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Consulting for Equity and Avoiding the SEO Hamster Wheel [Podcast] – Search Engine Journal

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
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You know how the world of SEO is constantly changing. And staying on top of things and making the most of your skills is essential.
That’s what we’re all about here at the SEJShow – finding fantastic new business models and strategies that help you shine as an SEO consultant.
Roland Frasier joins me in today’s show to dive into alternative methods that could change your consulting game, giving you even more rewards for all that hard work you put into client and partner projects.
So, strap in, and let’s jump off that old SEO hamster wheel to uncover some exciting SEO consulting opportunities!
If you’re entrepreneurial, it makes sense to think about possibly getting something more permanent for your time. –Roland Frasier, 03:40
What I found to be most effective is to say you’ve got knowledge, skills, experience, and connections that add tremendous value to businesses, so you have a choice: You can get a short-term income and a flat fee, get paid by the hour, and even get in the middle of a revenue share. But then, when that stops, it stops. A way around that is to come in and add value to the business. The value you bring to the company should be compensated by participating in the ongoing profits or equity of the business. If you increase the asset’s value, wouldn’t it be appropriate and fair to participate in a portion of what that asset will be valued at? What it’s going to be sold at ultimately when the business sells? That’s the concept: how do you turn your effort into equity? –Roland Frasier, 05:12
After so many years in marketing, I don’t consider myself just an SEO. I’m typically brought in to do SEO Consulting and help on that side. The next thing I know, there’s a new brand launching, so I’m looking at opportunities for brand messaging, looking at the product before it comes out, and involved with that this and that. –Loren Baker, 13:03
[00:00] – About Roland.
[07:01] – What consultants should look for when they want to have equity in a company.
[12:55] – How to avoid “over consulting” and earn based on the value provided beyond SEO?
[20:45] – How to position yourself as more than just an SEO.
[23:20] – How to start consulting for equity.
[32:55] – What is a Fractional CMO?
[41:30] – The mindset that leads to a better quality of life.
Resources mentioned:
Epic Network – https://epicnetwork.com/
The Business Lunch Podcast- https://businesslunchpodcast.com/
I would stay away from businesses that are not already profitable. So now I’m going to look at where I can have a significant impact, and so I’m going to say if the lift that I can add to this company is something that I think will move the needle for them, then I believe it’s an appropriate conversation. –Roland Frasier, 9:40
They will put you in that box if you come in as an SEO, so how you brand and present are essential. I’d position myself as a strategist as opposed to an SEO-only. The fact that SEO is one of the things that you do is significant. It might be the main thing that you do. But having even alliances with other people that can provide the additional services is an intelligent way to go because if you come in as growth, you know that the company is going to value you more than if you come in as a component or sub-component of development. –Roland Frasier, 15:01
People might think that it’s not possible to have you as a partner. It might not occur to them, but they might believe you’re so far beyond that it’s not even an option. So by telling them in advance that this is an option having them put skin in the game by having them show that they believe in you and that they’re willing to invest in themselves is crucial in making this work. –Roland Frasier, 20:00
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect With Roland Frasier:
Roland Frasier stands out in the world of ambitious investments and building strategies. With over 1000 acquisitions, exits, real estate portfolios, and more under his belt for himself and his clients, he knows what it takes to succeed in business!
As a principal of 6 Inc.’s fastest growing companies plus an advisor at Stanford University –Roland is making waves with some hefty credentials. Not only has this savvy investor been featured on all major news networks but Business Insider, Fast Company, Forbes & Entrepreneur are singing praises too!
And if that isn’t enough star power…he even interviewed Sir Richard Branson AND Magic Johnson, so you know something good must be cooking up around him – like his award-winning podcast, ‘Business Lunch.’
Connect with Roland on LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Watch him on YouTube: https://www.youtube.com/RolandFrasierEPIC
Follow him on TikTok: https://www.tiktok.com/@rolandfrasier
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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SearchGPT Launches As ChatGPT’s Real-Time Search Feature – Search Engine Journal

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
OpenAI integrates real-time web search into ChatGPT, offering live news and data with source attribution for verified information.
OpenAI is bringing real-time web search capabilities to ChatGPT, enhancing the functionality of the AI chatbot.
This new feature, announced today, allows ChatGPT to provide up-to-date information with proper source attribution while keeping its conversational interface.
ChatGPT can now deliver real-time data, including news, sports scores, stock prices, and weather updates.

Search results are displayed automatically based on queries or triggered manually using a dedicated search icon.


You can verify information through a “Sources” sidebar that contains reference links.

OpenAI states in its announcement:
“Ask a question in a more natural, conversational way, and ChatGPT will respond with information from the web. Go deeper with follow-up questions, and ChatGPT will consider the full context of your chat to get a better answer for you.”
The company notes that SearchGPT was a prototype and feedback from the test group has been incorporated into this update:
“Thanks to feedback from the SearchGPT prototype, we brought the best of the SearchGPT experience into ChatGPT.”
The search functionality is powered by a fine-tuned version of GPT-4o, which has been improved using synthetic data generation techniques and integration with the company’s o1-preview system.
The platform combines third-party search capabilities with content from direct partners.
OpenAI has partnered with several news organizations, including the Associated Press, Axel Springer, the Financial Times, and Reuters.
OpenAI plans to expand its search capabilities, particularly in the shopping and travel sectors.
The company also intends to integrate the feature with its Advanced Voice and Canvas products.
All website owners and publishers can participate in ChatGPT’s search results.
While Microsoft Copilot and Google Gemini have offered real-time search for months, ChatGPT’s implementation differs in key ways:
Feature Comparison:
Meta is reportedly working on its own AI search solution, while Google recently announced $49.4 billion in search revenue in Q3. The competition for search market dominance is higher than ever.
For SEO professionals, this fragmentation means optimizing for multiple AI-powered search systems, each with unique ranking factors and content preferences.
Search Engine Journal’s limited hands-on testing reveals promising features and notable limitations that could impact publishers and SEO professionals.
ChatGPT can now access up-to-date information and provide responses that include cited sources.
Initial testing indicates that response times are similar to traditional search engines, with results available within minutes.
In breaking news situations, the system has shown strong accuracy.
When asked about Apple’s latest product announcements, ChatGPT provided precise information supported by citations from major technology publications.

A key feature for publishers is the use of UTM tracking parameters in outbound links.
All citations include “utm_source=chatgpt.com,” enabling publishers to track traffic from the platform directly in their analytics.
The system categorizes sources into two groups: direct citations used within responses and additional related search results.

Testing has shown that a single query can generate dozens of unique source citations, which may help broaden traffic distribution among publishers.
ChatGPT demonstrated the ability to retrieve articles published within the past hour; however, testing revealed some inconsistencies in its awareness of time.
When asked about recent Google updates, it returned outdated 2019 information pointing to potential issues with accurately dating content.
On the other hand, the system exhibited strong fact-checking abilities by correctly identifying and declining to validate incorrect premises.
When queried about a non-existent Google core update in October, it accurately referenced the most recent update from August instead.

Testing revealed a potential bias toward official sources in certain scenarios.
For instance, when discussing Google’s helpful content update, ChatGPT emphasized official statements while omitting widespread industry discussions about negative impacts.
Additionally, OpenAI’s partner publications are consistently cited throughout ChatGPT’s responses.
The search feature is launching today for ChatGPT Plus and Team subscribers and users on the SearchGPT waitlist.
Enterprise and educational users will gain access in the coming weeks, and a broader rollout to free users is planned over the next several months.
This marks an important development in AI-powered search, but its full impact on search traffic patterns is still unknown.
We encourage you to monitor your analytics for ChatGPT referral patterns and evaluate your content’s visibility within the new system.
Related: Data Confirms Disruptive Potential Of SearchGPT
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Video: Google August Core Update Data, SEO, Google Ads Features, Yelp Sues Google & More – Search Engine Roundtable

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We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted so far by the August 2024 core update, and I shared these results this morning. Google may now use your OG title for your title links in the search results. Google updates its video SEO documentation. Google also updated its organization markup documentation. Google said they generatively do not try variations of your URLs. Google said it does not count words or links on your pages. Google said bad actor traffic does not hurt your SEO. I covered how AWS blocked S3 from Googlebot and how that impacted by image traffic. Google Ads announced new shopping reports, trends, and new ad features. Google has tag diagnostics and a new consent management setup. Google Ada accidentally released an internal tools button. Google is merging booking on Google Business Profiles with Google Local Service Ads. Google Local Service Ads review links are expiring and being replaced by Google Business Profile review links. Google Business Profiles appear to be delayed. Google is testing expandable map embeds in the search results. Google Search is testing from your notifications. Google is testing a new default favicon set. Google shopping carousels are testing “more like this” buttons. And Yelp sued Google, it is getting spicy. That was the search news this week at the Search Engine Roundtable.
SPONSOR: This week’s video recap is sponsored by Semrush: Make sure to check out Semrush’s global marketing conference, Spotlight. At Spotlight you will be able to get answers to the toughest marketing challenges you’re facing. Spotlight will be on October 30th in Amsterdam this year. You can learn more at SpotlightConf.com.
Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed For the original iTunes version, click here.
Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2024 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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Podcast: Voices of National Service – Cobseo

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To commemorate the end of National Service 60 years ago, ABF The Soldiers’ Charity is delighted to release a new podcast, hosted by Harry Bucknall, featuring the voices of British Army National Service veterans.
Harry talks to General the Lord David Richards, former Chief of the Defence Staff, and Army National Service veterans John Keatley, Howard Shaw, Stan Pell and Bob Sewell (both residents of Royal Star & Garter homes), and George Brown (resident with Stoll, the veterans’ housing charity).
 
Lord Richards explains why conscription was introduced and how national servicemen helped Britain meet its global responsibilities in the post-war period. On whether National Service should ever be reintroduced, he adds: “politically it is a non-starter, unless we were threatened by a great power” in a World War Three scenario.
Stan, who served with the Royal Signals, British Army of the Rhine, during the Berlin airlift, remembers his Army vehicle driver training. Howard recalls his time as a Royal Artillery officer cadet, serving alongside singing sons of Welsh miners and being drilled by a legendary Coldstream Guards RSM. George (Royal Inniskilling Fusiliers, later The King’s Liverpool Regiment) and John (Duke of Wellington’s Regiment) both served in the Korean War and remind us about the sacrifices of young national servicemen in that conflict.

Bob, a former Army Catering Corps chef, closes our podcast with a treasured memory about his Sgt Major’s favourite expression, one that must have summed up National Service experience for many young recruits: “You might have broken your mother’s heart but you won’t break mine.”
ABF The Soldiers’ Charity pays tribute to the two million who did National Service in the Armed Forces and the 395 service personnel who gave their lives during the 16 years of its existence. We thank all our guests for sharing their National Service memories with us.

By @Cobseo 55 years ago
©2004-2024 Confederation of Service Charities
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Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal [Podcast] – Search Engine Journal

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker.
Come for the nostalgia and stay for the hidden gems as Loren reflects on an awe-inspiring 20-year evolution of Search Engine Journal. We delved into the unforgettable landmarks, behind-the-scenes stories, and revolutionary insights that have shaped the industry and our coverage.
Loren’s captivating anecdotes and poignant reflections paint a bold picture of SEO’s past, present, and future.
Join us as we celebrate the extraordinary legacy of Search Engine Journal and inspire a new generation of digital innovation.
We’ve achieved considerable success, especially since we collaborated with Alpha Brand Media in 2010 under the leadership of Jenise and Brent. Our primary goal was to expand SEJ’s reach. Despite the various changes, one thing has remained constant – our commitment to continuous experimentation. –Loren Baker, 17:17
When I used to write, my natural inclination was to include a summary or an implication section in the post. I would explore questions such as: ‘What does this information mean for marketers?’, ‘How can this be integrated into your SEO campaign?’ or ‘How can you incorporate this into your daily tasks? –Loren Baker, 15:34
Some of my favorite shows are those where we’ve invited day-to-day marketers, mainly in-house marketers, to share their experiences. They discuss how things are working from an enterprise perspective and in-house. Even when I used to attend a lot of conferences, I particularly enjoyed the in-house or enterprise-oriented sessions. As a consultant or agency representative, it helped me understand the thought processes, challenges and struggles in-house marketers face, which improved my communication with clients and sales. –Loren Baker, 24:54
[00:00] – Origin and initial vision of the Search Engine Journal
[07:15] – Key changes in SEO since launching sej
[11:33] – The impact the rise social media had on SEO strategy
[15:34] – Applying SEO news to marketing campaigns
[16:31] – Importance of experimentation in SEO and marketing
[17:17] – Growth and evolution of SEJ with Alpha Brand Media
[18:29] – Learning from past mistakes and wrong decisions
[20:22] – Maintaining SEJ’s editorial integrity and accuracy
[21:12] – Keeping SEJ relevant amidst AI advancements
[24:02] – Most impactful interview conducted on the podcast
[27:04] – Evolution of challenges faced by marketers
[30:40] – Impact of AI and SGE on SEO’s future
[32:02] – Debunking the Is SEO dead myth
[38:13] – Proudest moments after two decades at SEJ
[41:04] – Future plans for SEJ & Loren’s personal career
[42:43] – Possibility of a Loren Baker AI chatbot
[44:55] – Dominating news coverage without being first
[45:47] – Making news stories evergreen for audiences
[47:55] – Creating engaging content for less exciting topics
[49:58] – Influence of trends on the content creation process
[51:13] – The impact SEJ has had on Loren’s worldview and work approach
Early on, I collaborated with several companies that wanted to start blogs. However, they were hesitant because they didn’t believe they had anything of value to discuss. –Loren Baker, 47:55
Search and search traffic has evolved from being considered a vanity metric to becoming more focused on the long tail and conversion-driven. –Loren Baker, 27:13
The one thing I do love about this industry is that it’s constantly changing. I love staying on top of everything in search, tech, and everything else, so I’m not going anywhere anytime soon. Going to continue to help to grow this puppy. –Loren Baker,42:16
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect With Loren Baker:
Meet Loren Baker: a trailblazer in digital marketing, the mastermind behind Search Engine Journal (SEJ), and an authority in SEO. As the founder of SEJ, he’s built a powerhouse of cutting-edge SEO insights and news, becoming a beacon for marketers and industry enthusiasts worldwide.
But Loren’s passion for digital excellence doesn’t stop at SEJ. As an Advisor at Alpha Brand Media, he injects strategic vision into every decision, continuously pushing the boundaries of what’s possible in digital media.
At the helm of Foundation Digital, Loren crafts bespoke digital marketing strategies that redefine business success. His penchant for innovative solutions, along with his keen understanding of the industry’s pulse, sets him apart as a dynamic and impactful leader.
Connect with Loren on LinkedIn: https://www.linkedin.com/in/lorenbaker
Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal:
Follow her on Twitter: https://twitter.com/Amanda_ZW
Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Amanda is a writer, editor, marketer, and “Golden Girls” superfan. Joining SEJ from HubSpot, her byline has appeared in Thrillist, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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The $1 Million SEO Formula: How Alex Groberman Built His Digital Empire – USA TODAY

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SEO expert Alex Groberman is a social media entrepreneur and authority in his space, generating millionaire profits from his current portfolio of owned and operated projects.  
Though he relies on commonly proven strategies, such as securing strong backlinks, optimizing websites’ technical structures, and expert-level keyword analysis, he is distinguished by his ability to leverage social media traffic to amplify results within Google and other search engines. With proven profit-first tactics, Alex boasts impressive returns alongside his extensive experience. 
Since his college days, Alex has been interested in digital media. He started by building sports-related social media pages for fun but soon realized he could leverage that skill to build audiences and drive traffic toward more lucrative projects. Toward this goal, Alex founded Alex Groberman Labs, which would soon grow into a top-notch Los Angeles SEO agency. However, there were challenges along the way. 
“The biggest challenge I’ve encountered is that I constantly feel like I’m building in someone else’s sandbox,” Alex explained. “Because all of my projects rely on traffic from some combination of search and social media, I’m constantly one algorithm update away from taking a massive hit—and because I have so many projects, it is rare that I can emerge from a big algorithm update unscathed. Every time Google or Facebook decide to make a massive change, I always have to adjust accordingly.” 
During his career, Alex has dealt with three major algorithm changes that impacted either the companies he worked for or his own business. Google’s 2011 “Panda” update reshaped how the engine’s search results worked, Facebook’s “Friends and Family” update wiped out digital media companies focusing on viral videos, and Google’s 2023 Helpful Content Update deranged countless independent publishers in search results. Through these changes, Alex learned the importance of diversifying his traffic methods. 
LA-based Alex Groberman Labs has used a digital marketing strategy to create a lean and efficient business. It is an SEO agency capable of adapting to algorithm changes and providing profit to its clients. Still, Alex is always looking to improve and expand. Over the next three months, Alex plans to launch two AI-powered apps to address unique problems. 
Preschools Near Me is an AI platform designed to simplify the preschool search and application process for parents. It offers personalized recommendations and up-to-date information while enabling direct communication with the school through the app. Utilizing AI models, the app creates a curated database of preschool information to provide a seamless and intelligent experience.  
Make It Quick is an AI tool that automatically creates engaging short-form videos for social media platforms like TikTok, Instagram, and YouTube. A user inputs a topic or idea, and the tool generates a video, streamlining the content creation process for creators and marketers. AI’s natural language processing, image generation, and cloud-based video processing capabilities deliver rapid, customized video content. 
A Vision for the Future 
“I believe my track record will lead to Alex Groberman Labs becoming the go-to company (…) for businesses and individuals seeking a profitable ROI from SEO,” Alex states. “In addition, I believe that Preschools Near Me and Make It Quick will become two of the fastest-growing AI companies in their respective niches given my track record with past projects.” 

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