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How to Grow an Audience on LinkedIn by Repurposing Content

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Job one for any business, entrepreneur, or marketer is to grow an audience. Content syndication is one such approach to doing just that. But it‰Ûªs not entirely understood.
Content syndication is an age-old idea of taking an original piece of work and then trying to get it published in other places.
And when I say other places I mean: you look for bigger sites to publish your work. In other words, effective content syndication occurs when you go up the food chain ‰ÛÓ not down.
But some social sites are now allowing you to republish old articles on their platforms. Medium and LinkedIn are two such places.
The reward? Getting exposed to a new audience.
A few episodes ago we looked at Medium. On this episode we‰Ûªll explore LinkedIn.
In this 26-minute episode you‰Ûªll discover:

  • Who can actually publish on LinkedIn
  • What kind of content works really well on LinkedIn
  • The proper way to republish on LinkedIn (includes advice about the headline and image)
  • The two best times to publish on LinkedIn
  • The love song Demian wrote for Jerod and his fiancÌ©

Listen to Copyblogger FM below …
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The Show Notes

Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.

Moving from marketer to entrepreneur ‰ÛÒ INTERNET MARKETING PODCAST #294

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Ed is an entrepreneur who has worked with plenty of innovative businesses including the gaming industry. In this podcast he talks about his transition to entrepreneur and founding Laundrapp. He discusses how marketing is very closely aligned to entrepreneurship. Marketers tend to be the glue in organisations; they will work across the whole business, similar to how Entrepreneurs operate. He talks about the importance of optics, and how having a website and managing your own profile is very important.
What is the most important change marketers need to make in order to become an entrepreneur? Ed suggests having the right mind set, celebrate making mistakes which will allow you to optimise the things that work vs the things that don‰Ûªt. He talks about being honest with yourself. Do you want to focus on one niche, or do you want to be an MD or CEO? If you‰Ûªre a marketer who wants to make the same transition, Ed suggests some ‰Û÷must-read‰Ûª books, listening to podcasts like this one and being creative.
Laundrapp

The Proper (and Safe) Way to Republish Old Articles

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Content syndication is kind of like guest posting on steroids. You get all the benefits of guest posting without the work ‰Û_
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
However, what‰Ûªs interesting is that a good content syndication strategy begins with guest posting, which builds your visibility.
And once your visibility grows, and you have a few super popular articles on your site, then you can start chasing down your syndication opportunities.
This episode will teach you how to do just that.
In this 26-minute episode you‰Ûªll discover:

  • Whether you can skip the guest posting part if you already have a big audience
  • What big sites think about those really popular articles on your site
  • What you need to do so Google won‰Ûªt punish you if you republish articles
  • Whether content syndication traffic is any good or not
  • How to develop a republishing relationship with a big site
  • How to write a compelling email to pitch republished article

Listen to Copyblogger FM below …
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The Show Notes

Communication in digital ‰ÛÒ INTERNET MARKETING PODCAST #295

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Today we talk to Kelvin who has recently been working with BITC (Business in the Community) on some of the ways you can communicate using digital. If you‰Ûªre new to this you‰Ûªll benefit greatly from a very good introduction to some of the topics that are important.
Online marketing is hugely competitive and it won‰Ûªt get easier, especially taking into account all of the social networks and brands. Kelvin talks about the four things you need to do, in order to communicate successfully online ‰ÛÒ insight, content, distribution and measurement.
Kelvin recommends tools that can help you with each and every step, explaining in detail what each tool can do for you.
Insight ‰ÛÒ Google trends
Distribution ‰ÛÒ Followerwonk
Content ‰ÛÒ answerthepublic
Measurement ‰ÛÒ Google analytics Buzzsumo

Why You Should Think Outside the Box About Online Courses

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Are you struggling to figure out how to incorporate a course into your online business model? Maybe you‰Ûªre being too rigid in how you think about online courses.
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
After a quick refresher about how online courses can accelerate your digital business model, we discuss the following:

  • The power of taking an outside-the-box view of online courses
  • How an online course framework can work for entertainment as well as education
  • Various ways we could incorporate courses into our side projects (which you‰Ûªre welcome to steal for your own projects)
  • How to use free and paid courses together
  • What Jerod learned creating The Showrunner Podcasting Course (and what Demian learned by participating in it)
  • Why The Showrunner Podcasting Course is a living, breathing example of how a course can indirectly make a podcast profitable
  • Demian‰Ûªs thoughts on the challenges of developing a responsive podcast audience
  • How courses can help you leverage old content that new audience members haven‰Ûªt seen or heard

Listen to Copyblogger FM below …
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Show Notes:
If you‰Ûªre interested in The Showrunner Podcasting Course, hop on our email list to get notified when we‰Ûªre open to new registrants:

For further listening on the benefits of online courses, check out these episodes of New Rainmaker with Brian Clark: