etc.
• Model Selection: Choose the best model (4.0 vs O3 vs O4 Mini) for the task.
• Hidden Features: Boost efficiency with desktop, web & mobile tricks.
• Personalization: Use memory, custom instructions & voice effectively.

Go beyond simple queries and transform ChatGPT into a powerful assistant that automates research, analyzes data, visualizes information, and boosts your creative output, even if you thought you knew it all.

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A special thanks to our sponsors for this episode, Deadline Funnel. Build authentic urgency into your marketing (Get double free trial): https://www.deadlinefunnel.com/partne…

Plus thanks Thrivecart, the best shopping cart for digital sellers (we've used them for 7+. years) Check their new PRO out at https://thrivecart.com/

—
Looking for 100s of more episodes like these?
Check out our main YouTube channel: / @authorityhackerpodcast
Or visit our podcast page: https://www.authorityhacker.com/podcast/

Love this episode? Your reviews really help us a lot:
Leave us a review on Amazon: 

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