Download your copy of SEO Trends 2025 and discover what to be hopeful about in a changing search world.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Kelsey Jones talks about her 12-year journey as an SEO pro, the good times and the bad, and what she’s learned along the way.
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“If there’s anything you want to learn about, but don’t really have the excuse to, you should turn it into a writing assignment.”
Kelsey Jones likes to ask a lot of questions. And that’s a good thing. It’s the sign of an intellectually curious and creative mind.
Asking questions – plus lots of creativity and experimentation – has helped propel this entrepreneur’s career forward.
In this episode of Search Engine Nerds, I’m kicking off a new series of interviews with industry experts and authorities I’m calling Better Know an SEO Pro.
Rather than focusing on tactics and strategies – which Brent Csutoras is already doing brilliantly for Search Engine Nerds – my “Better Know” series will focus on the real-life stories of how prominent figures in our industry got started and have managed to build successful careers.
Hint: it wasn’t by accident. There’s a lot of hard work and challenges along the way.
Kelsey Jones is definitely one SEO professional you need to know.
Today, Jones’ main focus is on her own company, Six Stories, which she founded in 2008. Six Stories focuses on content strategy and development, SEO audits, and social media marketing.
She also is the founder of StoryShout, a company that provides unique news articles targeted to the client’s target audience.
You can also check out Kelsey’s live streaming course, livesocialmediacourse.com.
Jones also speaks regularly at SEO and digital marketing conferences. Some of those events include as Pubcon, State of Search, SEJ Summit, and Digital Olympus.
In addition, as a subject matter expert, Jones has helped create courses on SEO content and website optimization for Digital Marketing Institute, and wrote and revised digital marketing course materials for Grand Canyon University.
She is also the former Executive Editor of Search Engine Journal. She started at SEJ in 2013 as a news writer, and eventually worked her way up to the top role here.
SEJ didn’t have a podcast until she helped develop it some 150 episodes ago. She also raised the bar in a big way on content quality, helped launch SEJ’s webinars, and was a big part of the SEJ Summit events.
During our interview, I took her back over her 12 years in the industry – and even earlier – to revisit her journey, the good times and the bad, and what she’s learned along the way.
You definitely must hear her story about how she played blackjack to survive after she got laid off from a job in 2009. Seriously must hear stuff!
She also talks about breaking a guitar on stage with Rainn Wilson, reveals why she left Search Engine Journal, and offers plenty of tips for aspiring writers, content creators, digital marketers, and conference speakers.
How to connect with Kelsey Jones:
Twitter | LinkedIn | Instagram | Six Stories
Visit our Search Engine Nerds archive to listen to other Search Engine Nerds podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
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In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
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The Trunk Stills: Will Gong Yoo and Seo Hyun Jin’s fake marriage survive as hidden secrets come to light? SEE PICS – PINKVILLA
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The Trunk has released several stills featuring Gong Yoo and Seo Hyun Jin, providing an insight on how the story will unfold.
The Trunk is an upcoming South Korean series starring the popular actor Gong Yoo alongside Seo Hyun Jin. Ahead of its release, several stills have been released featuring the lead actors and their confusing relationship. As they try to keep up the facade of a marriage, secrets emerge that change the trajectory of their lives.
On November 13, 2024, the production team of The Trunk released several stills featuring Gong Yoo as Han Jeong Won and Seo Hyun Jin as Noh In Ji. In the images, Han Jeong Won can be seen with a tense expression as his actual relationship is in shambles, and having entered a fake marriage has further caused him turmoil. On the other hand, Noh In Ji adorns a cold expression as she is used to contractual relationships with people, which seems like just another task for her.
However, the two slowly grow closer, and they cannot deny their growing feelings for each other. Nevertheless, they face an imminent problem in the form of a truck that emerges from the lake, which puts them in a vulnerable position. The object unleashes hidden secrets that can lead to dangerous repercussions.
Based on the novel Trunk written by Kim Ryeo Ryeong, the story follows Noh In Ji, an employee for NM, a company specializing in providing spouses for fixed-term, one-year contract marriages. Having just completed her fourth contract, In Ji is matched with her next client, Han Jeong Won, a music producer whose life is marked by lingering pain and loneliness.
However, when a mysterious trunk is discovered in a lake, unveiling hidden secrets within NM, it pulls them into a suspenseful web of mystery that threatens to shake the very foundation of their relationship.
Directed by Kim Kyu Tae and written by Park Eun Young, the show will be making its premiere on November 29, 2024.
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Apple Podcasts Transcript Search in iOS13 – Rev.com
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Apple announced that select podcasts will not have searchable audio transcripts. Here's what you can do to imprive your podcast SEO to grow your audience.
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Recently, Apple announced that in iOS 13 they’ll be providing searchable audio transcripts for eligible Apple podcasts. If your show is transcribed, that means that when listeners search for certain terms the app looks for those terms in your podcast transcripts as well as in your titles and topics.
It was also announced at the WWDC 2019 that Apple Podcasts is also coming for Mac, separate from its previous home in iTunes. This means even more opportunity to reach new audiences.
Podcasts are soaring in popularity, largely because they’re the ultimate multi-tasking tool. People can listen while working out at the gym, walking the dog, mowing the lawn, doing housework, driving to work, etc. None of those things can be safely done while reading a blog post!
Just how popular are podcasts?
But such popularity also has a downside. Podcasters have to put in a lot of effort just to get noticed. That’s especially important to podcasters wanting to drive traffic to their website, sell a product or service, or attract paid sponsors.
With nobody knowing exactly what the secret formula is at any given time, that left podcasters everywhere jumping through hoops to be discovered.
We don’t know Apple’s search algorithm with the new automatically transcribed podcasts. Whether they only transcribe popular shows or a selected few, we do know the archive isn’t extensive.
To search podcast transcripts in the Apple Podcasts app, you simply search for the key term in the search bar.
Go to the Podcasts app, type your key term into the search bar, and search!
You won’t see the transcript itself (a snippet, at best) unless you copy and pasted a transcript into the show notes.
The search term will likely only yield a result for the spoken content in your episode if you’ve put your own transcript in the show notes, especially with this feature being so new and unclear on its exclusivity.
For podcasters wanting to show up in iTunes searches, the secret to success has been something like the hunt for Bigfoot, with everybody vouching for their own “trick”:
Other than those four things and a few other tips that sound like they should be part of some conspiracy show, podcasters have had to sit by and hope listeners would stumble across their podcasts while browsing categories. With the iOS 13 update, however, users can find them by search terms that appear in the transcripts of the podcast, not just the titles and subtitles.
There’s definitely a few potential pros and cons.
So, for many podcasters, this new update may not provide much benefit. Unlike getting your own podcast transcript, you can’t download it or do anything with it.
In fact, this update could even put you at a disadvantage, since the bigger fish have a better chance of showing up in search results.
However, if you’re already currently following best practices for podcast SEO, then you have nothing to worry about.
At the very least, make sure you’ve optimized your podcast SEO by including things like titles, speaker names, topics, etc.
The best optimization, however, is to include a full transcript of your episode in your show notes. This transcription is owned by you, not Apple — that you can include in your podcast description and post on your own website.
We can transcribe your podcast for $1/minute, leveling the playing field for those not included in Apple’s transcription service. And, unlike Apple, we guarantee a 99% accuracy rate. Plus, you own the audio transcript. You can use it for pull quotes, tweets, Instagram captions, and anything else you need to tell your story.
On a budget? Our automated transcription service only costs $.10/minute at 80% accuracy.
Apple may have good intentions, but if their transcription search rolls out the way they’ve described it, it gives the biggest boost to those who need it the least. Podcasters who are still growing their following need to level the playing field by making sure their podcasts are just as searchable as those chosen by Apple.
Having a copy of your podcast transcript means that you can use it to create as much additional content as you want. Grab a quote to Tweet or to use as a caption for an Instagram post, or use part of the podcast as the starting point for a blog post. When you own it, the sky’s the limit.
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Why You Should Turn Your Podcasts into YouTube Videos ASAP – Rev.com
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Do podcasts belong on YouTube? Absolutely. Discover how to turn your podcasts into YouTube videos to reach a huge base of active users.
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Do you think podcasts belong on YouTube? It’s a weird idea, we know. Your episodes are in audio format, and YouTube is a video-sharing platform.
But here’s the thing. YouTube has become a top podcasting platform that offers creators an excellent opportunity to reach more people with their shows.
Due to the numerous benefits YouTube offers creators, there is a valid reason for podcasting on the video-sharing platform.
With nearly 2 billion logged-in viewers in a month, YouTube is actually the leading platform for listening to audio. According to IFPI’s Music Consumer Insights Report, the Google service is responsible for 47% of all on-demand music streaming time.
Furthermore, a 2019 University of Florida and Futuri Media study revealed that YouTube is the top destination for podcast consumption, scoring 70.2% among survey participants. For comparison, respondents rated Spotify, iTunes, and Google Play Music only at 33.9%, 32.6%, and 22.8%, respectively.
Based on the above stats, YouTube is a leading platform for not just videos but also for podcasts and music. For that reason, you don’t want to miss out on an excellent opportunity to syndicate your podcast and reach a massive base of active users.
And this audience might be a bit different than your regular podcast listeners. Two separate studies revealed that, while Apple and Spotify users mainly listen to news and comedy podcasts, YouTube users prefer to consume comedy, music, entertainment, pop culture, and “how-to” videos.
Most podcast directories lack the ways creators can interact with their audience. Therefore, you have to take things to social media to hear what your listeners have to say.
On the other hand, YouTube allows users to rate the creators’ content and share their views in real-time via the comment section.
Use this chance to engage with your audience, gather valuable feedback, and respond to questions. By doing so, you can find out what content your listeners are looking for and how you can tailor your podcasts to suit their needs.
As a result, you can build a strong, long-lasting relationship with loyal users who regularly listen to your shows.
Did you know YouTube is the second most popular website on the globe?
For that reason, YouTube SEO has become a real thing. And, if you nail it with the right use of keywords, tags, descriptions, and titles, you can significantly grow your listener base.
On top of that, 15% of the video-streaming platform’s traffic comes from search engines. And, in addition to video-only search, Google often shows YouTube content among first page results for relevant terms.
Therefore, investing in YouTube SEO is an excellent way to get exposure for your podcasts on Google.
Now that you know the benefits, let’s see the best ways to create YouTube videos from your podcasts.
Unfortunately, YouTube doesn’t allow content creators to upload audio files (e.g., MP3s) to the streaming platform. Instead, you have to convert your records to a video format like MP4.
But that doesn’t necessarily mean that you need to film all your episodes with a camera.
Instead, you only have to add a video element to your audio to make it compatible with YouTube. This component can be as simple as a static image, which you display to users while an episode’s audio is playing in the background.
Still, a simple static image is not enough to prevent people from bouncing after watching the first couple of minutes. You need to add an extra element that captures and holds your listeners’ attention throughout the entire episode.
And that’s where audiograms come into play. An audiogram is a video file that includes a combination of the audio track, visual art, and a moving sound wave.
While it requires much less work than creating a video-recorded episode, adding audiograms to a podcast can get you quite good results.
Based on WNYC’s experiment, tweets with audiograms engaged users eight times better than those without. Headliner’s tests with social media posts showed similar results. In addition to a 320% click-through-rate (CTR) boost, audiograms received 4.6 times more clicks with an 80% cost-per-click (CPC) discount than static images.
To get started, check out Headliner or Wavve. Both are excellent tools for creating audiograms for your podcast episodes.
Pro tip: Add transcripts to the video to improve your audience’s engagement. In fact, a subtitle can increase the time one spends on the content by 40% while boosting the number of users who watch the video until the end by 80%.
Transcription is a time-consuming process. And it takes four hours for the average person to transcribe one hour of audio. To save time, check out Rev where professional transcribers do the work for you.
For a full experience, you can film your podcast episodes with a camera and upload it on YouTube as a video.
Obviously, this requires some extra legwork on your end. You have to set up a camera for the recording and spend time getting familiar with your podcast script. You may also need to edit the video to cut unnecessary parts.
The good news is that you don’t necessarily have to purchase high-end equipment to film your episodes. A smartphone and a cheap attachable tripod are more than enough to record high-quality videos for your show.
In a worst-case scenario, you can use your laptop’s webcam for recording the video. With this method, you can utilize a call recorder app like Zoom or SquadCast to capture both audio and image content.
Also, you don’t have to rent a studio to record a decent video podcast. All you need is to set up your camera and make the area in the frame presentable. After some trials and errors, you will find the perfect angle for recording the episode.
Pro tip: When you interview someone, capture both the audio and the webcam video with an app. This makes your podcast more personal and allows listeners to see the person who is currently speaking.
If you fear that YouTube users will bounce from your episode without listening to the end, here’s an alternative option for you. And, if you use it right, it could get you excellent results.
Here, you film your podcast like with the previous method. However, instead of publishing the full episode, you repurpose the soundbites and create bite-sized (usually a few minutes long) content for YouTube.
Similarly to a movie trailer, you pick the most compelling part of an episode and upload it to the video-streaming platform in a searchable form.
If YouTube users enjoy the micro podcast, they can click a link to your website for listening to the full episode.
In addition to offering users a way to listen to the full version, each teaser should work as standalone content. By answering a single question in an episode, you can create shareable and SEO-friendly micro podcasts.
Pro tip: Finding the key moments of an episode takes time. However, you can create an audio transcript to skim through and speed up the process.
Need some help in transcribing your podcasts?
Check out Rev’s top-rated transcription service to get your episodes up and running!
Whichever method you use to turn your podcasts into YouTube videos, it’s crucial to follow the video-sharing platform’s best practices.
Below, you can find a handy list with the best tips and tricks for YouTube podcasters.
Closed captions transcribe all parts of the soundtrack (including the dialogue, background noises, and other non-speech information).
By adding closed captions to your podcast videos, you allow people with hearing disabilities to access your content.
Captions also help capture your listeners’ attention while improving user experience and boosting your SEO with crawlable text.
Check out this comprehensive guide on Rev’s blog to learn more about closed captions. You might also want to take a look at our captioning services.
Like covers for books, a thumbnail is a crucial asset for your YouTube content. In fact, 90% of the best-performing YouTube videos use custom thumbnails.
For that reason, you want them to stand out from the crowd. An attractive thumbnail encourages people to click, helping you to score better click-through-rates (CTRs) and improve your videos’ ranking. On top of that, it’s a good chance to provide context on the topic you will be speaking about.
Here are a few tips to ace your video thumbnails on YouTube:
If you are looking to create a YouTube podcast with the audiogram method, it’s essential to feature captivating artwork (or static images) in your videos.
Therefore, you won’t achieve good results with a cheesy stock photo or an overused image about a microphone.
For both static images and artwork, you need a high-quality picture that expresses your podcast’s theme and one or two clear fonts to display concise text.
Optionally, you can reuse your artwork from podcast directories, utilizing the same image in all your episodes on YouTube. To tell more about the core topic, you can also use a unique picture for each video episode.
Pro tip: Like with thumbnails, featuring a human face in your static image is a good way to make your episodes more human.
Timestamps allow creators to link to specific parts or chapters of a video. Since May, YouTube officially rolled out Video Chapters, which already gathered tremendous positive feedback from users during the first tests.
And for a very good reason.
This feature allows your viewers to see and navigate between your video’s main topics via the progress bar. As a result, they can skip to the most relevant part to find the information they were looking for.
Besides decreasing the bounce rates, timestamps create a better user experience and make longer podcast episodes “more consumable” for listeners.
It’s often hard to get accurate data about your listeners on podcast host and directory sites.
Fortunately, YouTube Analytics provides creators access to numerous data points. Use this chance to learn more about your audience, their opinions, how they found your shows, and how long they listen to each episode.
The more data you have about listeners, the better opportunities you have to effectively engage them with your shows.
By now, you have learned the advantages of turning your podcasts into YouTube videos. You also know how to reap those benefits with one of the methods we listed in this guide.
And we are sure that you will achieve amazing results with your YouTube podcasts by following the platform’s best practices.
One of them is adding closed captions in all your video episodes. For $1.25 per video minute, you save time by using Rev’s professional service to make your podcasts more engaging and accessible to a broader audience.
Are you ready to start your podcasting journey on YouTube?
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How to do audience research for SEO – Search Engine Land
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To succeed in SEO, it’s essential to understand what your audience is searching for and why.
Audience research goes beyond basic demographics, diving into the intent behind search queries to reveal what truly drives people’s decisions.
By analyzing search behavior, you can map out an audience journey that aligns with their needs, allowing you to create SEO strategies that are both targeted and effective – without needing extensive resources. Here’s how to get started.
Traditional audience research is a broad process that gathers, analyzes and interprets audience insights around a persona. These analyses can include:
To traditionally gather this data, a researcher would ask questions directly to the customer or audience, doing things like:
David Ogilvy, the founder of Ogilvy & Mather and often referred to as the “Father of Advertising,” highlighted a key issue with traditional market research:
“The problem with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.”
Instead of conducting time-consuming studies to build personas, audience research tools can help you identify audiences. However, they have significant limitations in finding and analyzing behavior and what drives behavior.
There’s a better way to uncover actionable audience intelligence that is executable for most SEOs.
Audience research for SEO involves analyzing search behavior patterns around a set of problems to understand search intent.
Intent is what someone tries to accomplish (goal or objective) and what they want in that specific situation.
To uncover the intent of a search, build an audience journey map based on your ideal customer’s problems:
Who is your ideal customer (e.g., what does your best customer look like) and what problems do you solve for them?
In every transaction, people are either trying to solve a problem or seize an opportunity.
This need defines their intent, which often goes deeper than the typical categories of transactional, informational or navigational intent.
To truly understand search intent, you must first identify the underlying problem and what the person hopes to achieve by solving it.
Most audiences need help understanding what they want, so analyzing behavior can be a proxy for their desires. Uncovering what positioning or messaging drives this behavior is the closest you can get to intent.
Uri Levin, a two-time unicorn builder and author of “Fall in Love with the Problem, Not the Solution” puts it:
“At the end of the day, the entrepreneurial journey is about value creation, and the simplest way to create value is to solve a problem.”
In this step, identify a list of your ideal customer profiles (ICPs) and the problems you can solve.
The next step is understanding how your audience behaves on their journey to solve these problems.
Search behaviors are the trends and patterns of an audience’s journey to finding a solution to their problems.
For example, when someone reads an article about an amazing new weight loss device that allows users to lose weight and build muscle without workouts, they will search Google or social media for the device name or maybe just a “new weight loss device.”
Using a search engine or platform search function is a natural pattern people follow. Robert B. Cialdini, author of “Influence: The Psychology of Persuasion,” calls these “Click, whirr,” which are fixed-action patterns in people’s behavior.
Most people use natural search patterns to understand problems and solutions deeper.
After reading content on social or in the press, people use search engines to research the topic.
Search engines are a fixed-action pattern touchpoint on your audience’s journey to solve their problems.
Now, we need to understand what is driving these patterns.
Triggers are actuators of search behavior that can significantly impact the nature, direction or magnitude of trending search behavior.
If audience search behavior shifts, the shift has triggers.
Triggers change an audience’s state. These can be changes to internal thoughts (“The best brand is X”) or external actions (“I need to search for X”). Analyze these triggers to find what’s driving behavior.
Triggers can be internal (internal to a person, organization or system) or external (broad environmental impact).
An example of a trigger is when the Wall Street Journal publishes an article about solving the weight loss problem and lists several products to help. The readers will then search for more details about the product or type of product.
Sometimes, a single article can generate hundreds of brand searches, while other times, a company or product’s messaging has to be seen several times before it drives action.
These drivers explain why a trend is happening by identifying the root cause.
Understanding triggers can help marketers with the following:
An audience journey map is a visual map of the decision-making process someone goes through to solve a problem and accomplish something.
The journey is the path an audience takes to solve their problems. It shows the intent, along with the touchpoints and messaging experienced at each step.
The problems, opportunities or questions the audience has at each step tell you what your audience is searching for.
The key elements of a journey include:
A journey can have different stages, but I would start with:
The journey map will give you a structure and context to understand why the audience is reacting to the divers. Why the divers are important. And what drivers matter most.
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These are simple steps to analyze our audience’s search behavior. We are creating an audience journey map to uncover how your audience decides to solve their problems.
The end output is an audience journey map, that will guide on-page content, keyword targeting or even PR and SEO funnels.
Below are the steps for identifying your ICP, developing a problem profile and mapping the audience’s journey to find a solution.
A key part of this step is creating a problem map, a simple tool that organizes the target problem along with its related problems and underlying elements. This map helps clarify the scope and context of the primary issue.
Take the problems and map them to the audience’s journey stages.
Let’s go through a basic example with eBikes.
Each journey map is created based on a few key aspects of the ideal customer profile.
Audience journey map elements and answers:
See how “eBike” changes meaning when it’s considered a problem and not a product.
Create an audience journey map at this stage to have a framework to uncover questions across the decision-making journey.
With some problems mapped to a journey, then find an audience interested in solving them.
Use Google Trends to analyze audience behaviors and uncover patterns in their responses to various triggers, such as articles, social posts or consistent messaging over time.
These insights reveal how audiences engage with content related to their problems and objectives.
Types of analysis:
Steps to identify audience search behavior patterns:
In the eBike example, I used Google Trends and Glimpse (Chrome plugin to add in more data points) to analyze:
The trends show that the industry and Lectric’s brand are growing together, so we should analyze this audience’s search behavior to see why interest is growing for both topics.
You can add this to the audience journey map elements. This is just a starter template.
With trends identified, the final step is to identify what is driving the conversations.
Tip: In many cases, search trends with very small audiences don’t show up on Google Trends. You can sometimes find micro-trends in Google Search Console, analyze competitor keywords or analyze publisher rankings.
Identify triggers by analyzing trending topics and the messaging around them, along with the platforms (social media, press, blogs, podcasts) and influencers or experts who amplify these messages.
Examine conversations across these channels to understand what drives search behavior. Look for popular stories, influential discussions or brands with high mention volumes and any emotionally charged topics that might provoke strong audience reactions.
Make sure to analyze both:
Steps for analyzing audience triggers
Grok recently gained access to the X feeds directly, so you can now analyze X’s posts in real time.
With the “eBike” search, I asked Grok to analyze trends in X posts to see what conversations are driving search growth for “eBike.”
This simple question provided insights on optimizing the user experience for SEO.
Two major barriers to adoption are high costs and limited storage. The popularity of the “folding eBike” trend aligns well with storage concerns.
If your product includes a folding eBike, consider highlighting this feature prominently on the landing page or in the site navigation.
For non-folding models, emphasize storage solutions or quick-release wheels for easy removal and compact storage.
Tailoring content in this way addresses key audience needs, making the page more relevant and engaging.
Here’s a sample audience journey map for “eBike.”
Although my analysis was limited, I identified potential strategies related to the topics of “folding” and “costs.”
For an eBike landing page, I would address both cost and storage concerns by highlighting storage options or emphasizing the folding feature.
You could even consider ranking for keywords like “guide to folding eBikes” or present innovative storage solutions for non-folding models to spark audience discussions.
This could also create demand for alternative storage solutions, particularly as interest in folding eBikes continues to grow.
However, a word of caution: Grok is still a new tool, so it’s uncertain whether it’s identifying true trends or just reflecting isolated conversations.
Top tips:
This process reveals how audiences react to messaging and available solutions, uncovering their hidden intent through search behavior trends and triggers.
By leveraging these insights, you can boost brand search volume, establish yourself as an expert in trending topics or increase demand for specific keywords.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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“It was a combination of really smart people and a leadership mentality that I looked up to, that allowed me to grow, learn and focus on something that I enjoyed… I’m 45 years old, and to have a mentor in my career, that keeps me engaged and opens up a different lens to look at the industry, it’s hard to find when you try to continue to grow in an industry like this.”
Over the years, Brian McDowell has shared a wealth of knowledge to the industry with his data-driven insights and presentations. In the process, he has earned the respect of the community with his kindness and helpfulness.
This enterprise SEO and digital marketing veteran has worked with some of the world’s largest brands, yet he remains open in “helping somebody else get to where they want to be.”
When asked what he wanted to be known for in the SEM space, Brian replied:
“Respect – for people and the process. Everything we do for our company, clients, the industry and our families amount to nothing if not handled with a level of respect for others and their abilities. Many say respect is earned but I disagree. Respect is given from the first handshake but can be easily lost. When you lose someone’s respect it is impossible to ever get it back. This is an important trait when you are dealing with multiple teams that require different approaches. Those who have my deepest respect undoubtedly know it.”
At a time when this basic but important concept is often overlooked, Brian reminds us of the power of respecting others and what we do. And this is why we definitely need to get to know him better.
Brian McDowell is the Principal Digital Strategist at BloomReach. Previously, he was the Director of Search Intelligence and Co-founder at Conductor, as well as the former Lead SEO for Red Ventures and LendingTree.
For the past 13 years, Brian has been focused solely on SEO – providing enterprise-level SEO solutions with a heavy focus on ecommerce. But he actually started his career as a software engineer and web designer in the late ’90s.
You can read some of Brian’s work on the Conductor website, but you’re more likely to catch him speaking at a conference.
Since 2010, he’s been educating, sharing insights and reviewing case studies by speaking at events like Pubcon, eTail East, Commerce Next, Internet Summit, Search Exchange, C3, StartUp Institute, Inbound Marketing Summit, SMX, Market America International Convention and SEMCLT.
In today’s edition of Better Know an SEO Pro, I will be talking to Brian McDowell who shares his insights on enterprise ecommerce SEO, mobile search, and the power of respect.
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