Management & Marketing

In the last episode I covered setting your keyword research goal for 2021. The next big goal that I have, and that you should have for your blog, is the number of posts you are going to publish.

Are you putting together next year’s marketing budget, trying to navigate the coronavirus minefield? Wondering how much to spend, what channels to use, and what your messaging should be?

Here are nine things to consider when developing out your own digital marketing plan.

Remember the early days of the internet?

Back when bandwidth was a total joke, and every browser took a few minutes to warm up.

It gives me goosebumps just thinking about it.

These days we have no time for slow sites. And nor does Google.

I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hill.

And you guessed it, search engines have a similar opinion when it comes to website speed, so much so that most SEO experts consider it a core ranking factor.

And they try to help us, giving us nifty tools to help us measure and fix our site speed, well they’re kind of nifty, and also kind of impossible to understand!

But fear not, today I’m talking to Peter Macinkovic about how to understand Google’s web speed reports, and how to use them to turn your website turbo.

 

Tune in to learn:

• What site speed reports are
• Understanding and interpreting reports
• How Google measures the speed
• How site speed impacts your Google ranking
• Report Opportunities: what they mean and how to enact them
• Report Diagnostics: what they mean and how you can adjust your website.
• Tips for using Google Page Insights Tool

Over the three episodes, I am going to tell you exactly how to plan out the most important goals that you need to have for your blog. These goals will give you laser-like focus on what will make 2021 a year of traffic and income growth like no other.

For my 200 episode, I will be sharing the 3 things I did over the past year that had the biggest impact on the traffic and income of my blogs. One of these three allowed me to increase my ad RPMs by 50%. If you do not know what RPM means, it stands for earnings per 1000 impressions. So 50% is a big number.

Like many business owners, you’re most likely always searching for new avenues to be seen and heard. Have you thought about podcasts? Getting featured on the right podcasts will increase your visibility, help build your credibility, and attract new qualified leads for your business.

But maybe you just don’t have the time to pitch yourself to podcasts, or maybe you just don’t know where to start. Consider working with someone who specializes in just that, like Kristin Molenaar from YesBoss. Kristin has built a career around helping business owners double their new client leads just by being a featured podcast guest.