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Improve Your Performance with Callout Extensions ‰ÛÒ Felice Ayling ‰ÛÒ Internet Marketing Podcast #271

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åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ åÊ In this week‰Ûªs Internet Marketing Podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, about Google‰Ûªs introduction of callout extensions for paid search ads. They first go through what they are and how they can improve the effectiveness of an ad. She notes how it can set a business apart from others as it can illustrate special offers that are running, therefore attracting people to click on that ad rather than another. Finally they go through the different ways they can be utilised.
Google guide to Callout Extensions
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyImprove Your Performance with Callout Extensions ‰ÛÒ Felice Ayling ‰ÛÒ Internet Marketing Podcast #271

Is Authority Earned or Bestowed?

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Authority is essential for online success. There is no debating that. But how do we acquire authority? That topic is up for debate in this episode of The Lede.
This is the first of a four-part series in which we are going to take conventional content marketing ideas and debate their merits. Because hey, the generally accepted notion just might be wrong. And if it is, we want to find out.

And I will add this link and quote, by Seth Godin, which I stumbled upon after we recorded this episode. Just in case you were looking for a tie-breaking opinion.

What‰Ûªs not obvious is the discipline necessary to earn authority. Now that you can‰Ûªt be given it, now that you can‰Ûªt take, now that you have to EARN it, it seems to me that many of us have forgotten that there‰Ûªs a cost to earning something.

Dan Pink on How to Succeed in the New Era of Selling

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Selling isn‰Ûªt what it used to be. And for most of us, that‰Ûªs a good thing.
Gone are the days of alpha males who are ‰ÛÏalways closing.‰Û Today, in the new era of selling that has dawned, many of us are spending much more of our time selling than we even realize.
This is the subject of Authority Rainmaker keynote speaker Dan Pink‰Ûªs latest book, To Sell Is Human: The Surprising Truth About Moving Others, and he gives us an inside look ‰ÛÓ describing the tools and traits that are required (many of which you probably have already) ‰ÛÓ in the latest episode of The Lede.
In this episode, Dan Pink and I discuss:

  • Tips for building a network (hint: be genuine!).
  • How we‰Ûªve moved from buyer beware to seller beware.
  • Two reasons why humility has become an essential trait for modern-day selling.
  • Why ‰ÛÏAlways Be Closing‰Û has been replaced by ‰ÛÏAttunement, Buoyancy, Clarity.‰Û
  • Dispelling the myth that strong extroverts are best-suited for selling.
  • Why the new era of information symmetry makes expertise and conscientiousness more valuable than ever.
  • How the concept of ‰ÛÏservant selling‰Û should be applied to content marketing strategy.
  • How to use extrinsic motivators and intrinsic motivators at the appropriate times to achieve the desired results.

Listen to The Lede below …
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As always, we appreciate your reaction to episodes of The Lede and feedback about how we‰Ûªre doing.
Send us a tweet with your thoughts anytime: @JerodMorris and @DemianFarnworth.
And please tell us the most important point you took away from this episode. Do so by joining the discussion over on LinkedIn.
The Show Notes