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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
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Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins.
Charles Farina of AdSwerve joined me on the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer analytics solution from Google.
You’ll gain insight into what you can expect from GA4, how the two differ, and what you need to do to start setting up for the move.
There are two critical deadlines. For most of you, it will be July 1, when the accessible version of universal processing deprecates, so you can still access your data. Still, you can’t send new data to it. For 360 or the paid customers, it’s going to be, I believe, October 1 of next year, which is when that version deprecates. –Charles Farina, 3:23
If you’re not using GA4 currently, it will be a big potential challenge for you in the future because when you switch over, you won’t be able to do a year-over-year analysis in it. –Charles Farina, 5:42
The thing with Google Analytics was it would seem it should never be used as the record source. You shouldn’t use it to report to your boss how many purchases your business had because that should come from your purchase database like Shopify or wherever that source is. –Charles Farina, 31:11
[00:00] – A background on Charles & why he loves analytics.
[04:58] – Will data be lost if you don’t transition in time?
[06:14] – Will you lose the data you track before July 1?
[09:09] – Is there an easy way to migrate the GA Universal Analytics to GA4?
[11:15] – Recommendation for migrating in mass?
[14:02] – Pros and cons of GA4 as compared to Universal Analytics.
[18:39] – Will bounce rate be eliminated?
[22:50] – Differences in what’s seen on Google Console vs. Analytics?
[27:02] – Will there be more explanation on direct traffic?
[31:04] – What is directionality?
[33:07] – Ways to integrate Google My Business into GA4.
[35:17] – Is dual tagging recommended?
[39:01] – Three concepts of attribution in GA4.
[42:05] – Will Data Studio be recalibrated?
[43:21] – State of UTMs.
Resources mentioned:
Measure Slack – https://www.measure.chat/
It’s a crucial time that we’re having this conversation now because to your question, GA4 uses an entirely new data model, requiring a new implementation to get data into that product. So, in short, it doesn’t carry forward any of the data you’ve collected in the past on the old version.–Charles Farina, 5:06
The best practice has been until now is that you should try and run both versions side by side so that you can have 13 months of data in the new platform and eventually make it very easy to switch over now.–Charles Farina, 5:29
Take a little time out of your day just to learn a little bit more and a little bit more about how to utilize reporting and everything else. –Loren Baker, 8:00
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect with Charles Farina:
Charles is an innovative consultant with extensive experience in helping clients, analysts and marketers unlock the full potential of their business on Google’s marketing platform & Cloud.
With more than a decade of experience, he has helped organizations worldwide understand their online presence through Google Analytics. He’s done this by implementing hundreds of training sessions for enterprises, including GoPro, Starbucks & Glassdoor, among others!
His contributions to the Google Analytics partner community earned him an excellence award. In addition to being a leading contributor on Measure Slack and Twitter, Charles can also be found at an ice rink playing hockey.
Connect with Charles on LinkedIn: https://www.linkedin.com/in/charlesfarina/
Follow him on Twitter: https://twitter.com/charlesfarina
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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With Google being the #1 search engine and YouTube being the second, understanding and optimizing for organic search and having your website rank is extremely important! SEO (Search Engine Optimization) expert and Forbes Top 10 marketer Neil Patel of NP Digital shares how you can grow your business through SEO – regardless of the size of your company. He also shares how to build a personal brand and consistently create content, and when to use AI and ChatGPT – and when not to!

Neil runs an 800+ person marketing company and has 2 young kids. Plus you’ll hear how Kim had a whoopsie mistake at the beginning of the interview!
 
In this episode you will learn:
LINKS:
-FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here 
-Follow host Kim Rittberg on Instagram & Subscribe to Kim’s YouTube Channel to Make Better Videos that Convert 
–https://neilpatel.com/ 
–SEO Analyzer
-Follow Neil on Instagram

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Dave Jackson has left Libsyn. One of the most respected podcast consultants and trainers, Dave had worked with the Libsyn team for eight years. But it’s him, not them. “There is nothing wrong with Libsyn”, he said, adding “when you hear where I’m going you’ll see it’s simply a better fit for my educational skillset”. We get to find out where on Jul 29 – in, of course, the School of Podcasting podcast.
Podcasting Made Simple Live is on Thursday from PodMatch – 13 virtual sessions including Q&A and a number of different speakers, including Alex Sanfilippo, the Buzzsprout team and Joe Casabona. The event is normally $97, but Podnews readers get in free.
Exclusive: Rhapsody Voices is to launch two new shows this week from established creators: one from Rabia Chaudry and another from YouTuber Geography by Geoff.
✅ Goal for your week: Create a new podcast website — 🤯 Insanely simple way to create a podcast website. 📈 Designed using marketing techniques developed by the best podcasters. 🔎 Searchable content. 📱 Mobile optimized. 🕵️‍♀️ SEO perfection.
Women in Podcasting Awards — Calling all Women Podcasters! Nominations are Now Open! Submit your show for nomination before August 1, 2024. Our purpose is to elevate women's voices globally and in the podcasting industry.
True Native Media has announced it is to represent SpectreVision’s new podcast network.
ElevenLabs has launched a voice isolator. The demo features a man with a leaf blower.
Thank you to Libsyn for returning as a gold supporter. The first podcast host in the world, the company is also one of the largest, with monetisation options and respected hosting technology. If you get value from Podnews, please give us value back in return – become a supporter like Libsyn, or share us with your colleagues.
Is value-for-value dying? Matt Medeiros says no, it absolutely isn’t; and podcast insiders keep getting V4V wrong.
Writing a PWA or something browser-based for podcasting? Umbilical can help you – offering support for things that can’t be done in a browser.
As one example of the above: we changed our directory episode pages – here’s Podnews Weekly Review, or Joe Rogan. The code pulls the RSS feed directly from the podcast host, and parses it in your browser so you get the latest. Yet, the RSS feed for, say, On the Media uses an insecure link via Feedburner, which stops a browser from requesting the feed – so we have to watch for that and proxy the feed instead.
TrueFans has launched “SuperFeeds”, an enhanced version of RSS feeds with the new Podcasting 2.0 tags that podcast hosting companies leave out; and a full-screen chapter player.

Companies mentioned above:
BuzzsproutLibsynNPRPodMatchRhapsody VoicesTrue Native MediaTrueFansYouTube
#1 in Apple Podcasts
You Probably Think This Story’s About You (Larj Media)
安住紳一郎の日曜天国 (TBS RADIO)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
霜降り明星のオールナイトニッポン (ニッポン放送)
Over the last week, 182,374 podcasts published at least one new episode (up 0.5%). source


Readers and supporters

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
Can a website or network of sites rank with little linking and multiple TLDs? What about a brand that’s been built over the past few years being indexed in Google News with a “.news” domain and hitting featured snippets in Google with a separate domain using a “.reviews” TLD?
How can this be done and what can we learn from it as SEOs?
In this episode, Jon Henshaw, SEO at Paramount+ and the founder of Raven Tools & CoyWolf, joined me to discuss his experience with building his personal publishing project, the Coywolf network.
Included in our discussion are insights into what this means for the future of content publishing and SEO.
It’s a place for me to test things around publishing and to get something to rank. So with that being said, I would say that one of the most interesting things that I’ve observed over the last year with what I’ve been doing is the ability to rank content really high without any outreach or link building.–Jon Henshaw, 18:47
I always write in a way that’s very that’s focused on disambiguation. When I write, I mention an entity that can confirm to Google that this is what this thing is about.–Jon Henshaw, 26:13
At SEJ, we don’t do any link building. Our link building tool is our publish button. –Loren Baker, 1:04:29
[00:00] – A little about Jon
[06:23] – Is the increase in videos and images in search results relevant?
[10:05] – How Coy Wolf started.
[17:29] – What signals are becoming stronger over the last year?
[18:50] – One interesting thing Jon has observed in the rankings.
[24:16] – Coy Wolf’s other experiments.
[37:30] – A tactic for reputation management.
[56:07] – Did search visibility for professional news & review sites increase?
[1:01:42] – Can dot-com quality help?
[1:07:00] – How Jon sets up his hosting.
Resources mentioned:
https://www.coywolf.news/
https://coywolf.app/
https://coywolf.pro/
https://coywolf.reviews/
https://coywolf.surf/
I think the latest algorithm update probably hit on things that may have to do with how much time people spend on the content before they actually click back to the search result.–Jon Henshaw, 26:38
I definitely do the experiment and do things that many people within our field would consider not best practices. Never seen that before, or I certainly wouldn’t advise doing that. But, I’ve learned from it that there are some things I now would suggest or recommend because it’s not as bad as you thought they might be.–Jon Henshaw. 54:14
It reminds me of the Japanese concept of Kaizen. Every mountain starts with a speck of dust, right, so Kaizen’s at the thousandth step. But you have to start with step one, and you just grow and grow slowly and slowly over time. –Loren Baker, 50:43
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect with Jon Henshaw:
Jon brings an unmatched combination of experience and expertise to the world of digital marketing and web technologies. He founded Raven Tools, which became widely used in the industry after selling it to TapClicks in 2017.
He’s also no stranger to the big screen, having worked with Fortune 500 companies throughout his career. Currently, he is the Principal SEO analyst at Paramount, where you can find him directing and overseeing streaming services of Paramount+, Pluto TV, Showtime, and CBS.
Also, as Editor-In-Chief of CoyWolf, he ensures that all stories are reported with rigorous journalistic integrity.
Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonhenshaw/
Follow him on Twitter: https://twitter.com/henshaw
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Ensure that your podcasts are well-received by adhering to technical standards for artwork and audio. Check out some of the podcasting directories where you want to have your podcasts listed. And if you’re doing a podcast interview, a little prep time can save a lot of embarrassment.

You can listen to podcasts in a variety of ways, such as telling your digital assistant (for example, Siri, Amazon Echo, or Google Home) to play the latest episode. Or you may choose a more traditional route and load an app on your desktop or mobile device to subscribe, so that the content is automatically downloaded when it becomes available.
For podcast producers, get to know the places to get your podcast published. The following links connect you to thousands of podcasts:
A major component of creating podcasts is the software used to record and edit your audio. Following are several suggestions for both PC and Mac:
Audacity (PC and Mac)
Logic Pro (Mac)
Audition  (PC and Mac)
 
With your media recorded, edited, tagged, and ready for distribution, you need an online location to offer your podcast. The platform could be your own blog and plug-in combo, or an all-in-one podcasting solution.
When you’re ready to launch your podcast and as you continue to produce and post episodes, you’ll want to turn to a podcasting platform:
Interviews are your opportunity to engage with amazing and interesting individuals. You’re turning your show over to a guest who will have a platform to promote themselves, a charity, a special event, or something important to them. This unique opportunity introduces new voices to your podcast and expands the scope and reach of your show. When you open your show to guests, keep the following points in mind:
It’s easy to create an MP3 file; but with so many options available, what are the desired settings for compressed audio files? Too much compression and the audio will be altered, usually compressed to a point where the listening experience is unpleasant. Too little compression and your files will take longer to load and stream.
When making an MP3 file, you want to strike a happy medium between data compression and audio quality:
Keeping your podcast files organized helps both you and your listeners. Good naming practices make your files easy to sort. Applying consistent ID3 tags lets listeners know what’s they’re listening to.
Here are the ID3 tags, both essential and optional, explained in podcasting terms and why they matter:
After your show is edited and given ID3 tags, you’ll want to incorporate show art for the episode and then upload show art for your podcast where directories and podcast apps can access it easily. Depending on the nature of your podcast, you may want to change your show art season by season or episode by episode. When designing and posting show art, make certain your artwork meets the following criteria:

Tee Morris is an award-winning podcaster and the author of Twitch For Dummies and Discord For Dummies. Chuck Tomasi is a Developer Advocate who has created thousands of hours of content for work and fun.
Tee Morris is an award-winning podcaster and the author of Twitch For Dummies and Discord For Dummies. Chuck Tomasi is a Developer Advocate who has created thousands of hours of content for work and fun.
Tee Morris is an award-winning podcaster and the author of Twitch For Dummies and Discord For Dummies. Chuck Tomasi is a Developer Advocate who has created thousands of hours of content for work and fun.
Dummies has always stood for taking on complex concepts and making them easy to understand. Dummies helps everyone be more knowledgeable and confident in applying what they know. Whether it’s to pass that big test, qualify for that big promotion or even master that cooking technique; people who rely on dummies, rely on it to learn the critical skills and relevant information necessary for success.
Copyright @ 2000-2024 by John Wiley & Sons, Inc., or related companies. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies.

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.?
Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ Show to discuss the benefits and advantages of GA 4 for paid campaigns plus other opportunities digital marketers will face with the sunsetting of Google Analytics UA.
One of the misconceptions is that this product just isn’t there yet, and I would push back a little bit and say it’s constantly evolving, and a lot of new things have come out. So take the time to know how to use the tool and understand what’s actually there. –Krista Seiden, 4:55
Don’t expect your data to be precisely the same between UA and GA4. So even things like sessions and user accounts will be different because GA4 calculates these things in different ways than Universal Analytics. –Krista Seiden, 44:41
I do not think that this deadline is going to change. I would suggest taking this one seriously. If you don’t start moving now, you’ll probably not be able to pull your year-over data within GA4. The sooner that you get it implemented, the more historical data you will have in GA4 to be able to compare to. –Krista Seiden, 22:09
[00:00] – About Krista & her in-house background at Google Analytics.
[03:23] – Common misconceptions about GA4.
[05:20] – Is there more customization with GA4?
[07:10] – Hesitations with the transfer.
[08:42] – New feature releases with GA4.
[12:57] – Why build reports with GA4 if you can utilize Google Data Studio?
[16:08] – How is GA4 concerning GDPR?
[19:33] – Differences in transition with GA360 and GA4360.
[24:30] – What to expect with GA4.
[26:18] – Can you define direct traffic better with GA4?
[27:22] – Changes that affect PPC.
[30:53] – Differences between goals and conversions.
[34:15] – Reason why the data retention period is only two months by default in GA4.
[35:18] – Recommendations to get started with GA4.
[41:04] – Does Krista recommend a fallback?
Resources mentioned:
https://ksdigital.co/academy/
https://join.measure.chat
It’s nice that we now have this ability to actually customize the UI of GA4. So, for example, we can choose what reports to show or not for people in our organizations. –Krista Seiden, 5:44
GA4 is a heck of a lot more privacy-centric than Universal Analytics. –Krista Seiden, 16:41
I’m sure there’s gonna be a lot of people waiting until the last minute. So do not wait till the last minute. Like we said, if anything, just go ahead and drop that tag on your site now. –Loren Baker, 49:18
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect with Krista Seiden:
Krista Seiden is a savvy, experienced analytics leader who has led teams at Adobe and Google. In addition, she has led optimization initiatives for companies such as The Apollo Group and Quantcast. As an analytics and optimization methodology expert, she has become one of the most sought-after consultants in the industry.
Her expertise led her to start KS Digital, an analytics consultancy in 2019, which helps businesses optimize their digital marketing and analytics investments.
In addition to being dedicated and hardworking, she also contributes occasional guest posts to top industry publications such as Google Analytics Blog. When she is not working, she enjoys traveling as much as possible!
Connect with Krista on LinkedIn: https://www.linkedin.com/in/kristaseiden/
Follow her on Twitter: https://twitter.com/kristaseiden
Visit her website: https://www.kristaseiden.com/
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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