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Why You Should Build an Audience Before You Build a Business

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Where do great business ideas come from?
What about products ‰ÛÓ how can you know (or at least make a highly educated guess about) whether your idea will actually fly in the market?
In his must-read book Breakthrough Advertising, master copywriter Eugene Schwartz wrote:
‰ÛÏThis is the copywriter‰Ûªs task: not to create mass desire ‰ÛÓ but to channel and direct it.‰Û
Though Schwartz aimed that truth at copywriters, it‰Ûªs also a good starting point in explaining Brian Clark‰Ûªs Minimum Viable Audience model for building businesses and products that people want.
Build an audience through content marketing. Let them tell you what they want. Build products and offer services based on their desires and needs. Prosper.
In this episode we discuss:

  • What is an Entreproducer?
  • Why you should build a Minimum Viable Audience before anything else
  • How to build a profitable business around content marketing
  • How to succeed in business without outside funding
  • Why focus groups and surveys don‰Ûªt work
  • How to find and build a product that people actually want
  • How Brian built Copyblogger with a Minimum Viable Audience

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The Show Notes:

About the Author: Robert Bruce is Copyblogger Media‰Ûªs copywriter and resident recluse.

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