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LinkedIn is rolling out a lot of new features for marketers; including video. If you are looking for creative ways to connect on LinkedIn, then this episode will inspire you.

LinkedIn is one the oldest social media platforms on the web. However, it has not always been easy for marketers to create meaningful engagement through the platform.

But after the acquisition by Microsoft, LinkedIn has started to show a lot of improvements that make it easier to advertise and engage with professionals.

In this 33 minute episode, Sean Jackson and Katy Katz interview Goldie Chan and discuss recent changes to the platform and how she has exploited these changes to grow her reach and influence.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Goldie Chan on LinkedIn
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

To blog or not to blog, that is the question … we’ll debate on this episode.

Blogging is considered an essential tool in the content marketer’s toolbox. But is it worth the time?

With so many options available for online ad buys and social media engagement, does having a blog really help you grow your business?

In this 32 minute episode, Sean Jackson and Katy Katz debate the merits of blogging; discussing its merits, pitfalls, and alternatives that you should consider.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

Eric Enge — founder of Stone Temple Consulting — shares his insights on using content marketing to dramatically grow a service business.

It takes a lot to grow a service business. You are constantly juggling client work against promoting and selling your service, all while trying to run your business.

It is not easy. But it doesn’t have to be hard either.

In this 27 minute episode, Sean Jackson and Katy Katz ask Eric Enge to share his experience in growing Stone Temple from a simple blog to a large, and influential, content marketing agency.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Stone Temple Consulting – A leader in Content Marketing
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

An intimate interview with Rand Fishkin – Founder of Moz – on the perils and positives of being a tech entrepreneur.

One of the most influential technology companies in SEO is MOZ, founded by Rand Fishkin. From the beginning of the business, he faced enormous challenges. But over the years he and the team at Moz prevailed – ascending from an SEO blog to more than $45 million annual revenue as a technology company.

But the TRUTH of what it took to grow Moz has never been fully revealed – until now.

In Rand’s forthcoming book, Lost and Founder he combines his gift for compelling storytelling with an unvarnished, transparent assessment of some of the key decisions he made, along with their repercussions – sometimes triumphant and others, tragic.

In a very real sense, Rand was able to accomplish so many of the goals he had wanted from the company’s founding. But what he found along the journey, and what he actually achieved, fundamentally altered his entire concept of what it takes to find true success as a tech startup entrepreneur.

If you have ever wanted to start a technology business or have founded one already, then this interview will absolutely blow you away.

In this 37 minute episode, Sean Jackson and Katy Katz talk with Rand about his latest book and the painful (and insightful) lessons he has learned along the way.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Lost and Founder: A Painfully Honest Field Guide to the Startup World
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter