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Too often, business owners think they need to be everywhere to get ahead. But in reality, it can be a real waste of time, money and resources to chase your audience where they’re not even searching or hanging out. By niching down to a specific area of expertise, Jessica Stansberry found success and grew her business through video marketing,  specifically, YouTube.

In the last two episodes, I revealed some of the latest statistics on the amount of time spent writing a post and the number of words in a post that have the biggest impact on traffic. Now I am going to discuss the findings from the Orbit Media blogger survey about the publishing frequency that gets the most traffic.

These days, a strong marketing campaign will also incorporate video into the mix. Video marketing experts like Amy Landino understand and appreciate the effect that video has for boosting conversion rates, increasing click-through rates, and building trust and authority for your brand.

There is a well-defined tipping point that occurs when a blog post crosses a specific word count. This tipping point leads to first page Google rankings, loads of social shares, and high-quality backlinks.

As messaging applications have become a way for brands to reach consumers, chatbots have become increasingly more important. Carrie Gottschalk has proven that chatbots can be part of your marketing initiatives and help push your customers seamlessly through your sales funnel. Especially as they become more sophisticated and versatile.

Chatbots can perform tasks that are both simple and repetitive at a much higher rate than would be possible for a human alone, and still provide a seamless user experience for customers.

Crawlability is super important for your website.

Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial.

We don’t want duplicate content and we don’t want oodles of pointless pages and archives being crawled.

We want slick, efficient, uber crawlable websites and today we’ll be going through how to make that dobable.

Tune in to learn:

• What crawlability is and why it matters
• The meaning of crawl budget
• How often Google crawls your site
• How you can get Google to crawl your site more
• The key elements of crawlability
• How to handle password protected content
• Zombie pages and how to deal with them
• Best tools to crawl your website
• How to handle 404s and 301 redirects
• Dealing with duplicate content