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Webinars. I’ve done a few before, but I must admit I’ve never quite been 100% sure if they work.

Are they the secret to wonderful lead generation or are they a little bit worn out and not working quite as well as they used to?

Well, today I’m honoured to have Omar’s Zenhom from WebinarNinja on the show, to give us the lowdown on webinars for beginners, and also some tips for the more advanced amongst us.

Tune in to learn:

• How to get started with your first webinar.
• How to use webinars to build your email list
• Why webinars are the #1 sales conversion tool for any product
• How to market your webinar for free- How to use webinars as a product to sell your audience
• How to use webinars as a customer retention tool
  Avoiding rookie mistakes
• Different and new ways to do a webinar to appeal to different audiences
• Tips for the non-tech

This is a special episode of The Agents of Change Podcast. I’ve been getting a lot of questions around how—or even if—you should market a business during the Coronavirus (COVID-19.) As someone who owns a digital marketing agency, (and runs a podcast on digital marketing), I’ve been giving this a lot of thought. Here’s my take on marketing and advertising during a crisis.

I asked over 250 high traffic bloggers how their traffic has been impacted by the pandemic. I am going to share the results with you and what it means to your blog over the next six months.

Once upon a time LinkedIn was a very different place than it is now. It used to be that you kept your network small and tight knit, and it was treated more as a ‘connect & pitch’ platform. But Gaetano DiNardi is here to tell you that LinkedIn has transformed into more of a broadcasting platform these days, where you use it to amplify your content.

To use LinkedIn strategically and successfully, your end goal should be to have a personal brand that is so big and respected that when you start promoting content or putting stuff out there, you’ll get the engagement and support that you need from your network that you’ve built. And that’s why it pays off to play the long game with LinkedIn.

Today I’m talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he’s not actually that old, but he has an air of Doctor who about him if you ask me.

I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I’ve ever been too. High praise right?

So today on the podcast I wanted to ask Jono a big question. We’re all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine.

So what actually happens when all our websites are fixed? What will we do then?

In this episode well think about the future… and what it means for the average Joe or Johanna.

Because of the CoronaVirus, the world has gone on pause and is staying at home for an undetermined amount of time. While working from home is not new to me, the pandemic has created a new set of circumstances that I have to deal with. I know you are probably dealing with the same, so I am going to share some ways I am handling each one.