SEO Podcasts

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Staging and launching a site

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In this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites. Launching a website can be a nerve-wracking experience, especially staging your website for launch, or if you’re a seasoned website owner and want to stage a new feature. How can you prevent a staging site from becoming indexed? Who are the people having the problem with the staging servers? What is the difference between a site launch and migration? Listen to this podcast episode to find out!

Resources:

Episode transcript → https://goo.gle/sotr059-transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

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Do NOT Install Clawdbot (I turned mine off)

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Want to learn how to use AI to automate your business? Check out AI Accelerator: https://www.authorityhacker.com/ai-accelerator/

An open-source AI agent is buying things with people's credit cards. And everyone's installing it anyway.

While the AI labs were quiet in January, the underground exploded. Multbot (formerly "Claudebot") gives AI full root access to your computer—and thousands are setting up dedicated Mac Minis just to run it. 

ChatGPT ads are officially rolling out at $60 CPM. 

Google's new 4K video model just embarrassed OpenAI's Sora. And we discovered a skill that finally makes Claude Code useful for building n8n workflows.

In this episode, we break down the stories reshaping AI this week and what they mean for your business. You'll discover:

👉 Why Multbot is the most powerful—and most dangerous—AI tool you might actually want to use (and why Gael turned his off).

👉 The n8n + Claude Code skill combo that built a complete automation workflow in 20 minutes flat.

👉 How to generate professional motion graphics B-roll using just code—for the cost of your Claude subscription.

👉 Google's quiet move that's pushing everyone into AI Mode (and why SEO traffic isn't coming back).

👉 The leaked ChatGPT ads pricing deck—and why the first advertisers might make a fortune.

👉 Sam Altman admitting GPT-5 "screwed up" on writing—and what that signals about the next model drop.

👉 Why starting a WordPress site in 2026 is a mistake you'll regret by December.

Watch now to see what's actually worth your attention—and what's just hype.

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Q&A: You asked on Linkedin, we answered in here

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In this episode of Search Off the Record, John, Gary, and Martin answer highly sought-after questions left on Gary’s Linkedin post. They share the drawbacks of client-side rendering, how Web3 would affect SEO, and more. Why do 410 response codes show the same as 404s in Search Console? Is it treated differently in the backend? Find out that, and more from how the Search team would rebuild a search engine differently from Google’s to what the team has learned from the billions of search queries it’s received over the years.

Resources: Episode transcript → https://goo.gle/sotr060-transcript Check out the Google Search Centra YouTube channel → https://goo.gle/43lCh1h

Check out the Google Search Central blog → https://goo.gle/3CJW3sH

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

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