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Cobra Kai is relevant even if you’ve never seen The Karate Kid. Everyone experiences bullying in one way or another. The show began when Johnny Lawrence (William Zabka) tried to teach Miguel (Xolo Maridueña) Karate to defend himself against bullies like Kyler (Joe Seo). Now on Cobra Kai, Kyler is one of John Kreese (Martin Kove)’s students, but Seo reveals how violent he felt in the series premiere. 
Seo was a guest on Kove’s podcast Kicking It with the Koves on April 27. He described his internal motivations in his first confrontation with Miguel on Cobra Kai. Cobra Kai returns for season 5 on Sept. 9.
Johnny witnesses Miguel and Kyler fight in front of the convenience store. Miguel got Kyler busted with a fake ID, so maybe he should have known that would only instigate Kyler further. 
“What went through my mind, I remember, is that I wanted to hurt him even more,” Seo said on Kicking It with the Koves. “More because there’s no reason for him to instigate him. As in, he’s not a cop. He shouldn’t be there at the liquor store telling him that I shouldn’t be buying drinks because that’s my fake ID or something. So I had to give him a reason.”
As the actor playing Kyler, Seo explored his character’s anger and the personality that made him react with violence. Seo said he couldn’t play the Cobra Kai scene just to be a villain, so he came up with the internal motivation.
OUT NOW! Wherever you get your podcasts! @JesseKove @rachelkove @PodcastOne pic.twitter.com/QaAn7328uX
‘Cobra Kai’ Season 5: Mary Mouser Prank on Jacob Bertrand Got Unexpectedly Serious
“There’s no reason for him to do that unless he didn’t like me,” Seo said. “For me, it was like what the hell is your problem? Why do you have to do that? This is me and my boys. We just wanted to have a few beers before our wrestling meet. It’s something that we just wanted to have fun doing, chill, whatever, but you just messed up everything for us. Look what you did. All right then, you want to get into my business? I’m going to get into your business. That was my mindset. I had to think of a reason.”
Johnny was the bully in The Karate Kid but Cobra Kai made him sympathetic. Perhaps Kyler will have his day. For now, Seo just made the most of his scenes.
“That was not in the script but that was a reason for me to try to hurt this kid that tried to ruin my fun,” Seo said. “I was just like nah, this is not going to happen. Not today. I would’ve gotten even more violent just thinking about it. It was something that was going through my mind playing and hopefully it came out well.”

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Search Engine Land » SEO » How to create cross-functional SEO and PR teams for enterprises
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In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership.
This partnership has its challenges. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR.
By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influences behavior. Here’s how.
Combining SEO and PR is woefully untapped in a corporate setting.
McDonald, an active expert contributor to the SEO community (as a guest speaker, author, award judge and podcast guest), deeply understands contemporary SEO practices and operates in an enterprise environment.
SEO and PR can influence the growing online media landscape of news, search engines (Google, YouTube, etc.), blogs, podcasts, webinars or social media.
Integrating SEO and PR will amplify the results of both because:
At any stage of the buyer’s journey, from learning they have a problem to purchasing, the audience can use search engines to answer their questions.
Search engines are 86% effective at finding answers online, the Hubspot Consumer Trends report found.
However, a corporate PR team has its own goals, and ranking improvement is not a top priority.
Dig deeper: 6 steps to a winning enterprise SEO strategy
Digital marketing teams face challenges when integrating SEO and PR:
As Dana Tan, director of SEO at Under Armour, pointed out:
When different team members across functions work together around a common goal, they become a cross-functional team.
A cross-functional team has its dysfunctions, regardless of whether it is SEO or PR.
Behnam Tabrizi, who teaches Leading Organizational Transformation at Stanford, studied 95 teams in 25 corporations and identified four elements to avoid a dysfunctional cross-functional team:
How realistic is cross-functional SEO for enterprise SEO teams to execute?
So, what is a cross-functional SEO team?
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CFSEO is a temporary or long-term cross-functional team focused on reaching business or marketing department goals using search engines and other media.
A CFSEO team is measured by impact on business results and not leading metrics like ranking or count of Jira tickets submitted, for example.
The CFSEO team can be a collaboration between any internal team: digital marketing, SEO, PR, content, developers/engineers (this is the most common in corporate) and leadership.
When digital marketing managers work with content marketing to request content around a topic, they optimize it for search engines; this is cross-functional.
When an SEO professional optimizes the content to integrate keywords, this is cross-functional.
These teams can be strategic and powerful tools to reach business, departmental or team goals.
The CFSEO framework aligns the PR and SEO teams to accomplish key business results. The framework is a process to align various tools and models to reach the common Objectives and Key Results (OKRs).
This step finds a reason for SEO and PR to collaborate. It does this by setting shared objectives and key results to which both teams are accountable.
Identify the positioning of content messages in the minds of an archetype customized to the media and medium (i.e., who is saying what about your content/company and where).
Identify the asset, then test various media and messaging that resonate with the audience. The technique should include on-page, search engines, and media placements (news, podcasts, blogs, etc.).
Determine actions to take against each technique based on the test results.
The CFSEO alignment map is a tool that simplifies the connection between the four stages.
This map can be used for any strategic collaboration for SEOs, but the tool needs additional sub-elements when working with PR.
Below are the steps for using the map:
Set the objective based on a quarterly planning cycle. Ideally, the team lead should be exceptionally well-versed in SEO and PR. This lead could be an SEO product manager.
Use objectives and key results that both SEO and PR are accountable to. OKRs are a popular tool to align a team with the business or functional goals in a human way.
These objectives should align with the business or marketing department’s goals, according to Goode.
A CFSEO team working with PR and SEO can be a powerful tool to build customer funnels. Set objectives for users and not ranking improvements.
Design a strategy from a situation analysis of where the consumer is and what they are talking about with respect to the stage in the customer journey. Identify what the audience is interested in learning and where they go to learn about the solutions.
This strategy framework works well for SEO and PR collaborations, but select an appropriate framework for your company or situation. The frameworks should integrate the channels and not silo them completely.
A hybrid strategy should cover these areas.
Identifying joint resources and risks that require the team to collaborate is critical after the strategic activities are identified.
Here are a few useful frameworks or tools when brainstorming strategy:
Integrate existing strategic frameworks like the influential asset marketing (IAM) strategy that leverages the company’s helpful assets (e.g., research, tools or processes) to secure media placements.
Set key results once you understand how the customer is learning about the solutions and the strategy is identified, then set the key results. Selecting the key results after a situation analysis will produce realistic goals.
However, sometimes, a test project will provide insights into improving the accuracy of the goals; thus, you see step 4.1 as an optional step after the hypothesis test.
Select a technique and hypothesis to test, then measure the impact.
A technique comprises of:
Your hypothesis is how you expect these techniques to impact the key results.
However, each test doesn’t have to drive all key results alone. Several techniques work together to drive the overall results and objectives.
Run as many focused tests as possible in a single quarter.
Expect your test to fail the first several attempts each time you run a test.
Do a post-mortem after a test to understand and refine the next test, Goode advised.
Use the ERMS model to simplify evaluating the technique’s result and prioritize an action plan. ERMS stands for
Without changing the assets, test messaging, media, and the medium with the ERMS system.
The challenges of finding a reason to create this union, creating an integrated strategy, developing tests and building joint actions are not without major challenges.
Facilitate collaboration with the CFSEO alignment map and deepen the strategy with tools like influential asset marketing (IAM) to find successful results.
Dig deeper: How SEO and digital PR can drive maximum brand visibility
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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YouTube introduces RSS feed integration to help podcast creators easily distribute content and expand their reach.
YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio.
The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual episodes.
RSS, which stands for Really Simple Syndication, is a technology commonly used by podcasters to distribute audio content across different platforms.
YouTube’s new feature allows podcast episodes uploaded via RSS feeds to be automatically converted into static image videos on the platform.
When a new episode is added to a podcaster’s RSS feed, YouTube will automatically generate a static image video for that episode and upload it directly to the user’s channel.
This automated process eliminates the need for podcasters to create and upload videos for each episode manually.
For digital marketers and content creators looking to utilize this new feature, the process is straightforward:
For those who already have podcasts on YouTube, go to the ‘Content’ tab, find the podcast you wish to edit, click the pencil icon under ‘RSS settings,’ and then click ‘Connect to RSS feed.’
This integration makes YouTube a more centralized home for podcast creators’ content. By leveraging their existing RSS feeds, they can quickly get their show onto YouTube without manually uploading and managing every episode.
The automated process also saves podcasters time and effort, helping them reach YouTube’s large audience. Expanding distribution to YouTube can help podcasts gain more listeners, views, and subscribers.
For digital media creators, leveraging multiple platforms remains vital for growing an audience. This new tool makes it simpler for podcast producers to tap into YouTube’s massive popularity.
While the RSS integration is currently in beta testing, YouTube aims to refine the feature based on user feedback. The company hopes it will provide a valuable new podcast hosting and distribution option.
Learn more in the announcement video below:

Featured Image: PixieMe/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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Spend $1 on podcast advertising, and get back $4.90 in increased sales. So says media agency OMD and podcast company Acast, after a study in Sweden of more than $192mn of adspend. At 4.9%, podcast advertising gives the highest long-term return on ad spend (ROAS) of any media tested, including ads on social media and radio, according to the study with OMD’s analytics division Annalect.
Is your work in Descript being used to train generative AI tools – and could it leak out in other forms? Writing in The Squeeze, Skye Pillsbury notes that a major investor in Descript is OpenAI, a company which has been keen to grab as much training data for its tools as possible. Does that include your content in Descript – even the stuff that doesn’t make it to your final podcast? The company says no, but is there more to the story?
Blubrry has introduced AI-generated podcast episode art for its customers. The tool can automatically generate images, including show titles and host names.
🚀 Create a gorgeous podcast website in 5 minutes — 📈 Designed using marketing techniques developed by the best podcasters. 🔎 Searchable content. 📱Mobile optimized. 🕵️‍♀️SEO perfection. No code required.
Women in Podcasting Awards — Calling all Women Podcasters! Nominations are Now Open! Submit your show for nomination before August 1, 2024. Our purpose is to elevate women's voices globally and in the podcasting industry.
Another podcast summarising service, PodSnacks delivers by email, for free.
Shows from open-source podcast network Changelog Media are now with BackBeat Media for sponsorship representation.
Is $100,000 the bare minimum for a professionally produced audio documentary? Matt Medeiros is raising the money for a documentary about radio.

Moves and hires

• Zara Curtis has been named Chief Content Officer at Mamamia. She joins with 20 years experience across content, creative and marketing teams.

Podcast News

Mac Geek Gab’s Dave Hamilton, who has been podcasting for twenty years, will be speaking at Podcast Movement 2024. (Code PODNEWS saves on passes).

As the General Election draws closer in the UK, Politics Uncensored is hosted by the political commentator, former parliamentary candidate and the national chair of the Labour Muslim Network, Ali Milani. The show is currently carried live on FUBAR Radio, and made available as a podcast.

The Guiding Voice says it’s the world’s only quadri-lingual podcast (English, Hindi, Telugu, and Kannada); and today it posts its 500th episode. The show delivers insightful content across a wide spectrum, including entrepreneurship, coaching, contemporary technologies, and stories of unsung heroes.

Tactful Pettiness with Cody Rigsby and Andrew Chappelle has been launched today by PodcastOne. They’ll traverse the pop culture world, chat with their celebrity friends, dish out relationship advice and show you how to accept yourself without taking life too seriously.

New from Immigrantly Media, Nationly is looking at the stories behind political issues that really matter to minority communities—immigrants and communities of color in the US during election year. The most recent episode looks at the Latino vote.

Companies mentioned above:
AcastBlubrryDescriptHeadlinerMamamiaPodcast Movement
#1 in Apple Podcasts
Rachel Maddow Presents: Ultra (Rachel Maddow, MSNBC)
La Cotorrisa (La Cotorrisa Podcast)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
Relatos de la Noche (Sonoro | RDLN)
Over the last week, 196,237 podcasts published at least one new episode (down 0.9%). source


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