Today we talk to Jon who has been involved in marketing for 20 years. In 2005 Jon started urgentgenius.com and went on to publish the book ÛÏNewsjackingÛ. He tells us about his company Û÷TBCÛª (To Be Confirmed. To Be Continued. The Burkhart Company), ie nothingÛªs been confirmed and everythingÛªs changing. We talk about real-time marketing and how brands must say no to certain events and they must always be relevant. Because of this, itÛªs important for brands to know the difference between topical and relevant.
We ask Jon how we would know when thereÛªs a good opportunity to newsjack? Jon gives some good examples of who got it right, and who didnÛªt. He talks about planned spontaneity, riding the wave and takes us through the B-A-L-L-S-Y brands checklist.
urgentgenius.com
Newsjacking
Lidl
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Why The Phrase Û÷Leaders Are ReadersÛª Should Die
The prevailing business and management wisdom over the years has been that ÛÏleaders are readers.Û Is this still true today?
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
With the emergence of technology like podcasts and an over-abundance of opportunities to learn it seems like the landscape may be changing Û_
Matter of fact, was the idea ÛÏLeaders are readersÛ ever really true?
And so in this new edition of ÛÏHero v. VillainÛ Jerod and Demian debate the issue with the hot vehemence that only caucasian Midwesterners can truly muster.
Plus, thereÛªs a little bonus for you, too.
In this 24-minute episode youÛªll discover:
- Some anecdotal evidence that some leaders read (not a very convincing way to start)
- The 7 scientifically proven benefits that reading offers
- The very important difference between listening and reading
- The historical issue with reading that complicates the ÛÏleaders are readersÛ argument
- The hands-down best way to learn (even beats teaching)
- How to embed important knowledge in your long-term memory (most people accidentally leave it in short term)
- The quiz that will determine whether youÛªve been paying attention
Listen to Copyblogger FM below …
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The Show Notes
- Does reading make you smarter?
- How Neuroscientist Michael Grybko Defines Creativity
- What Reading Does for the Mind
- Your Brain on Fiction
- 12 Concentration Exercises from 1918
- A Clean, Well-Lighted Place
- Reading Û÷can help reduce stressÛª
- Mind Reading
- Younger Americans and Public Libraries
- Retrieval Practice Produces More Learning than Elaborative Studying with Concept Mapping
- The Û÷Leaders Are ReadersÛª Should Die Quiz
Brand Psychology: Consumer perceptions, corporate reputations ÛÒ INTERNET MARKETING PODCAST #297
Today we are joined by Jonathan Gabay who has written 14 books, is endorsed by the CIM, was creative group head at Saatchi Saatchi and is a Thunderbirds fan. He talks about his thoughts behind his book, Brand Psychology. He points out how people often write things online which they donÛªt truly feel; in that they say what other people would like them to say.
We asked him about disinhibition, which he refers to in his book. Minorities comments get the bigger responses in social media, because they are stirring it up. They are very contrary. He strongly advises marketers to stop producing campaigns using software and that itÛªs time to start thinking of big data as the human mind. People are looking for an identity, which shows other people and yourself that you are authentic. What should we be doing differently? Jonathan suggests we follow our gut, to look at big data but also have common sense and the human instinct.
Brand Psychology: Consumer perceptions, corporate reputations
Hooked ÛÒ INTERNET MARKETING PODCAST #298
In this podcast we talk to Nir about habit formation and consumer psychology. Nir used to be in the gaming and advertising industries, which are built upon engagement and mind control. In those industries Nir learned how to change user behaviour through using different technologies, but there was no Û÷how toÛª manual. Nir decided to spend some time better understanding human behaviour, then wrote the book he felt was missing, Û÷Hooked ÛÒ How to build habit forming products.Ûª
Nir talks about the purpose of his book. 1 use it for good. 2 we are also being manipulated 3. How do we, as business people, use this responsibly? Nir discusses the morality of manipulation and the questions you must ask yourself to know if it is truly good for people. He tells us about the Û÷hookÛª model which has 4 basic steps. If you want customers to form a habit around your products or services, you need to implement all 4 steps of the hook.
Nir blog
Are Podcasters Digitally Sharecropping Without Realizing It?
The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers.
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Over about 30 minutes, Jerod and Demian discuss the following:
- The big mistake many podcasters are making
- A reminder about the importance of building and owning your own platform
- How iTunes is like Google (and should be treated as such)
- The importance of headlines for podcast episodes (and how to create podcast headlines that drive listens)
- Is there any benefit to numbering podcast episodes?
- The importance of having a big idea
- How to use social media the right way to drive engagement Û_ but without becoming a digital sharecropper
We hope you enjoy this weekÛªs episode!
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Changes in GoogleÛªs structured data testing tool & guidelines ÛÒ INTERNET MARKETING PODCAST #299
Today we talk to David Deering who owns Touch Point Digital Marketing. They offer services from web design to SEO and David personally specialises in structured data markup. What is structured data? David tells us that in simple terms it is the process of adding certain tags and codes to your webpages so Google can better understand it. Search engines donÛªt understand the purpose of pages, unless you tell them. He talks about rich snippets and how to implement them, some examples of rich snippets being ratings, name of the product, price and whether that product is in stock.
He also talks about Schema data, which is the most well-known vocabulary of all the search engines, and how to implement structured data markups between all of them. David discusses the changes that google have made with the guidelines and testing tools and talks about the pros and cons of the changes. David concludes the podcast by giving 3 top tips around structured data.
Touch Point