admin

As marketers and business people, we’ve all struggled with outreach and figuring out how to start that initial relationship. Should we go email or try for an introduction? We certainly don’t want to come off as too salesy or overstep our bounds. But at the same time, you need to remember that taking a one size fits all approach is a recipe for failure.

If you want to be successful in your outreach efforts, follow the advice of Rand Fishkin, CEO of SparkToro, find a way that is novel and unusual, and always put the focus on them and not yourself. Make sure you’re offering value to them, backed up by research. In other words, do your homework and put in the effort, as opposed to just asking for a favor. You’ll find you’ll have much greater success.

By now I’m guessing you’ve probably heard of Google My Business, it’s Google’s free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more.

It pops up (for most of us) on the right-hand side of the Search Engine Results page when customers search for our brand.

But most of us are just plain lazy when it comes to Google My Business, only entering the most basic of information.

If we invest a little time and effort Google My Business can become a powerful way to increase customer engagement and ultimately make more moolah, and in today’s pod, we’re going to share 10 top tips on how to make your listing pop!

 

Tune in to learn:

Top 10 Google My Business Tips on:

• Setting up your GMB page
• Using the category feature
• Responding to reviews – good and bad
• The benefit of adding images
• Why your information should be consistent across platforms and updated
• Why the messaging feature is important

Here’s the only tool you will need in 2021:
https://www.rankiq.com/

This past year has been hard for networking, especially those that rely on that and referrals for their own business’s survival. So how can you continue to network when you can go out there and plan meetups with large groups? Well, you take it 2D!

Christel Wintel is a professional networker that hasn’t let the pandemic stop her, as she has managed to successfully continue her referral group’s regular networking meetings thanks to Zoom and a little creativity. By following a few simple rules with a positive attitude and a willingness to dive into something a little bit different, you can still benefit from networking in the current world we’re living in.

Did you know that even some the most well-know national newspapers are using AI to write some of their articles? It’s true. And you probably didn’t even notice. So how can Marketers leverage AI as part of their Marketing strategies?

We’ve all undoubtedly encountered a chat bot a few times in the past few years, and that is certainly using AI technology. But RJ Talyor, AI platform founder & CEO at Pattern89, reminds us that the key is to make sure you’re not losing that humanness in the process. Machines are great with data, but it still takes a human to differentiate the nuances of those gray areas that test ethical or inappropriate boundaries. After all, an eggplant emoji is just an eggplant to a machine, but humans know better.

In the last episode I covered setting your keyword research goal for 2021. The next big goal that I have, and that you should have for your blog, is the number of posts you are going to publish.