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18 Ecommerce Podcasts For Ambitious Business Leaders (2024)  Shopify
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Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Google shares strategies for managing outdated website content rather than deleting it.
In the latest episode of the Search Off The Record podcast, Google Search Relations team members John Mueller and Lizzi Sassman did a deep dive into dealing with “content decay” on websites.
Outdated content is a natural issue all sites face over time, and Google has outlined strategies beyond just deleting old pages.
While removing stale content is sometimes necessary, Google recommends taking an intentional, format-specific approach to tackling content decay.
Google advises against immediately removing content that becomes obsolete, like materials referencing discontinued products or services.
Removing content too soon could confuse readers and lead to a poor experience, Sassman explains:
“So, if I’m trying to find out like what happened, I almost need that first thing to know. Like, “What happened to you?” And, otherwise, it feels almost like an error. Like, “Did I click a wrong link or they redirect to the wrong thing?””
Sassman says you can avoid confusion by providing transitional “explainer” pages during deprecation periods.
A temporary transition guide informs readers of the outdated content while steering them toward updated resources.
Sassman continues:
“That could be like an intermediary step where maybe you don’t do that forever, but you do it during the transition period where, for like six months, you have them go funnel them to the explanation, and then after that, all right, call it a day. Like enough people know about it. Enough time has passed. We can just redirect right to the thing and people aren’t as confused anymore.”
For reference guides and content that provide authoritative overviews, Google suggests updating information to maintain accuracy and relevance.
However, for archival purposes, major updates may warrant creating a new piece instead of editing the original.
Sassman explains:
“I still want to retain the original piece of content as it was, in case we need to look back or refer to it, and to change it or rehabilitate it into a new thing would almost be worth republishing as a new blog post if we had that much additional things to say about it.”
Google recommends removing pages in cases where the outdated information is potentially harmful.
Sassman says she arrived at this conclusion when deciding what to do with a guide involving obsolete structured data:
“I think something that we deleted recently was the “How to Structure Data” documentation page, which I thought we should just get rid of it… it almost felt like that’s going to be more confusing to leave it up for a period of time.
And actually it would be negative if people are still adding markup, thinking they’re going to get something. So what we ended up doing was just delete the page and redirect to the changelog entry so that, if people clicked “How To Structure Data” still, if there was a link somewhere, they could still find out what happened to that feature.”
To keep your content current, Google advises implementing a system for auditing aging content and flagging it for review.
Sassman says she sets automated alerts for pages that haven’t been checked in set periods:
“Oh, so we have a little robot to come and remind us, “Hey, you should come investigate this documentation page. It’s been x amount of time. Please come and look at it again to make sure that all of your links are still up to date, that it’s still fresh.””
Google’s tips for dealing with content decay center around understanding the context of outdated materials.
You want to prevent visitors from stumbling across obsolete pages without clarity.
Additional Google-recommended tactics include:
Following Google’s recommendations for tackling content decay can benefit you in several ways:
By proactively tackling content decay, you can keep your website a valuable resource, improve SEO, and maintain an organized content library.
Listen to the full episode of Google’s podcast below:

Featured Image: Stokkete/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
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In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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ArticleX, the #1 AI podcast summarizer, is making waves in the industry, offering a solution that goes beyond simple transcription to create publishable articles in minutes.
Today, we’ll explore why this innovative platform is gaining traction and how it’s revolutionizing the way we repurpose audio content.
Unlike many AI-powered content tools that rely solely on ChatGPT 3.5 or similar models, Article X takes a more sophisticated approach. The platform integrates various AI tools to produce a compelling, ready-to-publish article that captures the essence of your podcast. This means you’re not left with a mere transcription but a well-structured piece of content that’s immediately usable.
ArticleX’s AI podcast summarizer has caught the attention of major publications, including Forbes, Entrepreneur, Inc., and Business Insider. The reason for this buzz is simple: Article X significantly reduces the workload for content creators, automating a process that typically requires substantial time and resources.

One of the most striking features of Article X is its cost-effectiveness. At just $5 per article, it offers an unparalleled value proposition. Consider this: some companies pay salaries of up to $50,000 for tasks that Article X can now automate. This dramatic reduction in cost and effort is a game-changer for businesses and individual content creators alike.
Using Article X is straightforward and user-friendly. Here’s a quick overview of the process:
ArticleX isn’t just another AI writing tool. It offers several features that set it apart:
Article X takes automation a step further. Users can link their Apple Podcasts profile to the platform, enabling automatic article generation each time a new episode is published. This feature streamlines the content creation process, ensuring that written content is always up-to-date with your latest podcast releases.
To illustrate the capabilities of Article X, let’s look at how it handled a podcast episode titled “How to Make Networking Less Awkward” by NPR. The generated article included:
This level of detail and structure is far beyond what a simple transcription service or generic AI writing tool could produce. It captures the unique insights and human elements that make the content valuable and engaging.
By creating high-quality, SEO-optimized articles from your podcasts, Article X helps expand your online presence. These articles can rank on Google, attracting new audiences to your content. Visitors who find your article through a search engine may then be encouraged to listen to the full podcast, creating a virtuous cycle of content discovery and engagement.
Once your article is generated, publishing is a breeze. You can simply copy and paste the content into your preferred Content Management System (CMS). For WordPress users, Article X offers direct integration, allowing for one-click publishing. This seamless process means you can go from podcast to published article in under 10 minutes.
While Article X produces high-quality content that’s ready to publish, the creators recommend reviewing the articles before posting. This allows for any necessary edits or customizations to align with your brand voice. However, many users find that after seeing the consistent quality of the generated articles, they trust the tool to produce publish-ready content without extensive review.
Article X is rapidly becoming an essential tool for podcasters, content marketers, and anyone looking to maximize the value of their audio content. By offering a quick, cost-effective, and high-quality solution for turning podcasts into articles, it addresses a significant pain point in the content creation process.
Whether you’re looking to improve your SEO, reach a wider audience, or simply save time and resources, Article X presents a compelling option. With its 7-day free trial, there’s no risk in giving it a try. As the content landscape continues to evolve, tools like Article X are leading the way in helping creators work smarter, not harder.
“It’s definitely a tool that should be in your tool belt if it’s not already. Go check it out, ArticleX.com. Sign up for a 7-day free trial. It costs you nothing to check it out.”

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Uncover the Secrets of ‘The Trunk’: Mystery Melodrama Starring Seo Hyun-jin and Gong Yoo, Launching November 29  About Netflix
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Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we’re ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to your advantage and stay ahead in such a competitive time.
Ben Steele, senior editor at Search Engine Journal, joined me on this SEJ Show to break down the three significant disruptions in the SEO world and the opportunities they present. We examined the process behind implementing generative AI and what AI might look like next year.
Get tactics for communicating your SEO value, tips on new ways to cultivate your audience, and new content creation strategies for facing changing trends.
People noted that generative AI would be the biggest disruptor. However, respondents are largely positive; they feel optimistic about the impact of generative AI and its potential to affect their business’s bottom line. I think there’s an interesting duality to note there. It’s disrupting many things, but people are still excited about it. –Ben Steele, 04:33
You bring up a great point about adapting focus. The industry is incredibly dynamic. With the acceleration of AI, changes in search engine algorithms, and evolving user behavior, SEO professionals need to be agile. They have to reassess and adapt their metric priorities in real time to ensure they’re capturing the most relevant data, which translates to business value. That could be the reason we had to revisit the metrics we included in this year’s survey. –Ben Steele, 20:29
While I can’t predict the future with absolute certainty, what’s clear is that the traditional role of an SEO professional is already transforming. SEO is becoming increasingly interdisciplinary. It’s no longer just about optimizing for search engines; it’s about optimizing for user experience, understanding data analytics, and even having some proficiency with AI and machine learning models. –Ben Steele, 21:15
[00:00] – About Ben.
[03:57] – Top disruptors in SEO.
[04:33] – Has generative AI affected search yet?
[07:07] – User behavior toward new technology: voice search example.
[10:46] – Freelancers moving to permanent positions.
[12:15] – Impact of layoffs in tech companies.
[16:34] – Priority metrics for SEO professionals.
[18:05] – Agency vs. in-house SEO communication struggles.
[22:20] – Importance of click-through rate as a metric.
[27:25] – SEO’s role in ecommerce and Google Shopping.
[28:53] – Content’s role in SEO.
[29:37] – Top barriers to SEO success.
[30:57] – Communication barriers in SEO.
[32:31] – Frequency of Google updates.
[34:01] – Changes in Google SERPs.
[34:36] – Major takeaways in the SEO report.
[36:46] – Navigating SEO algorithm changes.
[38:03] – Communicating SEO value.
Resources mentioned:
State of SEO 2024 – https://www.searchenginejournal.com/state-of-seo/
An SEO’s job is not just to drive traffic; it’s to complete that journey all the way down to the checkout. –Loren Baker, 26:08
What we’re seeing is a shift in focus. Last year, people were going back to basics and focusing on technical SEO. This year, we’re seeing a greater emphasis on understanding audience intent and traffic quality, not just raw numbers, but what this traffic means. –Ben Steele, 22:22
People are no longer convinced by the promise of getting you to page one for any term you want because the question becomes, ‘Page one for what? For something that nobody searches for?’ –Ben Steele, 38:03
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.
Connect with Ben Steele:
Ben Steele, the Senior Editor at SEJ, boasts profound expertise in digital content. Though he didn’t initially aim to become an SEO strategist, the skills he acquired for his role, combined with his self-initiated research into digital marketing, unveiled his genuine passion in this field.
His experience in professional theater not only refined his work ethic and leadership abilities but also fostered other invaluable attributes such as creativity.
Now, at SEJ, Ben contributes to their ebooks, consistently providing fresh perspectives and strategic content advice. Through his SEO endeavors, he artfully weaves the nuances of human experiences, journeys, and expressions into enlightening lessons for others.
Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Seo Hyun Jin and Gong Yoo’s long-awaited drama is gearing up for its premiere!
On October 30, the first teaser and poster were revealed for the upcoming Netflix series “The Trunk.”
Based on a novel, “The Trunk” is about a secretive marriage service accompanied by a mysterious trunk. The story revolves around Noh In Ji (Seo Hyun Jin), an employee at NM (New Marriage) who finds herself deeply alone despite her job of living with a “contract husband” every year, and Han Jeong Won (Gong Yoo), who enters into this contract marriage in an ironic attempt to preserve his previous marriage.
In the poster, Noh In Ji is seen entering Han Jeong Won’s home with a large trunk, set against a backdrop of a spiral staircase and a cold, glamorous atmosphere. The characters wear similarly empty facial expressions as they are turned toward each other. The poster contains the text, “Truth and lies, wrath and longing. A marriage entangled in secrets.”

The teaser gives a glimpse of the “contract couple” meeting for the first time. Noh In Ji, who is familiar with the process, enters the home of her fifth husband Han Jeong Won, who does not seem very excited about the situation as he asks, “Do I refer to you as my wife? Is that how this works?” The two then embark on their one-year contract marriage, guided by a manual.
It also hints at the mysterious relationship between Han Jeong Won and his ex-wife Lee Seo Yeon (Jung Yun Ha), who says to him, “Congratulations on your marriage, honey.” To Noh In Ji, Lee Seo Yeon mysteriously says, “Please be happy. I may be punishing Jeong Won, but I’m also giving him time off.”

“The Trunk” is set to premiere on November 29 via Netflix.
While waiting, watch Seo Hyun Jin in “Why Her?”:
Watch Now
And Gong Yoo in “Guardian: The Lonely and Great God”:
Watch Now
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