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Mastering Media Relations and Blogger Outreach ‰ÛÒ INTERNET MARKETING PODCAST #285

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In today‰Ûªs episode Andy speaks to brightonSEO trainer Laura Crimmons Head of PR and Social at Branded3. Laura is delivering the Advanced Link Building and Blogger Outreach Training Course at BrightonSEO.
Some of Laura‰Ûªs top tools are:
Gorkana
Cision
Vocus
FollowerWonk
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyMastering Media Relations and Blogger Outreach ‰ÛÒ INTERNET MARKETING PODCAST #285

Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

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You have a natural ability to fascinate others that you may or may not be taking full advantage of. And getting in touch with this ‰ÛÏfascination advantage‰Û can pay big dividends, both in business and in your personal relationships.
Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best.
Those of you who are going to Authority Rainmaker this May will get to experience Sally‰Ûªs passion, energy, and innovative ideas live and in person. She is one of the keynote speakers.
And in today‰Ûªs episode of The Lede, we bring you a little taste of what that will be like. (Plus a special offer to take Sally‰Ûªs Fascination Advantage for free so that you can find out what your archetype is.)
In this episode, Sally Hogshead and I discuss:

  • How Sally went from copywriter to Catalyst.
  • The critical difference between being merely interesting and being fascinating.
  • The archenemies: distraction, competition, and commoditization (and why they damage your marketing).
  • What the results of the Fascination Advantage assessment really tell us about ourselves.
  • The importance of having an Anthem and how you construct one.
  • How Sally applies her own ideas at home, as a parent.

The post Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate appeared first on The Digital Marketing Podcast Network.

How SEO is Getting Simpler and More Complex at the Same Time ‰ÛÒ INTERNET MARKETING PODCAST #286

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Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time.
Why is that the case? And what can we do to respond to that.
Kelvin‰Ûªs top tips:

  • Do the things that will have the quickest impact first rather than the big things.
  • Understand that complexity is inevitable and invest in improving your ability to navigate that complexity.
  • Realise that you‰Ûªll find new challenges over time

Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyHow SEO is Getting Simpler and More Complex at the Same Time ‰ÛÒ INTERNET MARKETING PODCAST #286