Computing

Improve Your Performance with Callout Extensions – Felice Ayling – Internet Marketing Podcast #271

                                                                                                                              In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, about Google’s introduction of callout extensions for paid search ads. They first go through what they are and how they can improve the effectiveness of an ad. She notes how it can set a business apart from others as it can illustrate special offers that are running, therefore attracting people to click on that ad rather than another.

Getting The Most From Your Demographics – Gerry White – Podcast Episode #266

In this week’s Internet Marketing Podcast Andy talks to Gerry White, Technical SEO Director at SiteVisibility, about the benefits that can come from having in depth demographic information. Gerry discusses how to install a third party cookie by adding an extra line of code and updating your privacy statement. He then goes into the advantages that you can get from having a third party cookie for your demographic insights. Finally he gives some great tips for using Excel and Google Spreadsheet to visualise your data.

Getting The Most From Your Demographics – Gerry White – Podcast Episode #266

In this week’s Internet Marketing Podcast Andy talks to Gerry White, Technical SEO Director at SiteVisibility, about the benefits that can come from having in depth demographic information. Gerry discusses how to install a third party cookie by adding an extra line of code and updating your privacy statement. He then goes into the advantages that you can get from having a third party cookie for your demographic insights.

Google Authorship – will we miss it? – Felice Ayling – Podcast Episode #263.5

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility about Google’s recent decision to remove the authorship functionality from search results. Felice discusses how it worked and the benefits that came from using it. She then goes into why Google dropped its use as not many website owners actually adopted it, therefore not improving the user’s experience. Finally she mentions how authorship can still be identified in search results if the writer has a Google+ profile.

Google Authorship – will we miss it? – Felice Ayling – Podcast Episode #263.5

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility about Google’s recent decision to remove the authorship functionality from search results. Felice discusses how it worked and the benefits that came from using it. She then goes into why Google dropped its use as not many website owners actually adopted it, therefore not improving the user’s experience. Finally she mentions how authorship can still be identified in search results if the writer has a Google+ profile.

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