Management & Marketing

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Making connections is an important aspect for all businesses, and we often rely on face to face and in person opportunities to achieve this. But in a time like this with COVID-19, when social distancing has become the norm, how do businesses and brands go about making those meaningful and emotional connections that are so vital to building trust and often lead to sales?

Kevin England, CEO of Vonazon marketing agency, reminds you to first get back to basics with the four main senses; touch, vision, hearing, speaking. You want to make sure that you’re always educating, regardless of where your potential client is in your funnel.

This is a post framework that is really easy to knock out and delivers big time income.

If you fancy yourself a bit of an expert in your field and are looking for yet another opportunity to get your name out there and build brand awareness, consider leveraging the power of sites such as HARO to exert your expertise and knowledge on a given topic.

Greg Heilers, earned media guru and pitching machine from Jolly, reminds us that media pitching to sites such as HARO offers a multitude of benefits aside form just getting free publicity. Think about the benefits of finding potential collaborators, reaching your target market with you poised as an industry expert, being featured in high profile publications like The New York Times, as well as driving more traffic to your website.

One of the most effective ways to build domain authority and boost all of your Google rankings is to publish pillar posts. 

Every business wants to rank high with Google, that’s a no brainer. But what are the top ranking factors that really matter, that will help to get you the top spots? Aside from the obvious things like links, mobile-friendliness and page speed, what are some other factors that rank most for SEO, and pass the ever-changing Google algorithm test?

Darren Shaw, Whitespark founder and local search guru, advises you to start with claiming and optimizing your Google My Business profile. Invest your time here and worry less about citations. These days it’s more about conversion optimization than it is about ranking optimization. And never underestimate the power of reviews.