Computing

Getting The Most From Your Demographics – Gerry White – Podcast Episode #266

In this week’s Internet Marketing Podcast Andy talks to Gerry White, Technical SEO Director at SiteVisibility, about the benefits that can come from having in depth demographic information. Gerry discusses how to install a third party cookie by adding an extra line of code and updating your privacy statement. He then goes into the advantages that you can get from having a third party cookie for your demographic insights.

Google Authorship – will we miss it? – Felice Ayling – Podcast Episode #263.5

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility about Google’s recent decision to remove the authorship functionality from search results. Felice discusses how it worked and the benefits that came from using it. She then goes into why Google dropped its use as not many website owners actually adopted it, therefore not improving the user’s experience. Finally she mentions how authorship can still be identified in search results if the writer has a Google+ profile.

Google Authorship – will we miss it? – Felice Ayling – Podcast Episode #263.5

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility about Google’s recent decision to remove the authorship functionality from search results. Felice discusses how it worked and the benefits that came from using it. She then goes into why Google dropped its use as not many website owners actually adopted it, therefore not improving the user’s experience. Finally she mentions how authorship can still be identified in search results if the writer has a Google+ profile.

Internationalisation Stories – Joost de Valk – Podcast Episode #258

In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation. Joost talks about his recent involvement in the migration of The Guardian’s website from a .co.uk domain to a .com domain to satisfy its growing global audience. He discusses the differences between internationalisation and localisation, and how to get the most from each form of optimisation.

Internationalisation Stories – Joost de Valk – Podcast Episode #258

In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation. Joost talks about his recent involvement in the migration of The Guardian’s website from a .co.uk domain to a .com domain to satisfy its growing global audience. He discusses the differences between internationalisation and localisation, and how to get the most from each form of optimisation. Finally he gives some advice for small businesses about how to localise a site and gives some recommendations on optimising it for global audiences.

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