Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
#322 – All Our Best Hires Come From THIS Country
South Africa is one of the best places in the world to recruit from – and it’s mostly being overlooked and underutilized right now.
This week, Mark sits down with Doug Haines, the AH Pro member who co-founded Marketing Pros; a South Africa-based recruitment and staffing agency that specializes in finding the exact A-Players you need for your team.
💪 Get in touch with the Marketing Pros team to tap into new talent for your next hire!
https://www.marketingpros.co
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Full show notes:
https://www.authorityhacker.com/322-all-our-best-hires-come-from-this-country/
Search Central Product Experts
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
#323 – Digital PR Expert Reveals How To Get Links
In this week's episode, Mark sits down with Gabriela Covay to break down exactly how her company, Bright Valley Marketing, landed Authority Hacker over 30 links – including some DR90 ones – in their full digital PR campaign. And they'll give you a step by step on how you can do it, in any niche, for your website, too 🤩💪
Full show notes:
https://www.authorityhacker.com/podcasts/digital-pr-expert-reveals-how-to-get-links/
Transcript for What is a web crawler, really?
New ChatGPT Stealth Update: Connect ANY App (MCP)
You're using ChatGPT all wrong.
Until now, using ChatGPT meant endless copying and pasting between your apps. A newly released feature, MCP connectors, shatters those limitations, transforming ChatGPT into a super agent that can connect to nearly any application, service, or website. This allows it to access information, talk to your apps, and take action anywhere, fundamentally changing how you work.
In this episode, we’ll show you exactly how to set it up, even if you're not a technical person. You'll discover:
👉 How to connect ChatGPT to your favorite apps like Notion, Stripe, and LinkedIn to automate your daily tasks.
👉 The different methods for setting up MCP connectors, from official integrations to using services like Zapier.
👉 Practical, real-world use cases you can copy to streamline your business, from generating reports to analyzing sales data.
👉 A head-to-head comparison with Claude's similar capabilities and where ChatGPT still falls short.
👉 How to leverage other new powerful features like Projects, Branching, and the advanced Codecs model.
Stop wasting time with manual data entry.
Listen now to unlock the true potential of ChatGPT and turn it into your personal super agent.
CHAPTERS
00:00:00 – Intro
00:00:54 – Connecting to Notion & Email
00:03:49 – Scraping LinkedIn & Building a Style Guide
00:06:26 – Analyzing Stripe Revenue Data
00:10:35 – How to Set Up: Official Connectors
00:13:08 – How to Set Up: Zapier
00:16:58 – How to Set Up: Smithery & N8n (Advanced)
00:23:50 – BONUS: Claude's New PowerPoint Generator
00:31:07 – ChatGPT's Confusing New Models Explained
00:35:43 – New Features: Codex, Projects & Branching