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Google’s “Site:” Operator Won’t Show You Everything That’s Indexed – Search Engine Journal

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Google experts caution: “site:” has limits. For full indexing insights, rely on Search Console instead.
Google’s Search Relations team discussed the limited functionality of the “site:” operator on a recent podcast episode.
The team engaged in an insightful discussion on the tool commonly employed by website owners and SEO professionals to check a site’s indexing status.
However, the team emphasized that Google Search Console offers far more in-depth indexing data while the operator provides a high-level overview.
The “site:” operator, which allows you to search for pages on a specific website, doesn’t provide a comprehensive list of indexed pages.
Gary Illyes, a Google Search Relations team member, addressed the topic head-on, stating, “No, the site thing shows me some of the pages that are indexed.”
Illyes says it’s not feasible for Google to provide users with an exhaustive list of every indexed page.
While the “site:” operator may not serve as an all-encompassing indexing check, the team highlighted several useful purposes for the tool.
It can be leveraged to monitor for unwanted keywords or content, such as “buy Viagra in a Timbuktan casino without a prescription,” as Illyes colorfully demonstrated.
The operator is also helpful for finding localized versions of pages or checking image indexing, which is valuable for websites hosting user-generated content.
“On our search doc site, developers.google.com/search, sometimes I use it to find some of the localized versions of individual pages…” said Illyes.
“Checking for images…like in image search or in the Images tab, you can use that to see what kind of images we have indexed because sometimes that can also get pretty nasty.”
While the discussion was lighthearted at times, the team delivered a sobering final message. Google Search Console is far superior to the “site:” operator for correctly diagnosing and remedying indexing issues.
A discussion in the latest episode of Search Off The Record examines the capabilities and limitations of the “site:” operator, ensuring an accurate understanding of how and when to employ it.
While it may not be the most accurate way to check a site’s indexing status, its utility in other areas makes it a valuable tool to understand and deploy effectively.
Source: Google Search Off The Record
Featured image generated by the author using Midjourney.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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The Trunk: Gong Yoo And Seo Hyun Jin's Mysterious K-Drama's Release Date Announced – News18

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Netflix released the first teaser and poster of the much-awaited K-drama The Trunk, featuring Gong Yoo and Seo Hyun Jin. On October 30, the streaming giant dropped the teaser video, revealing the release date of the mysterious melodrama. Directed by Kim Kyu Tae, the upcoming K-drama is based on Kim Ryeo Ryeong’s novel of the same name.
The Trunk revolves around the life of Noh In Ji (played by Seo Hyun Jin), an employee of NM (New Marriage), which arranges short-term marriage contracts for clients. Despite having a job where she gets to live with a ‘contract husband’ every year, Noh In Ji feels isolated and lonely. Her life takes a turn when Gong Yoo’s character, Han Jeong Won, enters into a contract marriage with her in order to preserve his previous marriage.
As the teaser video begins, Noh In Ji is seen walking with a huge trunk with her and entering a house while Han Jeong Won’s voice in the background asks her, “Do I refer to you as my wife? Is that how this works?” The duo then embark on their one-year contract marriage, guided by a manual. The plot thickens when Jeong Won’s ex-wife, Lee Seo Yeon, played by Jung Yun Ha, congratulates him on his new marriage. Meanwhile, she tells In Ji, “Please be happy. I may be punishing Jeong Won, but I’m also giving him time off.”

A post shared by Netflix Korea | 넷플릭스 코리아 (@netflixkr)

The poster of the upcoming K-drama featured Noh In Ji entering Han Jeong Won’s house with a striking trunk while the latter stood on the spiral staircase. This sets the tone for a cold atmosphere marked by a sense of hidden secrets between the duo. Both characters are seen with stoic expressions, highlighting the underlying tension between them. The tagline of the poster reads, “Truth and lies, wrath and longing. A marriage entangled in secrets.” The suspenseful thriller is set to drop on Netflix on November 29.
Speaking of Gong Yoo, the 45-year-old South Korean actor is best known for his roles in K-dramas like Coffee Prince, Guardian: The Lonely and Great God, The Silent Sea and Squid Game, as well as K-movies like Train to Busan, Silenced, and The Suspect. On the other hand, actress Seo Hyun Jin is popular for her roles in K-dramas such as Dr Romantic, Record of Youth, You Are My Spring, and Why Her.
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Google’s On Domain Name Selection: Branding Over Keywords – Search Engine Journal

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Google’s Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies.
In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often discussed among website owners and SEO practitioners: the impact of keywords in domain names on search engine rankings.
The discussion was initiated with Mueller asking, “Moving on to domain names, should I put keywords in my domain name, or should I pick a brand?” Illyes responded with a chuckle, indicating that the answer wasn’t simple.
“From Google’s perspective or Search perspective… Well, I can’t say if it’s a Search perspective. But from Google’s and Steve’s perspectives, I don’t think it matters,” Illyes stated.
Illyes elaborated that while the presence of keywords may not necessarily impact search engine rankings, it could influence user behavior.
“For example, if I want to take a passport photo, I have the weird sites that will target any kind of photo. And then you have passportphoto.com. And I’m more likely to click on passportphotos.com for some reason as a user,” Illyes explained.
When Splitt questioned whether the presence of dashes in a domain name or exact match domains would make a difference, Illyes responded:
“Anything that’s in the URL can be technically manipulated by the site owner. So we probably don’t want to put that much weight on that kind of input. Which means that in ranking, it might not help as much as people think it does.”
In other words, from a search engine perspective, whether a dash is present in the domain name doesn’t matter.
However, Illyes added that from a user experience perspective, “having the domain name with a dash is probably more readable.”
As the conversation steered towards the long-term implications of choosing domain names, Mueller advised focusing more on the brand than the keywords.
He explained, “Your website will probably evolve over time. And you could be selling potato peelers now, but maybe you’re also selling avocado peelers in a year from now. And if your website is called bestpotatopeeler2023.com, starting to sell avocado peelers would be awkward.”
Ultimately, the Google Search Relations team suggests incorporating keywords in domain names should be a business decision rather than an SEO strategy.
As Mueller pointed out, “You should think long-term because changing your domain name is always a hassle. And you want to keep it for a long time if you can.”
For more on domain name selection best practices, check out the full episode of Google’s podcast.
Featured Image: Dmitry Strizhakov/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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SEO & Site Migrations: Common Pitfalls To Avoid [Podcast] – Search Engine Journal

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Rank higher in Podcast Search Results with Ausha’s new PSO Control Panel – Podnews

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This article is at least a year old
According to The Podcast Host, 40% of podcast listeners search for a podcast directly on their listening apps. And among them, 58% type the topic into their app’s search bar, and choose from the results. This highlights the significant role that search plays in helping people discover podcasts. Ausha, the leading podcast marketing platform, is pleased to introduce a groundbreaking solution: the PSO Control Panel.
While website creators have SEO (Search Engine Optimization) down to a science, the world of podcasting, even with similar search bar logic, hasn’t been explored as much when it comes to optimization.
Figuring out the murky algorithms that help people find your podcast has become a big deal for creators.
Apple Podcasts says that podcasters can get more eyes (or ears) on their shows by integrating keywords in their metadata, choosing the most spot-on keywords for their show, and racking up good ratings.
But let’s be real: finding the best keywords for your podcast can be difficult.
Much like SEO for websites, PSO is all about optimizing your metadata to boost your podcast’s visibility in search results. It’s not just about using keywords but knowing how to strategically integrate them to enhance your show’s discoverability and reach a larger audience.
In a nutshell, PSO is becoming an indispensable skill for podcasters who are serious about growing their audience and making their content easily findable.
But here’s the thing: If you can’t measure it, you can’t improve it.
PSO Control Panel is the ultimate ally for podcasters who want to track their positions on listening platforms like Apple Podcasts and Spotify.
The PSO Control Panel is a brand-new feature designed by Ausha to empower podcasters to identify, monitor, and optimize their keyword choices, thereby granting them control over their visibility and discoverability.
From day one, Ausha has focused on giving podcasters easy-to-use tools to reach more listeners and grow their shows. In a world overwhelmed with podcast choices, where being visible is key, the PSO Control Panel is Ausha’s latest commitment to podcasters.
A select group of 100 Ausha users will be the first to try out this innovative tool to optimize their rankings.
Ausha plans to open the PSO Control Panel for all Ausha’s users by the end of the year.
Stay tuned for more PSO news by registering to our mailing list.
Ausha stands as a leading force in the realm of Innovative Podcast Marketing.
Founded in France in 2018 and making its mark in the U.S. since 2022, Ausha provides an all-in-one platform that simplifies every facet of podcast marketing.
From seamless hosting and distribution across major global directories to advanced promotional tools backed by AI, Ausha is the go-to platform for over 11,000 podcasters worldwide.
Always at the cutting edge of technology, Ausha is committed to empowering podcasters to grow their audience. Beyond our tech expertise, Ausha is proud to be a “Great Place to Work” and is dedicated to various social and environmental causes. Learn more at www.ausha.co.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.
Companies mentioned above:
AppleApple PodcastsAushaSpotify

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Stop overlooking podcasts: the #1 way CMOs can get ahead of their competitors – Mumbrella

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Doreen Brown is an optimisation expert and digital marketing specialist, who translates SEO geek-speak into plain English for businesses and marketing teams. Here, she explains how podcasting can be a great play – if you get your SEO right.
Don’t underestimate the humble podcast.

On average, podcast listeners tune in to eight different shows per week, with 80% of them listening to all or most of each episode. Unlike other forms of digital content, podcasts offer a wide-reaching way to rapidly connect with your target audience on a more personal level. They could be driving, walking, or doing the laundry and can still access what you want to share from your mouth to their ears.
Many CMOs I’ve worked with have dabbled in podcasts but have abandoned it after a season or were not seeing a healthy ROI as they don’t know how to leverage it.
While you might feel like you’ve missed the podcasting wave, consider this: 82% of shows on Apple Podcasts are inactive. This creates a prime opportunity for you to step in and capture an already engaged audience eager for fresh, quality content that is dropped regularly – something SEO experts know works wonders.

Listeners can become your best customers
When people listen to your voice, there’s an intimacy that written content simply can’t replicate. This connection builds trust and loyalty among listeners, making your audience more likely to feel like they firstly know you, and then easily engage with your brand.
The real magic happens when you leverage podcasts to enhance your SEO.
Podcasts are my secret business development weapon
Consider the example of a client who found my services through a simple Google search. Initially, this potential client was browsing and comparing various service providers. A podcast episode embedded on my website tipped the scales in my favour.
As they listened, they gained valuable insights and developed a sense of familiarity and trust with me, something that a written blog post alone might not have achieved. Hearing my voice, understanding my thought process, and recognising my expertise made a significant impact.
In less than an hour of tuning in,this would-be client felt more connected and confident in my abilities. They appreciated my nuanced perspectives and real-world examples, which resonated with their specific challenges. They reached out for a consultation, mentioning how the podcast clarified their decision. This example illustrates the untapped potential of podcasts in converting casual visitors into serious business prospects.
Better leveraging makes all the SEO difference
Australians are now the world’s most avid podcast listeners, meaning your potential customers are already tuning in so your marketing job is already half done. To fully harness the power of podcasts for enhancing your SEO, there are four key strategies that can help you connect with new audiences and broaden your organic reach.
Website embedding works
Start by embedding episodes on key pages on your website, including pillar pages. These are high-value pages that target broad topics and serve as central hubs from which you link to other related content.
Links matter
Use internal links to direct traffic from blog posts, landing pages, and other content to relevant podcast episodes. This enhances the user experience and helps search engines understand your site’s structure and content hierarchy. Creating a network of interconnected content helps guide visitors through a well-structured journey, encouraging deeper brand engagement.

Don’t skip the FULL copy
Providing complete transcriptions and detailed show notes for each episode can further boost your SEO. I’ve made transcriptions of my audio content accessible to search engines, allowing them to index and rank it. I’ve also utilised show notes, which can be optimised with keywords and include links to related content.
Multiplier effect
Turning that podcast – that one piece of content – into multiple assets that collectively enhance your online visibility. Promoting your podcast episodes on social media platforms like LinkedIn, Facebook, and Instagram using short snippets or teaser clips can intrigue your followers and drive traffic back to your website or podcast hosting platform.
YouTube’s search engine capabilities also provide additional visibility for your content. This allowed my content to show up in relevant and recommended searches.
Podcasts are not going anywhere. As the battle for digital visibility continues to rage, CMOs need to put their SEO goals first when they next dive into their podcast. After all, in the world of digital marketing, those who dare to innovate are the ones who lead the way.
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