Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
#329 – Cyrus Shepard spills Google’s secrets
When a talented SEO like Cyrus Shepard becomes a Google Quality Rater, you know we'll get someone who has excellent insights on how Google evaluates your site and where you fail to impress them.
So in this week’s episode, Gael asks Cyrus all the questions that matter to figure out:
👉 How much does EEAT really matter for Google and quality raters?
👉 Does Google give an unfair advantage to larger sites?
👉 And what's coming next from Google based on their recent updates to the Quality Rater Guidelines?
Full show notes:
https://www.authorityhacker.com/podcasts/329-make-google-love-your-site/
Demystifying SEO for developers
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
#330 – 7 Sites Beating Google's Algorithm
6 months after a series of devastating updates for many legitimate sites, and the best advice Google could come up with is "𝘜𝘴𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘢𝘳𝘥𝘴 𝘵𝘰 𝘱𝘳𝘰𝘮𝘰𝘵𝘦 𝘺𝘰𝘶𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴" ?! 🙄
Honestly, we're getting a little annoyed by Google's attitude towards all of this, and in today's episode, we tried to do what Google could not.
We give you real examples of real sites that are not only surviving, but thriving ✨ in the current version of Google, to help you plan what to do next for your business.
These sites have won despite Google's relentless updates and we've tried to identify:
👉 what they do
👉 why they may be winning
👉 and how you can emulate them.
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A special thanks to our sponsors for this episode, Digital PR and link building solution, BuzzStream:
https://www.buzzstream.com/link-building
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Full show notes:
https://www.authorityhacker.com/podcasts/7-sites-beating-googles-algorithm/
SOTR094_Transcript.pdf
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
The Easy AI Service That Pays $8,000 Per Client
Want more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subscribe/
Want to work directly with us?
https://www.systemstack.ai/
—
What if you could launch a service business that charges clients $4,000 to $8,000 per month?
Traditional cold email is broken. In this episode, we reveal the complete blueprint for an AI-powered outreach system that gets replies and builds a real business.
We show you exactly how to build and scale this service, including:
👉 The A-Z blueprint for our automated client-getting machine.
👉 The "$1 Lead Hack" to get 1,000s of prospects for almost free.
👉 Our "secret prompt" for writing hyper-personalized emails with AI.
👉 The "no-brainer" offer to land your first high-paying client.
Stop sending emails that get ignored. Watch now to build a real AI business from the ground up.
CHAPTERS
00:00:00 – The $8k/mo AI Model
00:03:22 – The Deliverability Game
00:06:12 – The $1 Lead Hack
00:08:17 – Building The 'AI Brain'
00:19:51 – Our Secret Prompt
00:26:50 – Man vs. Machine
00:32:16 – The 'No-Brainer' Offer