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Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Do podcasts belong on YouTube? Absolutely. Discover how to turn your podcasts into YouTube videos to reach a huge base of active users.
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Do you think podcasts belong on YouTube? It’s a weird idea, we know. Your episodes are in audio format, and YouTube is a video-sharing platform. 
But here’s the thing. YouTube has become a top podcasting platform that offers creators an excellent opportunity to reach more people with their shows.
Due to the numerous benefits YouTube offers creators, there is a valid reason for podcasting on the video-sharing platform.
With nearly 2 billion logged-in viewers in a month, YouTube is actually the leading platform for listening to audio. According to IFPI’s Music Consumer Insights Report, the Google service is responsible for 47% of all on-demand music streaming time.
Furthermore, a 2019 University of Florida and Futuri Media study revealed that YouTube is the top destination for podcast consumption, scoring 70.2% among survey participants. For comparison, respondents rated Spotify, iTunes, and Google Play Music only at 33.9%, 32.6%, and 22.8%, respectively.
Based on the above stats, YouTube is a leading platform for not just videos but also for podcasts and music. For that reason, you don’t want to miss out on an excellent opportunity to syndicate your podcast and reach a massive base of active users.
And this audience might be a bit different than your regular podcast listeners. Two separate studies revealed that, while Apple and Spotify users mainly listen to news and comedy podcasts, YouTube users prefer to consume comedy, music, entertainment, pop culture, and “how-to” videos.
Most podcast directories lack the ways creators can interact with their audience. Therefore, you have to take things to social media to hear what your listeners have to say.
On the other hand, YouTube allows users to rate the creators’ content and share their views in real-time via the comment section.
Use this chance to engage with your audience, gather valuable feedback, and respond to questions. By doing so, you can find out what content your listeners are looking for and how you can tailor your podcasts to suit their needs.
As a result, you can build a strong, long-lasting relationship with loyal users who regularly listen to your shows.
Did you know YouTube is the second most popular website on the globe?
For that reason, YouTube SEO has become a real thing. And, if you nail it with the right use of keywords, tags, descriptions, and titles, you can significantly grow your listener base.

On top of that, 15% of the video-streaming platform’s traffic comes from search engines. And, in addition to video-only search, Google often shows YouTube content among first page results for relevant terms.
Therefore, investing in YouTube SEO is an excellent way to get exposure for your podcasts on Google.
Now that you know the benefits, let’s see the best ways to create YouTube videos from your podcasts.

Unfortunately, YouTube doesn’t allow content creators to upload audio files (e.g., MP3s) to the streaming platform. Instead, you have to convert your records to a video format like MP4.
But that doesn’t necessarily mean that you need to film all your episodes with a camera.
Instead, you only have to add a video element to your audio to make it compatible with YouTube. This component can be as simple as a static image, which you display to users while an episode’s audio is playing in the background.
Still, a simple static image is not enough to prevent people from bouncing after watching the first couple of minutes. You need to add an extra element that captures and holds your listeners’ attention throughout the entire episode.
And that’s where audiograms come into play. An audiogram is a video file that includes a combination of the audio track, visual art, and a moving sound wave.
While it requires much less work than creating a video-recorded episode, adding audiograms to a podcast can get you quite good results.
Based on WNYC’s experiment, tweets with audiograms engaged users eight times better than those without. Headliner’s tests with social media posts showed similar results. In addition to a 320% click-through-rate (CTR) boost, audiograms received 4.6 times more clicks with an 80% cost-per-click (CPC) discount than static images.
To get started, check out Headliner or Wavve. Both are excellent tools for creating audiograms for your podcast episodes.
Pro tip: Add transcripts to the video to improve your audience’s engagement. In fact, a subtitle can increase the time one spends on the content by 40% while boosting the number of users who watch the video until the end by 80%.
Transcription is a time-consuming process. And it takes four hours for the average person to transcribe one hour of audio. To save time, check out Rev where professional transcribers do the work for you.

For a full experience, you can film your podcast episodes with a camera and upload it on YouTube as a video.
Obviously, this requires some extra legwork on your end. You have to set up a camera for the recording and spend time getting familiar with your podcast script. You may also need to edit the video to cut unnecessary parts.
The good news is that you don’t necessarily have to purchase high-end equipment to film your episodes. A smartphone and a cheap attachable tripod are more than enough to record high-quality videos for your show.
In a worst-case scenario, you can use your laptop’s webcam for recording the video. With this method, you can utilize a call recorder app like Zoom or SquadCast to capture both audio and image content.
Also, you don’t have to rent a studio to record a decent video podcast. All you need is to set up your camera and make the area in the frame presentable. After some trials and errors, you will find the perfect angle for recording the episode.
Pro tip: When you interview someone, capture both the audio and the webcam video with an app. This makes your podcast more personal and allows listeners to see the person who is currently speaking.

If you fear that YouTube users will bounce from your episode without listening to the end, here’s an alternative option for you. And, if you use it right, it could get you excellent results.
Here, you film your podcast like with the previous method. However, instead of publishing the full episode, you repurpose the soundbites and create bite-sized (usually a few minutes long) content for YouTube.
Similarly to a movie trailer, you pick the most compelling part of an episode and upload it to the video-streaming platform in a searchable form.
If YouTube users enjoy the micro podcast, they can click a link to your website for listening to the full episode.
In addition to offering users a way to listen to the full version, each teaser should work as standalone content. By answering a single question in an episode, you can create shareable and SEO-friendly micro podcasts.
Pro tip: Finding the key moments of an episode takes time. However, you can create an audio transcript to skim through and speed up the process.
Need some help in transcribing your podcasts?
Check out Rev’s top-rated transcription service to get your episodes up and running!
Whichever method you use to turn your podcasts into YouTube videos, it’s crucial to follow the video-sharing platform’s best practices.
Below, you can find a handy list with the best tips and tricks for YouTube podcasters.
Closed captions transcribe all parts of the soundtrack (including the dialogue, background noises, and other non-speech information).
By adding closed captions to your podcast videos, you allow people with hearing disabilities to access your content.
Captions also help capture your listeners’ attention while improving user experience and boosting your SEO with crawlable text.
Check out this comprehensive guide on Rev’s blog to learn more about closed captions. You might also want to take a look at our captioning services.

Like covers for books, a thumbnail is a crucial asset for your YouTube content. In fact, 90% of the best-performing YouTube videos use custom thumbnails.
For that reason, you want them to stand out from the crowd. An attractive thumbnail encourages people to click, helping you to score better click-through-rates (CTRs) and improve your videos’ ranking. On top of that, it’s a good chance to provide context on the topic you will be speaking about.
Here are a few tips to ace your video thumbnails on YouTube:
If you are looking to create a YouTube podcast with the audiogram method, it’s essential to feature captivating artwork (or static images) in your videos.
Therefore, you won’t achieve good results with a cheesy stock photo or an overused image about a microphone.
For both static images and artwork, you need a high-quality picture that expresses your podcast’s theme and one or two clear fonts to display concise text.
Optionally, you can reuse your artwork from podcast directories, utilizing the same image in all your episodes on YouTube. To tell more about the core topic, you can also use a unique picture for each video episode.
Pro tip: Like with thumbnails, featuring a human face in your static image is a good way to make your episodes more human.
Timestamps allow creators to link to specific parts or chapters of a video. Since May, YouTube officially rolled out Video Chapters, which already gathered tremendous positive feedback from users during the first tests.
And for a very good reason.
This feature allows your viewers to see and navigate between your video’s main topics via the progress bar. As a result, they can skip to the most relevant part to find the information they were looking for.
Besides decreasing the bounce rates, timestamps create a better user experience and make longer podcast episodes “more consumable” for listeners.
It’s often hard to get accurate data about your listeners on podcast host and directory sites.
Fortunately, YouTube Analytics provides creators access to numerous data points. Use this chance to learn more about your audience, their opinions, how they found your shows, and how long they listen to each episode.
The more data you have about listeners, the better opportunities you have to effectively engage them with your shows.
By now, you have learned the advantages of turning your podcasts into YouTube videos. You also know how to reap those benefits with one of the methods we listed in this guide.
And we are sure that you will achieve amazing results with your YouTube podcasts by following the platform’s best practices.
One of them is adding closed captions in all your video episodes. For $1.25 per video minute, you save time by using Rev’s professional service to make your podcasts more engaging and accessible to a broader audience.
Are you ready to start your podcasting journey on YouTube?
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As a small-business owner, you might think starting a podcast is a good way to get your business in front of potential customers. But it’s a lot of work for not a lot of reward, experts told Insider. Instead, they recommend offering yourself up as a guest on an existing podcast — especially if you’re a small business without much of a marketing budget.
“I think it’s the best-cost way to get your name out,” said Paul Gunn Jr., the founder and CEO of Kuog Inc., a logistics service.
Not only does his business’ website get an SEO boost from being linked on other sites, he said his Hunstville, Alabama, company has seen improved brand equity and stronger relationships with customers, resulting in better leads and more favorable deal terms.
While hosting your own podcast can offer similar benefits, it takes a lot more work as a founder. 
“A 30-minute show takes four hours of production behind it — or you can show up for 30 minutes to an hour and get your interview, and you’re done,” Michelle Glogovac, the founder of the podcast PR firm The MLG Collective and the author of the forthcoming book “How to Get on Podcasts,” told Insider. 
Appearing on podcasts also helps you get in front of new audiences.
“Listeners already trust the host, and therefore that trust is extended to you,” Glogovac said. In a recent Magna and Vox Media survey, 75% of respondents said podcast hosts are the most influential media figures in their lives, ahead of social-media influencers and celebrities.
Insider talked with small-business owners to find out how to make the most of podcast interviews for marketing.
Glogovac said you shouldn’t go into podcast interviews with the mindset of pitching your product or service. Instead, look for opportunities to share something about yourself or your business in an inspirational, motivational, or educational way. “In allowing others to get to know you, to get to know your story, they’re going to want to then buy from you,” she said.
Bryan Clayton, the founder of the lawn-care company GreenPal, told Insider that very few of the hundreds of podcasts interviews he’s done actually relate to lawn care. Instead, he looks for “shoulder niches” on topics like personal development, business advice, and fitness. 
“If I have some tacit experience and can help people who were where I was get to where I am, then I’ll do it,” Clayton said. If the podcast is the right fit for you, your brand should come out naturally in your story rather than feeling forced, he added.
Gunn, the logistics and supply-chain firm CEO, said he looks for podcast opportunities that allow him to share his values, so customers and partners get a preview of what it would be like to work with him. “Do they see your personality? Can they visit you before they visit you?” he said.
To find podcasts to participate in, Glogovac recommended searching podcast apps, such as Podchaser, for relevant topic areas or searching Instagram with “#[topic]podcasts.” Gunn has found many of his podcast opportunities via Qwoted, the online platform connecting media with brands and experts. 
When vetting podcasts, Glogovac said to pay more attention to audience quality over quantity. 
“Maybe there’s a show that has 500,000 downloads a month, but two people are going to be interested in what you have to say versus the one that gets 250 downloads a month, and everyone is going to want to hear from you,” she said. She also advised paying attention to how well the hosts market each podcast episode to ensure it will be well-promoted.
Candice D’Angelo has a unique strategy for choosing which podcasts she appears on. To market her sales-training agency The Selling Lab, the Florida business owner looks for podcasts where the host is part of her target audience (specifically, business coaches with podcasts who would potentially hire her to support their group-coaching programs).
She said she tries to establish a relationship with the host and discusses the value she could bring if they hired her to train their clients. She said that after recording an episode, about 70% of hosts ask her how they can work together in the future. 
While the podcast host should be doing plenty of marketing on their social channels and website, there are also plenty of ways to repurpose content for your own channels.  
“I suggest every client do a blog post on their interviews,” Glogovac said. “We ask for the embed player code and then write show notes so that it’s SEO heavy.” She also pulls out three quotes from every interview to turn into social-media graphics and creates a Spotify playlist for each of her clients with all of their interviews in one place.
Gunn likes to alternate between doing podcast interviews and writing online articles about similar topics to give customers multiple touchpoints.
D’Angelo links to some of her favorite podcast interviews on the services page of her website, in part because it helps create warmer leads. “If they looked at our website, they listened to multiple podcasts, and then they booked a call, I know that we’re in the same space,” she said.
It’s important to give podcast interviews time — and do them consistently — to see results. Glogovac recommended aiming for three to four interviews a month to ensure you’re getting visibility, and D’Angelo said you should keep that up for three to six months to gain traction. 
“You have to play the long game,” Clayton said. “Every once in a while — like every 10 or 20 interviews — a huge one comes along where 100,000 people hear what GreenPal is all about, and it just evens it all out. That’s the win right there.”
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Social Media Examiner
Your Guide to the Marketing Jungle
by Ryan Hanley / July 17, 2014
Are you thinking of starting a podcast?
Have you considered using Google Hangouts On Air?
Your podcasts don’t have to stop with basic audio files. Google Hangouts On Air offer ways to create audio, video and better SEO.
In this article you’ll discover how to create more dynamic podcasts using the built-in features of Google Hangouts On Air.
Traditionally, interview-based podcasts are done via Skype using either eCamm’s Skype Call Recorder on a Mac or Pamela for Skype on a PC. Both are stable programs with good sound quality and the option to record video. These tools work just fine, but what if you could up your game?

Google Hangouts On Air are a progressive form of content marketing. They’re live events hosted on Google+ that simultaneously stream to and record on YouTube.
The feature that separates Hangouts On Air from a pre-recorded Skype call is the live audience (but the video option and enhanced SEO opportunities don’t hurt either). When I started using Google Hangouts On Air for my podcasts, I had a 108% increase in month-to-month downloads (not counting YouTube views).
Conducting a live online interview brings a new element to your podcasts—you have people watching, commenting and asking questions in real time. The result is a much more valuable and interesting experience for your audience.
To use Google Hangouts On Air, you have to connect a Google+ account with the YouTube channel where the video will live. Go to your YouTube account and click the Settings menu and choose Connect to Google+.
The video below has full instructions for connecting Google+ and YouTube.
https://www.youtube.com/watch?v=k_rFHZkaC7E
To create a new Google Hangout On Air, go to your Google+ home screen, click the menu drop-down and choose Hangouts.
On the Hangouts page, scroll down and click the Start a Hangout On Air button.
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In the pop-up, give your Hangout On Air a title and description, choose whether to start the Hangout now or schedule it for later and choose your audience.
An important note about choosing your audience: Unless you only want a select group of people to be able to attend your Hangout On Air, always add Public to the audience box.
For the purposes of this article, I’m going to assume you chose to start a Hangout On Air now and can see the Hangout On Air capture screen. You should see yourself and any guests you’ve invited on the show.
At this point you are NOT recording. To begin recording, click the Start Broadcast button, then click Go Live.
The On Air sign will light up yellow, but it may take a few seconds. You’re now recording and anyone watching your show can see and hear you.
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To end your Hangout On Air and stop recording, click the Stop Broadcast button. Give the system a few seconds, and then verify that the On Air sign is turned off and reads Off Air. When you see that, you’re off the air and the audience can no longer see you.
During your Hangout On Air, YouTube recorded your whole show. To see and download it, log into your YouTube account and click Video Manager to see a list of all of your YouTube videos. Click Menu next to the video thumbnail and choose Download MP4.
You may not see your Hangout On Air in your YouTube list right away. Depending on the overall number of videos being uploaded to YouTube, it can take up to half an hour for your Hangout On Air video to show up.
YouTube recorded your Hangout On Air as an MP4, but you need to export it and save it as an MP3 file for your podcast. Luckily that’s pretty easy—you just need an audio editing tool. I use Audacity to create my final podcast. It’s free, easy to use and has versions for both Mac and PC.
When you open your MP4 file in Audacity, it automatically strips out the Hangout On Air video and leaves you with just the audio file. At this point you can add your bumpers and any introductory audio you’ve recorded.
Introductory audio is optional, but podcast best practices suggest creating some sort of voiceover introduction that includes:
A bumper is the small bit of music at the beginning and end of your podcast that signals a transition. For example, you may want to sandwich your bumper between your introductory audio and the main content of your podcast.
The bumper music you choose plays a large role in branding your podcast, so it’s worth taking the time to find something that reflects the tone of your show. A good resource for royalty-free music is AudioJungle.
When everything is ready, save it as an MP3 file, upload it to your host and distribute it to all major podcast directories.
Here’s where you tie your podcast back your Google Hangout On Air. Because YouTube recorded your event, you can embed the video version of your Hangout On Air in a blog post and include show notes.
Including the video and show notes on your blog gives your audience another option for finding and consuming your content. The purpose of show notes is to give your podcast listeners a place to find the resources you mentioned during an episode.
If you’re using WordPress, download the Yoast Video SEO Plugin so you can include Google authorship, as well as tag your post as a rich media source. Both help your show notes show up higher in search results pages.
Where to Go From Here
There’s definitely work involved in converting your Google Hangouts On Air to a podcast episode, but the reward is a much more dynamic show.
Here’s the best part: Very few people are converting their Google Hangouts On Air into podcasts, let alone taking advantage of the additional resource options. The market is wide open. Now’s your chance to make your mark and grow your audience.
What do you think? Have you used Google Hangouts On Air to create a podcast? Do you have additional tools and resources to recommend? Share your comments below.
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
Tags: Google Hangouts
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Best website builders for podcasts in 2024  CyberNews.com
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Search Engine Land » SEO » Google’s srsltid= parameter: What it means for SEO and attribution
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Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic listings. 
The srsltid= parameter is nothing new. Barry Schwartz reported it here in February 2022 when Google started appending it to Google Merchant Center listings with “auto-tagging” turned on. Its purpose was to ensure that clicks from product listings to a merchant’s Web site were properly attributed to Google Shopping.
A subtle change happened in August. Suddenly, this parameter wasn’t just being added to listings under the “Shopping” tag and universal search results; it was now being added to organic listings.
Schwartz covered this extensively on his site on Aug. 12, including the official response that Google’s John Mueller made in a LinkedIn post:
This explanation seemed to satisfy most people. Everyone stopped talking about it and started to accept this as the new normal. 
While I’m a big fan of Mueller and appreciate all the Search Relations team has done over the years, something didn’t sit well with me.
I sense this is one of those rare moments where a poor decision was made at Google and there’s a bit of “circling the wagons” going on.
I will go through why I believe this is a major issue that needs to be fixed. Before I do, let’s recap the root of the problem:

The srsltid= parameter is generated upon every organic search impression. That means every time I refresh a SERP, Google appends a new, unique parameter to my organic listing.
Here is why I think Google completely missed the target on this one.
It’s easy to assume that Google Organic search and Google Shopping search serve the same purpose, but they are fundamentally different. 
From a user perspective, each serves a distinct function and always has. 
Since 1998, users have turned to Google organic for information, while since 2002, they’ve relied on Google Shopping (previously known as Google Product Search, Google Products or Froogle) specifically to find products. 
The technical differences are even more pronounced. Google organic indexes webpages across the web, casting a wide net to gather and categorize information.
In contrast, Google Shopping exclusively pulls data from a merchant’s product feed, focusing solely on items available for purchase.
From an SEO perspective, each ranking algorithm is completely separate.
Yes, the lines get blurred because of universal search. Product listings can be served on the main Google organic page, just as you can find paid search, local and news results.
But up to now, Google has been pretty good at maintaining a clear distinction. If a site’s store locator page happened to rank in Google organic, Google Maps wouldn’t take “credit” for it. 
But for some reason, when a site’s ecommerce product page ranks in Google organic, someone at Google decided that this should be attributed as a “Google Shopping” search for apparently no other reason than both having the name “Google.”
But something worse is happening than Google misattributing a few organic links.
Think of how people who run ecommerce sites share links. More often than not, they’ll go to Google, type in a product name, click the result and copy the URL from their address bar. That’s fairly standard.
Now, think about what happens when every Google organic result gets a unique parameter appended to it. 
Most people will not pay attention to the URL. They will share the URL they copied on their websites and social media. Because these URLs have srsltid= parameters, they will all be attributed to Google Shopping.
If you think this is just an edge case, just look at the number of X and Instagram results that contain this URL parameter. 
As the weeks and months go by, more and more will flood the web. These are all URLs that will be misattributed to Google Shopping.
This is SEO 101. Google Merchant Center injecting this URL into every organic result has the effect of, in Google’s own words:
Mueller says this query parameter “doesn’t affect crawling, indexation or ranking,” which may be true on a surface level. But anyone who’s been in SEO for a while knows that:
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Ironically, the point of the rel=canonical tag in the first place was to avoid a situation where Google indexes and serves up multiple URL variations.
Regardless of how Google indexes these URLs, the practice of Google serving variations of the URL on the fly in organic search effectively defeats the whole purpose of the rel=canonical tag.
Mueller does raise the option of turning off auto-tagging in Google Merchant Center but quickly hedges by saying, “Though it seems useful to me!”
His statement seems to brush off any suggestion that this is a problem and to tell everyone to accept this as the new normal.
Either that or he knows this is a problem but has to maintain a unified face to the world.

From my perspective, these are all pretty weighty implications, not just because they affect SEO hygiene but perhaps more importantly because the way they’re designed can result in a lot of misattribution to Google Shopping. 
The problem with Mueller’s advice that you can turn this feature off is that it contradicts Google’s own documentation, saying that auto-tagging is a required feature.
To make matters worse, the only link Google provides for manual tagging includes disclaimers stating it does not apply to GA4. 
Any SEO who wants to tell their team to shut off auto-tagging is in an awkward situation: They have to tell their team to shut off a feature that Google says “is useful” without providing a viable alternative.
This part is the most surprising of all. When I spoke with some Google engineers in the early 2000s, they took some pride in telling me that their organic search team was walled off from the rest of Google – literally. 
This was a large factor in their early success; while their competitors at the time routinely compromised their user experience to increase profits, Google organic was always independent from AdWords and other parts of Google. 
This is the first time I’ve seen another Google department mess with the organic results and it’s not a good sign.
So, how should Google fix this? Simple. 
Return to applying auto-tagging only to results in the Google Shopping tab and product listings in universal search. Leave the organic listings alone. 
Google already does this with the gclid= parameter on paid search results. There’s no reason it couldn’t do the same with product listings. 
Look, I get it. The Google Shopping team wants to enhance its analytics to report on how a product performs across Google’s paid, shopping and organic listings.
But hijacking Google’s crown jewel – organic search – is not cool. The Shopping team should treat links on Google organic just like they would from Bing, Facebook, X or ChatGPT.

Google used to be more transparent about these things. In this case, it would be nice if there was a little more communication about their plans to address it before a billion unwanted srsltid= parameters litter the web.
If you’re a site manager and you see the srsltid= parameter starting to appear in your inbound links, my suggestion would be to turn it off. 
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Google Podcasts is making it possible to search for episodes based on what was discussed in a show.
According to Android Police, Google Podcasts is automatically transcribing dialogue and using it as metadata.
So users can search for specific episodes even if they can’t remember the name of the podcast.
Android Police discovered that transcripts are being logged in the page source of episode web pages on the Google Podcasts web portal.
It has been confirmed you can search for text in the transcript using the Google Podcasts app and find the right episode.
Transcripts cover the entire show, however, they’re not perfect. Since they’re automatically generated there are bound to be some mistakes.
For example, the name “Corbin Davenport” was transcribed as “Corbin dabbing port.”
Android Police also notes that transcripts are not being generated for all episodes. Although when they are generated it greatly improves the discoverability of the episode.
Last August, we reported on an interview Zach Reneau-Wedeen of Google’s podcast team in which he announced plans to make audio content more searchable.
It would appear we’re now seeing the first signs of Google’s plan coming to light.
This has the potential to help more podcasts get found by new listeners. It can also help podcasts get found by lapsed listeners.
If a former listener remembers a line of dialogue but doesn’t remember what podcast it was from, they may be able to find the exact episode thanks to these transcripts.
There’s much Google could do with podcasts transcripts in the future, such as publishing them on the web and making them even more searchable.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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