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Quora is one of the largest online communities for questions and answers, as well as one of the highest quality user generated content platforms. As a Quora evangelist, JD Prater knows firsthand how leveraging the power of Quora’s user intent makes it a smart new option for marketers.

While it offers many of the same options for marketers that they have become familiar with and embrace on platforms such as LinkedIn and Facebook, Quora also offers unique opportunities for businesses and brands to build their expertise on given topics, as well as directly answer questions coming from actual users and potential customers.

You might have heard the term influencer marketing.
You might think all it involves is hot girls in bikinis on instagram clutching your product and charging you $1000 for one insta story.

But it’s a teeny bit more complicated than this.
An enhanced form of relationships marketing Influencer marketing can help boost your brand through the power of personal recommendation, it can get your products in front of new eyeballs, build trust, and ultimately drive conversions.
It can also be a bit flat flop!

In this episode I chat with highlighly acclaimed digital marketing expert Jeff Bullas on how to get started in the somewhat scary world of Influencer marketing.

Tune in to learn:

• What influencer marketing actually is
• How influencer marketing works
• How effective influencer marketing can be
• What are the different types of influencers
• What does an influencer actually do
• How much does it cost
• How to contact an influencer
• How to know if your campaign has worked?

This is the final part of a five part series where I answer some of the biggest questions about SEO.

This is the fourth part of a five part series where I answer some of the biggest questions about SEO.

With content, less can be more if you ask Daniel Daines-Hutt, as long as the content that you are putting out is of the highest quality and has proven it has what it takes to get attention and convert customers. He has proven that by writing far less often than most industry experts generally swear by, you can actually get more traffic and higher conversions.  

But just as important as the content you’re putting out there is how you’re promoting it.  The way you target and test your content will directly impact how much you’re paying for your ads and how that relates to the lifetime value of your average customer.

This is the third part of a five part series where I answer some of the biggest questions about SEO.