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Talking Google E-A-T Implementation & Authority Signals with Lily Ray [Podcast] – Search Engine Journal

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SEJ’s Loren Baker will be discussing Google E-A-T, implementation of authority signals both on-site and off and other cool SEO stuff with Lily Ray from Path Interactive.
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Google: Sites With Any Adult Content Won’t Show Rich Results – Search Engine Journal

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Google says websites with any amount of adult content are ineligible for rich results.
Google’s John Mueller says websites containing any adult content, regardless of the amount, are not eligible to serve rich results.
This topic is discussed during the Google Search Central SEO office-hours live stream from December 11. A site owner asks Mueller which structured data markup, if any, is allowed on adult websites.
It’s known Google doesn’t serve rich results for adult content, and Mueller confirms as much in his response, but the question comes up every so often.
“I think in our rich results guidelines we say none of [the rich result types] are useful for adult websites. But I haven’t checked recently.
I don’t know if anything has changed there but, at least as far as I know, the types of rich results that I’m aware of are explicitly not meant for adult content websites.”
Google doesn’t serve rich results for adult content, but there’s no penalty or demotion associated with using the markup either.
“I don’t think there’s any kind of manual action or webspam action that takes place in something like that.
It’s more that our systems recognize: oh this is an adult website, and it wants to show these rich results types, but since it’s an adult website we just won’t show them. So it’s not like it will be demoted or anything.”
From there the discussion gets more granular, as Mueller is asked whether non-adult content can serve rich results if it’s published on a website known for 18+ content.
Mueller addresses whether a domain can have any adult content and continue to be eligible for rich results.
It’s known Google won’t serve adult content as a rich result. But what if an adult website has content that’s safe for all audiences – is it be eligible for rich results?
Mueller explains whether content is eligible for rich results depends on SafeSearch filters. Any content that doesn’t pass Google’s SafeSearch filters cannot be displayed as a rich result.
If a majority of a domain’s content doesn’t pass SafeSearch, then Google will stay on the safe side and filter out all content from that domain. Meaning all content is ineligible for rich results, even if a percentage is safe for all audiences.
“With a lot of the safe search filters we try to apply them to a broader URL pattern on a website. So if we see that a whole domain is adult content for the most part, and you have some small part that is not adult, then probably we would filter the whole domain. We want to stay on the safe side there.
If you have individual subdomains, where some are adult and some of them are not, that makes it a little bit easier. If you have separate domains then obviously that makes it a lot easier for us to understand that these are completely separate websites that should be treated differently.”
Mueller adds that this works the other way around. If a non-adult website has a percentage of content intended for adult audiences then the whole domain will be filtered by safe search.
“It also happens the other way around where some sites might have classified sections which are for adults, and then if that section is embedded within the main website in a way that is hard to separate out, then we might say well we don’t know how much of this site should be filtered by safe search.
Maybe we’ll filter too much, maybe we won’t filter enough. On the other hand if you move that to a subdomain then it’s a lot easier to say oh this subdomain should be treated like this, and the other other subdomain should be treated differently.”
Adult content can render a whole domain ineligible for rich results, regardless of how much or how little of said content appears on the site.
To avoid getting a whole domain filtered by SafeSearch then publish adult content on a subdomain or, if possible, a separate website.
Hear Mueller’s full response in the video below:

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Google Passages & Subtopic SEO with Cindy Krum [Podcast] – Search Engine Journal

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Shift AI Podcast: ‘Chill work’ as the path to productivity, with Rand Fishkin of SparkToro – GeekWire

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Shift AI Podcast: ‘Chill work’ as the path to productivity, with Rand Fishkin of SparkToro GeekWire
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Google is changing its search results to weed out SEO spam – Engadget

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Amid complaints that its search results have declined in quality, Google is tweaking its algorithms to do a better job of weeding out spammy or automated content. The company says the ranking updates, arriving in May, will “keep the lowest-quality content out of search.” Of particular note, Google says its engine will be better at eradicating today’s automated (read: AI-generated) content that’s harder to spot.
Google says it’s taking what it learned from a 2022 algorithmic tuneup to “reduce unhelpful, unoriginal content” and applying it to the new update. The company says the changes will send more traffic to “helpful and high-quality sites.” When combined with the updates from two years ago, Google estimates the revision will reduce spammy, unoriginal search results by 40 percent.
“This update involves refining some of our core ranking systems to help us better understand if webpages are unhelpful, have a poor user experience or feel like they were created for search engines instead of people,” Google product management director Elizabeth Tucker wrote. “This could include sites created primarily to match very specific search queries.”
Google sounds like it’s targeting AI-generated SEO spam with its notes about scaled content abuse. The company says it’s strengthening its approach to the growing problem of sites that generate garbage automated articles (as well as zeroing in on old-fashioned human-created spam).
“Today, scaled content creation methods are more sophisticated, and whether content is created purely through automation isn’t always as clear,” Tucker said. Google says the changes “will allow us to take action on more types of content with little to no value created at scale, like pages that pretend to have answers to popular searches but fail to deliver helpful content.”
AI-generated content farms shotgun-blasting content to game the system are an increasing problem, so Google’s changes — if they’re as effective as promised — will be welcome. Although sites spamming that content exclusively may be easier to spot, it will be interesting to see if scenarios where once-reputable outlets experimenting with AI-generated spam (CNET and Sports Illustrated are recent examples) will be affected.
Another change to the algorithm will tackle the practice of otherwise reputable sites hosting low-quality content from third parties designed to leech off the site’s good name. Google provides the example of an educational site hosting a third-party payday loan review. “We’ll now consider very low-value, third-party content produced primarily for ranking purposes and without close oversight of a website owner to be spam,” Tucker wrote.
Finally, Google’s updates will allegedly do better at rooting out expired domains bought by someone else and transformed into click mills. The search engine will begin treating those websites as spam.
You won’t see the improvements immediately as Google is giving site owners a two-month notice to adapt accordingly. The search engine changes will take effect on May 5.
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