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Why Anthony Casalena says Squarespace is ready for the next era of the web  The Verge
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world
Americas+1 212 318 2000
EMEA+44 20 7330 7500
Asia Pacific+65 6212 1000
Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world
Americas+1 212 318 2000
EMEA+44 20 7330 7500
Asia Pacific+65 6212 1000
On today’s Big Take podcast, we dig into the rise of catastrophe bonds. Last year, a record $16 billion were issued.
At Fermat Capital Management, catastrophe bond trading has resulted in record returns.
Listen to the Big Take podcast on iHeart, Apple Podcasts, Spotify and the Bloomberg Terminal.
Today on the Big Take podcast, we visit the hedge fund with the world’s largest collection of catastrophe bonds, Fermat, to see how they place their bets to get record returns. And we hear how the growing industry is helping fill a need in the global insurance market.

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The TOI Entertainment Desk is a dynamic and dedicated team of journalists, working tirelessly to bring the pulse of the entertainment world straight to the readers of The Times of India. No red carpet goes unrolled, no stage goes dark – our team spans the globe, bringing you the latest scoops and insider insights from Bollywood to Hollywood, and every entertainment hotspot in between. We don't just report; we tell tales of stardom and stories untold. Whether it's the rise of a new sensation or the seasoned journey of an industry veteran, the TOI Entertainment Desk is your front-row seat to the fascinating narratives that shape the entertainment landscape. Beyond the breaking news, we present a celebration of culture. We explore the intersections of entertainment with society, politics, and everyday life.Read More
Krithi Shetty Stuns with Her Versatile Fashion Choices
​Samantha Ruth Prabhu stuns in her latest photoshoot​
Best anti-dandruff shampoos to fight white flakes this winter
​Shruti Haasan effortlessly reigns supreme in a stunning black ethnic ensembles​
​10 animals found only in Africa ​
How to make Vegetable Biryani in pressure cooker
10 foods that can help decrease stress
10 iconic selfie spots in India
Rakul Preet Singh is a true sight to behold in red embellished saree

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Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law…
How can you use SEO to market your law practice? On the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes Conrad Saam, Senior Marketing Manager for Avvo, to discuss Search Engine Optimization (SEO) and why it is important to lawyers. Conrad explains how SEO works, and how it retains its importance, even with the explosion of social media.  Jared and Conrad also take a look at how law firms can supplement SEO with other marketing tactics.
Special thanks to our sponsors, Carbonite Pro and Catuogno Court Reporting.
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Legal Toolkit highlights services, ideas, and programs that will improve lawyers’ practices and workflow.

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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
You read that right! A few months after its two-year run, we are rebranding our beloved Marketing Nerds, Search Engine Journal’s weekly podcast, where we interview an expert in the realm of SEO, paid media, social media, entrepreneurship, and content marketing. With 25-40k unique downloads each month, we’ve loved bringing you insight from influencers like Jay Baer, Frances Donegan-Ryan, Eric Enge, and more on all things marketing and digital trends.
Since then, we’ve made the exciting, yet difficult choice to narrow down the focus and frequency of the podcast. Marketing Nerds will now be known as Search Engine Nerds, and the podcast will take on its new form of being more search-oriented.
Starting this Friday, we are officially rebranding to:

We’ll switch it up a bit and focus on all things search — SEO, PPC, local search, international search, mobile search, voice search, search tools and analytics — and everything else in between. This means that future episodes might include something on how virtual reality could affect SEO, but it wouldn’t include podcasts about social media strategy.
We are also making an additional change: taking our publish frequency down to bi-weekly instead of weekly. This means you’ll get 2 to 3 episodes per month, instead of 4 to 5. With so much blood, sweat, and tears going into our podcast, we wanted to trim down the frequency to continue to make it the best product possible.
The name you choose can make or break your brand or business. At SEJ, we knew that we wanted our podcast to be more search-focused, so we came up with a few podcast name options to reflect our goal. While each team member had their vote, we decided a better way would be to ask the SEJ community and let them decide on what name works best.
We are rebranding our #MarketingNerds podcast to be more search-focused. Which name is your favorite?
— SearchEngineJournal® (@sejournal) January 20, 2017

When the results came out, Search Engine Nerds was the clear crowd favorite. As Stein Broeder put it, the name provides continuity:
@sejournal Keep nerds in the name. Will provide some continuity.
— Stein Broeder (@steinbroeder) January 21, 2017

We are officially launching this Friday, Feb. 24.
While eagerly awaiting the launch of Search Engine Nerds, here are some of our most downloaded episodes of the Marketing Nerds podcast to tide you over:
Brody Dorland talks about how to craft a content marketing strategy, what types of content you should be creating for your industry, and how to repurpose content in different ways to make it last longer.

Chris Boggs discusses building internal SEO agency teams and how to set them up for success in this episode of Marketing Nerds.

Amanda Russell and Debbie Miller share their most awkward networking experiences, how to feel more confident networking, and what to do to be less uncomfortable when meeting new people at conferences or networking events.

Tom Anthony talks about the future of search, other technology trends, and how to put it all together to understand the main trajectories in the industry.

François Goube talks about the importance of data in SEO, how you can use it to prove ROI, and what types of data you should be paying attention to.

Cynthia Johnson discusses why having a set social media strategy for multiple locations is important, as well as how it ties into local SEO.

Madalyn Sklar talks about how to grow your Twitter followers and thought leadership, as well as tips for better engagement, images, and community building.

Whether you are building yourself up as a thought leader, or you want to start implementing more marketing campaigns, it’s important to develop a strategy. This is what Scott Monty talks about in this Marketing Nerds episode. He also shares insights on growing your personal brand, as well as social media strategy.

Steve Guberman breaks down what Google’s Tag Manager is, what it can do for publishers and businesses, as well as providing some interesting uses you may just want to try yourself.

Danielle Antosz talks about her experiences in taking the leap to full-time freelancing. She also shares the bookkeeping and invoicing tools that work for her, and discusses when it’s time to quit your full-time job.

Ryan Holiday talks about the surprising benefits of writing on what you’re passionate about and how marketers can build genuine relationships with their audiences without thinking of sales as their top priority.

Charles Beadnall and Mike McLaughlin talk about some really cool stuff surrounding GoDaddy’s search engine, its effect on the company’s bottom line, and how it’s able to help their end users.

Larry Kim gives an overview of AdWords’ new feature, how businesses can use it, and why it’s better to choose niche PPC audiences over widespread ones.

We look forward to learning more with you as we continue our podcasting journey with Search Engine Nerds!
Think you have what it takes to be a Search Engine Nerd? If so, message Kelsey Jones on Twitter, or email her at kelsey [at] searchenginejournal.com.
Visit our  Search Engine Nerds archive to listen to other Search Engine Nerds podcasts!
image via Paulo Bobita
Kelsey Jones is a marketing consultant, writer, and owner of SixStories.com and StoryShoutNews.com. Kelsey has been in digital marketing since …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Google’s Martin Splitt shared how SEOs and site owners can fight back against malicious bots and improve site performance
Google’s Martin Splitt answered a question about malicious bots that impact site performance, offering suggestions every SEO and site owner should know and put into action.
Many SEOs who do site audits commonly overlook security and bot traffic as part of their audits because it’s not widely understood by digital marketers that security events impact site performance and can account for why a site is inadequately crawled. Improving core web vitals will do nothing to improve site performance when a poor security posture is contributing to poor site performance.
Every website is under attack and the effects of excessive crawling can trigger a “500 server error” response code, signaling an inability to serve web pages and hindering Google’s ability to crawl web pages.
The person asking the question wanted Google’s advice on how to fight back against the waves of scraper bots impacting their server performance.
This is the question asked:
“Our website is experiencing significant disruptions due to targeted scraping by automated software, leading to performance issues, increased server load, and potential data security concerns. Despite IP blocking and other preventive measures, the problem persists. What can we do?”
Google’s Martin Splitt suggested identifying the service that is serving as the source of the attacks and notifying them of an abusive use of their services. He also recommended the firewall capabilities of a CDN (Content Delivery Network).
Martin answered:
“This sounds like somewhat of a distributed denial-of-service issue if the crawling is so aggressive that it causes performance degradation.
You can try identifying the owner of the network where the traffic is coming from, thank “their hoster” and send an abuse notification. You can use WHOIS information for that, usually.
Alternatively, CDNs often have features to detect bot traffic and block it and by definition they take the traffic away from your server and distribute it nicely, so that’s a win. Most CDNs recognize legitimate search engine bots and won’t block them but if that’s a major concern for you, consider asking them before starting to use them.”
Identifying the cloud provider or server data center that’s hosting the malicious bots is good advice. But there are many scenarios where that won’t work.
Bots often use VPNs and open source “Tor” networks that hide the source of the bots, defeating all attempts of identifying the cloud services or web host providing the infrastructure for the bots. Hackers also hide behind compromised home and business computers, called botnets to launch their attacks. There’s no way to identify them.
Some bots respond to IP blocking by instantly switching to a different network to immediately resume their attack. An attack can originate from a German server and when blocked will switch to a network provider in Asia.
Contacting network providers about abusive users is futile when the source of the traffic is obfuscated or from hundreds of sources. Many site owners and SEOs might be surprised to discover how intensive the attacks on their websites are. Even taking action against a small group of offenders is an inefficient use of time because there are literally millions of other bots that will replace the ones blocked by a cloud provider.
And what about botnets made up of thousands of compromised computers around the world? Think you have time to notify all of those ISPs?
Those are three reasons why notifying infrastructure providers is not a viable approach to stopping bots that impact site performance. Realistically, it’s a futile and inefficient use of time.
Using a Web Application Firewall (WAF) is a good idea and that’s the function that Martin Splitt suggests when he mentioned using a CDN (content delivery network). A CDN, like Cloudflare, sends browsers and crawlers the requested web page from a server that’s located closest to them, speeding up site performance and reducing server resources for the site owner.
A CDN also has a WAF (Web Application Firewall) which automatically blocks malicious bots. Martin’s suggestion for using a CDN is definitely a good option, especially because it has the additional benefit of improving site performance.
An option that Martin didn’t mention is to use a WordPress plugin WAF like Wordfence. Wordfence has a WAF that automatically shuts down bots based on their behavior. For example, if a bot is requesting ridiculous amounts of pages it will automatically create a temporary IP block. If the bot rotates to another IP address it will identify the crawling behavior and block it again.
Another solution to consider is a SaaS platform like Sucuri that offers a WAF and a CDN to speed up performance. Both Wordfence and Sucuri are trustworthy providers of WordPress security and they come with limited but effective free versions.
See also: WordPress Security: 16 Steps to Secure & Protect Your Site
Listen to the question and answer at the 6:36 minute mark of the Google SEO Office Hours podcast:

Featured Image by Shutterstock/Krakenimages.com
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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