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Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast] – Search Engine Journal

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In the world of SEO, search marketing, and content marketing, it’s becoming clear that getting a solid grip on the customer’s needs, desires, and lifestyle is equally essential to building your brand’s unique persona and story.
Ryan Kutscher, the creative force and founder behind CIRCUS MAXIMUS, joined me on the SEJShow to talk about how his team creates compelling brand narratives. We covered their use of Ikigai, a profound Japanese concept that translates to “a reason for being.”
This concept is a remarkable tool in their storytelling arsenal, providing a fresh perspective that introduces depth and purpose to their narratives. In this episode, we’ll gain invaluable insights into how Ikigai can be utilized to create more meaningful, impactful stories, ultimately adding a rich layer of authenticity to your brand narrative.
We take a step back for brands to think more narratively about what the story they’re trying to tell is. And then think about how they’re applying that to the customer journey rather than tactics first, which just makes your head explode these days. –Ryan Kutscher, 04:38
Sometimes as a business owner or an executive, you assume that the entire company gets the mission and what you said is a human mission. So, one of the things lacking in the workplace, so that’s been lacking in the workplace for the past 20-30 years, is purpose. What gets you up in the morning? –Loren Baker, 07:22
[00:00] – About Ryan
[02:43] – How they craft memorable brand narratives and characters
[08:50] – How human mission & passion comes in.
[11:57] – The Mark Cuban example.
[16:05] – How to get started with the voice of the customer.
[17:48] – How do companies earn revenue from pinpointing passion & mission?
[19:39] – Uber & Lyft example.
[24:46] – The In & Out Burger example.
[28:36] – Brands Ryan worked with applying Ikigai.
[32:11] – Other ways listeners can use the Ikigai concept.
[34:56] – How important are videos?
Resources mentioned:
Circus Maximus – https://www.circusmaximus.com/
The first question that we ask is why? Why is your brand doing what it’s doing? What is the brand’s purpose? That answer is not to make money or increase revenue by a quarter. It’s not a business goal. It’s a human mission. If everyone can kind of answer those questions the same way, or at least have an understanding of how the brand wants to answer those questions, they start to work for that idea or that narrative, and then that helps them do their job better and hopefully helps them tell their story better, tell the story better. There’s an internal role of answering these questions and having this shared narrative, and there’s an external role. So that’s where it starts, with purpose. –Ryan Kutscher, 05:32
People like Mark Cuban, who are successful entrepreneurs, understand that you start with the mission and then build the company around it. You don’t start with the company and then build a mission backward. And when you have a mission clearly defined, the people you need to help you build that company come to you because they’re attracted to the mission. And some of those people are customers. So that’s the power of the mission. –Ryan Kutscher, 13:32
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Connect With Ryan Kutscher:
Ryan Kutscher stands at the helm of Circus Maximus, an innovative agency transforming the advertising landscape. With a unique model that blends branding, content, and media, Ryan, founder and CEO, has propelled brands onto global platforms, partnering with industry giants and burgeoning start-ups.
Beyond his leadership role, Ryan is recognized for his creative approach to life. He champions entrepreneurship within his team, urging them to infuse creativity into their daily lives. And amidst all these, he finds joy in the companionship of his Australian Shepherd, Rudder.
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryan-kutscher-a282605/
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
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Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Effective Web Solutions Marks 15 Years of Leading SEO Services in Vancouver – EIN News

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Effective Web Solutions Marks 15 Years of Leading SEO Services in Vancouver EIN News
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Talking Google E-A-T Implementation & Authority Signals with Lily Ray [Podcast] – Search Engine Journal

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
SEJ’s Loren Baker will be discussing Google E-A-T, implementation of authority signals both on-site and off and other cool SEO stuff with Lily Ray from Path Interactive.
Managing Partner / Owner at Search Engine Journal with over 18 years experience in Digital Marketing, specializing in Reddit, Search …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Google: Sites With Any Adult Content Won’t Show Rich Results – Search Engine Journal

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Google says websites with any amount of adult content are ineligible for rich results.
Google’s John Mueller says websites containing any adult content, regardless of the amount, are not eligible to serve rich results.
This topic is discussed during the Google Search Central SEO office-hours live stream from December 11. A site owner asks Mueller which structured data markup, if any, is allowed on adult websites.
It’s known Google doesn’t serve rich results for adult content, and Mueller confirms as much in his response, but the question comes up every so often.
“I think in our rich results guidelines we say none of [the rich result types] are useful for adult websites. But I haven’t checked recently.
I don’t know if anything has changed there but, at least as far as I know, the types of rich results that I’m aware of are explicitly not meant for adult content websites.”
Google doesn’t serve rich results for adult content, but there’s no penalty or demotion associated with using the markup either.
“I don’t think there’s any kind of manual action or webspam action that takes place in something like that.
It’s more that our systems recognize: oh this is an adult website, and it wants to show these rich results types, but since it’s an adult website we just won’t show them. So it’s not like it will be demoted or anything.”
From there the discussion gets more granular, as Mueller is asked whether non-adult content can serve rich results if it’s published on a website known for 18+ content.
Mueller addresses whether a domain can have any adult content and continue to be eligible for rich results.
It’s known Google won’t serve adult content as a rich result. But what if an adult website has content that’s safe for all audiences – is it be eligible for rich results?
Mueller explains whether content is eligible for rich results depends on SafeSearch filters. Any content that doesn’t pass Google’s SafeSearch filters cannot be displayed as a rich result.
If a majority of a domain’s content doesn’t pass SafeSearch, then Google will stay on the safe side and filter out all content from that domain. Meaning all content is ineligible for rich results, even if a percentage is safe for all audiences.
“With a lot of the safe search filters we try to apply them to a broader URL pattern on a website. So if we see that a whole domain is adult content for the most part, and you have some small part that is not adult, then probably we would filter the whole domain. We want to stay on the safe side there.
If you have individual subdomains, where some are adult and some of them are not, that makes it a little bit easier. If you have separate domains then obviously that makes it a lot easier for us to understand that these are completely separate websites that should be treated differently.”
Mueller adds that this works the other way around. If a non-adult website has a percentage of content intended for adult audiences then the whole domain will be filtered by safe search.
“It also happens the other way around where some sites might have classified sections which are for adults, and then if that section is embedded within the main website in a way that is hard to separate out, then we might say well we don’t know how much of this site should be filtered by safe search.
Maybe we’ll filter too much, maybe we won’t filter enough. On the other hand if you move that to a subdomain then it’s a lot easier to say oh this subdomain should be treated like this, and the other other subdomain should be treated differently.”
Adult content can render a whole domain ineligible for rich results, regardless of how much or how little of said content appears on the site.
To avoid getting a whole domain filtered by SafeSearch then publish adult content on a subdomain or, if possible, a separate website.
Hear Mueller’s full response in the video below:

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.