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In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
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Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you use it effectively?
If you want to create content that stays ahead of the curve, keeping up with the latest trends is an absolute must. And our guest has some insider tips to help you.
Having formerly held SEO roles at some of the world’s biggest publications, Louisa Frahm knows news SEO. And she knows how to use trends to her advantage.
Now, she’s now a Trends Curator at Google. And she joins Loren Baker to discuss Google Trends and how you can use it to plan your content.
What makes Google Trends so useful is that it shows exactly what people have searched for in the last hour or whatever time frame. Use it to catch hot news items, plan your marketing strategies, and more. Find out how to push your content to the top by using the unique features of Google Trends.
As Google Trends curators, we’re data journalists. It’s all about mining through so much data in terms of search queries and what people are interested in at any given time. It’s sifting through that and putting it together in an easy-to-understand way for the general public.– Louisa Frahm, 11:30
The real-time insights that you’re getting from Google Trends, that just sets them apart from everything. –Louisa Frahm, 29:25
I really like the way that you can drill down on the local level to pull some of the trend information.–Loren Baker, 14:04
[00:01] – How Louisa landed a job at Google.
[08:25] – What Louisa is doing now at Google Trends.
[15:07] – What are Google Trends breakout modules?
[16:05] – How news SEO professionals can benefit from Google Trends.
[18:48] – Can Google Trends be used for forecasting future content?
[20:32] – What is the difference between rising queries and top queries?
[21:52] – How to use Google Trends to influence new product development.
[24:09] – The example of bloating.
[25:51] – What the difference is between 30 and 90 on Google Trends.
[27:03] – A good way of going beyond keywords with head terms and long tail.
[27:52] – A hack for the front end.
[28:58] – Is there a difference between data on Google Trends vs Keyword Planner & Keyword Research Tools?
[30:32] – Can you set alerts and can it be country-specific?
[32:44] – A quick case study of water pills.
[35:46] – Looking at trends that are tapering off.
[38:25] –The urban dictionary challenge: top trending search on Google Trends now.
[40:45] – Last-minute tips on using Google trends for the holiday season.
[48:14] – What are breakout queries?
Resources Mentioned:
https://trends.google.com/
https://trends.google.com/trends/subscriptions
It is really interesting to match up the trends accordingly because I know in the world of SEO it’s very easy for us to just make an assumption. –Loren Baker, 39:07
Specifically for news SEOs, Google Trends will really help you, especially in the rising queries, to find those breakout questions that people are searching for. – Louisa Frahm, 16:08
Google Trends really stood out from all of the other tools to me because of its real-time capabilities.– Louisa Frahm, 10:12
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect with Louisa Frahm:
For the last seven years, Louisa Frahm has been mastering the art of SEO, on an agency level and in-house. Enterprise news SEO is her specialty. A pop culture junkie, fun enthusiast, and believer in living life to the fullest.
Connect with Louisa on LinkedIn: https://www.linkedin.com/in/louisa-frahm-67710922/
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Angie Nikoleychuk is the Content Marketing Manager at Search Engine Journal. Along with social media, copy, and marketing, she has …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Kim Se Jeong, Kim Nam Gil, Woo Do Hwan are also making their long-awaited comebacks this month!

November brings an exciting lineup of K-dramas that promises to captivate audiences! From thrilling narratives to heartwarming romantic comedies, there’s something for everyone to look forward to. Fan favorites like Yoo Yeon Seok, Chase Soo Bin, Gong Yoo, Ji Chang Wook, and Kim Se Jeong are all returning in fresh roles and compelling stories. Let’s dive into the upcoming K-dramas set to release in November 2024!

1. BREWING LOVE
Yong Ju (played by Kim Se Jeong), is a sales department employee of a liquor company enlists the help of the company’s CEO when her branch is in crisis. As the two solve the crisis together, their professional relationship begins to turn a little personal. Brewing Love is slated to release on November 4, 2024.
 

2. FACE ME
A plastic surgeon (played by Lee Min Ki) gets embroiled in one his patient’s suicide case. As he begins to help a detective (played by Han Hyun Jin), at the violent crimes department, they begin to develop a bond that is much more than just professional. Romance soon blooms between the two. Actor Lee Yi Kyung will also be seen in a pivotal role in the drama. Face Me is to release on November 6.
 
3. GANGNAM B-SIDE
Ji Chang Wook wowed us all with his character in The Worst of Evil. It looks like he likes playing grey characters more and is back in a new role in the drama Gangnam B-Side. Ji Chang Wook plays a pimp in Seoul who gets entangled in a kidnapping case of a call girl named Jaehee (played by BIBI). Detective Kang Dong Woo (played by Jo Woo Jin) is assigned the case soon. Gangnam B-Side is set to premiere on November 6 on Disney+ Hotstar.
 
4. MR PLANKTON
Woo Do Hwan’s character Hae Joo in Mr Plankton is one unfortunate man. He decides to go on one last trip of his life when he meets Lee Yoo Mi’s character Jo Jae Mi, a runaway bride and also his ex-girlfriend. The two go on this journey and also try to keep Jae Mi away from being found by the groom (played by Oh Jung Se). Watch the hilarity in Mr Plankton unfold on November 8 on Netflix.
 
5. THE FIERY PRIEST SEASON 2
Priest Kim Hae Il (played by Kim Nam Gil) is making a comeback this November! He is now assigned on a drug case in Busan. He is joined by his team of prosecutor and detectives to solve the case once again. The comedy and the thrill we saw in season one of The Fiery Priesst is bound to make a return this season as well. Lee Ha Nee, Kim Sung Kyun and BIBI will be seen in pivotal roles in the drama. The Fiery Priest Season 2 is scheduled to release on November 8.
 
6. WHEN THE PHONE RINGSWe have all loved Yoo Yeon Seok as a charming children’s doctor in Hospital Playlist. Now we get to see him in an intense political setting in When the Phone Rings. He plays Baek Sa Eon, the youngest presidential candidate spokesperson in South Korea. He is married to Hong Hui Ju (played by Chae Soo Bin), a mute language interpreter. They seem to be happily married but it does not seem to be the truth. One day, he receives a phone call informing him that Hui Ji is kidnapped and that threatens to make everything fall apart. When the Phone Rings is an adaptation of The Number You Have Dialed by Geom Eomul Nyeo. When the Phone Rings is set to premiere on Netflix on November 22.
 
 
 
A post shared by MBC DRAMA official (@mbcdrama_now)

7. THE TRUNK
Gong Yoo is making a comeback a little earlier than Squid Game Season 2 in December 2024. He will be seen in the mystery thriller The Trunk as Han Jung Won. He enters a contract marriage with Non In Ji (played by Seo Hyun Jin). As they two begin their new life together, a mysterious trunk arrives at their doorstep. The Trunk is set to premiere on Netflix on November 29.
 

8. PAROLE EXAMINER LEE
In the judicial system, we have detectives and investigators who investigate a case and put criminals behind the bars. When these criminals get parole, there is a different set of officers who look after those who can get parole and make sure those on parole follow the rules. Parole Examiner Lee follows parole officer Lee Han Shin (played by Go Soo), who is diligent at his work for most of the time. But sometimes his personal agenda for revenge takes front seat. Parole Examiner Lee will show officer Lee’s journey as he navigates his professional life. Parole Examiner Lee is set to premiere on November 18.
 
9. THE TALE OF LADY OK
The Tale of Lady Ok is a fictional historical drama set during the Joseon period. Ok Tae Young (played by Im Ji Yeon) is a legal expert who is exceptional in her help for those who seek it. But she has a secret. Her name, her family, everything is fake. She meets Cheon Seung Whee (played by Choo Young Woo), a storyteller and falls in love with him. The Tale of Lady Ok is set to premiere on November 30, 2024.
 
10. MARRY YOU
We will see Lee Yi Kyung in a comedy avatar as well this month. He played Bong Cheol Hui in Marry YOU. Bong is the type of an individual who has been eluding marriage. The true story begins when Jung Ha Na, a civil servant played by Jo Soo Min, is moved to the “marriage fraud promotion team.” This team was set up with the sole objective of getting Bong married off. Marry YOU is set to premiere on November 16.
 
11. LOVE YOUR ENEMY
Ju Ji Hoon and Jung Yu Mi lead a captivating romantic drama centered around childhood rivals who reunite as adults. Despite sharing the same first name, birthday, and hometown, Seok Ji Won (played by Ju) and Yoon Ji Won (played by Jung) come from families that harbor deep animosity towards one another. Their rivalry intensified throughout their school years until one day, Ji-won mysteriously vanished. Years later, he returns as the chairman of Dokmok High School, their alma mater. Meanwhile, Yoon Ji Won has taken on the role of a PE teacher, driven by a strong sense of justice. This drama will air on tvN, on November 23!
 
Which of these upcoming November 2024 K-dramas are you looking forward to?
Also Read: From Song Joong Ki starrer My Name is Loh Kiwan to Gong Yoo-led The Trunk, Netflix announces an extensive slate of 2024 Korean movies, dramas and reality shows!
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The conditions were first-class, the stadium perfect, yet the performances often disappointing: Chemnitzer FC is stumbling at the bottom of the Regionalliga Nordost and had to wait until matchday 14 for their first home win.
The relief was evident on Robert Zickert’s face. The 34-year-old defender, the oldest and most experienced player of CFC following the injuries to Tobias Müller and Dejan Bozic, summed it up after the much-needed 1-0 victory against VSG Altglienicke: “We’re on matchday 14 and fighting against relegation; after this win, it feels like a weight has been lifted off my shoulders.”
Team spirit, passion, and effort were the keys to success on Friday evening (November 1) in chilly Chemnitz. Vice-captain Zickert led by example – both on the pitch and vocally. In hectic moments, the veteran tried to exude calm, without wrapping his teammates in cotton wool – and even before the whistle blew, the team was switched on.
The match-winner Jong-min Seo, who scored the only goal of the match in the seventh minute, revealed in an interview with SPORT IM OSTEN: “The atmosphere in training wasn’t great; there were also talks in the dressing room from experienced players.” Those strong words paid off. The Chemnitz side compensated for their lack of ease with grit. They ran, tackled, and celebrated!
It was no coincidence that Seo decided the game with his goal. The 22-year-old has only been in Chemnitz for four weeks, having come from unemployment, and he quickly became a game changer. A stroke of luck for the Himmelblauen (the Sky Blues).
Seo initiated the goal himself. After winning the ball, he passed it to the right wing and headed the ensuing pinpoint cross into the net. A well-rehearsed move! “It was what the coach expected from us,” Seo modestly said after scoring his second goal of the season in just five games. He is thus the top scorer for CFC. The problem for the Saxons lies in their finishing, having scored only seven goals in 13 matches, which is a league low.
CFC coach Benjamin Duda, who took over from Christian Tiffert a few weeks ago, did not start singing praises after the much-deserved three points. “Football is a day-to-day business. It can change quickly. If you win, you’re celebrated to the skies; if you draw or lose, it’s always embarrassing and too little for outsiders.” He sees the overall process over the last eight weeks, noting that there have been many “more good and very good things than worrying ones, which is why this win is a reward for the last eight weeks.”
Duda knows that the pendulum can swing back in another direction swiftly and makes it clear: “We want and need to continue next Friday.” The CFC will then travel to the classic encounter in Leipzig, where league leaders Lok await.
Duda will have to make himself comfortable in the traditional wooden stand. The Chemnitz coach saw red against the Berliners in a heated closing phase because, according to referee Johannes Drößler (FSV Wacker Gotha), he deliberately delayed the game by playing the ball away with his left arm rather than catching it. It was a bizarre and bitter moment, as this season, a coach’s “ball away” actions are punishable by a red card. However, it was the only downside on a night when many stones of relief tumbled in Chemnitz.
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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
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What is Zero Click? And how does it affect businesses and their SEO/PPC strategies?
Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s recent Zero Click study and how this fits into a growing trend in Google.
Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs.
Zero Clicks for us means there was an initial search and nothing after that. There was no continuation. And we did is we defined a session in a two-minute window. –Marcus Tober, 09:42
The biggest pivot probably in the past decade is that, to your point, someone may click on Google Maps, someone may click on Google Images, but that doesn’t necessarily mean that you’re not reaching the business goal of that user. –Loren Baker, 12:44
As a marketer, we should aim for areas with a hybrid strategy. We need to show up for these transactional commercial searches, even if we know we don’t get to click. We need visibility. We also need to invest in content that might trigger different search results, like, featured snippets, or maybe show up in more visual searches because we have lots of visual content. –Marcus Tober, 19:59
[00:00] – About Marcus.
[04:22] – The difference between enterprise vs. normal marketing solutions.
[08:00] – Is Zero Click negative or positive with planning for SEO?
[08:19] – What triggered the Zero Click study?
[12:12] – Is the call button a Google internal click or a click to the site?
[18:04] – What are the popular product box?
[22:12] – An actual query on mobile by Loren.
[30:37] – How do you make sure your brand covers the results delivered?
[39:07] – Google’s search difference on desktop vs. mobile.
[47:02] – Other findings from the Zero Click study.
[48:08] – Conversion rates through Google products vs. regular organic traffic.
[51:58] – Will people ignore a CTR within indexed content and be served on Zero Click?
Resources mentioned:
Semrush – https://www.semrush.com/
Zero Click may mean Google may have answered the user straight away. So there was no need for the user to click to continue anything else.–Marcus Tober, 11:24
I truly believe Google has now found enough motivation to compete against Amazon. That’s why they’re investing so much in all these different ecommerce integrations.–Marcus Tober, 36:58
SEO will be very important in the near end and long term if we understand from which perspectives users are coming. Don’t only optimize on transactional keywords because you can convert this traffic easily in SEO. And then, suddenly, Google launches popular products with checkout, and you lose every traffic. It would help if you diversified to succeed in SEO.–Marcus Tober, 23:45
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect with Marcus Tober:
Marcus Tober is a visionary leader who has been tackling the most complex enterprise workflows and requirements related to SEO. As SVP of Enterprise Solutions at Semrush, he develops smart and innovative SEO solutions to manage complex SEO workflows and requirements.
He previously founded Searchmetrics and was named European Search Personality Of The Year in 2016. Among the enterprise companies he’s worked with are eBay, Adidas, GoDaddy, and Walgreens. Using data science in websites is his game, and he is always passionate about building organic SEO products.
Connect with Marcus on LinkedIn: https://www.linkedin.com/in/marcustober/
Follow him on Twitter: https://twitter.com/marcustober
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
When two long-time search experts and SEO news giants come together, really interesting things happen.
From the latest trends and strategies to industry news and best practices, these two have seen a lot. And today, they sat down to talk about it.
Barry Schwartz, CEO of Rusty Brick and Founder of Search Engine Roundtable, joined me on the SEJ Show to discuss SEO, business, the search landscape, and even hair products. It was legendary!
Most of the world these days wants to see a five-second TikTok or YouTube short, and they don’t have the patience to go ahead and read something. I think that might be scaring not just advertisers, SEOs, and marketers but Google and Microsoft search ad revenue models and seeing how they can get people to click on those things. This should be interesting. –Barry Schwartz, 17:19
I’m usually very consistent. I’m the type of person who will do something and never stop doing it for better or worse. And it’s just the way I like to be. Have a nice routine where I do certain things in a particular order. And I’m passionate about tracking what’s changing, so if you let things go more than 24 hours, it just gets worse, piles up, and you get behind. So I like to stay on top of it, and honestly, helping the community in my little way makes it all worth it. –Barry Schwartz, 5:22
I try to cover publicly available stuff that anybody else could access without a password. So that’s my rule, it has to be publicly available, and Twitter is a great place where most things are publicly known unless their profiles are limited. –Barry Schwartz, 9:53
[00:00] – About Barry.
[04:46] – What has kept Barry going over the past 20 years?
[09:28] – SEO forums that people should participate in today.
[17:46] – What should the KPIs be behind SEO now with AI here?
[19:13] – Will a new search engine now emerge over Google?
[25:22] – Biggest regret in blogging.
[28:54] – Topic Barry wished he could cover.
[32:46] – Barry vs. Google’s announcement to take down sponsored links.
[38:15] – Is having a Google Plus share button on your blog a ranking factor?
[40:45] – How important is it to have fast site core web vitals?
[51:15] – How to boost authority & rank higher.
[59:42] – How fulfilling has it been to use Roundtable from a religious standpoint?
Resources mentioned:
Search Engine Roundtable: https://www.seroundtable.com/
Rusty Brick: https://www.rustybrick.com/
On ChatGPT, I don’t remember a time in the world of search where or a recent time, maybe the past 12 or 13 years, when things were so exciting. –Loren Baker, 12:04
I think, seeing how Google launches its version. I think it’s going to surprise a lot of people. I think people are going to be wowed as much. It will be interesting to see how Bing adapts. It’s fun to watch how things change things on a day-to-day basis. It’s a super exciting time to be in. –Barry Schwartz, 13:49
If Apple were to launch a Siri AI, then that could be a massive game changer, and that’s the one challenge I see with Microsoft. They have it with Teams on the B2B side, and maybe that’s where they want to keep it. They have it on the desktop but don’t have it in people’s pockets and where people are. So maybe it will be a B2C versus B2B-oriented play. –Loren Baker, 23:40
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect With Barry Schwartz:
Barry Schwartz is nothing short of a search marketing powerhouse, offering valuable insights and analysis on advanced search engine topics through his popular blog Search Engine Roundtable.
Barry also owns RustyBrick, a New York web design and development firm specializing in custom online technology.
Individuals across the globe trust him as an authoritative source in SEM with extensive experience in business development and custom web software engineering – you name it!
Connect with Barry on LinkedIn: https://www.linkedin.com/in/rustybrick/
Follow him on Twitter: https://twitter.com/rustybrick
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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10 best podcasts about parenting, mom life and work  Today’s Parent
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