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So there are an awful lot of us doing the do.
Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way.

But how do you keep your customers’ attention once they do actually show up?
How do you lead them in, establish a connection, build trust and of course sell them stuff, and have them come back again and again?
How do you lure them into your sticky tube, so to speak?

Today I’ll be addressing all of that with the help of my excellent guest Talia Wolf, as we talk about sales funnels.

 

Tune in to learn:

• What sales funnels are, and how they can convert your customers
• What a conversion optimization expert does
• How to optimise your landing page without completely redesigning it
• Ways to use emotional targeting in your marketing
• The purpose of a Thank you Page
• Tips for developing your email marketing campaign

The list post is the second most used content format by bloggers. It is simple to create and easy to read, which is good for both bloggers and their readers. The problem is that for most list post topics, because of the mass adoption by bloggers, there is also plenty of competition. This makes it vitally important that you use the list post SEO tactics that are proven to work.

Business relationships are obviously different than personal relationships, but both are very important. In life, we look to connect with people that share similar interests, live close to us, or have kids the same age as us. But how do we go about initiating relationships with businesses, and more importantly, what criteria do you use to go about this?

Annalise Worn takes a creative approach to helping businesses with relationship building as part of their marketing plan. Learning how to foster customer loyalty and long-term engagement by providing information that is directly suited to your customer’s needs, will go a long way in helping you build trust and move the needle and drive sales.

This is a must listen to episode, so get ready to take some notes.

There’s no better time to explore how your small business can use Instagram Reels as a part of your marketing strategy. Reels is the newest way for you to create entertaining 15-second multi-clip videos with lots of new and creative tools to help you drive traffic and sales.

Take it from The Instagram Expert herself, Sue B. Zimmerman, if Instagram is where your followers and ideal customer avatar are hanging out, then Instagram Reels is a great opportunity to take advantage of adding music and other effects, while also allowing you to share educational, step-by-step and behind the scenes content. This mobile-only option is also a great way get out a quick video while on the go to let everyone know what your business or brand is up to.

One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

But did you also know that around 85 percent of humans watch videos with the sound turned off?

Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element.
CAPTIONS!

Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

 

Tune in to learn:

• What captions are, and why they’re so important
• Ahmed’s favourite captioning tools
• How YouTube, Facebook and Vimeo handles captions
• Should we rely on the platforms for captions?
• What people forget about when it comes to having quality captions
• Non-video uses for repurposed or reused captions
• What to consider when creating captions

  One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

  But did you also know that around 85 percent of humans watch videos with the sound turned off?

  Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

  So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element.
  CAPTIONS!

  Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

   

  Tune in to learn:

  • What captions are, and why they’re so important
  • Ahmed’s favourite captioning tools
  • How YouTube, Facebook and Vimeo handles captions
  • Should we rely on the platforms for captions?
  • What people forget about when it comes to having quality captions
  • Non-video uses for repurposed or reused captions
  • What to consider when creating captions