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Debugging the Internet: HTTP, TCP, and You

by admin

In this episode of Search Off the Record, Gary Illyes
and Martin Splitt from the Google Search team dive deep into the
foundations of how the web works—specifically HTTP, TCP, UDP, and
newer technologies like QUIC and HTTP/3. The two reflect on how
even experienced web professionals often overlook or forget the
mechanics behind these core protocols, sharing insights through
technical discussion, playful banter, and analogies ranging from
messenger pigeons to teapots. The conversation spans key concepts
like packet transmission, connection handshakes, and the importance
of status codes such as 404, 204, and even 418 (“I’m a
teapot”).

Throughout the conversation, they connect these
protocols back to real-world implications for site owners,
developers, and SEOs—like why Search Console might report network
errors, and how browser or server behavior is influenced by
low-level transport decisions. With a mix of humor and expertise,
Gary and Martin aim to demystify a crucial part of the internet’s
infrastructure and remind listeners of the layered complexity that
makes modern web experiences possible.

Resources:

Episode transcript →https://goo.gle/sotr091-transcript 
 

Listen to more Search Off the Record → https://goo.gle/sotr-yt

Subscribe to Google Search Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes
you behind the scenes of Google Search with the Search Relations
team.

#SOTRpodcast #SEO #Http

Speakers: Lizzi Sassman, John Mueller, Martin Splitt,
Gary Illyes

Products Mentioned: Search Console – General


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Filed Under: Internet Marketing Podcast

#333 – The Secret to RTINGS.com's SEO Success

by admin

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RTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits. 

So how exactly did they pull this off?

In this week’s episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most loved review sites – and it was nothing like we expected.
____________________________________________
A special thanks to our sponsors for this episode, Digital PR and link building solution, BuzzStream:
https://www.buzzstream.com/link-building
____________________________________________
Full show notes:
https://www.authorityhacker.com/podcasts/the-secret-to-rtings-seo-success/

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Filed Under: podcast for SEO

SOTR091_Transcript.pdf

by admin

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!


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Filed Under: Internet Marketing Podcast

#334 – March Core Update Analysis with Lily Ray

by admin

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As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed.

To help navigate these changes, we wanted to bring a guest that’s out in the trenches every day – prominent and very opinionated character in the industry, Lily Ray 🔥

She hares a ton of interesting insights about SEO on social media, including a lot of original research.

In this episode, Lily and Gael get straight to it and cover many of the hottest topics in search right now, including:

👉 the visibility changes of pure content sites and how your business model may affect your visibility
👉 Reddit and Quora monopolizing search results and how long it may last
👉 HCU, and the divergence between Google’s guidelines and what we observe
👉 signals outside of the“traditional” that Google is giving a lot of importance to these days

We also take a look at specific examples – and they often break the rules – so don’t miss out on this one.
____________________________________________
Host: Gael Breton
Guest: Lily Ray

Full show notes:
https://www.authorityhacker.com/334-march-core-update-analysis-lily-ray/
____________________________________________
A special thanks to our sponsors for this episode, the all-in-one SEO tool set, Ahrefs:
https://www.authorityhacker.com/recommends/ahrefs/
____________________________________________
Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.authorityhacker.com/podcast/
Or visit our podcast page: https://www.authorityhacker.com/podcast/
____________________________________________
More about Lily Ray
Twitter: https://twitter.com/lilyraynyc
LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/
_____________________________________________
Love this episode? Here’s an easy way to leave a review – they really help us a lot:
Leave us a review on Amazon: https://www.amazon.com/review/create-review/
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____________________________________________
► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
► Subscribe: http://bit.ly/2QB51kf to learn more secret authority site tips.
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Filed Under: podcast for SEO

What is a web crawler, really?

by admin

In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way. 

 

Resources:

Episode transcript → https://goo.gle/sotr070-transcript 

Managing your crawl budget → https://goo.gle/3IzRZxl

Dave Smart on LinkedIn → https://goo.gle/3wPSuRA

Tame the Bots → https://goo.gle/4cfCQ1P

Search Central Help Forum → https://goo.gle/sc-forum

Indexing API docs → https://goo.gle/3v8yVU0

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

 

#SOTRpodcast

 

Speaker: Gary Illyes, Lizzi Sassman

Products Mentioned: Search Off The Record

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Filed Under: Internet Marketing Podcast

5 AI Agents that can make you $1k/Day

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Want more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subsc…

Think AI is just for simple tasks?

Imagine going from zero to $1,000 per day by creating AI agents that deliver high-value services like expert-level email newsletters, content marketing, or even SEO, with clients paying $5-10k/month.

But how do you actually build these agents without being a tech wizard?

In this episode, we break down exactly how to build MCP-enabled AI agents.

This new method gives AI superpowers, allowing it to browse the web, scrape social media, and perform complex tasks just like a professional would, enabling you to offer incredibly valuable services or automate them in your own business.

We reveal step-by-step techniques rarely shown elsewhere, including:

👉 High-Ticket Email Newsletters: Automate engaging, revenue-driving newsletters (using TypingMind, Perplexity, Firecrawl & Claude).

👉 Social Media Analysis: Scrape and analyze top-performing content (e.g., Twitter with Appify) to develop winning strategies.

👉 Content Idea Generation: Uncover viral topics by scraping Reddit and YouTube comments.

👉 Full YouTube Scriptwriting: Create detailed video scripts by extracting and analyzing transcripts from top videos.

👉 Advanced SEO Reporting: Integrate Google Search Console for automated analysis and competitor insights.

👉 MCP Server Integration: Learn to connect powerful tools (Appify, Perplexity, GSC) to your AI agents.

👉 Effective Agent Prompting: Craft system prompts that guide AI through complex, multi-step research and creation.

👉 Model Selection for Agents: Choose the right AI model (e.g., Claude, GPT-4.1) for specific agent tasks.

👉 Go beyond basic AI and learn how to build sophisticated AI agents that automate high-value services, conduct in-depth research, analyze data from multiple sources, and create compelling content, even if you're not a "tech wizard."

—

A special thanks to our sponsors for this episode, Surfer SEO. Optimize your content for higher rankings and get more organic traffic (Check them out here): https://surferseo.com/

Plus thanks Thrivecart, the best shopping cart for digital sellers (we've used them for 7+. years) Check their new PRO out at https://thrivecart.com/

—

► Grab our FREE list of 45+ under-the-radar tools that will boost your business:

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Filed Under: podcast for SEO

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Recent Posts

  • Debugging the Internet: HTTP, TCP, and You
  • #333 – The Secret to RTINGS.com's SEO Success
  • SOTR091_Transcript.pdf
  • #334 – March Core Update Analysis with Lily Ray
  • What is a web crawler, really?

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