Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
We Vibe Coded a $16k AI App. It was Amazing & Terrifying
Thanks to Fatjoe for Sponsoring this episode. Check out their white label Digital PR campaign services here: https://fatjoe.com/pr-campaigns/
Want to work directly with us?
https://www.systemstack.ai/
—
What if you could rebuild a $16,000 web app in under a week without writing a single line of code?
The AI coding hype is exploding, but the reality is more challenging than most tutorials show. In this episode, we cut through the hype to give you the real-world playbook for building a powerful web app with AI, even if you're a complete beginner.
We show you exactly how to build and launch an AI-powered tool from scratch, including:
👉 The A-Z playbook for turning an idea into a fully functional app.
👉 How to use AI to build, debug, and deploy your project securely for free.
👉 The vital planning process that prevents you from rebuilding your app three times over.
👉 How to protect your project from bots, budget-draining API calls, and major security holes.
Stop watching over-hyped tutorials. Watch now to get the complete, unfiltered guide to building real-world AI applications.
CHAPTERS
00:00:00 – Rebuilding a $16k App With AI
00:01:33 – The "BrandSnap" App Demo
00:07:12 – How The App is Monetized
00:11:25 – Step 1: Planning Your App
00:14:49 – Step 2: Setting Up The AI
00:23:17 – Step 3: Prompting The AI
00:32:30 – Securing Your AI App
00:38:32 – Step 4: Deploying For FREE
00:42:04 – Live Debugging
00:47:24 – The Future of Vibe Coding
SEO for small businesses
Jul 10, 2025
Are you a developer or small business owner struggling
with Search Engine Optimization (SEO)? In this episode of Search
Off the Record, Google Search Advocates John Mueller and Martin
Splitt break down the essentials of SEO for small businesses.
Learn practical tips for understanding your target
audience, crafting a content strategy, and measuring your SEO
efforts. They debunk SEO myths and explain when it’s time to hire
an SEO expert or agency. Get clarity on content strategy, technical
SEO basics, the importance of relevant content and how to measure
success.
This video is perfect for developers who are curious
about search and need a non-technical introduction to the SEO
space, and small business owners who want to improve their
website’s visibility in Google Search.
Resources:
Episode transcript
→https://goo.gle/sotr095-transcript
Chapters:
0:00 – Introduction: The SEO Questions We All Get
Asked
0:35 – SEO Starter Guide
0:58 – Defining Your Website Goals & Customer Focus
2:51 – Food Truck Example
4:20 – Understanding Your Customers & Search Intent
6:21- Content Strategy: What Should You Write About?
7:06 – Technical Foundation Check: Is Your Site Okay?
7:54 – Website Name Searching
9:46 – CMS
10:03- How to Approach Content Creation
11:52 – Getting Customer Feedback & Keyword Research
13:33 – How Serious Is My Goal
13:33: – How To Measure SEO Impact
14:30 – Monitoring Website Changes: Search Console & Analytics
16:03 – How Long Changes Take
17:41 – Staging Sites Vs Live Sites
18:44 – When to Hire an SEO Expert or Agency
21:14 – Red Flags SEO Promises
21:14 – Resources Mentioned
23:52 – How Long Does SEO Take
26:23 – AI and SEO
28:30 – Outro
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes
you behind the scenes of Google Search with the Search Relations
team.
#SOTRpodcast #SEO
Speaker: Martin Splitt, Gary Illyes
Products
Mentioned:
Search Console,
#328 – Did Ahrefs F**k Us?
In the last two years, Ahrefs, a tool that many people in the industry would agree is the best tool for the job, has lived long enough to see itself become the villain and many now associate the brand with corporate greed. So how did that happen and is it justified?
No topic was off the table in this week’s episode with Tim Soulo from Ahrefs. Gael gets the 4-1-1 on their credit system, whether their search engine yep.com was funded by the price increase or not, and compares Ahrefs and their value proposition to the competition.
Full show notes:
https://www.authorityhacker.com/podcasts/328-did-ahrefs-fk-us/
SOTR095_Transcript.pdf
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
#329 – Cyrus Shepard spills Google’s secrets
When a talented SEO like Cyrus Shepard becomes a Google Quality Rater, you know we'll get someone who has excellent insights on how Google evaluates your site and where you fail to impress them.
So in this week’s episode, Gael asks Cyrus all the questions that matter to figure out:
👉 How much does EEAT really matter for Google and quality raters?
👉 Does Google give an unfair advantage to larger sites?
👉 And what's coming next from Google based on their recent updates to the Quality Rater Guidelines?
Full show notes:
https://www.authorityhacker.com/podcasts/329-make-google-love-your-site/