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Keep up to date with this list of SEO podcasts that offer expert analysis, unique insights, and roundups of the latest trends.
Podcasts are the perfect medium for keeping up to date with where the SEO industry is headed.
A larger number of podcasts this year are producing content with original takes on every facet of search marketing.
The following SEO podcasts were chosen for their helpfulness, deep insights, and their regular publishing schedule.
Every podcast on this list is a winner.

The Search Engine Journal Show takes a deep dive into virtually every aspect of search marketing, including content, technical SEO trends, paid search, and local search – and it always keeps an eye on what’s hitting the search industry in the near future.
Host Loren Baker is the founder of both Search Engine Journal and the digital marketing and development agency Foundation Digital. With 20+ years of search marketing experience, Loren’s interviews and conversations are always informed and come from a place of experience and knowledge.
Recent shows covered these topics:
If you’re new to the Search Engine Journal Show, you’re in for a treat because there are hundreds of episodes to listen to.
Listen to new episodes on Apple Podcasts, Google Play, Spotify, and TuneIn.
SERPs Up is the Wix SEO podcast that focuses on popular topics relevant to search marketers at every level of expertise.
Expect to listen to conversations about new and trending topics, like investigating whether AI content actually ranks, as well as more evergreen topics, such as finding the right content mix.
Recent podcasts also discuss whether expert opinions in content are important and a conversation with Martha Van Berkel, founder of Schema App, about structured data.
Martha is one of the most informed people I know on the topic of structured data, so that episode really shows how SERPs Up has the expertise behind it to deliver podcasts that are well worth listening to.
Listen to the SERPs Up podcast on Amazon, Apple, Google Podcasts, and Spotify
Search rankings are typically the highest priority for SEO, followed by organic traffic, bounce rates, and other similar metrics.
It’s too easy to forget that the number one KPI is conversions and how much money the enterprise is earning. Everything about SEO eventually ends with the twin goals of conversions and earnings.
That’s why Elevar’s Conversion Tracking Playbook podcast is a natural fit for every search marketer to consider.
As the podcast title indicates, its main focus is improving conversion tracking for online businesses, including those on platforms like Shopify.
Typical episodes focus on accurate tracking, analytics, the impact of privacy-related trends (such as iOS updates), and strategies for using existing data to track and help increase conversions and business goals.
A spokesperson for Elevar shared what to expect from the Conversion Tracking Playbook:
“We release weekly episodes that dive deep into tracking, analytics and conversion optimization. If you value data-driven strategies and learning new incremental revenue strategies, be sure to subscribe!”
Listen to the Conversion Tracking Playbook at Apple and Spotify.
Webcology is a long-running podcast that features the wisdom and insights of not one but two SEO legends: Jim Hedger and Kristine Schachinger.
Listen along as they interview guests and share their insights into the latest events in the search marketing industry, as well as commentary on the search marketing news you should know about. There’s so much to keep up with, but it’s easy to cut through the noise with Jim and Kristine.
Kristine Schachinger, based in Las Vegas, Nevada, is a highly experienced search marketer with twenty years in the search industry. Her depth of experience, knowledge of SEO, and the technical side of development add greatly to the Webcology podcast.
Jim Hedger is a Toronto-based search marketer with over 25 years of experience working on the Internet.  His wide-ranging curiosity keeps him in touch with current events, and he has a keen ability to discern and predict their impact on the search industry.
If you only listen to one SEO podcast a week, Webcology should be at the top of your list.
Listen to new episodes on Apple, Google Podcasts, Spotify, and RedCircle.
UK-based Search With Candour publishes an episode weekly that addresses topics of interest to search marketing professionals, such as technical SEO, the usefulness of storytelling in marketing, the recent Google and Reddit agreement, and how to make helpful content.
Guests are well chosen for their expertise, such as technical SEO expert Beth Woodcock and Gus Pelogia, SEO Product Manager at Indeed.
Listen on Apple, Google Podcasts, and Spotify.
The word “engaging” has been used so often that it has almost lost its meaning. But listen to this podcast, and you’ll agree that it holds your attention in a way that is indeed engaging.
Hosts Tazmin and Sarah reliably publish weekly episodes. Recent episodes include “Stop Excusing Bad Behaviour,” a discussion of the reasons why people might excuse bad behavior and how to deal with difficult conversations, directly addressing issues for one’s well-being, and encouraging a respectful and positive working environment.
Another episode is dedicated to identifying and learning from trusted resources in SEO, emphasizing how to discern reliable information.
I asked Sarah about the origins of the podcast and what listeners should expect from it.
Sarah shared:
“Whilst there are amazing SEO podcasts out there, Tazmin and I saw that there aren’t many that just focus on soft skills, personal growth, and career development.
Yes, some touch on these topics, but we definitely saw an opportunity to create a podcast that solely focuses on giving SEO professionals actionable tips and advice, so they can optimize their careers, not just the algorithms. Cheesy tagline, but true!
Go on and give some of our episodes a try!”
Listen to the SEO Mindset Podcast at Amazon Music, Apple, Google Podcasts, Spotify, and Pocket Casts.
Host: Mordy Oberstein
I was pretty blown away by the SEO Rant podcast. Mordy’s unconventional but interesting topics and the high-quality guests who discuss them make this podcast a must-try for every search marketer.
Recent episodes:
I admire what Mordy is doing because he’s combining unique topics with actionable insights. There’s nothing trendy about this – just solid, useful content. That’s not an easy thing to do in general and even harder to execute on a regular basis.
Listen on Apple, SoundCloud, Spotify, YouTube.
Host: Shelley Walsh
SEO Pioneers interviews industry greats who helped to shaped the industry at its formation, or contributed in a significant way.
Every pioneer has a different story, with plenty of insights into the foundations of SEO, how search engines evolved, and what is still relevant today.
In every episode, the approach is for the pioneer to offer a unique story and then share something they have never shared in public before. Listen to Dave Naylor for one of the best stories!
All episodes in this series are winners and must-listens for search marketers at every level. John Mueller even credited the show as ‘one to watch’ on Google Search News.
Listen and watch on YouTube.
The Near Memo podcast covers the latest news and trends hitting local search as well as covering trending topics related to regular search. Recent episodes focus on Google Gemini, Google SGE, and a lot about Google Business Profile (often referred to as GMB).
Dave Mihm is a longtime local search pro who has been working on local search since before Google Local was a thing. He is a true local search expert.
Listen at: Amazon, Apple, Google Podcasts, Pandora, Spotify, YouTube.
This podcast shares the exact same name as Google’s more famous podcast, which follows Google’s format of answering questions. The difference between the two podcasts is that the agenda for this one is focused on practical, hands-on concerns for anyone building a business from our side of the search box.
They answer questions that address real concerns, such as the ROI of link building, tips on handling internal links, getting the most out of an SEO conference, and how to determine the reasonable cost of a domain.
Listen to the fresh perspectives on recent SEO and digital marketing news with the dynamic hosts of Marketing O’Clock.
Episodes so far in 2024 tackled the impact of Google’s recent rebranding of Perspectives to Forums, Instagram’s new ad type, Google’s Consent Mode V2, and updates to Microsoft Ads. There’s a strong dose of what’s going on in paid search with some SEO thrown in here and there.
Their podcast is released on a weekly schedule. Put it on your calendar and tune in to the latest episodes.
Listen to new episodes on Apple, Stitcher, and Spotify.
Search marketer Jason Barnard publishes a thinking person’s podcast on digital marketing. I really don’t know how he manages to publish such high-quality and insightful discussions on a regular basis. Each episode offers a creative perspective on search marketing that will not be found elsewhere.
Recent episodes include:
Keep an eye out for a “limited run” of 50 five-minute unscripted podcasts called “Growing Your Personal Brand with Jason Barnard,” which offer a step-by-step tutorial on how to grow and manage your personal brand – essentially a class in podcast form.
Available on Apple Podcasts and Spotify.
Search Off the Record is an informal podcast about search and SEO from Google’s perspective. Topics range from a behind-the-scenes look at search crawlers and indexing to the considerations that went into rewriting Google’s SEO Starter Guide, search ranking updates, and the concept of quality in search.
Two factors make Google’s podcast notable:
The podcasts tend to ramble in the beginning with some extended banter and kidding around. But once the hosts get going, the insights start.
Available on Apple Podcasts, Google Podcasts, and Spotify.
Edge Of The Web offers a roundup of the week’s news plus interviews with guests like Julia McCoy discussing AI content, Greg Gifford on how to dominate local SEO, Ola King on user experience design, and GA4 insights with Brie Anderson.
Available on Apple Podcasts, Google Podcasts, Spotify, and SoundCloud.
The following podcasts are gearing up for a new season. Put them on your shortlist, and get ready to be blown away.
The Women in Tech SEO Podcast (WTSPodcast) is a biweekly podcast that features women and GNC in search.  The last season focused on the business side of SEO from a woman’s point of view, and the season before that one zeroed in on technical SEO.
The 2024 season of the Women in Tech SEO Podcast kicks off in the second half of this year, so be sure to bookmark it for listening!
Listen to Women in Tech SEO on Apple Podcasts and Spotify.
Marie Haynes offers insights into the latest developments in SEO. Although the podcast is published “sporadically,” she did let me know that it will become more active in the near future.
Listen on Apple, Spotify, YouTube
Host: Azeem Ahmad.
UK-based Azeem currently has 76 podcasts recorded and has let me know that he has a new studio and will return this year with a brand new season.
He offered this preview of what’s to come:
“The podcast returns for a new season in 2024 – and you can expect even bigger things than previously. What initially started out as audio only is moving to video this year.
Expect great guests and topics connected to marketing and wider disciplines.”
It’s exciting to see so many new podcasts of exceptional quality making the list this year.
The broad scope of topics reflects the richness of search marketing and the high-quality talent that’s putting the time in to produce such great content.
More resources:
Featured Image: Jacob Lund/Shutterstock
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest …
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You are here: Influencer Marketing Hub » Influencer Marketing » Podcast Marketing: The Ultimate Guide to Promoting a Podcast in 2024
Our data shows that there are over 3 million active podcasts and 41% of the US population listens to podcasts at least once a month. With such impressive numbers, it’s no secret that this type of media format is becoming hugely popular.
But the impressive rise of podcasts also casts doubt over the means to promote your podcast. What should new podcasts do for promotions? Should they collaborate and make guest appearances? What about ads? These are all questions many up-and-coming podcasts have.
And we’re here to give you the rundown of how to promote your podcast. We’ve put together this podcasting marketing guide to give new podcasters a great starting place and veteran podcasters a refresher or update on podcast marketing.
Before we get started on our guide to podcast marketing, let’s take a look at what a podcast is as well as some reasons why you’re on the right track if you’re looking to start a podcast or grow one.
A podcast is a digital audio program that you can listen to on-demand, much like a radio show but available whenever you want. You can subscribe to podcasts and receive new episodes automatically.
Podcasts are a flexible and engaging way to consume content, making them a popular choice for millions of listeners worldwide.
Podcast marketing refers to the strategies and tactics used to promote and grow your podcast audience. It involves leveraging various channels and techniques to attract new listeners and keep your existing audience engaged.
Effective podcast marketing requires a combination of consistent content creation, strategic promotion, and audience engagement. By focusing on these three, you can grow your podcast’s reach and build a loyal community of listeners.

We already gave you the crucial podcast statistics. But what about other, practical reasons to start a podcast? Starting a podcast can be a rewarding endeavor for various reasons. Here are some compelling benefits to consider:
With a podcast, you have the opportunity to reach a global audience. Your content can attract listeners from diverse backgrounds and locations, giving you limitless growth potential.
Podcasting provides you with a platform to express your ideas and creativity. Whether you want to share stories, discuss topics you’re passionate about, or interview interesting guests, a podcast allows you to showcase your unique voice and perspective.
Podcasts foster deeper connections with your audience. By engaging with listeners through your content, you can create a loyal community that shares your interests and values, enhancing listener engagement and retention.
Your listeners can consume podcasts anytime and anywhere—whether they are commuting, exercising, or relaxing at home. This convenience makes podcasts a popular choice for busy individuals seeking to absorb information effortlessly.
Hosting a podcast can position you as an expert in your field. By consistently sharing valuable insights and knowledge, you can build credibility and trust with your audience, opening doors to further opportunities in your niche.
As your podcast grows, you can explore various monetization options, such as sponsorships, affiliate marketing, or merchandise sales. Even a niche audience can be valuable for generating income through targeted advertising and partnerships.
Starting a podcast is relatively straightforward and doesn’t require a significant budget. With basic recording equipment and editing software, you can launch your show and begin sharing your content with the world.
All in all, podcasts are a huge market and an excellent way to reach people who are ready to buy. According to Shopify, 81% of podcast listeners have taken action after hearing a podcast ad, and 54% claimed that they are most likely to buy something after they’ve heard about it on a podcast ad. If you’re interested in getting more eyes on your brand, increasing brand affinity, and growing sales, podcasting is a great option.
While podcast marketing doesn’t have a “one size fits all” approach, there are several podcast marketing strategies you can use as a starting point to growing your podcast’s reach. Before we get into the 19 podcast marketing strategies we love for 2024, there are a couple of things to keep in mind. First, no matter which podcast marketing strategies you choose to use, your focus should be on your audience. Second, testing is your friend.
Not everyone is going to love your podcast, and that’s okay. Instead of trying to market to a broad audience, focus on getting more high-intent listeners who will get the most benefit from your content.
Yes, you want to have as many listeners and subscribers as possible but if those listeners and subscribers aren’t contributing to your bottom line in some way, either through purchasing from your affiliate marketing relationships or by purchasing your products and services, they’re not really worth having.
Before you start adopting tips from this podcast marketing guide, really think about who you’re trying to reach. Where do they hang out online? What type of content do they enjoy? What products and services will they find useful?
Knowing exactly who you’re trying to reach will make it a lot easier to create and promote podcast episodes that educate, entertain, and drive your listeners to act.
Like everything having to do with marketing, podcast marketing isn’t a “set it and forget it” thing. You have to test, analyze, tweak, and optimize to make sure you’re giving your podcast subscribers exactly what they want. Test everything and adjust your podcast marketing tactics based on what you learn.
We could write an entire book on all of the different ways to promote a podcast. For this podcast marketing guide, we’ve chosen 19 podcast marketing strategies we think will work for 2024 and beyond. Let’s dive in!
Before you start a podcast or create a new podcast episode, it’s important to understand why. Why this podcast? Why this episode? Figure out what need you’re trying to fill and how you’ll measure your success. Are you going to focus on the number of downloads, backlinks, and the number of sales you make through your affiliate marketing efforts?
Taking the time to figure out what you want to achieve and how you’re going to know if you’ve achieved it will make your podcast and podcast episodes more cohesive and targeted.
Remember that podcast statistic from earlier? There are more than 3 million podcasts. That’s a lot of competition. If you want to get more listeners and grow your reach, you need to create stellar podcast content and promote it well. But what goes into creating great content?
While there’s a lot more that goes into creating a great podcast episode, these three criteria will get you off to a great start.
Your podcast and episode titles and descriptions are the first things your target listeners will see and what will let them know if your podcast is for them or not. Your podcast title should let listeners know on a high level what your podcast is about.
Then, in your podcast description, you can expand on what type of content listeners can expect. Here’s an example from Chalene Johnson’s Build Your Tribe podcast:
Source: podcasts.apple.com
It’s also important to create titles and descriptions for each episode. There are so many podcasts out there that just title their episodes as the episode number. This doesn’t tell listeners anything about what the episode is going to cover.
Would you be more likely to listen to a podcast episode titled “Episode 39,” or one titled “Episode 39: The One Thing You Need to Do to Get More Listeners?” Here’s an example of a great episode title and description:
Source: podcasts.apple.com
If you’re just starting your podcast, you should release a few episodes as soon as you launch. Most podcasting experts recommend launching between five and ten episodes so you have a better chance to hook listeners. If you just have one episode available, listeners have no reason to subscribe. And, if they don’t subscribe they won’t know when you release more episodes.
If you have a few episodes available, listeners can then binge on your content and are more likely to subscribe so they don’t miss future episodes. Plus, your podcast looks serious if it has more than one episode available.
If you don’t already have a website, we highly recommend starting one and starting a blog. Website and blog content is easily shareable and attracts a different audience than your podcast alone. This means you can reach people for your podcast using your blog and vice versa.
Depending on the podcast host you’re using, you can easily host your podcast content on your own website instead of using the basic website included in your podcast hosting. If you’re not keen on hosting your podcast on your own site, you can probably still embed your podcast content on your site to keep everything centralized to maximize your website’s impact.
Amy Porterfield has a landing page on her website with everything a listener could ever want to know about the podcast:
Source: amyporterfield.com
In addition to your blog, you’ll also want to include a few standard pages and elements on your website. One of the most important pages to include on your website is a descriptive About page where you tout the benefits of your brand, products, services, and podcast, encouraging people to listen and subscribe.
Your About page shouldn’t just be a laundry list of benefits but instead should center your target audience and talk about the benefits in terms of how they will make the lives of your audience better.
Both your website and podcast titles and descriptions can be optimized for search. One of the easiest ways to do podcast SEO is by optimizing your podcast episode titles and descriptions to include the keywords your target audience is likely to use when searching for the content you’re covering.
Podcast SEO is very similar to YouTube SEO and you can learn how to create better podcast episode descriptions by using these tips to create better YouTube video descriptions.
Email marketing has the best ROI of all digital marketing channels at 4400%. This means that for every $1 you spend on email marketing, you have the potential to earn $44. If you don’t already send out an email newsletter, you should definitely start.
Your email newsletters are a wonderful place to share new podcast episodes, ask your audience to subscribe, and more. You’ll want to take steps to grow your email list as well as choose the best email marketing service for your business to get the highest return on your email marketing campaigns.
Another quick and easy way to market your podcast is by adding it to podcast directories and aggregators. There are several podcast directories and aggregators to choose from:
You can create accounts on these platforms and submit your RSS feed so your new episodes are automatically published to each platform allowing you to reach a broader audience.
Just as it’s important to find the best time to publish on social media, it’s important to publish your podcast episodes at the right time, too.
If you’re just getting started, you can look at podcasts similar to yours to find out when they publish their new episodes. That’s a good place to start. Once you have your own data about when people listen to your podcast episodes, you can start posting closer to that time.
Podcasting is a one-way medium but that doesn’t mean that you can ignore your listeners. You absolutely have to engage your listeners if you want to have a successful podcast. Include calls to action for your listeners so they know what action to take after listening to your podcast.
This might mean asking them to subscribe to your podcast, share it, or leave a review. But you can’t just ask. You have to make it beneficial to the listener. Why should they subscribe, share, or leave you a review (hint: this helps your podcast grow and enables you to produce even better content over time)?
No matter how sparkling your personality, your listeners are probably going to want to hear from other experts, too. If it makes sense for your podcast, you can invite guests to your podcast.
This not only builds trust and social proof but potentially gives you access to the guest’s audience if they share the episode with their audience. As your podcast gains attention, you’ll be able to invite bigger names onto your podcast, giving your audience access to their expertise and giving your guest access to your audience.
The flip side of inviting guests to your podcast is making appearances on other podcasts. This gives you the chance to reach a new audience and form associations with other thought leaders, experts, and influencers which will increase your credibility.
Don’t just wait for others to reach out to you. Research podcasts with an audience that overlaps with yours and pitch them a couple of topics that you can share with their audience. With your pitch, include any reasons you’re worth including as a guest to show them that you can bring value to their audience. You can find podcasts with overlapping audiences from Apple Podcasts by scrolling down:
Source: apple.com
Giveaways have the potential to go viral, making them a great way to market your podcast. You can give away just about anything, but it’s best if your giveaway relates to your brand and the products and services you offer. For example, if your podcast is about starting or building a new business, you might give away a free consultation.
While it may be tempting to give away something like an Amazon gift card or a vacation, it’s best to stick with giveaways that match your brand. The more generic your giveaway, the more signups you’ll get from people who aren’t really interested in your products and services—they just want to win.
We recommend using an online giveaway tool like Rafflecopter, Gleam, or RafflePress to create your online giveaway quickly and easily.
Influencer marketing is the practice of using influencers to market your podcast to new, related audiences. Look for an influencer with an audience that overlaps your target audience and reach out to them. You can also reach out to other brands for collaborations and partnerships.
While it may seem counterintuitive to reach out to podcasters covering similar topics, it’s important to remember that podcasts can be consumed at any time—just because someone is listening to a different podcast now doesn’t mean that they’ve missed out on your podcast.
There are several ways to collaborate with other podcasters like promo swaps, content collaboration, co-hosting episodes, montage episodes, and more.
If you’re mentioning someone in your podcast, reach out to them and let them know. Send them a link that they can share on their social media platforms so they can easily share the episode with their audience. This is an easy way to get a mention from popular people and brands in your industry or niche.
Social media is a great way to share your podcast episodes and generate more interest in your podcast. But you can’t just pop in, share a link to your latest episode, and leave. Social media is social, after all. That means that you need to actively engage on the platforms where your target audience hangs out. Yes, you can post a link to your latest episode, but you also need to talk to your followers and share other interesting information.
One of our favorite ways to generate interest in podcast episodes and tease new content is using audiograms. Audiograms are mini videos that are much more engaging than a text-based snippet of your podcast:
Source: getaudiogram.com
You’ll also want to customize your posts for each social media platform. The audiograms we just talked about work well on Instagram and Facebook but probably wouldn’t be nearly as engaging on something like Twitter.
After you’ve published new episodes, you can repurpose that content to promote your episodes across social media platforms. We’ve already talked about audiograms but there are several other ways you can repurpose your content:
Over time, you’re going to have more and more podcast episodes. These are a goldmine when it comes to pulling in new subscribers and getting listeners to engage with more of your podcast content.
When you mention a topic that you’ve talked about in a previous podcast episode, be sure to include the episode number and a little blurb about why your listeners should give it a listen. Then, link to the episode in the show notes.
The podcast marketing tips we’ve shared to this point are excellent ways to draw attention to your podcast organically. This can take some time. If you want to fast-track your podcast’s popularity, you might want to consider paid ads. Running ads is a great way to boost growth quickly, while your organic efforts are taking hold.
There are tons of options for running paid ads. Depending on your audience, you might want to run Facebook ads, Google ads, LinkedIn ads, or focus on other avenues such as advertising on podcast apps like Overcast, Listen Notes, or others.
There you have it! This podcast marketing guide will help you take your podcast from just starting out to a must-listen. It’s important to remember that podcast marketing is a test-tweak-analyze process. Try using one or two of the podcast marketing strategies from our list and pay attention to how they work before adopting additional strategies. Before long, you’ll have a popular podcast that increases your brand’s reach and boosts your bottom line.
Starting a podcast is a great way to reach a large audience, build brand affinity, and drive sales. Podcasts are a popular medium for entertainment and education, with 62% of US consumers listening to audio podcasts. Additionally, 81% of podcast listeners have taken action after hearing a podcast ad, making it a powerful tool for marketing your products or services.
Great podcast content includes having the right equipment, telling engaging stories, and incorporating powerful calls to action (CTA). You’ll need a decent microphone, editing software, and call recording software for guest interviews. Engaging stories help create empathy with listeners, and CTAs guide them on what to do next, moving them through your marketing funnel.
To increase your podcast’s visibility, you can use several strategies:
Before launching your podcast, understand your goals and target audience. Launch with a few episodes (between five and ten) to give listeners more content to binge, increasing the chances they’ll subscribe. Also, start or update your website to include your podcast content and provide additional value through a blog and other resources.
Engaging with your listeners is crucial for building a successful podcast. Include calls to action in your episodes, asking listeners to subscribe, share, or leave reviews. Schedule guests to bring new perspectives and appear on other podcasts to reach new audiences. Additionally, consider hosting giveaways and leveraging influencer marketing to attract more listeners and foster a community around your podcast.
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Exclusive: Podcast hosting company Ausha has launched an AI tool, “Ausha Intelligence”. The CEO Maxime Piquette, above, will unveil the tool later today at Podcast Movement. The tool has flexible AI that use Ausha’s understanding of podcast search-engine optimisation to produce metadata that’s customisable and designed to drive discoverability of new episodes.
Exclusive: Rhapsody Voices has partnered with What Went Wrong, a top-50 TV and Film podcast, for exclusive sales representation. The announcement was made at Podcast Movement: the show features the most disastrous movie meltdowns and historic wins in movie making.
Podcast Movement 2024, in Washington DC, kicked off with host and producer of This American Life, Ira Glass (photos below). The show switched this month to be sold by National Public Media. Diary of a CEO host Stephen Bartlett also keynoted, with a set of tips for podcasters of all sizes, including his workflow. (We heard that he runs a carbon dioxide monitor in his interview studio, having discovered that his interviews perform less well over a certain level). The conference, in the Gaylord National Harbor near Washington DC, seems one of the buzziest in recent years.
Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now.
Need help getting your podcast started? — PodSchool is a comprehensive best-practice online course that takes you step-by-step through everything you need to know to create, grow and monetise your podcast. Enrolments are open now!
Listen to Podcast Movement Sessions for Under $50 — Podcast Movement is going on now in Washington DC. But if you can't join podcasting's most important annual event live, listening to 100+ sessions on-demand after the event is the next best thing!
Looking for a podcast editor & producer? — Hire Dan. Get help with audio editing, publishing, show notes, social media, and more.
True crime is the third most popular podcast genre; but 84% of the US population consume true crime content in some way, whether TV, YouTube, social media or podcasting. Edison Research presented the True Crime Consumer Report at Podcast Movement.
SiriusXM has signed a multi-year agreement with Alex Cooper’s Unwell Network, including Call Her Daddy. Terms weren’t given; the show had been a Spotify exclusive. Call Her Daddy will be available ad-free in the SiriusXM Podcasts+ premium Apple Podcasts subscription.
Transistor also supports attribution of a play in the new Apple Podcasts web experience as Apple Podcasts in the Transistor analytics dashboard.
Podcast app Pocket Casts has announced that you can now rate podcasts – on iOS, Android, and the web. You have to listen to a few episodes before voting.
Shure has released the SM4 “home recording microphone”. It’s a side-address, condenser microphone: the release and website neglects to mention XLR or USB, but it’s a 48v-powered XLR, since you wondered.
Joshua Dudley has reviewed Tom Webster’s book “The Audience is Listening”.

Moves and hires

• Kristin Myers has joined Sounds Profitable as Principal. She previously worked with UTA and Stitcher (and was the first hire at Anchor).

On the Ausha stage at Podcast Movement 👉 Check out Ausha’s “Next Gen Podcasting” track today, featuring 8 powerful conferences on cutting-edge technology and strategies to grow your show and audience.
I’m seeing YouTube Music appear in my podcast host stats. Why? Good question – let us tell you the reasons.

Ira Glass and Rachel Martin were on the big Podcast Movement stage. Photography: Rachel Heimerman

Meanwhile, below, some lucky Podcast Movement delegates got to see a mystery NPR Tiny Desk Concert. It airs later this month. We were sworn to secrecy.

Companies mentioned above:
AdLargeAirwaveAppleApple PodcastsAushaEdison ResearchNPRPocket CastsPodcast MovementRhapsody VoicesShureSiriusXMSounds ProfitableSpotifyStitcherTransistorYouTubeYouTube Music
#1 in Apple Podcasts
Noble (Wavland)
The Rest Is Politics (Goalhanger)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Diary Of A CEO with Steven Bartlett (Flight Studio)
Over the last week, 179,102 podcasts published at least one new episode (up 0.6%). source


Readers and supporters

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Fighting for quality news media in the digital age.
Meanwhile Google news partnerships boss says “overly summarising” news content runs counter to its mission.
By Charlotte Tobitt
Google’s new AI-generated search results will lead to a traffic drop but it won’t be a “dramatic downward dive” for news-focused publishers, SEO expert Barry Adams has predicted.
Adams reassured publishing leaders at the WAN-IFRA World News Media Congress in Copenhagen on Wednesday that if they primarily produce news content, he believes they are “going to be okay”.
Adams was speaking a day after Google‘s vice president for global news partnerships Jaffer Zaidi told the conference it would run “counter” to the tech platform’s mission of ensuring access to information if it was in the business of “overly summarising” news content.
Google AI Overviews began rolling out in the US this month and follow last year’s Search Generative Experience trial.
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For certain types of query, users are shown an AI-generated written response at the top of the search results before the usual list of links follow underneath.
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Most have at least one cited source link, according to Polemic Digital founder and SEO consultant Adams, with six links on average. Most cited links are pages ranked on the first page of the search results already.
However Adams said that in his testing of several hundred queries he has never seen an AI Overviews response in a search result that generates a Top Stories box – the section at the top that is most coveted by news publishers.
His theory is that AI Overviews is “mutually exclusive” from the Query Deserves Freshness ranking function – meaning search results where Google deems the user wants up-to-date, new information, often triggering the Top Stories box.
He believes therefore that publishers that do purely news are “probably okay, for now – who knows?” but warned evergreen content will be more significantly affected.
So far there is mainly only anecdotal evidence about the impact of the introduction of AI Overviews in the US on traffic, especially as it is difficult to track. Users must be logged in to their Google account and using the Chrome browser in order to see an AI Overviews result.
But Adams said it appears that about 14% of queries on average now show AI Overviews by default. An additional 28% of queries give users the option to generate an AI summary while 58% have no AI Overviews features.
Searches using words like “how” and “why” are most likely to trigger an AI-generated result while commercial-related queries using the word “buy” are the least likely.
How will it impact on traffic? Adams said: “The short answer is we probably don’t really know yet.”
But early anecdotal data shows that if AI Overviews are on a page and your page is not cited as a source, you lose about 2.8% of traffic.
“If you are a cited source in the AI Overview, you lose more traffic, you don’t actually gain any more traffic, because people will just read the AI Overview and say ‘oh yeah’,” Adams added. “They don’t feel the need to click through to your search result.” That traffic loss is 8.9%.
Google chief executive Sundar Pichai told The Verge the opposite last week, claiming that “people do jump off on it. And when you give context around it, they actually jump off it. It actually helps them understand, and so they engage with content underneath, too.
“In fact, if you put content and links within AI Overviews, they get higher clickthrough rates than if you put it outside of AI Overviews.”
Adams told publishers the actual traffic impact of AI Overviews appears to be “a net negative so far, but not disastrous”.
“AI Overviews will not destroy your search traffic. You will feel impact, but it’s not going to be a dramatic downward dive…
“If you produce news content primarily, you’re probably going to be okay. I don’t see that news is going to suffer too much. Because those Top Stories boxes will still be the main driver of the traffic and I do not see them in conjunction with AI Overviews.”
[Read more: Why AI-powered search from Google may NOT be disaster for publishers]
Adams added that Google does not feel it has an obligation to send traffic to publishers and is increasingly becoming a walled garden.
The rollout of AI Overviews, he said, is “not the death of search – just another brick in the wall”.
He added: “There’s a lot of panic at the moment. I don’t think this is worth panicking about. I do think it’s an interesting point of conversation… I think AI Overviews are primarily designed for Google to show the world they’re in the AI race, that OpenAI is not going to overtake them… but ultimately it’s just not a very good feature.”
Adams noted there are “definitely massive inaccuracies” in the AI Overviews results so far, citing for example a response telling users they could use “non-toxic glue” to make cheese stick to pizza better. These issues have in part been put down to the fact Google signed a deal to use Reddit content to train its AI tools.
Google has said results such as these were “generally very uncommon queries, and aren’t representative of most people’s experiences”.
In addition, Adams pointed out, sometimes Google cites sources that are not actually sources, showing for example a link to healthyfitnessblogs.com which no longer exists.
Meanwhile users “hate it”, he said, pointing to a “huge spike” in Google Trends asking for help turning off AI results.
“But you’re probably not going to get rid of this anytime soon because it’s a monetisation opportunity. There will be ads coming into these AI Overviews very, very soon and Google is really all about maximising shareholder value, and increasing their revenue, so yeah, we’re going to be stuck with this for the foreseeable future.”
Adams also said, however: “It will get better, obviously. Google will iron out the kinks, will sort out the issues, but I do suspect there will always be problems with it because that’s the nature of a large language model.
“A large language model is not a knowledge base – it’s not Wikipedia. It’s a word predictor on steroids. They will hallucinate answers. They will get answers from inaccurate sources. And therefore you always need to be double checking what you’re reading in those boxes.”
Adams’s analysis came after Google’s news partnerships boss Jaffer Zaidi promised publishers: “There’s no path forward for us that doesn’t acknowledge the importance of news and the high-quality output of this industry in some way, shape or form and we’ll always put the publisher ecosystem at the forefront of our response.”
Zaidi acknowledged there are “many concerns and questions around summarisation displays” but said Google’s operating principles “institutionalise the importance of high-quality content sources and our role in connecting users to publishers”.
Zaidi said Google has “seen in any space in which we’ve operated the limits to even things like summarisation.
“I think the expectation that our users have of us at the end of the day is that we actually provide a window into the world so that they can interact through us sometimes, and then we make connections for them into the ecosystem.
“If you think about what it means to interact with Google we’re really an access point for you to get to what you’re looking for and I think we’re very mindful of the trust that we’ve built with our users… if we overextend in any way, shape or form I think that comes to some real consequences.”
He said “being a publisher ourselves, or being in the business of overly summarising, runs counter” to this mission.
Zaidi did not answer any questions directly about AI Overviews but said he views Google’s relationship with publishers as a “partnership” and that “I want us to have some shared ambition for how we actually use this technology and capability to do interesting and hopefully amazing things”.
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By Sohee, Kim
Oct 27, 2024

Myung Seo-hyun, the wife of former soccer player Jung Dae-se, confessed her sorrow due to the career break.

In MBN ‘Determined to divorce at least once’ (hereinafter ‘Hanigyeol’) aired on the 27th, Myung Seo-hyun, who had a quarrel with her husband due to a conflict with her husband, met her former colleague at work and lived as a ‘Gyeongdan woman’ and confessed her hard feelings.

On this day, Myung Seo-hyun gave a special lecture for aspiring flight attendants. At the appearance of Myung Seo-hyun, who is neatly decorated, Jeong Dae-se said, “‘Isn’t he going to meet a man?'”, but he has never seen him teach. I can’t help but twinkle when I see you at workHe said, “I was impressed by Myung Seo-hyun’s concentration on work.

After the lecture, Myung Seo-eun met a close friend, a former crewmate. Myung Seo-hyun, who has not been out without children in a long time, shook his head firmly when his friend said “Do you have a hobby?”

Myung Seo-hyun said “When I’m at home, all I have to do is watch my child or cook for my husband ” and “It seems that I don’t exist to live only as someone’s wife and mother. I don’t feel like I’m living.”

The friend asked “Didn’t you get married and quit the company because of your child?” and Myung Seo-hyun confessed honestly, “I quit because of my husband, not because of my child.”

When asked if he still misses his work, Myung Seo-hyun said “Yes. I have a lot of regrets left”Didn’t I get on the presidential plane?” I got a honey moon baby right after I got married. I became pregnant right away. I don’t know what was so urgent..”At the same time as he got married, he expressed his sorrow for a career break.

Jeong Dae-se, who was watching this, said “I had patriarchal thoughts at the time. Working reduces the love you give your child. So (to Myung Seohyun) ‘I want you to take care of them’ had said. So I quit, and (my wife) must have given up on the big one.”

He then flew ” (wife) on the presidential plane. There will be tens of thousands of Korean crew members, and if they make the top 13, they will be on the presidential plane. But he gave up and married me”When I see it again, I’m sorry, and I think it’s a big fact that I gave up.”

Later, Myung Seo-hyun was asked by his friend “Don’t you want to work again?”, and the employment of experienced workers appeared when he was 32 years old”. I wanted to do it. But if you are the youngest at 32, your pride will be hurt. Anyway, I can’t imagine my husband not being home when he is playing,” he said, revealing that he had no choice but to focus on his inner workings as a soccer player’s wife.

However, Myung Seo-hyun doesn’t regret it. Myung Seo-hyun was impressed by saying, `Rather than regretting it, I have a child, so I live with it.’

yaqqol@sportschosun.com
© 2000-2024 Copyright sportschosun.com All rights reserved.

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Compression can be used by search engines to detect low-quality pages. Although not widely known, it’s useful foundational knowledge for SEO
The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords, making it useful knowledge for SEO.
Although the following research paper demonstrates a successful use of on-page features for detecting spam, the deliberate lack of transparency by search engines makes it difficult to say with certainty if search engines are applying this or similar techniques.
In computing, compressibility refers to how much a file (data) can be reduced in size while retaining essential information, typically to maximize storage space or to allow more data to be transmitted over the Internet.
Compression replaces repeated words and phrases with shorter references, reducing the file size by significant margins. Search engines typically compress indexed web pages to maximize storage space, reduce bandwidth, and improve retrieval speed, among other reasons.
A bonus effect of using compression is that it can also be used to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords.
This research paper is significant because it was authored by distinguished computer scientists known for breakthroughs in AI, distributed computing, information retrieval, and other fields.
One of the co-authors of the research paper is Marc Najork, a prominent research scientist who currently holds the title of Distinguished Research Scientist at Google DeepMind. He’s a co-author of the papers for TW-BERT, has contributed research for increasing the accuracy of using implicit user feedback like clicks, and worked on creating improved AI-based information retrieval (DSI++: Updating Transformer Memory with New Documents), among many other major breakthroughs in information retrieval.
Another of the co-authors is Dennis Fetterly, currently a software engineer at Google. He is listed as a co-inventor in a patent for a ranking algorithm that uses links, and is known for his research in distributed computing and information retrieval.
Those are just two of the distinguished researchers listed as co-authors of the 2006 Microsoft research paper about identifying spam through on-page content features. Among the several on-page content features the research paper analyzes is compressibility, which they discovered can be used as a classifier for indicating that a web page is spammy.
Although the research paper was authored in 2006, its findings remain relevant to today.
Then, as now, people attempted to rank hundreds or thousands of location-based web pages that were essentially duplicate content aside from city, region, or state names. Then, as now, SEOs often created web pages for search engines by excessively repeating keywords within titles, meta descriptions, headings, internal anchor text, and within the content to improve rankings.
Section 4.6 of the research paper explains:
“Some search engines give higher weight to pages containing the query keywords several times. For example, for a given query term, a page that contains it ten times may be higher ranked than a page that contains it only once. To take advantage of such engines, some spam pages replicate their content several times in an attempt to rank higher.”
The research paper explains that search engines compress web pages and use the compressed version to reference the original web page. They note that excessive amounts of redundant words results in a higher level of compressibility. So they set about testing if there’s a correlation between a high level of compressibility and spam.
They write:
“Our approach in this section to locating redundant content within a page is to compress the page; to save space and disk time, search engines often compress web pages after indexing them, but before adding them to a page cache.
…We measure the redundancy of web pages by the compression ratio, the size of the uncompressed page divided by the size of the compressed page. We used GZIP …to compress pages, a fast and effective compression algorithm.”
The results of the research showed that web pages with at least a compression ratio of 4.0 tended to be low quality web pages, spam. However, the highest rates of compressibility became less consistent because there were fewer data points, making it harder to interpret.

The researchers concluded:
“70% of all sampled pages with a compression ratio of at least 4.0 were judged to be spam.”
But they also discovered that using the compression ratio by itself still resulted in false positives, where non-spam pages were incorrectly identified as spam:
“The compression ratio heuristic described in Section 4.6 fared best, correctly identifying 660 (27.9%) of the spam pages in our collection, while misidentifying 2, 068 (12.0%) of all judged pages.
Using all of the aforementioned features, the classification accuracy after the ten-fold cross validation process is encouraging:
95.4% of our judged pages were classified correctly, while 4.6% were classified incorrectly.
More specifically, for the spam class 1, 940 out of the 2, 364 pages, were classified correctly. For the non-spam class, 14, 440 out of the 14,804 pages were classified correctly. Consequently, 788 pages were classified incorrectly.”
The next section describes an interesting discovery about how to increase the accuracy of using on-page signals for identifying spam.
The research paper examined multiple on-page signals, including compressibility. They discovered that each individual signal (classifier) was able to find some spam but that relying on any one signal on its own resulted in flagging non-spam pages for spam, which are commonly referred to as false positive.
The researchers made an important discovery that everyone interested in SEO should know, which is that using multiple classifiers increased the accuracy of detecting spam and decreased the likelihood of false positives. Just as important, the compressibility signal only identifies one kind of spam but not the full range of spam.
The takeaway is that compressibility is a good way to identify one kind of spam but there are other kinds of spam that aren’t caught with this one signal. Other kinds of spam were not caught with the compressibility signal.
This is the part that every SEO and publisher should be aware of:
“In the previous section, we presented a number of heuristics for assaying spam web pages. That is, we measured several characteristics of web pages, and found ranges of those characteristics which correlated with a page being spam. Nevertheless, when used individually, no technique uncovers most of the spam in our data set without flagging many non-spam pages as spam.
For example, considering the compression ratio heuristic described in Section 4.6, one of our most promising methods, the average probability of spam for ratios of 4.2 and higher is 72%. But only about 1.5% of all pages fall in this range. This number is far below the 13.8% of spam pages that we identified in our data set.”
So, even though compressibility was one of the better signals for identifying spam, it still was unable to uncover the full range of spam within the dataset the researchers used to test the signals.
The above results indicated that individual signals of low quality are less accurate. So they tested using multiple signals. What they discovered was that combining multiple on-page signals for detecting spam resulted in a better accuracy rate with less pages misclassified as spam.
The researchers explained that they tested the use of multiple signals:
“One way of combining our heuristic methods is to view the spam detection problem as a classification problem. In this case, we want to create a classification model (or classifier) which, given a web page, will use the page’s features jointly in order to (correctly, we hope) classify it in one of two classes: spam and non-spam.”
These are their conclusions about using multiple signals:
“We have studied various aspects of content-based spam on the web using a real-world data set from the MSNSearch crawler. We have presented a number of heuristic methods for detecting content based spam. Some of our spam detection methods are more effective than others, however when used in isolation our methods may not identify all of the spam pages. For this reason, we combined our spam-detection methods to create a highly accurate C4.5 classifier. Our classifier can correctly identify 86.2% of all spam pages, while flagging very few legitimate pages as spam.”
Misidentifying “very few legitimate pages as spam” was a significant breakthrough. The important insight that everyone involved with SEO should take away from this is that one signal by itself can result in false positives. Using multiple signals increases the accuracy.
What this means is that SEO tests of isolated ranking or quality signals will not yield reliable results that can be trusted for making strategy or business decisions.
We don’t know for certain if compressibility is used at the search engines but it’s an easy to use signal that combined with others could be used to catch simple kinds of spam like thousands of city name doorway pages with similar content. Yet even if the search engines don’t use this signal, it does show how easy it is to catch that kind of search engine manipulation and that it’s something search engines are well able to handle today.
Here are the key points of this article to keep in mind:
Detecting spam web pages through content analysis
Featured Image by Shutterstock/pathdoc
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