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Today we will be talking about, The HTTPS: Changes going the web and what you can do to get your site up to speed with the new “Norm” Dave will be talking about outbound and internal linking.

And we talk about the weather! 🙂

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How to:

https://www.ssls.com/knowledgebase-home.html

Green Bar:

https://www.ssls.com/compare-brands.html

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SEO Checklist:

http://moz.com/blog/seo-tips-https-ssl

Dave’s Topic

http://www.thesempost.com/rethinking-outbound-linking/

In today‰Ûªs episode we talk to Pierre Croft from Decibel Insight and covering one of the key approaches of Information Architecture ‰ÛÒ Card Sorting. What it is, why it matters and how you can use the approach to improve the effectiveness of your site.
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyImproving your Information Architecture with card sorting ‰ÛÒ Pierre Croft Interview ‰ÛÒ INTERNET MARKETING PODCAST #281

Today we talk to David Deering who owns Touch Point Digital Marketing. They offer services from web design to SEO and David personally specialises in structured data markup. What is structured data? David tells us that in simple terms it is the process of adding certain tags and codes to your webpages so Google can better understand it. Search engines don‰Ûªt understand the purpose of pages, unless you tell them. He talks about rich snippets and how to implement them, some examples of rich snippets being ratings, name of the product, price and whether that product is in stock.
He also talks about Schema data, which is the most well-known vocabulary of all the search engines, and how to implement structured data markups between all of them. David discusses the changes that google have made with the guidelines and testing tools and talks about the pros and cons of the changes. David concludes the podcast by giving 3 top tips around structured data.
Touch Point

The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers.
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Over about 30 minutes, Jerod and Demian discuss the following:

• The big mistake many podcasters are making
• A reminder about the importance of building and owning your own platform
• How iTunes is like Google (and should be treated as such)
• The importance of headlines for podcast episodes (and how to create podcast headlines that drive listens)
• Is there any benefit to numbering podcast episodes?
• The importance of having a big idea
• How to use social media the right way to drive engagement ‰Û_ but without becoming a digital sharecropper

We hope you enjoy this week‰Ûªs episode!
Listen to Copyblogger FM below …
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In this podcast we talk to Nir about habit formation and consumer psychology. Nir used to be in the gaming and advertising industries, which are built upon engagement and mind control. In those industries Nir learned how to change user behaviour through using different technologies, but there was no ‰Û÷how to‰Ûª manual. Nir decided to spend some time better understanding human behaviour, then wrote the book he felt was missing, ‰Û÷Hooked ‰ÛÒ How to build habit forming products.‰Ûª
Nir talks about the purpose of his book. 1 use it for good. 2 we are also being manipulated 3. How do we, as business people, use this responsibly? Nir discusses the morality of manipulation and the questions you must ask yourself to know if it is truly good for people. He tells us about the ‰Û÷hook‰Ûª model which has 4 basic steps. If you want customers to form a habit around your products or services, you need to implement all 4 steps of the hook.
Nir blog

Today we are joined by Jonathan Gabay who has written 14 books, is endorsed by the CIM, was creative group head at Saatchi Saatchi and is a Thunderbirds fan. He talks about his thoughts behind his book, Brand Psychology. He points out how people often write things online which they don‰Ûªt truly feel; in that they say what other people would like them to say.
We asked him about disinhibition, which he refers to in his book. Minorities comments get the bigger responses in social media, because they are stirring it up. They are very contrary. He strongly advises marketers to stop producing campaigns using software and that it‰Ûªs time to start thinking of big data as the human mind. People are looking for an identity, which shows other people and yourself that you are authentic. What should we be doing differently? Jonathan suggests we follow our gut, to look at big data but also have common sense and the human instinct.
Brand Psychology: Consumer perceptions, corporate reputations