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Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Julie Joyce, Owner of Link Fish Media, talks about paid links, top tools, cheap link building ideas, growing and then scaling back her agency, and more.
Podcast: Download
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“[P]eople in the industry who’ve been in it a long time… I think a lot of people need to get better at not making [newcomers] feel bad, because I do see people asking questions and they’re probably new, or maybe they just don’t know for whatever reason, and they get humiliated. And I really hate seeing that. I think it makes a lot of people not want to ask questions.”
Link building has gotten a bad rap over the years with Google creating and enforcing strict guidelines against link schemes.
Even so, seasoned link builder Julie Joyce never considered rebranding her agency, Link Fish Media, nor shifting her focus away from links.
The industry has become more crowded and competitive, but from her perspective, a lot hasn’t really changed.
“I’m doing the same thing that I’ve been doing for the last 10 years,” she says. “I just keep on doing what works for me.”
And while it’s still taboo in most SEO circles, Julie isn’t afraid to admit that a lot of what they do is paid links.
She makes sure her clients always know the consequences, though. “I do totally tell them it’s against Google’s guidelines. That’s in the contract. So, everybody knows what’s going on…”
Her candidness about this often controversial topic is refreshing when most SEOs won’t even dare talk about it.
Aside from her broad experience in link building, Julie is also known in the community as a fun and caring person always ready to lend a helping hand.
In today’s edition of The Search Engine Journal Show, I will be talking to Julie Joyce about paid links, top tools, cheap link building ideas, and more.
Julie is the owner of Link Fish Media, a North Carolina-based link building company she founded in 2007 together with her husband Jay.
She has been in the industry for 17 years now. In the past, you may have read her on Search Engine Land and Search Engine Watch. She also helped found SEO Chicks back in the day.
Currently, she is a contributor for Search Engine Journal and the host of SEMrush’s Show Me The Links webinar series.
Listen to this episode as Julie talks about link building, growing and then scaling back her agency, her Goth past, and so much more!
How to connect with Julie Joyce:
Twitter | LinkedIn | Link Fish Media
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Learn more about Mary Davies and her passion for user experience and social media, being actively involved in the SEO community, and advocating for others.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
“That’s always my goal – to try and improve the user experience. It’s one of those things that never has an end to it because the way that people even interact with what you’re offering them changes as our culture and technology change. So it’s a constant. There’s never really a ‘set it and forget it.’ It can be everything from the wording and the interface that we’re using to the language and the colors and the imagery. It’s the full scope of what each person is sort of going to encounter when they’re trying to communicate on whatever platform with your brand.”
Mary Davies is among the nicest, most generous, and helpful people you’ll ever meet.
Ask old-timers in the SEO industry and you’ll discover how much Mary (and her husband Dave Davies) have contributed to the community by offering both personal and professional advice to those who need it.
Mary’s willingness to listen, connect, and help people around her serves as an inspiration for more of us in the industry to do the same.
In episode 194 of The Search Engine Journal Show, learn all the reasons why Mary Davies is an SEO pro you need to know better.
Mary Davies is President of Beanstalk Internet Marketing.
After starting out in web design in 2002, she moved into SEO in 2004 and her focus now also includes user experience and social media.
She is currently a contributor to Search Engine Journal and helps manage our Friday Focus columns.
Recently, she also joined the Search Engine Journal team as Social Media Manager.
In 2019, Mary was awarded the first-ever Search Engine Journal Community Award for all the awesome work she does on Friday Focus.
She has spoken at industry conferences including Pubcon, State of Search, and SMX, among others.
Mary will also be speaking about social media at Search Engine Journal’s upcoming virtual conference, SEJ eSummit, on June 2.
Listen to this episode and learn about her passion for user experience and social media, being actively involved in the SEO community, and more.
How to connect with Mary Davies:
Twitter | LinkedIn | BeanstalkIM.com
This podcast is brought to you by Ahrefs and Opteo.
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Fighting for quality news media in the digital age.
An autumn of major Google changes has led to despair and confusion at news publishers.
By Charlotte Tobitt
Some news publishers in the UK, US and elsewhere have been “profoundly affected” by a string of Google search and Discover updates since September affecting traffic and, as a result, revenue.
Websites with a traditional focus on scale, often built with the aid of SEO explainer-style articles, appear to be among the hardest hit while sites with a better user experience due to having fewer adverts – therefore many more subscription-focused newsbrands – report being less affected.
Google said it has not specifically targeted publishers but that its aim is to “show helpful and reliable results”.
Since September, updates rolled out by Google have included a “helpful content update” deemed to have been “noticeably more impactful” than the last of its kind in December 2022, an October core update and another in November, and a reviews update also this month. “Core” updates are the significant, broad changes to Google’s search algorithms and systems that tend to take place a few times a year – not usually twice in two months.
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The two November updates had not yet finished rolling out at the time of writing, while a bug was discovered in the October rollout that had a significant effect on traffic through Discover, Google’s personalised content feed. That glitch has since been fixed although not all publishers have reported seeing an improvement as a result.
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SEO expert Lily Ray said: “The Google updates from September to November 2023 have profoundly affected news and publisher websites, leading to significant shifts in these websites’ traffic and visibility. This is particularly evident in Google Discover traffic and visibility in Top Stories and the Google News tab, and for many website owners, has resulted in a substantial decrease in revenue.”
Ray added that although “volatility is expected” in both Search and Discover from core updates, websites in a sample she received saw “more extreme” changes than many recent algorithm changes.
Polemic Digital founder Barry Adams, an SEO consultant for news publishers, shared a similar analysis with Press Gazette. He said: “Every time there’s an announced Google algorithm update, many publishers anxiously wait to see what the impact is going to be. Some updates pass with barely a flicker, while others have a profound impact on a site’s Google traffic and, by extension, their revenue.
“Both the October and November core updates seem to be of the ‘big impact’ variety, with hundreds of sites seeing massive traffic changes – some positive, some negative.”
One publisher, who kept their website domain anonymous, told Ray they had “simply disappeared from Discover and News with the November core update. In October we felt a strong impact, but now in November the business has completely collapsed. Six years of hard work and now everything has turned to ashes.”
Ray created a questionnaire for publishers to fill in about how the updates have impacted their sites, and received results from more than 150 publishers around the world (the biggest proportion, 31%, of whom were in the US) – although those badly affected were likely disproportionately represented due to the self-selecting nature of the survey.
Nonetheless 72% claimed they were no longer seeing their articles appear in Google’s Top Stories widget or prominently in the Google News tab unless they sorted by most recent.
A similar proportion (73%) said they had seen their Google Discover traffic drop to zero during the previous three months, contributing a significant hit to ad revenue. Many “expressed frustration” that they did not see a large increase after the glitch was fixed.
Adams told Press Gazette: “Some sites are now seeing a recovery in their Discover traffic, but others see no sign of Discover returning to previous levels, which has led to speculation that the bug may only be partially fixed or that there might be another bug wreaking havoc in Google’s systems.”
Overall Ray said many had reported a “drastic decrease in page views and traffic, with figures dropping from several million to significantly lower numbers like 1-2 million or even less”. This was thought to be often linked to a combination of the Google updates rather than one alone.
She also reported that a “frequent concern was the disappearance of sites from Google Discover and Top Stories” particularly after the October core update – and often those affected were also badly impacted by previous updates.
This suggestion was echoed by Adams, who said: “Some sites that were negatively affected by updates in previous years and that managed to reclaim much of that lost traffic are now hit again. This makes me think one or both of these latest updates are refreshes of systems that Google had introduced or updated earlier.”
Adams added: “I also see user experience factors play a bigger role: A common thread among many sites that lost traffic is that they featured advertising that intrudes on reader engagement with the content, such as ads that take over part of or the whole screen and autoplay ad videos that take up a big portion of mobile screens.”
One head of SEO at a UK publisher with multiple brands told Press Gazette they believe the results of the latest updates show Google appears to be moving away from ad-based sites that have primarily chased clicks in the past.
With the continued increase in zero-click search results – in which Google provides the answer to a question or the information sought in the search – this means news sites that have previously created a lot of SEO explainer articles will see a decrease in referral traffic.
This may explain why the expert told Press Gazette the hardest hit brands in the latest updates appeared to be those with a lot of historic SEO content that had not recently been updated. Refreshing those articles is making a noticeable difference on their brands, they said.
This appears to fit with previous Press Gazette analysis of how the search visibility scores for major UK and US news websites as measured by Sistrix were affected by the October core update.
This data does not tell the full picture, as Press Gazette has heard concerns that referral traffic has fallen further as a result of the changes that began in November. But it does appear to confirm the nature of many of the worst hit sites.
All of the worst 15 sites in our ranking for decline in search visibility by percentage were owned by Reach, which mostly has a strategy of scale to drive digital advertising revenue, with the exception of Ladbible in eighth place.
Ray also noted “frustration” from some that although they had made improvements to their sites and created original content their sites were not seeing recovery. Another trend, she said, was a “general sentiment of confusion” with the guidance given by Google not universally deemed as being clear or specific enough.
A Google spokesperson said: “We’re constantly improving our systems with updates to make sure we continue to deliver on our mission to show helpful and reliable results. None of our recent updates target specific pages or sites, including publishers.”
Google’s search liaison Danny Sullivan said on X (formerly Twitter): “Search and content can move through cycles. You can have a rise in unhelpful content, and search systems evolve to deal with it. We’re in one of those cycles.”
But he added that “we have seen some of the issues people have raised and there are all types of ranking improvements already in the works to deal with these”.
Of the Discover glitch, a Google spokesperson said: “We recently had a bug in Discover which may have caused some publications’ traffic to drop for a short period of time. As soon as it was discovered, we fixed the bug and communicated to the ecosystem.”
Adams also warned against having too much third-party commercial content such as betting odds and e-commerce, saying sites with a high amount of this “are starting to see indications that these Google updates are targeting those practices. To prevent more pain later down the line, for those sites it might be prudent to dial down the volume of commercial content and focus more on proper news content”.
Cameron Nichols, head of SEO at US customer experience company Merkle, also noted on Linkedin that third-party content has been a factor in recent rollouts such as September’s helpful content update.
Nichols said: “The recent changes in Google’s treatment of third-party hosted content signals a shift that site owners need to be aware of and consider their practices going forward. While early indications show that only those pages hosting third-party content are being impacted, the focus on ranking original and valuable content is ongoing.  
“While not all search updates are created equal, and some may have more noise than news, this is one that should get your attention. If website owners are leveraging third-party content, now is the time to consider shifting these practices and prioritising efforts that produce unique, quality content and looking to invest in resources that can support these efforts.  
The next thing to watch may be reviews, under the latest ranking update. Google says it aims to boost reviews that “share in-depth research, rather than thin content that simply summarises a bunch of products, services or other things”.
SEO expert Luke Budka, AI strategist at Definition, told Press Gazette he predicted this could impact news publishers’ ranking and traffic and advised they should analyse specific parts of their sites in their Google Search Console accounts to learn which sections take a hit.
“It probably means a load of publishers need to reassess their review process,” Budka said. “Google isn’t going to rank review content that doesn’t offer additional value, just because it’s on a high authority news website, anymore.”
Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our “Letters Page” blog
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Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Technical SEO consultant Jamie Alberico talks about working with dev teams, advocating for accessibility, being a value-oriented SEO, and more. 
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
“Not a Robot is my own company. I named it after all the CAPTCHAs I filled out in my life. As a technical SEO, you are emulating the experience of bots to encounter your content that triggers a lot of like, “Are you sure you’re humans?” I work best embedded with dev teams. That is my happy place right there between UX, our developers and having conversation with the stakeholders. And that allows me to prioritize and tailor recommendations, testing strategies for that business needs and the model they’re going with.”
Need technical SEO or JavaScript advice?
Ask Jamie Alberico.
As one of the brightest in the field, Jamie regularly shows all kinds of awesome insights and interesting takes over on Twitter.
Technical SEO is her turf, but did you know she started out in the industry as a website content writer?
Curiosity took her into the rabbit hole that is SEO – and that same curiosity has helped her take on enterprise projects where “everything’s always on fire.”
There’s so much we can learn from Jamie – from how she approaches technical SEO and working with dev teams, to advocating for accessibility and being a value-oriented SEO.
Get to know all these and more in today’s episode of The Search Engine Journal Show.
Jamie is a self-described 100% human technical SEO consultant at Not a Robot. (Though I did hear a rumor she may be changing that title soon to undisputed Elf Queen of SEO.)
In the past, she was SEO Product Owner at Arrow Electronics, CRO at Moz, and Consumer Analyst at MapQuest.
Jamie’s been doing SEO since 2011. In addition to being a regular contributor for Search Engine Journal, she’s contributed to white papers and videos for DeepCrawl, OnCrawl, Authoritas, Google Webmasters YouTube channel, and WebCertain.
And you can also catch Jamie speaking at Search Engine Journal’s upcoming virtual conference, SEJ eSummit, happening on June 2 where she’ll be talking all about technical SEO.
How to connect with Jamie Alberico:
Twitter | LinkedIn | Not-a-Robot.com
This podcast is brought to you by Ahrefs and Opteo.
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
How can a podcast increase SEO? There are many ways, from boosted audiences to increased authority. Let’s look at some podcast SEO best practices for your brand.
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A podcast can increase SEO by expanding your audience to a new type of content format, providing extra opportunities to bring keywords into your content strategy, and giving your users more opportunities to enjoy your content on the go. All of these things will increase your authority on your chosen subject matter and increase your SEO as a result.
Optimizing your podcasts by utilizing metadata, using appropriate podcast keywords, and staying consistent with your brand will help Google index your content and will help you rank.
Let’s look at some podcast SEO tips to learn more about how you can optimize your podcasts and increase your overall presence online.
Creating a podcast is a great way for content creators, brands, businesses, and more to develop a loyal audience and create content in an interesting and digestible way. Let’s look at how SEO for podcasts can help optimize your episodes and get more eyes (and ears) on your work.
Creating a website for your podcast not only gives you a dedicated hub to house your episodes, it also can help with your rankings. On your website, you can provide optimized episode descriptions, blog posts with episode transcripts, and more, creating authority for your podcast and giving people a place they can go to learn more.
‍Get started: Look for a website hosting service that can help you choose a template and get your website up and running easily.
Having transcriptions of your podcast episodes available helps Deaf or hard-of-hearing people be able to access your content, while also helping boost SEO by providing written summaries of your dialog. These written summaries give even more context to search engines about your podcast content so they can rank it accordingly.
Get started: Transcribing podcast episodes doesn’t have to be difficult; services like Rev can do so quickly and easily! Look into Rev’s VoiceHub feature to see how you can transcribe your podcast.
Tagging is hugely important for any SEO strategy. It lets users know exactly what your content is about and directs searches to your episode, blog, or photo. Tagging your podcast episodes with relevant keywords will help inform search engines about your episode content and boost your podcast.
Get started: When uploading your podcast episode, there should be a space to input content tags. Put in SEO keywords that are relevant to your episode, and make sure to use the same category tags per episode type so listeners can easily find more of your work.
While you might not know the title of an episode of television, the titles of podcast episodes are extremely important. They help users scrolling through your episode catalog know what to expect in each installment so they can choose what to listen to. Optimizing these titles with SEO keywords can help accomplish the goal of helping your users choose the right episode while also giving search engines the ability to catalog your content.
Get started: Take the keyword most relevant to your episode and expand on it to create a natural-sounding podcast title.
Any written part of your podcast (no matter how small) is a great time to introduce keywords. With something as important as your podcast’s title, including the most relevant (and highest ranking) keyword can help boost your podcast by drawing people looking for that keyword to your episodes.
Get started: Decide what you want to focus on and conduct keyword research to pick the best keyword for your content. From there, integrate it into your title in a way that feels natural and not forced. 
The metadata of your podcast includes things like: title, subtitle, authors, description, genre, podcast keywords, and tags. All of these features are great ways to insert relevant keywords and drive home your content strategy. Optimize all of these during the upload process where it feels appropriate.
Get started: When uploading your podcast, insert relevant keywords into every metadata field that works. All of these fields should be present while you are uploading your podcast to your hosting platform.
Creating a well-researched and thorough podcast episode won’t do you much good if it isn’t actually what your audience is looking for. Conducting keyword research using SEO tools can help identify what your target audience is actually looking for so that you’ll get good engagement every time.
Get started: Log into an SEO tool like Semrush or ahrefs and look up a list of topics that are relevant to your audience or niche. See which ones have the most engagement and search volume, and make a list of which ones could work for your content, then input them into the Spotify keyword feature during podcast upload. 
If you want eyes on your content, posting on YouTube is a great place to start. Many podcasts have a video component that pairs with the episode (whether it’s a video of the podcast hosts recording the episode or just a video of the audio). Since YouTube is a leading platform, establishing authority on it can help boost your rankings in general.
Get started: Film a video while you record your podcast, or overlay your audio with a photo of your logo and upload that to YouTube. 
Some podcast episodes can get quite long, so users who are looking for a specific section might have to play the “fast forward, rewind, rinse, repeat” game until they find it. Eliminating this back and forth can make your podcast easier for your audience to listen to, and is also a great opportunity to insert your target keywords. Each timestamp — where applicable — can include one of these relevant keywords.
Get started: When uploading your podcast to your chosen hosting software, you will be able to add in timestamps. While recording and editing, write down moments where the subject changes or key topics are brought up and write it down so you can remember where to put one. 
A good SEO strategy is all about nailing down what points you make, what topics you cover, and what keywords you mention so that search engines can index it accordingly. Creating a blog post that expands on or summarizes your podcast content (hint: a transcription is a great way to do this) can help nail down your message and is a great way to repurpose your podcast.
Get started: Using a transcription or just listening back to your podcast episode, write an outline for a short accompanying blog post and publish it on your website.
Backlinks are the, well, backbone of an SEO strategy. They can help your content rank on search engine results pages and get more eyes on your content. You build backlinks by getting authoritative websites to post a link to your content on their website, which will drive users to your content.
Get started: Once you’ve recorded your episode or filmed your video, reach out to the biggest thought leaders in your industry and see if they’d be willing to listen and potentially share on their sites.
While some podcasts jump from topic to topic and succeed, most follow at least some sort of umbrella topic. Having a specific content niche or strategy can help you build a good reputation within your industry and become a trusted resource. So, being consistent with your messaging, podcast style, and keywords can help you build your brand over time and rank better.
Get started: As you brainstorm what you want to do for your podcast, make a comprehensive content strategy that you will follow as you continue to make episodes.
Cross-promoting your podcast on social media platforms (like posting snippets to TikTok or Reels, posting a video on Youtube, etc.) is a great way to expand its reach. And making sure that these other platforms are optimized can expand it even further. Instead of just simply posting to different platforms, optimize each platform by making sure your tags, keywords, and meta descriptions are all published as well.
Get started: Though it might be more work, don’t just set your podcast to automatically upload to other platforms. Manually go through each one and add your keywords, tags, etc. 
When you devote your life and work to creating your podcast, blog, or brand, you want to get as many eyes on it as possible. This is where SEO for podcasts comes in. Optimizing your episodes will help you accomplish your content goals and grow your audience. 
Why SEO matters: 
Images don’t have a direct impact on boosting your SEO, but that doesn’t mean they aren’t necessary and don’t help move the needle at all. Google likes images, so having one is a bonus. And you can use image alt text to introduce some keywords, where applicable, and create even more authority. 
Yes, video podcasts do help with SEO by continuing to build your brand, expanding your reach across various content platforms, and providing more backlink opportunities. While podcasts themselves may only be able to exist on podcast hosting platforms and social media, videos can also rank on Google’s video search and Youtube, which can increase their reach significantly. Adding a video to your podcast (especially if it comes with a video transcription) is a great way to get a quick SEO win.
Podcasts are a great way to draw users into your content. And with services like our VoiceHub, it’s easier than ever to get your podcast out there. The VoiceHub AI takes some of the hard work out of podcasting — it can create a seamless transcript, highlight important moments, and more, making audio SEO a breeze.
‍See how Rev VoiceHub can assist your podcast.
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LegalScoops
Lawyers need to stay up-to-date with legal industry marketing trends. Informative legal marketing podcasts can make generating business for your law firm easier by advising on various marketing strategies to increase its visibility and raise client awareness.
The activities related to driving new business to a legal firm can include traditional advertising and digital marketing. However, staying competitive in an ever-changing industry requires a deeper understanding of how to optimize your marketing efforts.
Podcasts can help ensure you understand the professional ethics required when promoting your legal firm, whether you plan to use traditional or digital marketing or a combination. Your time is money, but the best legal marketing podcasts are short and informative, giving you actionable marketing information to increase your clients.

Podcast popularity continues to grow since they provide a time-saving way to pick up tips and inform yourself. Legal marketing has become a burning topic for legal firms wanting to grow their business and retain their clients.
Podcasts can help you understand the importance of getting leads, call-to-action, conversion rates, Google Ads, SEO, and ROI. Moreover, they are convenient to follow because they are short and easy to listen to while commuting, in the gym, or relaxing on the weekend.
These five legal marketing podcasts can help you create a marketing strategy to attract more clients to your marketing firm.
Gyi Tsakalakis and Conrad Saam host Lunch Hour Legal Marketing (LHLM). Both are digital marketers, but Gyi is a non-practicing lawyer who provides ethical aspects of online marketing for legal firms. Conrad is the founder of Mockingbird Marketing, specializing in legal online marketing. You can watch two new episodes of the entertaining LHLM podcast a month for expert advice on all aspects of legal marketing and how to interest new clients to contact your legal practice.
As one of the top legal marketing agencies for lawyers, Good2bSocial provides a team of experts in business development and legal marketing. Guy Alvarez presents informative episodes of the Legal Marketing 2.0 Podcast, where he often shares his insights and perspectives with professional guests. The content is easy to follow whether you’re a lawyer or work in legal marketing. Learn about all the latest trends and the best strategies in these short podcasts.
Legal Marketing 101 focuses on how legal firms can use the latest trends to modernize their legal marketing. Toby Rosen hosts the podcast with regular episodes covering every aspect of marketing. Interesting podcast episodes include “Should I Invest in SEO?” “Why Should I Waste Time on Referrals?” “The Secret Power of User Generated Content,” and “Do This to Reduce Your Google Ads Spend by 20%.” On Legal Marketing 101, you can learn about viral marketing, automation, and all the most important legal tech.
These regular podcasts from Market My Market hosts Eric Bersano, Ryan Klein, and Chase Williams aim to provide you with knowledge from legal experts in concise and informative episodes. Topics range from marketing, branding, management, etc.
Andy Stickel hosts the Law Firm Marketing Hacks Podcast, where you can learn the best strategies for marketing your law firm quickly and efficiently. The regular episodes cover topics like using AI effectively to respond to reviews or crush competition. Take your legal firm marketing to a new level with this podcast that teaches tactics to save on your marketing.
These marketers specialize in legal marketing, giving you a fresh perspective on how to enhance your strategies. Find more legal marketing podcasts on PlayerPM or FeedSpot.
Legal Marketing 360 offers tips and strategies to market your law firm effectively in a digital age. Hosts Michael Mogill and Rob Kravitz provide marketing advice with practical examples and case studies from the legal industry. Listen to various topics about creating compelling content, video production, PR campaigns, email marketing, website development, SEO strategies, law practice management software, and more.
The Law Firm Leaders Podcast is hosted by lawyers-turned-marketers Eric Bllomberg and Ryan McKennna who offer actionable insights on delivering an exceptional law firm experience for clients while creating an inspiring environment for employees. They cover topics such as building a law firm culture, using technology to increase efficiency, creating client relationships, and uncovering the latest marketing trends.
The Law Practice Doctor podcast is hosted by attorney Bernie Gardner who focuses on helping lawyers create thriving practices through content marketing, SEO optimization, and other digital strategies. In his episodes, Gardner provides an insider’s look at the legal industry by discussing topics like developing strong relationships with clients, leveraging technology to enhance efficiency, and identifying new growth opportunities.
Anyone looking to understand the legal landscape better should check out Legal Toolkit podcast by host Jared Correia. His show covers new regulations, business operations, practice management, legal technology, and client relations. Correia also interviews experts on cybersecurity, law practice finance, and marketing.
Lawyer SEO Podcast is hosted by attorney-turned-marketer Ryan Chismar who covers all aspects of search engine optimization (SEO) for lawyers. Through his podcast, listeners can learn how to use various strategies to improve their ranking in Google and other search engines. He covers topics like creating effective content, optimizing website speed, developing a link-building strategy, and more.
When putting your legal marketing into action, remember to apply these four best practices in your efforts.
Your potential clients expect a client-centered approach while discovering your services and deciding to hire your law firm. Therefore, ensure your marketing approach matches client needs used by examples in other industries like Amazon, Lyft, etc.
When preparing your website and other marketing materials, you must empathize with client pain points instead of only stressing the legal services you offer. Additionally, make sure you create a website that’s easy to navigate. Finally, follow up on the leads quickly, proving you are there to help.
A few focused marketing strategies will give you better returns than overextending your marketing budget. For example, you cannot be present on all social media channels. Prefer to choose just one or two preferred by your potential clients. If you plan to start a blog or podcast, it is vital to ensure you post as regularly as you have promised. Therefore, don’t promise one if you don’t have the time for a weekly post. Instead, promise a monthly contribution.
Your legal practice relies on your expertise, but you must also run it as a business. If you don’t have experience in marketing or don’t have the time to do it yourself, consider using a marketing firm or tools to make the most of your marketing efforts.
You must know how well your marketing efforts and budget are performing. Some of the most important things you must know include:
Read this comprehensive guide on law firm marketing by Clio to ensure you understand the marketing terms, how to create a marketing budget, and how to implement it.
– Establish an online presence by creating a website, optimizing it for SEO, and creating social media accounts
– Utilize content marketing to demonstrate your expertise in the legal industry
– Make sure your website is mobile-friendly and user-friendly with a clear call to action
– Leverage email campaigns to nurture leads and build relationships with clients
– Create videos as part of your content strategy to reach new audiences
– Track metrics and analytics to understand what’s working best for you.
– Constantly monitor reviews about your law firm on different platforms (e.g., Google, Yelp)
– Use AI technologies like chatbots or automated response systems to respond quickly and efficiently to client inquiries
– Stay current with the latest trends in legal marketing and use podcasts like Legal Marketing 360, The Law Firm Leaders Podcast, The Law Practice Doctor Podcast, Legal Toolkit, and The Lawyer SEO Podcast for ideas.
– Develop an effective referral program that rewards clients for sending new business your way (ABA restricts this, so be cautious. A token of nominal value may be allowed in your state, but anything that can be construed as a bribe will not be allowed).
– Ensure you follow local regulations when launching a marketing campaign, as it may vary from state to state.
These five best legal marketing podcasts can help you improve your law firm’s marketing efforts by keeping you updated with digital marketing trends. Start small and focus on your key marketing areas, and keep your eyes peeled on the data to ensure your efforts are reaping their deserved rewards by converting leads into paying clients.
The top five legal marketing podcasts are Legal Marketing 360 Podcast, The Law Firm Leaders Podcast, The Law Practice Doctor Podcast, Legal Toolkit Podcast, and The Lawyer SEO Podcast.
You must use metrics to track your law firm’s marketing performance. Some important metrics include understanding how clients find you, how many visitors come from your marketing efforts, and how many convert to leads or paying clients.
 
By Post LegalScoops Editors
By Post LegalScoops Editors
By Post LegalScoops Editors
By Post John Hanson, Esq.
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