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It’s that time again.
SCHEMA TIME.

Yes, we’re here for another soiree with Schema.

You’re a little familiar with it at this point.
You’ve eyed each-other across the room.
You’ve heard your peers mention “markup’’ in
hushed, worried tones.

It’s time to get reacquainted with, or meet for the very first time, this dead-handy structured data tool.

I know many of us put Schema in the too hard basket, but no more, I have a very special guest who’s here to make schema as easy as falling off a greasy log.

Even for the technically challenged.

Ready? Let’s get stuck in.

Tune in to learn:

• What is Schema, and why is it important?
• How to check for pre-existing schema on your website
• How schema factors into Google rankings
• How to effectively use Schema.org
• Why you should be linking schemas, and how to do it
• Do it yourself – how to build schema, and how to fix common problems as they arise

 

In this guide, I will answer the following questions:
How important is E‑A-T?
How is E‑A-T evaluated?
How to improve and demonstrate E‑A-T

Here is the link to the full article:
https://ahrefs.com/blog/eat-seo/

Here is the link to get 7-day trial to AHREFS:
https://ahrefs.com/

When it comes to creating the content on your website that will probably rank well and drive leads, it’s got to be a combination of doing a little bit of keyword research, but also paying attention to the past conversations you’ve had with clients and prospects on your website and in person. This is even more vital with niche marketing.

LinkedIn gives you the opportunity to showcase who you are, what your expertise is, and make important business connections, all in front of a large, high-value audience. But unless you’re truly optimizing your profile, you’re not going to be able to take advantage of this opportunity, because people are just going to keep scrolling on by. Learning how to strengthen your LinkedIn profile will go a long way, according to LinkedIn trainer John Nemo, as it also strengthens your professional brand.

When it comes to running your own business we have to wear so many different berets.

We have to be accountants, project managers, salespeople, and digital marketers.

And it’s a tough gig.

So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle.

Floundering, wasting money, getting ripped off, missing the basics.

So today I’m chatting with Louisa Dahl from Interactive Minds about Digital Marketing and we’re going to share the top mistake we see every day and how to avoid them.

 

Tune in to learn:

• Why metrics matter
• Why you need to know your peeps
• How a lack of business confidence could be affecting your digital marketing
• Why knowing your numbers is vital
• Why relationships count
• How to understand yourself and your brand
• How to market yourself without arrogance

 

How-To videos are hot right now!  With everyone completing their honey-do list at home, learning new hobbies, or just trying to be productive, there has been a surge in views for educational and How-To videos. Take advantage of this and leverage How-To videos on your website!  There are many types of How To videos, and we go through some examples in this episode. Once you have the video, you can leverage it for all sorts of benefits, including transcribing the text, embedding the video into your website, extracting the audio, saving screenshots, and much more!  Enjoy!

 

• Use How-To videos on your website to get SEO benefits
• How-to videos are extremely popular right now
• There are many types of How-To videos you can produce
• You can easily create videos, post them to YouTube, and embed them in your web pages
• Leverage your videos
• A How-To video does not have to be a DIY video or a tutorial video
• How To make things or build things are easy videos that you can make if relevant to your business
• You can make How To videos that guide customers on how to hire services like what you provide
• Make educational How-To videos to help customers know when to replace or repair items you provide