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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Tony Wright of WrightIMC shares inspiring career stories, big tips for industry newcomers, aspiring conference speakers, and would-be writers, and more.
Podcast: Download
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“What you’re doing for your car dealership may not necessarily work for the lady who’s running the hair salon down the street. That is a huge deal to understand that there’s not a magic formula and people don’t get it. A lot of the worst advice that I’m seeing is coming out with absolutes and that, ‘You need to do this.’ Frankly, most of the time, you may or may not need to do that.”
Tony Wright’s work has earned him the accolades of “search marketing and social media expert,” although he says he prefers the term “geek.”
One look at his bio and you’ll know he deserves to be called that and more.
He has been in the digital marketing industry for 21 years with previous experience in journalism, public relations, and advertising.
Tony is also well-known for speaking at major search conferences and contributing to leading industry publications, including Search Engine Journal. And we’re lucky to have him as a contributor!
Aside from consistently turning in his monthly column days – even weeks – ahead of the deadline, every piece that Tony writes tells a story that resonates with readers.
On writing, he has this to say:
“[I]f you can engage someone and get them to think about something, whether I’m writing something or I’m doing a sales pitch, my goal, at the end of the day is I want someone to exclaim, ‘I never thought about it like that.’”
In today’s edition of The Search Engine Journal Show, I talk to Tony Wright – an SEO pro everyone in the industry should get to know better.
Tony Wright is the CEO of WrightIMC, a full-service digital marketing agency based in the Dallas, Texas area.
In the past, he was the Director of Digital at Weber Shandwick, the largest PR firm in the world.
He is currently a regular contributor to Search Engine Journal and he will be one of our four columnists sharing the Ask an SEO column this year.
In the past, you may have read him on Search Engine Watch, Forbes, and other publications. He has also spoken at Pubcon, State of Search, SMX, and many others.
Tony has won quite a few awards over the years as well, including Excellence in Interactive Marketing, AMA Marketer of the Year, Outstanding Alumnus of Texas Tech University, and more.
Listen to this episode and get to know more about Tony’s life and career stories, his big tips for industry newcomers, aspiring conference speakers, and would-be writers, and more.
How to connect with Tony Wright
Twitter | LinkedIn | WrightIMC
This podcast is brought to you by Ahrefs and Opteo.
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Get to know online marketing veteran Adam Riemer better and his thoughts on affiliate marketing trends, crazy PR stunts, and more.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
“I have a requirement and people that have worked for me can vouch for this. Within the first five minutes of an onboarding call or initial call, we swear twice. One of them has to be an F-bomb. The main reason is pretty much if you’re going to work with me and my team, you’re working with creatives. I like to say people don’t hire us for brain power, they hire us for the crazy.”
He’s done a lot of things to get links – from sponsoring drag queens at a drag race to dressing chihuahuas up in tacos and Wiener dog costumes with URLs on them and sending them to races where the media is going to be.
Some might call these ideas crazy. Yet they work.
That’s part of why companies hire Adam Riemer.
He and his team can come up with those really crazy PR stunts that don’t cost much money but generate a positive media response.
“We like to come up with really cool ideas and keyword expansions and unique things you probably haven’t thought of. Some of them can be a bit outlandish…”
But more than the eccentricity surrounding his marketing ideas, Adam is one of the smartest and most helpful people I know – and we’re lucky to have him in the community.
In today’s edition of The Search Engine Journal Show, get to know long-time online marketing veteran Adam Riemer better.
Adam is a Digital Marketing Strategy and Execution Consultant and is the CEO of Adam Riemer Marketing.
He has been in the industry for more than 15 years with experience in SEO and ethical affiliate management, among others.
He’s a two-time Affiliate Summit Pinnacle Award winner for Affiliate Manager of the Year.
In addition to writing on his own blog at AdamRiemer.me, he is currently a contributor to Search Engine Journal. This year he’ll be one of our columnists sharing the Ask an SEO column on Search Engine Journal.
He has spoken at tons of conferences including Pubcon, Big Digital Adelaide, Affiliate Summit, ShiftCon, and many more.
Listen to this episode of the Search Engine Journal Show as Adam and I talk about affiliate marketing, crazy PR stunts, and more (with some F-bombs dropped along the way.)
How to connect with Adam Riemer:
Twitter | LinkedIn | Instagram | AdamRiemer.me
This podcast is brought to you by Ahrefs and Opteo.
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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1Digital Agency Launches Comprehensive eCommerce SEO Solutions to Empower Online Businesses  EIN News
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Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Is Google Search not showing rich results for your FAQ schema markup? Here are three possible reasons why.
Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results.
This information is shared during the Google Search Central SEO office-hours hangout recorded on January 28.
A question is submitted from a site owner asking why Google isn’t showing rich results for webpages where FAQ schema markup has been implemented.
They note that Google Search Console isn’t showing any technical errors with the markup, and are wondering if there could be non-technical reasons why rich results aren’t showing.
The site owner is concerned this could be an indication that Google doesn’t trust the content on their website.
Could that be the case?
Here’s Mueller’s response, including the three reasons why Google won’t display rich results in SERPs.
FAQ rich results, like other types of rich results, will only display in Google Search if several conditions are met.
Mueller states:
“FAQ rich results are essentially similar to other types of rich results in that we have several levels that we take into account before we show them in the search results.”
First, the FAQ markup must be implemented correctly on a technical level.
You can use Search Console to determine if there are any errors with how the markup is applied.
As Mueller says, that’s likely not the case here, as the site owner noted there were no errors found in Search Console.
“On the one hand they need to be technically correct. It sounds like these are technically correct.”
In addition to the markup being technically correct it has to comply with Google’s structured data policies.
When it comes to FAQ markup the only major policy to follow is making sure the questions and answers are visible on the page.
Mueller continues:
“On the other hand they need to be compliant with our policies. I don’t think we have any kind of significant policies around FAQ rich results other than that the content should be visible on the page.”
If the markup is technically correct, and in compliance with Google’s policies, that leaves one question: Does Google trust the content?
In this case, Mueller says it’s probable that Google isn’t fully convinced of the website’s quality, and therefore doesn’t trust it enough to display FAQs in search results.
“And the third issue that sometimes comes into play here is we need to be able to understand that this website is kind of trustworthy in that regard that we can trust this data to be correct.
And that is sometimes something where, from a quality point of view, we’re maybe not convinced about a website and then we wouldn’t show it. But those are the three steps that I would look at.
Like, technically correct. Is it compliant with our policies? And then, if that’s all correct, then I would think about like well what can I do to significantly improve the quality of my website overall?”
In summary, the three possible reasons why Google isn’t displaying FAQ snippets in search results are:
Hear Mueller’s full response in the view below:

Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, February 2022.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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From the role of AI in SEO, the rise of AI Overviews, and significant Google updates, 2024 saw many changes in the world of search.
Brace yourself for a new era in 2025.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
You’ll learn:
With Shannon Vize and Steven van Vessum, we’re giving you SEO resourcing and reporting strategies to inform your 2025 plans, along with insights from SEO experts on how to navigate the challenges and opportunities of the future.
Don’t miss this opportunity to future-proof your SEO strategy. Register now to gain exclusive insights and position yourself for success in the 2025 search landscape.

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Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Apple announced that select podcasts will not have searchable audio transcripts. Here's what you can do to imprive your podcast SEO to grow your audience.
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Recently, Apple announced that in iOS 13 they’ll be providing searchable audio transcripts for eligible Apple podcasts. If your show is transcribed, that means that when listeners search for certain terms the app looks for those terms in your podcast transcripts as well as in your titles and topics.
It was also announced at the WWDC 2019 that Apple Podcasts is also coming for Mac, separate from its previous home in iTunes. This means even more opportunity to reach new audiences.
Podcasts are soaring in popularity, largely because they’re the ultimate multi-tasking tool. People can listen while working out at the gym, walking the dog, mowing the lawn, doing housework, driving to work, etc. None of those things can be safely done while reading a blog post!
Just how popular are podcasts?
But such popularity also has a downside. Podcasters have to put in a lot of effort just to get noticed. That’s especially important to podcasters wanting to drive traffic to their website, sell a product or service, or attract paid sponsors.
With nobody knowing exactly what the secret formula is at any given time, that left podcasters everywhere jumping through hoops to be discovered.
We don’t know Apple’s search algorithm with the new automatically transcribed podcasts. Whether they only transcribe popular shows or a selected few, we do know the archive isn’t extensive.
To search podcast transcripts in the Apple Podcasts app, you simply search for the key term in the search bar.
Go to the Podcasts app, type your key term into the search bar, and search!
You won’t see the transcript itself (a snippet, at best) unless you copy and pasted a transcript into the show notes.
The search term will likely only yield a result for the spoken content in your episode if you’ve put your own transcript in the show notes, especially with this feature being so new and unclear on its exclusivity.
For podcasters wanting to show up in iTunes searches, the secret to success has been something like the hunt for Bigfoot, with everybody vouching for their own “trick”:
Other than those four things and a few other tips that sound like they should be part of some conspiracy show, podcasters have had to sit by and hope listeners would stumble across their podcasts while browsing categories. With the iOS 13 update, however, users can find them by search terms that appear in the transcripts of the podcast, not just the titles and subtitles. 
There’s definitely a few potential pros and cons.
So, for many podcasters, this new update may not provide much benefit. Unlike getting your own podcast transcript, you can’t download it or do anything with it.
In fact, this update could even put you at a disadvantage, since the bigger fish have a better chance of showing up in search results.
However, if you’re already currently following best practices for podcast SEO, then you have nothing to worry about.
At the very least, make sure you’ve optimized your podcast SEO by including things like titles, speaker names, topics, etc.
The best optimization, however, is to include a full transcript of your episode in your show notes. This transcription is owned by you, not Apple — that you can include in your podcast description and post on your own website.
We can transcribe your podcast for $1/minute, leveling the playing field for those not included in Apple’s transcription service. And, unlike Apple, we guarantee a 99% accuracy rate. Plus, you own the audio transcript. You can use it for pull quotes, tweets, Instagram captions, and anything else you need to tell your story.
On a budget? Our automated transcription service only costs $.10/minute at 80% accuracy.
Apple may have good intentions, but if their transcription search rolls out the way they’ve described it, it gives the biggest boost to those who need it the least. Podcasters who are still growing their following need to level the playing field by making sure their podcasts are just as searchable as those chosen by Apple.
Having a copy of your podcast transcript means that you can use it to create as much additional content as you want. Grab a quote to Tweet or to use as a caption for an Instagram post, or use part of the podcast as the starting point for a blog post. When you own it, the sky’s the limit.
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^Superscript
_Subscript
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