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Google’s audio ads, designed to reach consumers streaming music and podcasts on YouTube, are now available to all advertisers.
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube.
Previously, specific product categories were ineligible to run audio ads. With this broader rollout, it looks like Google is lifting the prior restrictions.
Google is also adding new targeting options to audio ads. Advertisers can now specifically reach podcast listeners.
Google announced these updates during Advertising Week New York, along with several other enhancements to YouTube advertising. Here’s more information about all the new features.
Google cites data from Edison Research that finds YouTube is the second-most popular destination for listening to podcasts.
Now, all Google advertisers can reach podcast listeners with audio ads on YouTube.
Audio ads are also served to people who listen to music on YouTube. However, there’s an option to limit targeting to podcast listeners if that’s who you’re primarily interested in targeting.
For more about Google’s audio ads, including a complete walkthrough on creating them, see this detailed guide from Search Engine Journal’s Brooke Osmundson.
YouTube is launching a new offering called “Moment Blast,” designed to reach viewers during events like live sports, movie releases, or product launches.
In an announcement, Google states:
“Moment Blast gives advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement.”
Google advertisers can now bring existing product feeds to Discovery ads on YouTube.
Discovery ads can appear in areas such as the top of the YouTube search results, the suggested videos section, or on the home page of the YouTube mobile app.
Previously, advertisers could use discovery ads to send users to a landing page, a lead form, or a YouTube video. Now they can also be used to direct users to product pages.
More information about product feeds in discovery ads will be announced at the YouTube Shopping holiday event on November 10.
Source: Google
Featured Image: Framalicious/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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Worldigital Unveils Comprehensive SEO and Content Marketing Packages for Enhanced Online Visibility – CMSWire
SEO News: Google Core Update, Unlinked Citations and Nofollow Link Changes – Internet Marketing News
Discover the latest news stories from the world of SEO in our latest weekly roundup. From Google’s core update for May to Google Search Console adding guided recipes support and reports, read more.
What are the latest updates from the world of SEO? In this news update I’ll be talking you through the rollout of Google’s latest core update, a new “off the search record” podcast promising undocumented information, and a discussion around whether unlinked citations help with search rankings.
According to a recent article published by Barry Schwartz (@rustybrick) on SERoundtable, Google finished rolling out the May core update on the 18th of May at 12:37pm ET. That makes for a full two week rollout, which began on the 4th of May.
Here are the tweets from Google:
According to Schwartz, the May core update was a big one in many ways, with anyone who felt it agreeing. For example, Mozcast noticed the first two days of this update, before it began to slow:
Have you seen a positive or negative impact as a result of the new core update? Do you agree with Google’s timestamp on the rollout? Let us know your thoughts by tweeting @clickthrough.
In a recent article published on SERoundtable, Barry Schwartz explains how Google Search Console has added support for guided recipes (step by step instructions on how to complete a recipe in Google Search and on Google Assistant). There is also a new enhancement report for guided recipes in Google Search Console, and the Rich Results test also supports this format.
Search Console allows you to view a Rich Results status enhancement report with the errors, warnings and fully valid pages found among your sites’ recipes. As well as this, it also includes a check box to show trends on search impressions. What’s more is that this report not only finds the issue, but also fixes it. You can then use the report to notify Google that your page has changes and should be recrawled.
The report is as follows:
It has recently been announced that Google are launching a new podcast which, as Search Engine Journal author Matt Southern puts it, “promises to live up to its name Search Off the Record”. Google’s John Mueller (@JohnMu), Martin Splitt (@g33konaut) and Gary Illyes (@methode) are teaming up to present a “mixed bag” of content about Google Search:
In the podcast trailer, Mueller states that the team will share information that has never been documented before. The Google Search team will also be discussing upcoming projects they’re currently working on:
“This is a new podcast series that we’re trying out to try to give some behind the scenes insights into what goes on at Google when it comes to search and the communications around search. Our goal is not to be another source of documentation, but rather to just give some background information on [what’s on our minds.]”
Google has yet to publish its first full episode of Search Off the Record, but you can still subscribe now from the podcast app of your choice.
On May the 21st 2020, a Twitter user asked John Mueller if “unlinked brand citations can help in defining trust of a website/brand?” Mueller replied:
Mueller then hinted that maybe SEOs can test it, but, as Barry Schwartz points out:
“If SEOs test it and say something, it doesn’t mean it is true. Even if Google says it is not true after SEOs say tests show it is true, no one knows what to believe. So Google can say yes here, unlinked citations do help and some SEOs would believe it and some wouldn’t. So I guess John figures, why bother?” (SERoundtable)
What do you think? Does Google use unlinked citations for rankings, or only for discovery? Tweet us @clickthrough.
Google recently made a change to the nofollow link policy, stating that as of March the 1st 2020, Google can look at a nofollow attribute as a hint and not as a directive. Barry Schwartz tweeted Google’s Gary Illyes asking for an update on this change, with the response as follows:
To sum up, Illyes doesn’t believe anything has been launched yet, but what he is working on will indeed need to be announced – so, watch this space.
If you’d like to discuss any of the SEO news I’ve included in this update, why not get in touch with our SEO experts today. You can also tweet me @tommy_iv.
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Why Google Might Show Less FAQ Rich Results – Search Engine Journal
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John Mueller provides reasons why Google might decide to show less FAQ rich results in the search results
In a recent Google Webmaster Central hangout, Google’s John Mueller answered a question about FAQ rich results showing up less in the search results (SERPs). Mueller explained why Google might show less FAQ rich results in the SERPs.
Rich Results are a type of search result that takes up extra space in the SERPs. Publishers who add an FAQ to their page and also mark up it up with structured data become eligible for showing in Google’s search results with these FAQs.
Note how much space the rich results takes up. Each FAQ rich result can cause one or two search results to be pushed down to the second page of the SERPs.
The person asking the question explained that Google stopped displaying their FAQs in the search results.
They tried troubleshooting the issue to find out what was wrong with their site.
The publisher tested the URLs in Google Search Console (GSC) as well as with the Google Rich Results tester tool.
Google’s own tools showed that there was nothing wrong with the website schema implementation.
Yet the FAQ rich results were gone from the search engine results pages (SERPs).
The publisher wanted to know why Google was no longer showing the FAQ rich results in the SERPs.
John Mueller declined to offer an explanation specific to that publisher.
But he did give a general explanation as to why FAQ pages might have gone missing in the SERPs.
Mueller said:
“In general, if the markup is on the pages and is “findable” with the rich results test, then that’s what you should be aiming for.
With regards to FAQ markup in general, one of the things that I’ve noticed people talking about online is that we’re showing fewer of these in the search results.
And that’s something from my point of view, that’s kind of natural development, where we try to find the right balance between showing these everywhere and showing these for pages where it kind of makes more sense.
And that’s something that generally doesn’t have any kind of effect from the markup that you have on the pages themselves.
It’s really more that suddenly everyone has added FAQ markup to their pages and we can’t show every search result with FAQ markup.
So we have to kind of fine tune which ones, which queries, which pages we would be showing the FAQ rich results type for.”
According Mueller, there were so many FAQ markup pages that Google decided that they couldn’t automatically show all of them.
Although he didn’t say it, the implication is that too many FAQ rich results may have impacted the user experience, since FAQ rich results tend to shrink how many pages are shown in the SERPs. So instead of ten results, it could be that only eight or less pages are shown in the search results because of the FAQ rich results.
The other notable insight is that adding structured data necessary for a rich result does not automatically entitle that page to a rich result. This is true at least for the FAQ rich results.
John Mueller referenced showing FAQ pages where it makes sense as a possible explanation of why Google appears to be showing less of these kinds of rich results.
He didn’t indicate what kind of queries Google might consider as making sense for showing FAQ rich results.
Watch the Webmaster Central question and answer here:
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ChatGPT Search makes Microsoft Bing an SEO priority – Search Engine Land
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The search landscape just got a little shakeup and it’s time to talk about an old friend (or maybe that cousin you rarely check on): Microsoft Bing.
With ChatGPT Search tapping into Bing’s index, ignoring it might mean missing a major wave in search.
ChatGPT Search just put a spotlight on Bing’s index, making it something SEO managers need to examine in ways they probably never have.
Why Microsoft Bing? And why now?
Is this a fire drill or a “take a deep breath” moment?
Let’s be clear: the sky isn’t falling. But don’t brush this off, either.
Even if ChatGPT Search doesn’t have Google’s reach, this is a perfect opportunity for some SEO housekeeping to prepare for a new source of visitors.
Complex sites, especially, should confirm that Bing is indexing the pages that drive SEO traffic on Google. Better to catch any missing pages now than have it come back to bite you when ChatGPT-powered searches start gaining ground.
Do you need a whole new strategy, or can you sneak this in on a coffee break?
You don’t need to go full detective mode here. Bing’s pretty sharp at indexing, so if you have any issues, they’re likely minor but worth catching.
A quick, targeted check-in can surface anything essential that’s missing.
Pull up Bing Webmaster Tools, glance at what’s indexed, and address any gaps. In other words: it’s the kind of audit that’s doable before your next meeting.
Where do you find the data without turning this into a week-long project?
Bing Webmaster Tools is your quick hit for insights.
You’ll get the lowdown on what’s indexed and what’s not, with no fluff.
Look for missing critical pages, flag potential issues and keep things running smoothly for Microsoft Bing and ChatGPT search.
Can the ChatGPT Search-Microsoft Bing relationship actually make you look good to execs?
Yes!
ChatGPT Search’s Bing connection is a golden chance to step up as the forward-thinking SEO leader.
Educate your leadership team on what ChatGPT Search is, how it’s shaking up the search scene and why they should care.
A heads-up on emerging trends positions you as the proactive, strategic thinker – something every exec appreciates.
How do you make executives care about Bing when they barely understand Google?
Frame it as an opportunity:
If you uncover indexing gaps, don’t just focus on the problems – emphasize the solutions and the bigger-picture impact.
Show them the future ROI (and potential future loss) on this and you’ll have them nodding along in no time.
Combine this conversation with specific changes you need prioritized to fix Bing indexing issues.
Is this urgent? Not really.
But is it worth a 2025 line item? Probably.
While there’s no need to sound alarms, getting Bing optimization on your 2025 SEO roadmap can be a savvy move. With ChatGPT Search leaning on Bing’s index, it’s better to be proactive and future-proof your visibility.
Mention it in your next exec update; they’ll appreciate the foresight, and you’ll look like the strategic SEO lead who’s thinking three steps ahead.
I would not make this a presentation unto itself. Instead, make it a talking point during a regularly scheduled monthly or quarterly SEO business update.
Could ChatGPT eventually go solo, or is Bing here to stay?
While it’s possible that ChatGPT could one day fully index the web on its own, that’s a massive endeavor – and one that took Google and Bing years to refine.
For now, it’s unlikely that ChatGPT Search will move away from Bing’s index anytime soon. Building a comprehensive, reliable web index is no small feat. ChatGPT’s current capabilities make it more comparable to Yahoo’s early approach.
Plus, there really aren’t any equally viable alternatives that are likely to sell their data to ChatGPT. Whereas, selling their index to other search engines has been part of Bing’s business model for decades.
Just as Yahoo once relied on Bing and other engines internationally, ChatGPT Search benefits from Bing’s well-established index as a backbone. It’s a symbiotic setup, allowing ChatGPT to provide valuable insights while leaning on Bing’s tried-and-true indexing power.
The takeaway: Bing’s relevance isn’t just a passing trend; it’s integral to ChatGPT’s strategy, making it wise to keep Bing in your SEO playbook for the foreseeable future.
As the ChatGPT Search experiment unfolds, Bing could become the unexpected star in the ChatGPT Search future. So, give it the attention it deserves.
It’s a simple investment with a big potential payoff – no overhauls needed, just a bit of Bing-friendly auditing and possible tweaking.
Prepare your Bing indexing now so you’ll be ready when ChatGPT Search starts to take off.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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