SEO Podcasts

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How are web standards made?

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Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet’s governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape the web. Find out why these standards are crucial for ensuring a consistent and reliable online experience.

Resources:

Episode transcript →  https://goo.gle/sotr089-transcript 

 

Listen to more Search Off the Record → https://goo.gle/sotr-yt

Subscribe to Google Search Channel → https://goo.gle/SearchCentral

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

 

#SOTRpodcast #SEO

 

Speakers: Lizzi Sassman, John Mueller, Martin Splitt, Gary Illyes Products Mentioned: Search Console – General

 

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Build $10k apps in 30 minutes with AI (Full tutorial)

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Want more AI tips & tricks for marketers & business owners? Sign up for our Newsletter. Weekly exclusive tips: https://www.authorityhacker.com/subsc…

Felt limited by coding skills or steep developer costs? AI just unlocked the ability for anyone to build custom web tools, obliterating the traditional $10k price tag and months-long waits.

In this episode, we dive deep into "AI Vibe Coding"—the groundbreaking approach letting you command AI to build functional web applications like interactive calculators and custom features, often faster than writing the spec.

We reveal the practical techniques—rarely shown step-by-step—including crafting AI-driven PRDs and using conversational prompts to generate and refine code, even if you've never touched code before.

From building lead-generating calculators to deploying interactive tools directly onto your site with platforms like Gemini, Lovable, and Windsurf, we share exactly how solopreneurs and marketers can implement this today.

We explore the shift away from traditional development, the surprising power now in non-coders' hands, and why interactive AI-built features are the future of websites.
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A special thanks to our sponsors for this episode, Bento, our new favorite email tool. Check them out at https://bentonow.com

Plus thanks Originality.ai and their new content optimizer
https://originality.ai/content-optimizer

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#335 – How We Make Money From Facebook

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Let’s face it.
Google is probably never going to be the same easy traffic source it has always been.

You won’t be able to solely rely on Google traffic to run an online business anymore, if that’s what you’re used to.

So the question a lot of people are asking now is:
What now? 😳

While nothing is a 1:1 replacement to Google search, in this episode, we talk about ONE of the things we are doing to diversify away from Google traffic: Meta ads.

We’ll show you exactly
 👉 how we plan and build a funnel
 👉 how we angle our ads, how we target them
 👉 how much money you should spend…
 
 … and a ton more practical details for those of you who are interested in taking action.

We’ll also talk about why we think it’s one of the safest ways to go for traffic and a bunch of other high level debates for those of you who are still on the fence.
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Hosts: Gael Breton & Mark Webster

Full show notes:
https://www.authorityhacker.com/podcasts/335-how-we-make-money-from-facebook/
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
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Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.authorityhacker.com/podcast/
Or visit our podcast page: https://www.authorityhacker.com/podcast/
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Love this episode? Here’s an easy way to leave a review – they really help us a lot:
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► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
► Subscribe: http://bit.ly/2QB51kf to learn more secret authority site tips.
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Deciphering INP and Core Web Vitals

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In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience. 

 

Resources:

Episode transcript → https://goo.gle/sotr071-transcript 

Introducing INP to Core Web Vitals → https://goo.gle/4ar2UW6

Page Experience & Google Search → https://goo.gle/49cEWgm

Rick on X (formerly Twitter)→ https://goo.gle/3PCe4ze 

Core Web Vitals on Stack Overflow → https://goo.gle/4awMqvw

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

 

#SOTRpodcast

 

Speaker: John Mueller, Lizzi Sassman, Rick Viscomi,

Products Mentioned: Search Off The Record,

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#336 – 5 Small Sites Making Money Without Google

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In this episode, Mark and Gael dive deep into real-life Facebook ad funnels that actually work for small sites. Using the free Facebook Ad Library tool, they break down ads from small businesses in several niches that have been profitable over time, including their strategies for maximizing conversion with upsells and other tactics.

If you're looking for actionable insights backed by success stories, this is an episode you won't want to miss.
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Hosts: Gael Breton & Mark Webster

Full show notes:
https://www.authorityhacker.com/podcasts/336-small-sites-making-money-without-google/
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
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Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHacker
Or visit our podcast page: https://www.authorityhacker.com/podcast/
_____________________________________________
Love this episode? Here’s an easy way to leave a review – they really help us a lot:
Leave us a review on Amazon: https://a.co/d/0OFIAJl
Leave us a review on Apple Podcasts: https://podcasts.apple.com/podcast/the-authority-hacker-podcast-actionable-online-marketing/id1073349789
Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=77108e07a3124fc5
Leave us a review on Podchaser: https://www.podchaser.com/podcasts/the-authority-hacker-podcast-51498
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► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
► Subscribe: https://bit.ly/2QB51kf to learn more secret authority site tips.
► Facebook: https://www.facebook.com/authorityhacker/
► Instagram: https://www.instagram.com/authorityhacker
► Twitter: https://www.twitter.com/authorityhacker/
► LinkedIn: https://www.linkedin.com/company/authorityhacker/
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