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TheGamer Round Table Podcast Hub  TheGamer
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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
While it can get confusing for Google to differentiate names, there are steps you can take to help. Adam Riemer explains in this week’s Ask An SEO.
This week’s Ask An SEO question comes from Andrew in Chatanooga, who wrote:
“I have a client who is a personal injury attorney with a last name that is the same as a major U.S. city (City Name Removed).
Google gets confused sometimes and puts his firm’s website on SERPs for that city plus our targeted keywords.
In Google Search Console, these queries keep gaining traction over other, legitimate queries. Is there a way to let Google know that his last name is not in fact the city that they think it is and is just his last name?
It’s an issue because his firm is located nowhere near [City Name].”
Hi Andrew,
Great question and the good news is that the answer will likely be easy for you to implement.
Yes, you can differentiate for Google between a location and a person or business’s name when the city and name are the same.
It’s even easier because you are a localized business with professionals who need to be licensed or board-certified.
Google offers a helpful guide to setting your service area here.
With that said, the instructions in that post aren’t 100% clear, so here’s the path to take:

The next step is to deploy “area served” schema into your website services page schema and organization schema.
Both of these types of schema let you define an area served.
You can reference Wikipedia or Wikidata with the area served section to help define where you or your client provide services.
The last one, which can be the trickiest, is to build local citations and local backlinks.
In your case, this is easy since you have a licensed professional who can become a local expert.
Getting community and city-based links and references helps show Google that you are a known figure, entity, company, or brand for that region.
Just don’t get spammy and fall into link schemes.
Some of the items listed below could be bad for you if done incorrectly.
You can build citations and links from:
Think about what you can do to engage within your community.
And it does not matter if the links are followed or no follow.
You are trying to show you are the dominant force and being referenced regularly for a specific region.
You still want to focus on quality and the localized aspect of the website that is linking to you.
Even if you do all of the above, there is a chance Google will show you in the city with which your client shares a name.
And if that happens, there are a few things to look at to ease their worries.
Go into Google Analytics and look at the visitors by city.
If the city is bigger than the region your client or your company is in, you may still be getting the maximum amount of traffic for your keyword but because the larger city has more people, they’re overshadowing your local traffic.
This means you’re fine and can begin focusing on new niches and new rankings.
Then, localize your site to reduce wasted time on customer support from people in an area you do not serve.
Make sure to add:
If you do the above, you should be in good shape.
I hope this helps, and thank you for the question!
More resources:
Ask an SEO is a weekly SEO advice column written by some of the industry’s top SEO experts, who have been hand-picked by Search Engine Journal. Got a question about SEO? Fill out our form. You might see your answer in the next #AskanSEO post!
Featured image: BOGORA/Shutterstock
Adam Riemer is an award winning digital marketing strategist, keynote speaker, affiliate manager, and growth consultant with more than 20+ …
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Join Our Newsletter.
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Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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How To Start A Podcast And Make Money In 2024  Forbes
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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
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Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins.
Charles Farina of AdSwerve joined me on the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer analytics solution from Google.
You’ll gain insight into what you can expect from GA4, how the two differ, and what you need to do to start setting up for the move.
There are two critical deadlines. For most of you, it will be July 1, when the accessible version of universal processing deprecates, so you can still access your data. Still, you can’t send new data to it. For 360 or the paid customers, it’s going to be, I believe, October 1 of next year, which is when that version deprecates. –Charles Farina, 3:23
If you’re not using GA4 currently, it will be a big potential challenge for you in the future because when you switch over, you won’t be able to do a year-over-year analysis in it. –Charles Farina, 5:42
The thing with Google Analytics was it would seem it should never be used as the record source. You shouldn’t use it to report to your boss how many purchases your business had because that should come from your purchase database like Shopify or wherever that source is. –Charles Farina, 31:11
[00:00] – A background on Charles & why he loves analytics.
[04:58] – Will data be lost if you don’t transition in time?
[06:14] – Will you lose the data you track before July 1?
[09:09] – Is there an easy way to migrate the GA Universal Analytics to GA4?
[11:15] – Recommendation for migrating in mass?
[14:02] – Pros and cons of GA4 as compared to Universal Analytics.
[18:39] – Will bounce rate be eliminated?
[22:50] – Differences in what’s seen on Google Console vs. Analytics?
[27:02] – Will there be more explanation on direct traffic?
[31:04] – What is directionality?
[33:07] – Ways to integrate Google My Business into GA4.
[35:17] – Is dual tagging recommended?
[39:01] – Three concepts of attribution in GA4.
[42:05] – Will Data Studio be recalibrated?
[43:21] – State of UTMs.
Resources mentioned:
Measure Slack – https://www.measure.chat/
It’s a crucial time that we’re having this conversation now because to your question, GA4 uses an entirely new data model, requiring a new implementation to get data into that product. So, in short, it doesn’t carry forward any of the data you’ve collected in the past on the old version.–Charles Farina, 5:06
The best practice has been until now is that you should try and run both versions side by side so that you can have 13 months of data in the new platform and eventually make it very easy to switch over now.–Charles Farina, 5:29
Take a little time out of your day just to learn a little bit more and a little bit more about how to utilize reporting and everything else. –Loren Baker, 8:00
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect with Charles Farina:
Charles is an innovative consultant with extensive experience in helping clients, analysts and marketers unlock the full potential of their business on Google’s marketing platform & Cloud.
With more than a decade of experience, he has helped organizations worldwide understand their online presence through Google Analytics. He’s done this by implementing hundreds of training sessions for enterprises, including GoPro, Starbucks & Glassdoor, among others!
His contributions to the Google Analytics partner community earned him an excellence award. In addition to being a leading contributor on Measure Slack and Twitter, Charles can also be found at an ice rink playing hockey.
Connect with Charles on LinkedIn: https://www.linkedin.com/in/charlesfarina/
Follow him on Twitter: https://twitter.com/charlesfarina
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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