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Beginning on September 21, Google will enforce new requirements for podcasts to show in recommendations on the Google Podcasts platform, the company told podcast owners via email on Thursday. Podcasts that do not provide the required information can still appear in Google and Google Podcasts search results and users can still subscribe to them, they just won’t be eligible to be featured as a recommendation.
The new requirements. Starting on September 21, to be eligible to show as a recommendation, podcast RSS feeds must include:
More details can be found in the accompanying forum post.
Why we care. Recommendations in Google Podcasts provide greater visibility, which can help the podcasts that are able to appear there attract more listeners. Following the new requirements will help to ensure that your podcasts are eligible for those free, highly visible placements.
In addition, recommendations in Google Podcasts are personalized, so there’s a higher likelihood that, if your podcast appears as a recommendation, it’ll be more relevant to a listener’s interests, which may benefit your marketing goals.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Kim Min Ju will be joining Seo Kang Joon and Jin Ki Joo in a new comedy action drama!
On November 13, Kim Min Ju’s agency Management SOOP confirmed that Kim Min Ju will be joining the cast of MBC’s upcoming Friday-Saturday drama “Undercover High School” (literal title).
“Undercover High School” is a comedy action drama about Jung Hae Sung (Seo Kang Joon), who goes undercover as a high school student while hiding his identity as an agent of the National Intelligence Service (NIS) in order to chase the whereabouts of Emperor Gojong’s gold bullion. As he navigates school life, he builds solidarity and bonds with his classmates. In addition to Seo Kang Joon, Jin Ki Joo, Yoon Ga Yi, and Kim Shin Rok are also confirmed to star in the drama.
Kim Min Ju will be playing the role of Lee Ye Na, the only daughter of the chairman of the prestigious Byeongmun High School and the student council president. Lee Ye Na always secures first place in various competitions, schoolwork, and popularity polls, but she desperately struggles to earn the approval of her mother Seo Myung Joo (Kim Shin Rok), who is the real power behind the school.
In addition to starring in “The Forbidden Marriage” and “Connection,” Kim Min Ju recently impressed in her latest film “Hear Me: Our Summer,” raising anticipation for her next transformation.
“Undercover High School” is slated to premiere in 2025. Stay tuned for more updates!
While waiting, watch Kim Min Ju in “Connection” below:
Watch Now
Also watch Seo Kang Joon in in “I’ll Go to You When the Weather is Nice”:
Watch Now
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Mangools vs Semrush: Detailed Comparison for 2024  01net
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Download your copy of SEO Trends 2025 and discover what to be hopeful about in a changing search world.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
We’ve asked six industry experts to share their insights into the strategies shaping SEO this year and the emerging trends on the horizon.
If there’s one thing that became clear throughout 2024, it’s that SEO volatility isn’t temporary.
Working with less traffic is the new normal as Google and Microsoft forge ahead with AI integrated into their search engines.
The meaning of the word “search engine” seems to be changing, too.
Some audiences use social media platforms, such as TikTok, like search engines, and complete the same kinds of informational and transactional journeys.
Google’s business practices have been under heightened scrutiny this year. Trials and leaks have revealed information about its algorithms and business models.
At the same time, many users and publishers have drawn attention to declining search results quality.
Doing SEO is tough right now.
Google’s rules and guidelines don’t seem to be applied evenly, with spammy tactics working out just fine if you’re big enough and legitimate smaller websites getting pushed out.
We’re all wrestling with the fact that lower traffic is just a thing now.
And yet, the vibe from many of the contributors to this year’s SEO Trends ebook is hopeful.
What are the reasons for excitement and hope in such a difficult time?
The thing about user dissatisfaction is that they look for new avenues and platforms. Changing audience behavior means new opportunities.
And Google’s troubles in the courts could open up room for new, competitive platforms to gain market share. Google is still the dominant force in search, but in the coming years, there may be shifts in platforms as well as audiences.
This year’s contributors are:
This year’s questions focus on the big picture: how to approach SEO, given all the developments and disruptions.
Instead of focusing on an individual technology or event, we asked the contributors to discuss how they think about the definition and effectiveness of SEO and its many strategies and tactics.
Here are the questions we asked:
The desire for information isn’t going away, but users are changing how they seek information.
In the past, SEO pros answered questions in order to lure in users. That might still be the case, but people are finding answers outside of the SERP (or staying in the SERP) for answers rather than going to websites.
Is that model broken completely, or is there still something to gain from it?
Alternatively, is there a more direct way for SEO professionals to find users that doesn’t involve pumping information onto the internet?
Is there a completely new way of doing things in SEO, or do we need to work within the wreckage that we have?
Are there other channels that you recommend for user acquisition strategy? How can SEO pros effectively integrate these new channels into their overall approach?
What are the trends and technologies that SEO professionals should be aware of and/or using?
What skills and knowledge do SEO professionals need to develop to thrive in the current search and marketing environment?
Are there any predictions you would like to make?
We feel there should always be an open question so that the contributors can talk about whatever is most pressing on their minds without specific prompting.
So, question three was a “free space” – an opportunity to talk about whatever they wanted.
As usual, the contributors don’t disappoint with their insightful thoughts, both to the prompted questions and to the open invitation.
Going into 2025, a lot is still up in the air, and the state of Google Search doesn’t seem likely to improve quickly.
The expert contributors to SEJ’s SEO Trends ebook have plenty to say about the direction of search and how to build agile, resilient SEO strategies in a tumultuous business climate.

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SmoothSale, one of the UK’s leading cash house-buying companies, has selected The SEO Works to manage its SEO and Digital PR strategy and provide expert website support.
Designed to offer homeowners a fast, hassle-free solution for selling homes across the UK, the SmoothSale process eliminates all the delays and uncertainty associated with traditional home sales. Their completely transparent service covers all costs to ensure that their clients aren’t hit with hidden charges and can pay funds in as little as seven days.
The fiercely competitive market that SmoothSale finds itself in, has meant that they are no stranger to utilising digital marketing channels to grow. Until recently, their strategy had a strong focus on paid advertising, specifically Google Ads. While this was definitely effective, increasing competition made it more expensive and difficult to obtain leads, forcing the SmoothSale team to re-evaluate its current strategy.
One channel that they identified to have the most potential was organic search. This was seen as the perfect way to diversify their approach with a more long-term strategy, whilst developing trust with their potential customers.
This prompted a comprehensive search for a digital agency partner that had a strong SEO pedigree and could also offer related services that could be delivered in strategic unison.

This led them to The SEO Works, who carried out an extensive audit of the SmoothSale website and identified crucial areas of SEO compliance that needed improvement. With this in mind, The SEO Works team proposed that a combination of SEO, Digital PR and website maintenance would be the most appropriate for strong results.
The detail of the proposed strategies, along with a proven track record and ability to provide these services in an integrated fashion, made The SEO Works an ideal partner for the project.
“At SmoothSale, our priority is always to make the home-selling process as quick and straightforward as possible for our customers. As the market becomes more competitive, we know it’s crucial to keep evolving. Partnering with The SEO Works gives us the opportunity to strengthen our digital presence, build trust with homeowners, and stay ahead of the curve. We’re excited about the potential this partnership can achieve and the positive impact it will have on helping more people sell their homes with confidence.” said Rob Harrison, director of SmoothSale.
With limited historical SEO work on the site, the campaign aims to establish a solid foundation by adhering to proven best practices. Leveraging the agency’s award-winning SEO techniques, the team will focus on building high-quality content for the site, bolstered by a digital PR link-building strategy to establish strong authority in search rankings. In addition, the expert web team will implement several technical changes, all with an SEO-first approach. This ensures every aspect of the site is optimised for search performance from the ground up.
“The opportunity to play a part in the growth of an exciting company such as SmoothSale is one that we will truly relish here. Helping companies stand out from the competition within the search engine results is what we do best, and I’m confident we can make this happen by following our award-winning approach. This is a really exciting campaign for us and I know for a fact that the team can’t wait to get going!” said Alex Hill, sales director of The SEO Works.
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