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#MarketingNerds Podcast: Michelle Lowery on Successful Content Marketing Team Strategy – Search Engine Journal

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Catch LHLM twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
Join the conversation on Twitter with @GyiTsakalakis and @ConradSaam using the hashtag #LHLM!
And on TikTok @lhlm.pod
AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful…
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Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints? Today, we’re picking the heart-shaped lock of every…
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In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually…
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What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion’s acquisition of Get Noticed…
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You’ve got questions, we’ve got answers! Gyi, Conrad, and a roomful of attorneys got together for a Q&A session addressing real lawyers’ most pressing legal marketing queries. Every law firm has different…
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“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they’re standing in your lobby. What happens when you walk down the block? The guys talk…
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You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business. What do marketing…
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Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly. So, is the government going to break Google…
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You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. Conrad…
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Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit…
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Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go…
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The secrets of Google’s algorithm are out! So, what (if anything) should you do? Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak,…
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Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and…
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Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? …
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Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your…
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Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups…
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Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how…
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This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. Today’s big thing—The…
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Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue…
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Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream…
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Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And…
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100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in…
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Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and…
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If you’ve never put much thought into gifts, maybe it’s time to ponder the influence and effect of a perfectly personalized present. And, how did the guys’ resolutions go last year? Eh……
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Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas? Lawyers aren’t known for their math…
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Google ad prices keep increasing, but a lot of lawyers feel like their Google marketing isn’t getting them where they want to go. Later, should you keep content that brings in plenty…
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What do we think of using AI in social content creation? It’s complicated. And, the guys share the surefire signs that mean it’s time to drop your digital marketing agency. With ChatGPT…
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Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad…
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The weary travelers are back! After collecting your most pressing marketing questions at the latest legal conferences, Gyi and Conrad are ready to answer you right here on the podcast. And later—you…
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Live from Clio Cloud Conference—the 2023 Legal Trends Report is hot off the presses and Gyi and Conrad have some compelling thoughts on what it’s showing us this time around. Later, they…
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The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney’s geotargeting mishap. Welcome back to school,…
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Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising…
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Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft. Improving your…
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Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way? Even though the guys hate marketing bullshit, they happily bullshit…
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Barbenheimer is upon us, along with legal coaching mayhem, and a very gassy marketing campaign. Law firm coaching has really, really, really taken off in the legal world, and Gyi and Conrad…
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If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Night—you never know what’s coming next. The guys talk through how to play nice with The…
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How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—both good and bad—they get as marketers and…
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This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematician can do for your marketing dream…
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At Google I/O 2023, the behemoth of search unveiled some truly fundamental changes. Plus, the guys open up the mailbag and answer your questions about misbehaving Google Business Profiles, branching out into…
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Did marketers murder the blog? Admittedly, maybe—but never fear! Undoing the crimes of the past and crowning the king, er, blog anew are Gyi and Conrad, marketers extraordinaire. And later, the five…
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LHLM – ✭✭✭✭✭ – The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma…
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Make your Google Profile do more, and a look at how a chatbot plug-in may be selling your potential clients to other firms. Having a strong online presence is essential when marketing…
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Conrad and Gyi hit the hardwood as the top marketing channels square up for the Big Dance. It’s March Madness… Marketing Madness that is! Gyi and Conrad fill out their tournament brackets,…
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The day has finally come: Conrad and Gyi are live from ABA Techshow! F.O.P’s Allison Johs and Rukayatu “Ruky” Tijani share the importance of investing in marketing and authentic branding and purpose….
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A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? Oh, boy! ABA Techshow is really, really soon,…
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Are Gyi and Conrad even real anymore? The “guys” discuss the most effective and efficient use of your marketing dollar. Then, it’s into the listener mailbag to commiserate over the ubiquity of…
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Yes, it’s more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail’s 2023 Marketing Outlook for Law Firms. As a devotee of Lunch Hour Legal Marketing, CallRail’s…
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The New Year! A look back, a look ahead. Plus, resolutions you can start today that can make you even more prosperous in 2023. It’s that time of year again; Conrad and…
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In a holiday special, Conrad and Gyi share a festive song – about legal marketing. A great recap of 2022’s biggest lessons. The holidays: a time when everybody (hopefully) takes a little…
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Welcome, A.I. overlords! ChatGTP, the rise of artificial intelligence content creation, and why your law firm needs to make more cat videos. The guys have a new best friend: ChatGPT. Well, maybe…
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How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand affinity. —– Like it or not, the pandemic opened Pandora’s…
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Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi…
After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency…
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Amazon Best Sellers in Dentistry: '#1 Secret to Dental SEO' Claims #1 Spot, Becoming a Must-Read for Dentists – EIN News

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Amazon Best Sellers in Dentistry: ‘#1 Secret to Dental SEO’ Claims #1 Spot, Becoming a Must-Read for Dentists EIN News
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11 Podcasts That’ll Have You Laughing Your Ass Off – Thrillist

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11 Podcasts That’ll Have You Laughing Your Ass Off Thrillist
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Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras – Legal Talk Network

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Karin Conroy is a legal marketing consultant and founder of Conroy Creative Counsel, which specializes in creating…
In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization.
Nicki emphasizes the need for proper testing and targeting in ad campaigns, highlights the impact of a positive money mindset on marketing budgets, and provides practical advice for improving conversion rates. The episode also underscores the role of agencies in achieving optimal results from Meta ads.
Nicki is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online businesses profitably grow and scale their brand so they can live life on their own terms.
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10 Reasons Why You Need to Add Podcasts to Your Content Strategy – Search Engine Journal

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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Podcasts offer many benefits for businesses. Here are 10 reasons why podcasts are the perfect addition to any existing content strategy.
Some time ago, I stopped listening to the same, tired Spotify playlist every morning and began listening to podcasts.
Packed with information and the perfect sprinkle of entertainment and light-hearted banter, podcasts are incredibly engaging and a useful medium for businesses and listeners alike. They are the sleeping giant of content types, though.
Most businesses don’t understand the true potential behind podcasts. And there’s a huge number of reasons why they are the perfect addition to any existing content strategy.
Let’s explore ten of the top reasons to add podcasting to your content assets.
The content marketplace is competitive, like really competitive.
Successful digital marketers find big wins with their content when they find a content type or topic with high engagement and low competition. That’s exactly what a podcast provides.
While there are around 80 million Facebook business pages, there’s only 700,000 podcasts airing. This number shrinks when you search by topics.
There may be only a handful of other podcasts discussing the topics relevant to your business, with hundreds-to-thousands of listeners.
With this low competition, it’s far easier to have your podcast stand out and gain listeners!
Podcasts require little effort to engage with, on the listener’s behalf.
Unlike written blog content, which has to be read, or even videos that require audiences to sit and watch. All a podcast listener has to do is hit play and listen.
It’s the perfect content type for multi-tasking, which most of us are doing on a constant basis anyways.
If content is too demanding of time or attention, it’s hard for audiences to want to engage.
Finding time to listen to a podcast is easier, because it only asks for the attention of the customer’s ears. We can listen while we work or play.
Part of the low-effort, multi-tasking richness of podcasts is due to how mobile-friendly this medium is.
As I mentioned, I enjoy listening to my favorite podcasts during my commute, through my smartphone. And, I’m not alone; 69% of podcast listeners are on their mobile devices.
As we increasingly choose mobile devices over other technologies, adopting mobile-friendly content types is important.
It’s easy for podcast listeners to consume this content while they are on the move, whether at the gym, in the car, relaxing at home, or elsewhere.
The number of podcast listeners is growing.
There were 48 million weekly podcast listeners in 2018, according to Statista data. This audience is expected to grow to 115 million by 2021.
This is a big turning point for podcasts and an important time period for marketers looking to begin creating a podcast.
Now is the time to get started, since more businesses are going to begin creating this content and developing their audiences.
Getting into the podcast game now will allow you to beat the crowd and begin developing an audience before the heavier competition sets in.
Developing a podcast audience ahead of the competition is incredibly important because listeners are loyal to their favorite programs.
They establish relationships with the host(s) and want to check back each time there is a new podcast episode.
If you can establish a strong audience before the podcast boom, it will be hard for your competitors to attract those listeners to their own shows.
This loyalty also translates to other marketing channels. For example, podcast listeners are 20% more likely to connect with a brand on social media.
When the podcast is over, audiences will turn to channels like social media to continue the conversations and interact with each other and your business.
One of the reasons that podcasts are so engaging and foster such loyal audiences is because they are very interactive.
Hosts can create audience polls, answer questions, and take “calls,” just like a traditional radio show. This helps pull listeners into the show and makes consuming the content feel more like an interactive experience, rather than simply listening to audio.
This interactivity helps solidify that connection with audiences. Very few content types offer this level of brand-customer interaction.
You can also interview other experts in your industry, which helps build your professional network and establishes credibility in your field.
In terms of creation costs, podcasts are scalable. Like photo and video content, the cost to create is really dependent on quality.
Smartphones shoot exceptional videos and photos, but if you want to raise that content to the next level, then you need to invest in more expensive equipment.
The same is true for podcasts. You can capture good audio with relatively cheap equipment bought on Amazon. However, the quality may not be up to par with what audiences are used to from long-established podcasts.
As you develop your audience, you may decide to increase your podcast budget to include more expensive equipment. Luckily, this is totally controllable; you can scale costs to meet the demands of your audience.
Aside from offering customers value, one of the primary reasons that we develop content is to establish credibility and a reputation as a thought leader in the market.
This is why informative articles, case studies, guides and all manner of other well-research content assets are so valuable.
They help showcase to audiences that you provide helpful information and solutions to their questions and problems.
Podcasts are very impactful at growing this reputation as a credible, expert source because audiences get to hear it right from your own mouth.
If you’re passionate and invested in what you do, as most business owners and marketers are, then it should be no problem conveying these emotions across in a podcast.
Audiences will hear it in your voice!
The average listener earns around $10,000 more than the average U.S. consumer, according to a 2016 report on podcast consumers. And, 15% of listeners earn over $150,000.
This leads me to believe podcast fans may be more likely to have disposable income, which they are willing to spend with their favorite brands and businesses. This makes them a high-value market segment.
These individuals are also more likely to be college-educated than the typical consumer, as well. Thus, they are more open to absorbing new information, learning about complex ideas and purchasing decisions.
All of your blog posts and other content pieces should be scheduled, but audiences may not ever take notice, like they will with a podcast.
If your podcast airs on the same day each week (or same time each day), listeners will get used to the schedule. They’ll expect and anticipate the release of each podcast episode.
Not only does this help build buzz surrounding your show, but it also guarantees that your business’ name stays on the minds of audiences all week long. This does wonders for brand awareness,
Podcasts bring a lot of benefits to a business’ posting strategy.
Some of these benefits, however, are dwindling, as these online, radio-like shows become more popular. The competition for podcast audiences is heating up.
If you’ve ever thought about beginning to record a weekly, or even monthly, podcast for your customer to listen to, now is the time to start!
You’ll be able to establish that loyal audience, before your competitors enter the podcasting space.
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Meet Ashley, a global marketing manager, serial entrepreneur, and thought leader with 13+ years of marketing experience. She’s a sought-after …
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